Massar Solutions

Solution

Page: 1

Driven

Mobility

MOVING PRODUCTS Our Logistics and sump;y chain business moves thousands of products per day.

WHAT WE DO We are single mindedly focused on delivery turnkey end to end mobility solutions in the UAE market.

Our track record and extensive customer base evidence our experience is market leading.

MOVING PEOPLE Our leasing, car rental and equipment business owns and operates over 16000 vehicles.

MOVING INNOVATION We implement technology solutions for some of the largest business within the UAE. MOVING MOBILITY We implement 360-degree fleet management solutions that covers your end -to-end fleet needs.

Page: 2

SENIOR MANAGEMENT Our business embraces diversity. We are a home grown Emirati business but have attracted skill from all over the business world

RICHARD SIKKEL

PETER RETIEF

Chief Executive Officer

Commercial Director

Richard has extensive experience in the automotive industry across the globe. He has worked for business such as Athlone and Tesla.

Peter has a adiverse business background running functions such as sales and marketing to training IT and customer service.

Page: 3

GHANEM AL MARRI

ALI EL SAADI

ERNST RASCHER

Pan-Arabian Director

Finance Director

Operations Director

Human Resources Manager

RASHID AL MHEIRI

Ghanem has worked for Massar since 1998. He has extensive experience in leasing in the Middle East, with a strong base in UAE.

Ali is a chartered financial analyst and brings with him investment and corporate finance experience.

Ernst has been in the Middle East for 3 years and managed a number of large fleet operations in the UAE and South Africa.

Rashid has dedicated his career to Human Resources & Development. Before joining Massar, Rashid worked for Emirates Airlines.

MASSAR SOLUTIONS BY NUMBERS Our business has developed a significant portfolio over the past two decades and has encompassed all mobility areas in the process.

We are proud of our heritage and customer service levels.

300+

16,000+

1,000+

700 M+

EMPLOYEES

VEHICLES O W N E D O R O P E R AT E D

HAPPY CUSTOMERS

FLEET ASSETS

Page: 4

OUR HERITAGE

ADWEA

INVEST AD

TAQA

Originally wholly owned by ADWEA as the transport division in 1998

Purchased 51% of Master Solutions since 2005

Purchased the remaining 49% of Master Solutions since 2006

1998

Page: 5

2005

1998

OUR BUSINESS UNITS Our business is structured to suit any and all mobility requirements We have adapted our business model to deliver the best to our customers and partners

MOBILITY

PAY P E R K AY

L E A S I N G & R E N TA L

LOGISTICS

I N N O VAT I O N

Smart vehicle & mobility technologies

The market’s first pay-as-you-go personal leasing offer

Corporate and government leasing services

End-end supply chain and asset movement business

Design and implement new innovative mobility solutions for customers and partners

Page: 6

CORE COMPETENCY We are experts in providing END-TO-END FLEET MANAGEMENT Our solution focuses on providing customers with turnkey solutions from driver, to vehicle, to overall management of fleets.

WE SAVE YOU TIME AND MONEY

Page: 7

360 DEGREE MODEL Using advanced technology and operational excellence, we design and implement industry leading mobility solutions.

Page: 8



DRIVER BEHAVIOUR OPTIMISATION



VEHICLE MANAGEMENT



MAINTAINING CONSTANT TOP LEVEL SERVICE



ON-THE-GROUND 24/7 SUPPORT

COST MANAGEMENT Our primary focus is to deliver you value for your investment while keeping your operation running successfully.

CONTROL When making use of Massar as a solution provider, you get full and transparent control of your fleet and drivers through out customized customer portal.

Page: 9

CURRENT & PREVIOUS CLIENTS *Some customers have been with Massar in excess of 20 years

Page: 10

CASE STUDY - 2019 +600 VEHICLES AND DRIVERS

+6,000 PASSENGER TRIPS PER DAY

OVER AED. 10 MILLION SAVED IN 2019

COST REDUCTION

BETTER SERVICE

TRANSPARENCY

Through careful planning and implementation, Massar have reduced customer’s transportation

Customer’s on-time delivery of

Customer full insight into where all vehicle’s and drivers are at any given time. This includes driver behavior, optimal routes, fuel usage and vehicle maintenance.

spend by 15%. Simply achieved by optimal vehicle management.

personal improved dramatically when Massar began operating both vehicle and driver, ultimately impacting operational capacity.

Massar were given an exiting project by one of our key customers. We took over their staff transportation business at a time where they had little control of their staff movements, which ultimately affected their productivity, impacting the bottom line.

After the analysis of their account, it was found that they were also spending significantly more on fuel than they needed to.

Massar Implemented busses and operations teams to improve their on-time performance. In doing so, and finding efficiencies, their bill reduced by AED 10M over the period. The savings on getting staff to their designated site on time offered significantly further gains.

Page: 11

CASE STUDY GROWTH IN CONSUMER LOGISTICS Massar has seen a very large spike in Consumer (B2C) logistics over the past 12 months.

A

B

FLEET & DRIVERS Over the past twelve months, we have seen a consistent month-on-month growth in the number of vehicles and drivers we have implemented in the UAE market.The below graph represents only the Business-to-Consumer portion of our Logistics business.

NUMBER OF DELIVERIES Through the effective use of technology and a sizable increase in demand for product delivery to the home, Massar has seen a significant increase in the number of deliveries to homes across the UAE since August 2018.

It is forecasted that this trend will continue throughout 2019-2021.

The above is actual data of fleet, drivers and deliveries within the Massar Business-to-Consumer Logistics Division. * Denotes where economies of scale, business strategy, optimization of technology improved efficiencies within B2C in 2018.

Page: 12

CASE STUDY DRIVING INNOVATION Delivering value through technology & data.

END-TO-END MOBILITY MANAGEMENT       

Driver behavior management.

Vehicle & Driver on-boarding.

Fleet monitoring.

Fleet & Driver management.

Fuel & cost control.

Advanced vehicle & asset telematics.

Geo-fencing aligned to operational requirements for advanced oversight of your operation.

Page: 13

BIG DATA AND ANALYSIS  Massar has undertaken one of the

UAE’s largest technologically focused mobility projects for the UAE Government.

 These high-level projects use a

combination of technical, business analysis and operations experts to deliver meaningful long-term results based on various regression statistical models.

ARTIFICIAL INTELLIGENCE  We implement AI bots and machine

learning to create accurate predictive analytics.

 Our AI capabilities take real life

data and scenarios to generate a self-learning environment that adds value to your operation.

 Massar’s AI is designed in-house

through years of understanding the pitfalls of the mobility environment.

Solution

Driven

Mobility