Joint Commission International I 2015

Page 1

Monday, January 26, 2015 khaleej times

khaleej times | aDVeRtisiNG sUPPlemeNt

Significant progreSS in patient care The UAE has established itself as one of the top destinations in the Middle East for medical treatments with JCI-accredited avenues BY Farhana ChowdhurY

T

he UAe medical sector is gaining momentum as a hotspot for healthcare tourism. Aside from its transformation into a booming hub for qualified staff, sophisticated techniques and state-of-the-art technology, medical institutions are further backed up by the Joint Commission International (JCI), an internationally recognised certification for medical organisations that sets standards in the field and aims to improve quality of patient care. The accreditation assures pa-

tients of the top notch care provided by the hospitals, which in turn is expected to draw in medical tourists from all over the world. Research firm Business Monitor International earlier reported that medical tourism in the UAe is growing by 15 per cent every year. The Department of economic Development’s Dubai Tourism and Commerce Marketing (DTCM) division further noted that the city is looking forward to over 20 million more by 2020 — all potential guests for the city’s healthcare services. The bar is constantly being raised as the UAe looks at opportunities to strengthen its offerings at affordable costs. The country is now on par with cost-effective destinations such as India and Thailand. It is keen to focus its sights on niche medical services. The concept of medical tourism not only helps patients receive the treatment they require but also boosts a country’s medical division and overall, the economy.

Along these lines, Dubai is expected to build around 22 hospitals as part of plans to attract 500,000 medical tourists a year and boost its economy by up to Dh2.6 billion by 2020. To keep up with the growing demand, Dubai healthcare City, a hub of leading medical institutions and research facilities, launched its own medical and health travel edition in english and Arabic to help individuals

around the world learn about the services offered in the healthcare free zone. The book is a result of extensive research along with a series of interviews with those involved in the trade, including patients and policy makers. Titled “Patients Beyond Borders Dubai healthcare City edition”, it features detailed information and serves as a useful tool for those seek-

ing medical treatment in the UAe find an ideal healthcare provider as per his or her needs. Dubai, being an attractive environment for investors and businessmen, enforces regulations that govern medical professionals as well as a number of internationally accredited hospitals and health centres that all add up to the factors that make the city an ideal destination. — farhana@khaleejtimes.com

The accreditation assures patients of the top notch care provided by the hospitals, which in turn is expected to draw in medical tourists from all over the world.

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