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market performance indicators

canadian retail beef demand index (index 2000=100) canadian beef & veal exports, top ten unit value markets 2012 vs 2022

Canadian Beef

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Demand

Canadian Beef & Veal Exports, Top Ten Unit Value Markets

Canadian Beef & Veal Exports, Top Ten Unit Value Markets

Canadian Beef & Veal Exports, Top Ten Unit Value Markets

Canadian Beef & Veal Exports, Top Ten Unit Value Markets

Total Beef and Veal Imports by Volume Canadian Beef and Veal Domestic Disappearance vs Export 22 22 12 13 14 15 16 17 18 19 20 21

Canadian Beef & Veal Exports, Top Ten Unit Value Markets

Netherlands

Total

Total Beef and Veal Imports by Volume Canadian Beef and Veal Domestic Disappearance vs Export 12 13 14 15 16 17 18 19 20 21 canadian beef & veal domestic disappearance vs export canadian beef & veal exports, top ten markets by volume 2012 vs 2022

Canadian Beef & Veal Exports, Top Ten Volume Markets

Canadian Beef & Veal Exports, Top Ten Volume Markets

Canadian Beef & Veal Exports, Top Ten Volume Markets

US JapanMexicoSouthKorea VietnamHongKongPhilippines AngolaSaudiArabia Taiwan

Netherlands US JapanMexicoSouthKorea VietnamHongKongPhilippines AngolaSaudiArabia Taiwan

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Top 12 Markets

12 13 14 15 16 17 18 19 20 21 22 Source: Canfax Source: Statistics Canada, AAFC Source: Statistics Canada, AAFC Source: Statistics Canada Source: Statistics Canada Source: Statistics Canada ‘000 tonne ‘000 tonne $/kg ‘000 tonne 0 30 60 90 120 150 22 0 30 60 90 120 150 FRESH/CHILLED FROZEN PROCESSED 12 13 14 15 16 17 18 19 20 21 22 DOMESTIC DISAPPEARANCE EXPORTS 0 500 1,000 1,500 2,000 0 5 10 15 20 25 2012 2022 2012 2022 2021 2022 0 50 100 150 200 250 300 350 400 CHUCK LOIN BRISKET FLANK/PLATE HIP RIB 30% 19% 7% 13% 8% 23% 23% 30% 21% 7% 12% 7% 2012-2022 Canadian Beef Demand Index

Total Beef and Veal Imports by Volume Canadian Beef and Veal Domestic Disappearance vs Export 22 22 12 13 14 15 16 17 18 19 20 21 Netherlands US JapanMexicoSouthKorea VietnamHongKongPhilippines AngolaSaudiArabia Taiwan SaudiArabia Italy SwedenLuxembourg Spain BelgiumSwitzerland France Iraq 12 13 14 15 16 17 18 19 20 21 22 Source: Canfax Source: Statistics Canada, AAFC Source: Statistics Canada, AAFC Source: Statistics Canada Source: Statistics Canada Source: Statistics Canada 22 ‘000 tonne ‘000 tonne $/kg ‘000 tonne 0 30 60 90 120 150 22 0 30 60 90 120 150 FRESH/CHILLED FROZEN PROCESSED 12 13 14 15 16 17 18 19 20 21 22 DOMESTIC DISAPPEARANCE EXPORTS 0 500 1,000 1,500 2,000 0 5 10 15 20 25 2012 2022 2012 2022 2021 2022 0 50 100 150 200 250 300 350 400 CHUCK LOIN BRISKET FLANK/PLATE HIP RIB 30% 19% 7% 13% 8% 23% 23% 30% 21% 7% 12% 7% 2012-2022 Canadian Beef Demand Index

12 Markets exports by primal cuts based on value, top 10 markets 2021 vs 2022

Exports

12 13 14 15 16 17 18 19 20 21 22 Source: Canfax Source: Statistics Canada, AAFC Source: Statistics Canada, AAFC Source: Statistics Canada Source: Statistics Canada Source: Statistics Canada ‘000 tonne ‘000 tonne $/kg ‘000 tonne 0 30 60 90 120 150 22 0 30 60 90 120 150 FRESH/CHILLED FROZEN PROCESSED 12 13 14 15 16 17 18 19 20 21 22 DOMESTIC DISAPPEARANCE EXPORTS 0 500 1,000 1,500 2,000 0 5 10 15 20 25 2012 2022 2012 2022 2021 2022 0 50 100 150 200 250 300 350 400 CHUCK LOIN BRISKET FLANK/PLATE HIP RIB 30% 19% 7% 13% 8% 23% 23% 30% 21% 7% 12% 7% Canadian Beef Demand Index

12 13 14 15 16 17 18 19 20 21 22 Source: Canfax Source: Statistics Canada, AAFC Source: Statistics Canada, AAFC Source: Statistics Canada Source: Statistics Canada Source: Statistics Canada ‘000 tonne ‘000 tonne $/kg ‘000 tonne 0 30 60 90 120 150 22 0 30 60 90 120 150 FRESH/CHILLED FROZEN PROCESSED 12 13 14 15 16 17 18 19 20 21 22 DOMESTIC DISAPPEARANCE EXPORTS 0 500 1,000 1,500 2,000 0 5 10 15 20 25 2012 2022 2012 2022 2021 2022 0 50 100 150 200 250 300 350 400 CHUCK LOIN BRISKET FLANK/PLATE HIP RIB 30% 19% 7% 13% 8% 23% 23% 30% 21% 7% 12% 7% Canadian Beef Demand Index

Total Beef and Veal Imports by Volume Canadian Beef and Veal Domestic Disappearance vs Export 12 13 14 15 16 17 18 19 20 21 Netherlands US JapanMexicoSouthKorea VietnamHongKongPhilippines AngolaSaudiArabia Taiwan SaudiArabia Italy SwedenLuxembourg Spain BelgiumSwitzerland France Iraq 12 13 14 15 16 17 18 19 20 21 22 Source: Canfax Source: Statistics Canada, AAFC Source: Statistics Canada, AAFC Source: Statistics Canada Source: Statistics Canada Source: Statistics Canada ‘000 tonne ‘000 tonne $/kg ‘000 tonne 0 30 60 90 120 150 22 0 30 60 90 120 150 FRESH/CHILLED FROZEN PROCESSED 12 13 14 15 16 17 18 19 20 21 22 DOMESTIC DISAPPEARANCE EXPORTS 0 500 1,000 1,500 2,000 0 5 10 15 20 25 2012 2022 2012 2022 2021 2022 0 50 100 150 200 250 300 350 400 CHUCK LOIN BRISKET FLANK/PLATE HIP RIB 30% 19% 7% 13% 8% 23% 23% 30% 21% 7% 12% 7% CANADA BEEF

12 Markets

Michael Shittu Vice President, Finance and Operations

TOTAL REVENUE $13,390,11 1

TOTAL REVENUE $13,390,111

GOVERNMENT OF CANADA CAP $1,714,665

DOMESTIC BEEF CHECK-OFF: TRANSFERS FROM AGENCY MARKETING $9,648,412

AMORTIZATION OF DCC $203,657

GOVERNMENT OF ALBERTA EMD $275,577

IMPORT LEVIES $1,127,288

PUBLIC AND STAKEHOLDER ENGAGEMENT $248,920

OTHER INCOME: $171,592

TOTAL EXPENSES $13,554,223

MARKETING: GENERIC BEEF $1,370,223

TOTAL EXPENSES $13,554,223

PUBLIC AND STAKEHOLDER ENGAGEMENT $335,704

BEEF CHECK-OFF BOARD OF DIRECTORS

(MARKETING COMMITTEE) $28,348

MARKETING: BRANDED BEEF $11,819,948

These charts represent information from the 2022/2023 audited financial statement of the Canadian Beef Cattle Research, Market Development and Promotion Agency.

Generic Export Program Investment By Market

EMERGING MARKETS $171,619 (PROJECTS 11)

JAPAN $849,691 (PROJECTS 37)

MEXICO & LATIN AMERICA $695,208 (PROJECTS 43)

SOUTH KOREA $341,169 (PROJECTS 18)

CHINA & HONG KONG $254,882 (PROJECTS 25)

TAIWAN & SOUTHEAST ASIA $317,030 (PROJECTS 17)

JAPAN $42,657 (PROJECTS 10 )

EUROPE $82,821 (PROJECTS 10 )

SOUTHEAST ASIA $102,487 (PROJECTS 8)

MEXICO $52,628 (PROJECTS 2) stay connected with canada beef

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