Putting people back at the heart of care with animations
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Putting people back at the heart of care with animations Organisations like the NHS and the populations it needs to reach are so huge and diverse that communication is often an issue. Change and development is constant and new initiatives and ways of working need to be communicated to everyone involved at every level quickly, clearly and succinctly. This is a huge challenge for all sectors of the NHS, but one it is getting to grips with thanks to a little outside help. The Department of Health and Social Care, in collaboration with NHS England, recently launched the Digitising Social Care Initiative, with the aim of easing the admin burden on workers and ultimately providing a better quality of care for patients. But it needed to inform and educate everyone within the system as the new technology was
brought in. So it turned to Cardiff-based animation studio Motion Manor with a request to create a number of animated videos to support their objectives and ease the workforce through the transition. Motion Manor turned out to be a perfect choice. Ant Green, managing director, said when he founded the business two and a half years ago, his aim was to work with changemakers, who were working to make the world a better place. The opportunity to work with the NHS was one he couldn’t pass up.
At Motion Manor, we believe we have the moral obligation to leave the world a better place than we found it,” Ant says.
Ant Green “Storytelling has this incredible ability to engage, educate and influence so we feel we have a responsibility to use that to drive social impact to create a better world for future generations. “Their mission was perfectly aligned with our values so we were really happy to lend our expertise and creativity to shape a product that would really help make an impact. “We get more joy from creating work that changes lives, more than we ever would creating work that just makes someone more money. These are the clients, campaigns and missions that get us out of bed each morning and keep us so excited to keep growing.” The DHSC project was a complex one, but it was a challenge Ant and his team embraced. Firstly, they needed to ensure they
A stillshot from one of Motion Manor’s animated videos
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