CREATING FUTURE PROPERTY + CONSTRUCTION LEADERS
“You can’t go back and change the beginning, but you can start where you are and change the ending.” C.S. LEWIS • 1893–1963
WELCOME TO KEYSTONE TRUST YOUNG PEOPLE AND THEIR ASPIRATIONS TO CHANGE THEIR LIFE STORY ARE AT THE HEART OF KEYSTONE TRUST’S PURPOSE.
For over 27 years, Keystone Trust has provided support
After a name change in the mid 2000’s, the Keystone
for young people from challenging backgrounds – both
New Zealand Property Education Trust, known as
financial and circumstantial – to undertake tertiary
Keystone Trust, has delivered on its promise to Graeme
study towards a professional career in the property
and the wider industry.
and construction industry. We support students with scholarships and provide an integrated industry engagement programme. Keystone Trust and our family of sponsors create shared value for each other, for the property, construction and infrastructure ecosystem by lifting the capability and capacity of our future leaders. Keystone Trust is built on the legacy of Graeme Bringans, a Kiwi property developer who was a strong advocate of promoting opportunities for young people to enter the property industry – particularly those with family, financial or other circumstances which may block their path. Son of Timaru Salvation Army officers, Graeme’s dream was to establish a Trust dedicated to helping such young people find their way into the industry. His dream could have ended by his untimely death at the age of 48 years, however, his widow, Binty, and some close friends established the Graeme Bringans Property Education Trust and provided the seed capital.
“The principles that underpin Keystone Trust reflect our industry at its best – people coming together to deliver something enduring, inspirational, and life-changing. I am inspired by the raw talent, determination, and humility each student brings with them to Keystone Trust. They are our future, and the fantastic support of our sponsor whanau guarantees that future. I hope you will join with me.” GREG PRITCHARD CHAIRMAN, KEYSTONE TRUST, SPONSOR AND JOINT MANAGING DIRECTOR, COMPLETE CONSTRUCTION
WHAT DOES KEYSTONE TRUST DO? We are the only Trust established to support the property and construction sector. Since our beginnings in 1994, Keystone Trust has assisted more than 180 rangatahi from financially and circumstantially challenged backgrounds into the sector, awarding about $2million in scholarship funding. In addition, we provide wrap-round support in terms of pastoral care, site visits, career support, mentoring, networking opportunities, introductions to sponsors, work experience and internships. Each year we receive applications from many more deserving students than we can currently fund. Last year was no exception, with 2021 Study Awards applications growing by 22% and the Keystone Partner Scholarships by 30% since the previous year. From two students in 1995, today we have 47 students on our programme - a 50% increase since 2017 – and all this is due to the growing support from industry. We value the commitment made by our current whānau of industry partners and supporters, and invite you to join us to create New Zealand’s future property and construction leaders.
HOW DO WE HELP OUR KEYSTONE TRUST STUDENTS? Our students get wrap-around support. $5,000 per year for up to 3 years
Career pathways
Personal mentor + wellbeing support
Career guidance
Meet people
Lifelong connections
at industry events
with Keystone students + alumni
WHAT ARE THE VALUES WHICH GUIDE OUR WORK? Keystone Trust and our sponsor whanau hold true to these values:
AUTHENTICITY/INTEGRITY we are real
quality what we do, we do well
collaboration we build collective results and impact
belonging we create a community
ACTIVATING YOUR BROADER OUTCOMES Keystone Trust is a conduit between our industry and
Keystone Trust provides evidence to support the
its future leaders through a values-based approach. We
claims of those broader outcomes.
seek to deliver on our shared values to ensure broader community, economic, social, and cultural outcomes.
Business processes are changing to reflect government’s outcomes-based agenda. Keystone Trust can be part of your
There is a growing desire and demand from the
sustainability (in its broadest sense) journey to align values
community and ultimately from government through
and goals, win more business, and deliver on your KPIs.
its tender processes that companies engage in a meaningful way with the communities they work in.
OUTCOME CREATE SOCIAL VALUE Change the norm about a career in the property/construction sector
Below is an example of what this could look like for your company.
SUCCESS MEASURE
How will we know we are successful? Improved awareness in young people when considering career options measured through surveys with participating schools, by the number of students studying professional degree programmes.
Better mental and physical wellbeing
More motivated rangatahi with purpose and passion for life and the future.
Better educated and informed communities
Onflow effect is a lift in education in families which lifts healthcare and income levels – the sibling effect.
CREATE BUSINESS VALUE
How will we know we are successful?
Skilled workforce, reliable and productive
Participation rates, increased work efficiency, stronger GDP in lower socioeconomic areas.
Growing economy and increased spending
Impact on participating local economies, especially regionally.
Social license to operate
Improved corporate relations – measured through responses to surveys from staff, suppliers and community.
OUR GOAL OUR VALUES ARE PREDICATED ON A SET OF INTERNATIONALLY RECOGNISED GOALS – THE UNITED NATIONS SUSTAINABLE DEVELOPMENT GOALS (UNSDGs).
In September 2015, the United Nations and its member states – New Zealand included – signed up to 17 SDGs. These goals and targets are known as Agenda 2030. The Trust has a keen focus on subgoal 4.4, which states that by 2030, Aotearoa/New Zealand hopes to substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills, decent jobs, and entrepreneurship opportunities.
We seek to provide opportunities for our sponsor whanau to support more rangatahi from priority populations (ie. Maori, Pasifika and disadvantaged) into a professional career in the property and construction sectors. We do this by providing pastoral care, financial support and industry engagement which results in pathways to employment.
WHY KEYSTONE TRUST? WE KNOW OUR PROGRAMME WORKS. OUR ALUMNI ARE PROOF POSITIVE OF THE SUCCESS OF KEYSTONE TRUST AS THEY ARE NOW FUTURE LEADERS OF INDUSTRY.
We also have evidence our programme not only works for our students, but also by uniting the New Zealand property and construction sector with the common goal of seeing these young leaders succeed. Keystone Trust has developed a platform for industry and community success.
“At Hawkins we have been selective about where we invest, ensuring our energy is aligned with the right partners and outcomes. Supporting Keystone Trust just feels right and links nicely to the pillars of our business. Attending your Awards Evening cemented for me that it is highly valuable, and the quality of individuals the industry is supporting is something else.” MURRAY ROBERTSON EXECUTIVE GENERAL MANAGER, FACILITIES DOWNER NEW ZEALAND
WHAT ARE THE BENEFITS OF WORKING WITH KEYSTONE TRUST? There are many benefits, and it really depends on what you seek to achieve in terms of: Audience reach Unique engagement opportunities Adding value to what you do – creating broader outcomes and thereby enhancing the competitiveness of your business Improving your ESG performance indicators Access to a partner with an existing structure for success
For some sponsors, working with Keystone Trust provides: Stronger brand equity and marketability A social license to operate Increased customer preference and loyalty Higher advocacy, retention, and productivity with staff as they engage with students Resilience against external business threats Credibility among a disillusioned public for your brand Enhanced or sustained interest from like-minded shareholders and investors – we provide great stories to share
WHAT IS THE INVESTMENT REQUIRED TO MAKE SUCH A DIFFERENCE? sponsor
KEY SCHOLARSHIP PARTNER (KSP)
Sponsorship packages start with an annual
tertiary student
commitment of $10,000 plus GST, with funding
For $18,000, plus GST per annum, you could
targeted to support the Study Award recipients.
lift your commitment and your involvement
Your sponsorship would directly impact 36 students
by either taking a Key Scholarship Partner or
studying throughout New Zealand towards their
Keystone School Leaver Scholarship Partner
professional qualification. You would ensure they:
sponsorship.
• receive an annual scholarship of $5,000
Recruitment can be time consuming. As a KSP, we
per annum for up to three years, • have access to a wide range of support from the Keystone Trust team including: • site visits • networking and mentoring opportunities • access to internships • first year study-buddy • work experience • an alumni group • workshops and events
take away the hard work and provide you with a short list of phenomenally talented young people who are part way to completing their tertiary study. In addition to supporting the wider Trust activities as outlined prior ($10,000), we would work with you to create a scholarship tailored to your company’s needs where specific qualifications can be accommodated. Keystone would work with tertiary organisations to promote your scholarship and your company to attract your preferred students. The scholarship would be jointly branded, and we would invite your active participation in the scholarship selection process.
Those whose degrees are in excess of three years,
The student would receive a $5,000 scholarship
continue to receive our pastoral support until
for one year, and of the remaining sum, $3,000
they graduate.
is dedicated to the promotion and management
Alternatively you could step up to a higher level of involvement by supporting a particular student.
of your scholarship application process and the remainder goes to support the work of the Trust.
KEYstone school leaver SCHOLARSHIP PARTNER (KslsP) high school student This scholarship is for a company to directly sponsor and champion a young person through their degree. Providing them with much needed financial support not just by a $5,000 scholarship per year for three years, but with paid work experience. Also, providing them where possible with a workspace or other support eg:
other investment opportunities Events are a great way to engage with audiences on an emotional level. Keystone Trust has a number of other opportunities, and these can be included in a comprehensive sponsorship
access to photocopying, stationary supplies.
portfolio which we craft together.
The investment for this scholarship is $13,000
For example, we are seeking support to fund the
plus GST for the first year, $15,000 plus GST per year for two years, and then the cycle begins again when your student graduates from the programme and you can recruit a new scholarship applicant.
Student Workshop scheduled every February prior to the start of the academic year where we invite all students to a two-day weekend of workshops, team building and industry engagement. The annual Rugby Lunch is a prestigious event on the industry calendar. We invite a sponsor to work with us to create unique engagement opportunities for their products with our niche audience. The Trust also hosts other engagement events during the year eg. the LEGO creativity challenge, industry networking with co-sponsors and students. We look forward to discussing these opportunities in more depth with you.
ACHIEVING COLLECTIVE IMPACT WE KNOW THAT AN ALMOST ‘CRADLE TO CAREER’ APPROACH IS REQUIRED TO SUPPORT OUR RANGATAHI ON THEIR PATHWAY TO SUCCESS. FIXING ONE PART, WON’T FIX ALL THE PARTS ON THE CONTINUUM SO A SYSTEMS APPROACH IS NECESSARY. THROUGH OUR PROGRAMME WE CAN ACHIEVE A COLLECTIVE IMPACT, ENABLE SOCIAL PROCUREMENT, AND CREATE SHARED VALUE IN OUR COMMUNITIES.
Our social impact research shows: • The field of study is one of the most important factors influencing the economic return from a tertiary education. • Another important factor is the level of the qualification studied whether the qualification is completed or not. • The majority of our students complete a Bachelors
• There are also non-financial benefits which are shown to include improved health outcomes, lower
degree, although a small number do continue on to
mortality rates, lower unemployment and the “sibling
complete Honours Bachelor or Masters degrees.
effect”. A “first in family” sibling attending tertiary
• It has been demonstrated that the premium for studying such a higher level of tertiary qualification
study provides the information and knowledge to other family members to follow.
adds on average a further 20% earnings premium to that of the Bachelors degree premium of 30%, compared with achieving just school qualifications. • Once having completed their tertiary education,
We can state that the return on investment from our sponsors to the nation is six-fold – for every $1.00 invested, the return is $6.00.
Keystone Trust alumni are likely to earn premiums (at the median) over those with only school qualifications of about 30%, and over those with
Become a member of our sponsor whānau
no qualifications of about 60%.
and you will be part of the change our
• Keystone Trust doesn’t support all of the costs of a students’ study, but given that the Keystone Trust students would be unlikely to have the opportunity to complete a Bachelors degree without the Trust’s support, it is valid to consider all of the resulting
communities seek. Creating pathways to opportunity, building capacity and capability, and lifting aspirations of the next generation. We look forward to working with you for a better future and a better industry – nationally.
earnings premiums as benefits of the
Perhaps the final word should be from an
Trust support.
alumni, whose story is worth hearing.
be for me. “Fortunately, I had a great careers advisor, Craig Wilkie, who saw more potential in me than I probably saw in myself. I remember Craig saying to me “set your sights higher and make yourself some goals” I had been trying to escape from my situation back home with my parents splitting up when I was young and four younger siblings to look out for. My Nan was sick, so as the eldest son, I was packed off to look after her. I was a bit of a survivor, I was also pretty independent back then, taking off to Raglan or Dunedin and sleeping on couches was a pretty normal weekend. “Anyhow Craig’s words stuck, and to my surprise I graduated from school as one of their top students. With Craig’s input I had filled out my Keystone scholarship application and this is when everything changed. “The next I knew I was in Auckland, for the first time in my life, going up to a fancy office in the Sun Alliance building and meeting ten high-flyers, who were the Keystone selection panel. Mum had told me to always shake hands and I made sure I did. I wouldn’t say I was nervous, just super pumped at being there. When I returned to Gisborne, I got the call, I had the scholarship. Awesome! “This is where the Keystone support system kicked in, uni days started
T
NSOR ➜
SP O ➜
TRY LEADE US R
was labouring for my Dad on a building site and I knew that wasn’t going to
ND
clue of what was to come. The most I knew about the construction sector
I
“My days started at Lytton High School in Gisborne and looking back I had no
FULL CIRCLE
LUMNI ➜
DIRECTOR, C3 CONSTRUCTION • TRUSTEE, KEYSTONE TRUST • SPONSOR • EMPLOYER
E
➜A
Tamati Parker STUDY AWARD RECIPIENT 2002
• STUD
NT
FULL CIRCLE
E STE RU
out I was. Keystone were right behind me all the way. Jumping to today, I am a director of C3 Construction, a firm I established with two other business colleagues. We are a growing construction company and I am now in a position to employ Keystone Trust alumni. We have just taken on a young quantity surveyor into the team who was a student back in 2016.” Tamati is now a trustee on the Keystone Board of Trustees, and this year with his fellow directors established a school leaver scholarship. “Looking back, I can see the difference Keystone made to my life, they inspired me to reach those goals I had set with Craig. I look up to all the students who went before me, and the people I have met through these
at Wintec in Hamilton. With a strength for numbers I fell into Quantity
networks are now some of my best
Surveying. Then with the support of my mentors at Keystone came a move
mates. Its inspiring to see how the
to Auckland, working as cadet for Multiplex, and finishing my studies at
organisation has grown and now, it’s
Unitec. I was always being told “You are capable of anything” and I found
my turn to give back.”
“It is inspiring to see how the organisation has grown and now, it’s my turn to give back.” TAMATI PARKER
WHO WOULD YOU BE STANDING ALONGSIDE? KEY SCHOLARSHIP PARTNERS
SCHOOL LEAVER PARTNERS
SPONSORS
SUPPORTERS Baker Tilly Staples Rodway
The Clarity Business
New Zealand Institute of Building
CoreNet Global NZ
JBWere
Property Council New Zealand
NZ Green Building Council RobLawMax
CONTACT US
Felicity Rosenberg
Amanda Stanes
Louella Mancer
STUDENT & OFFICE ADMINISTRATOR
GENERAL MANAGER
MARKETING & EVENTS MANAGER
felicity@keystonetrust.org.nz
amanda@keystonetrust.org.nz
louella@keystonetrust.org.nz
Connect with us:
keystonetrustNZ
@keystonetrustnz
keystone-trust
Postal PO Box 142, Shortland Street, Auckland 1140 Physical Level 1, 25 Hargreaves Street, Freemans Bay, Auckland 1010 email info@keystonetrust.org.nz phone +64 9 375 7453
www.keystonetrust.org.nz
“Being awarded a scholarship launched my career in the construction industry. Through Keystone Trust I had access to industry leaders, support and encouragement, and financial help. They opened the door for me and led me to my first internship. Without this opportunity I would not be where I am today. I can never thank Keystone Trust and the sponsors enough!”” MARIA GARCIA • 2015 + 2016 KSP RECIPIENT SITE CIVIL ENGINEER, SYDNEY
CREATING FUTURE PROPERTY + CONSTRUCTION LEADERS www.keystonetrust.org.nz