Communication Arts

Communication Arts Bachelor of Arts

The bachelor of arts in communication arts gives students foundational understanding of human communication and provides the opportunity to understand humans as thinkers and storytellers, in personal interaction, media, and writing. Students can take courses in film, theatre, digital media, journalism, literature, and creative writing and can learn about communication in a variety of professional and creative contexts. Students who have earned an associate degree or who desire to transfer from another program or institution and are seeking admission to the bachelor’s degree program must have successfully completed COMM 1115, COMM 1120, and COMM 2110. An interview between the student and the curriculum coordinator must also be completed before final acceptance into the bachelor’s program.

Graduation Requirements

ENGL 0050 – Critical and Analytical Reading – All students must demonstrate competency in this course whether by achieving specified SAT/ACT scores or by successful completion of the course. The course carries two credits which are included in full-time status and financial aid considerations, but do not count toward the minimum earned credits necessary for graduation. Students who are exempted from the course due to SAT/ACT scores receive an exemption that does not carry credits.

All students must successfully complete the General Education and Curriculum requirements listed below with a minimum overall grade point average of 2.00 to graduate from this curriculum. Additional graduation criteria are found beginning on page 38.

General Education Requirements (Minimum 40 credits)

Courses fulfilling the General Education Requirements can be found beginning on page 51.

Competencies

Communication Skills

11 credits COMM 1125 - Speech Communication ENGL 1110 - College Writing I: Academic Writing ENGL 1125 - College Writing II: Writing About Literature FYS 1110 - The First-Year Seminar Moral Reasoning Quantitative Reasoning Scientific Literacy 3–6 credits 3–6 credits 3–6 credits Technology & Information Literacy 3–6 credits Critical Analysis & Reasoning Arts & Humanities Literacy 6–9 credits Social & Cultural Consciousness 6–9 credits

Curriculum Requirements

At least 36 of the 120 credits required for the bachelor’s degree must be at the 3000 and/or 4000-level.

COMM 1115 - Interpersonal Communication

COMM 1120 - Mass Communications COMM 2110 - Professional Speech COMM 3110 - Communication Theory COMM 3115 - Communication Research Skills COMM 4000 - Communications Elective – 4000-level COMM 4710 - Communication Internship (3 credits minimum) COMM 4810 - Capstone I COMM 4910 - Capstone II Literature Elective - 2000-level or higher Writing Elective - 3000-level or higher (chosen from list below) Curricular Elective (chosen from list below) Curricular Elective (chosen from list below) Advanced Curricular Elective - 3000-level or higher (chosen from list below) Advanced Curricular Elective - 3000-level or higher (chosen from list below)

Writing Electives

ENGL 3010 - Special Topics in Creative Writing: Screenwriting ENGL 3011 - Special Topics in Creative Writing: Playwriting ENGL 3012 - Special Topics in Creative Writing: Creative Non-Fiction ENGL 3013 - Special Topics in Creative Writing; Fiction ENGL 3014 - Special Topics in Creative Writing: Poetry ENGL 3120 - Technical Writing JOUR 3110 - Broadcast Writing JOUR 3120 - Advanced News Writing

Curricular Electives

ANTH 1110 - Introduction to Cultural Anthropology ART 1130 - Two-Dimensional Design ART 2135 - Fundamentals of Graphic Design ART 2160 - Fundamentals of Photography ART 2163 - Digital Photography BUSN 2110 - Principles of Management BUSN 2115 - Marketing BUSN 2130 - Business Communication BUSN 2160 - Sales COMM 2145 - Public Relations COMM 2155 - Introduction to Radio and Podcasting COMM 2160 - Digital Media Production DIGM 1145 - Electronic Media in the Arts (may not be used if taken as technology elective above) ENGL 2110 - American Literature I ENGL 2115 - American Literature II ENGL 2145 - Creative Writing ENGL 2155 - Introduction to Poetry ENGL 2160 - Introduction to the Novel ENGL 2165 - Introduction to Dramatic Literature

FILM 1110- Introduction to Cinema IT 1130 - Web Programming I IT 1135 - Web Programming II IT 2110 - Intermediate PC Office Applications JOUR 1110 - Introduction to Journalism JOUR 2110 - Feature Writing LEAD 1110 - Foundations of Leadership MUSC 1110 - Introduction to Music PHIL 1110 - Introduction to Philosophy I PHIL 1115 - Introduction to Philosophy II SPAN 1110 - Elementary Spanish I SPAN 1115 - Elementary Spanish II

Advanced Curricular Electives

ART 3135 - Graphic Design II ART 3160 - Photography II ART 4910 - Advanced Graphic Design/Senior Seminar ART 4940 - Advanced Photography/Senior Seminar BUSN 3150 - Business/Civil Law BUSN 3300 - Business Ethics BUSN 4115/PSYC 4110 - Organizational Behavior CJ 3115 - Criminal Evidence and Court Procedures COMM 3010-3030 - Special Topics in Communication COMM 3125 - Advanced Audio Production COMM 3130 - Sport Communication COMM 3135 - Small Group Communication COMM 3300 - Communication Ethics COMM 3510/4510 - Independent Study COMM 4010 - Critical Issues in Communication COMM 4115 - Gender and Communication ENGL 3010-3014 - Special Topics in Creative Writing ENGL 3024-3027 - Advanced Study in Literature ENGL 3015 - Great Themes in Literature ENGL 3115 - Children’s Literature ENGL 3120 - Technical Writing FILM 3005 - Special Topics in Film GEOG 3110 - Cultural Geography HIST 3125/POSC 3135 - Women’s History in America IT 3120 - Web for Business and Management JOUR 3110 - Broadcast Writing JOUR 3115 - Women in Journalism JOUR 3120 - Advanced News Writing JOUR 3300 - Journalism Ethics LEAD 3115 - Civic Responsibility LEAD 4110 - Leadership Strategies

LEAD 4910 - Dynamics of Leadership Application POSC 3110 - Constitutional/Criminal Law POSC 3115/HIST 3110 - Civil Rights in America PSYC 3115 - Social Psychology SRM 3135 - Facilitation of Leadership SRM 4140 - Sport Public Relations

Journalism Specialization

This specialization is designed for those students who are interested in obtaining positions as reporters, copy editors or copy writers, or internal publications writers or editors.

Students are required to take the following courses: JOUR 1110 - Introduction to Journalism JOUR 2110 - Feature Writing JOUR 3120 - Advanced News Writing JOUR 3300 - Journalism Ethics

Students will choose two courses from the following: ART 2160 - Fundamentals of Photography COMM 2160 - Digital Media Production COMM 3023 - Special Topics: Web Design for Multimedia JOUR 3115 - Women in Journalism

Corporate/Administrative Communication Specialization

This specialization is designed for students who seek employment in fields of sales/marketing or corporate or nonprofit management and administration.

Students are required to take the following course: COMM 2145 - Public Relations

Students will choose two of the following 2000-level courses. BUSN 2110 - Principles of Management BUSN 2115 - Marketing BUSN 2130 - Business Communication BUSN 2160 - Sales

Students will choose three of the following 3000-4000-level courses. BUSN 3150 - Business/Civil Law BUSN 4110 - Organizational Behavior COMM 3135 - Small Group Communications ENGL 3120 - Technical Writing

Photography/Graphic Design Emphases

Students interested in pursuing an emphasis in photography or graphic design in conjunction with the bachelor of arts: communication arts will complete 18 credits in the appropriate ART courses identified below.

In addition, students beginning the bachelor of arts: communication arts curriculum who have not yet completed IT 1115, and who identify photography, graphic design, or photo/graphics as an emphasis, should take DIGM 1145 instead of IT 1115 as both a core requirement and part of the 18-credit emphasis. If a student has already completed IT 1115, she/he will complete DIGM 1145 in addition to IT 1115.

For students wishing to complete an emphasis in photography, the following courses are required: ART 2160 - Photography I ART 2163 - Digital Photography ART 3115 - Digital Projects or ART 3120 - Book Arts or ART 4942 - Advanced Photo/Senior Seminar II ART 3160 - Photography II ART 4941 - Advanced Photography/Senior Seminar I DIGM 1145 - Electronic Media in the Arts

For students wishing to complete an emphasis in graphic design, the following courses are required: ART 1130 - Two-Dimensional Design ART 2135 - Fundamentals of Graphic Design ART 2163 - Digital Photography or ART 3115 - Digital Projects or ART 4911 -Advanced Graphic Design/Senior Seminar I ART 3130 - Special Topics: Typography ART 3135 - Graphic Design II DIGM 1145 - Electronic Media in the Arts

For students wishing to complete an emphasis in photo/graphics, the following courses are required: ART 1130 - Two-Dimensional Design ART 2135 - Fundamentals of Graphic Design ART 2163 - Digital Photography ART 3115 - Digital Projects ART 3135 - Graphic Design II DIGM 1145 - Electronic Media in the Arts

Free Electives: Sufficient free electives must be taken to ensure a minimum of 120 credits earned for graduation.

Recommended Sequence of Courses: Visit www.keystone.edu/academics for further information.

The academic advisor assists the student in planning his/her curriculum and in pre-registration; however, the student is ultimately responsible for meeting the requirements of the curriculum selected.

Course offerings are dependent on enrollment.