HRM 14.6 Supplement

Free with HRM Issue 14.6

Annual guide to

Serviced Apartments Featuring:

2014

Apartments with top-notch service Business travel patterns in Asia

NEWS

Serviced Apartments SINGAPORE

HONG KONG

Rents skyrocket at home Singapore remains the third most expensive city in Asia to rent a high-end threebedroom apartment – after Hong Kong, Tokyo, Shanghai and Seoul complete the region’s top five.

According to ECA International, the average rental price for a high-end threebedroom property across the region is US$3,600 per month – just one per cent lower than observed last year but still higher than the global average of just over US$3,000.

In Singapore, rents for an unfurnished three-bedroom apartment in sought-after areas average US$5,630 per month. The nation is also ranked among the top 10 most expensive rentals in the world, occupying 7th position. This is up from last year’s 8th position and the 9th position it commanded the year before that.

“On-going demand for high-end properties saw rental prices in Singapore rise by around four per cent over the year,” said Lee Quane, Asian Regional Director of ECA International. “This is up from the three per cent increases seen both last year and the year before that, cementing the city’s position among some of the most expensive locations for renting in the world.”

However, rental prices for a high-end three-bedroom apartment in Singapore are still around just half that of renting an equivalent property in Hong Kong. Despite rents there falling for the second consecutive year, Hong Kong remains the most expensive location in the world to rent a high-end three-bedroom apartment.

Rents for an unfurnished three-bedroom apartment in a sought-after area of Hong Kong average US$11,440 per month – one per cent less than last year and 3.5% less than in 2012. With a high population density and a consistently limited supply of property, average rents in the territory have long been significantly more expensive than other high-profile cities.

Karachi has the lowest rents for three-bedroom apartments, not only in the region but globally.

Table 1: Asia ranking for high-end three-bedroom apartments rental costs

Asia rank 2014 1 2 3 4 5

Asia rank 2013 1 2 3 4 5

Location Hong Kong Tokyo Singapore Shanghai Seoul

Global rank 2014 Global rank 2013 1 1 6 5 7 8 9 11 13 14

Ascott acquires new serviced residence Serviced residences make up

10%

of the total accommodation supply in Singapore Source: Colliers International study – Focus on the London Serviced Apartment Sector

Frasers Hospitality is on track to double its inventory to

30,000

serviced apartments over the next five years Source: Frasers Hospitality Chief Executive Officer Choe Peng Sum

81%

– the average occupancy rate for serviced apartments in Bangkok in 2013 Source: CBRE Research

THAILAND

‘klapsons’ opens flagship property in Bangkok Chic hotel brand, ‘klapsons’, which was founded in Singapore, has opened its first property in Bangkok, Thailand. Located along the Chao Phraya River on nine floors of the North Tower of The River condominium, klapsons The River Residences Bangkok promises an exclusive collection of 83 lavish units. klapsons offers large, well-appointed residences available in studio, one, two, and three bedroom layouts available for short and long-term stays. These units were originally designed to be lived in as homes and therefore have the utmost levels of comfort and utilities not normally expected in serviced apartments. Facilities will include more than 120 metres of exclusive river frontage, a riverfront podium, state-of-the-art fitness centres, a riverfront infinity pool, a 50-metre lap pool, a multipurpose sports court, breath-taking sky gardens and complimentary luxury river transfers to Taksin BTS Station.

At 258 metres, klapsons The River Residences Bangkok also provides a spectacular Bangkok view.

The Ascott Limited has acquired an existing serviced residence in Hong Kong for HK$545 million (US$70.3 million). The 55-unit property will be rebranded as Citadines Mercer Hong Kong in the third quarter of 2014.

Strategically located in Sheung Wan on Hong Kong Island, Citadines Mercer Hong Kong is next to the Central Business District and is close to the trendy Soho area with many restaurants, art galleries and fashion boutiques. The property is also near the famous Lan Kwai Fong district, housing some of Hong Kong’s best shopping, dining and entertainment options.

The serviced residence is only a minute’s walk to the Sheung Wan Mass Transit Railway, a fiveminute walk to Hong Kong-Macau Ferry Terminal, and a 10-minute walk to the International Finance Centre where many multinational companies are based.

Citadines Mercer Hong Kong will offer amenities including contemporary furnishings, kitchenettes, living areas and workspaces in each apartment as well as a residents’ lounge, gymnasium and swimming pool.

“There is strong demand for serviced residences from expatriates and travellers in Hong Kong as it remains a key metropolitan city in Asia for foreign direct investment, especially for companies seeking to expand in the fast growing Pearl River Delta region,” said Kevin Goh, Ascott’s Managing Director for North Asia.

“We (also) plan to open Somerset Victoria Park Hong Kong in the third quarter of this year and will rebrand another prime serviced residence on Connaught Road in 2015.”

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PROFILE INTERNATIONAL HR

Wilby Residences

Welcome to the

Wilby Way of Life Wilby Residences provides modern home comforts for executives and travellers in Asia. The two distinctive properties are situated in prime locations in Singapore, each allowing you to enjoy a holistic lifestyle the way you want it. Both offer comfortable living spaces and efficient work environments, while remaining close to rejuvenating leisure spaces so that balancing work, life and play is possible.

Wilby Bukit Timah

Wilby Bukit Timah 25 Wilby Road, Singapore 276300 Tel: +65 6305 0505 Email: bukittimah@wilby.com.sg Wilby Central 15 Queen Street, Singapore 188537 Tel: +65 6868 1888 Email: central@wilby.com.sg Web: www.wilbyresidences.com

A tranquil yet effective location serviced by a wide range of recreational and leisure amenities within the vicinity, such is the allure of Wilby Bukit Timah. Blessed with lush sceneries and generous spaces, here is the ideal home for expatriates and their family members. Getting to work in town, sending kids to school, grocery-shopping or dining out is a breeze.

Chill out with your loved ones or organise a social gathering. Wilby Bukit Timah is designed to meet any work or domestic needs. It also provides all-inclusive facilities including a tennis court, swimming pool, gym and BBQ area. Apartments come in 1- and 3-bedroom options, all complete with balconies. A series of Wilby Pure apartments, in which your living environment is prepared with the utmost care and concern, is also available for discerning executives.

Swimming pool – Wilby Bukit Timah 2

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Wilby Central This property is enviably located in the heart of a vibrant city centre where businesses intersect with art and culture, forming a bustling hub unique to the Singapore city. Wilby Central overlooks the Bugis-Bras Basah precinct where all of life’s luxuries and necessities are simply a stroll away from your home. Nearby MRT stations enable quick access to other parts of the island. The 20-level building offers stylishly designed studio and 2-bedroom options. As part of the continuing efforts to create a high quality living environment for guests, Wilby Central is the first serviced apartment in Singapore fully equipped with Plasmacluster Ion Generators from Sharp. The spacious meeting rooms are ideal for conducting cozy discussions or meetings within town. You can also easily retreat to your own time by relaxing at the sauna or sweating it out at the gym.

Invaluable services and support Wilby Residences do more than just create spaces for living. A team of dedicated and experienced professionals take care of your needs and the mundane so that you get to enjoy the convenience and supreme privacy in a premium serviced residence.

Wilby Pure Apartment

FEATURE

Serviced Apartments

Hitting the

service bulls eye We are constantly told that service standards are the embodiment of the hospitality industry. But what exactly do these standards entail, particularly within the serviced apartments market? HRM finds out.

By Sham Majid

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Impeccable service standards, long deemed to be the epitome of the hospitality industry, are no longer viewed with stardust by hospitality operators.

The prospect of offering nothing but crème de la crème service for guests is no longer a dreamy vision for this sector. Rather than viewing exceptional service standards as the barometer of a service apartment’s quality, these are now regarded as basic prerequisites for guests looking to source serviced apartment accommodation.

Firstly, what is a serviced apartment?

According to The Global Serviced Apartments Industry Report 2013/2014, the term serviced

FEATURE

apartment “is traditionally used to describe an apartment alternative to hotel accommodation for long stay leisure or business travellers.”

In fact, there are three categories of accommodation which the term serviced apartment applies to (See boxout).

Tapping onto human capital According to Charles McCrow, Worldwide CEO, The Apartment Service, “people will continue to rely on human interaction when it comes to specialist knowledge.”

In addition, McCrow says there is a definite structural change in how business is conducted, with innovation and talent being the new drivers.

The idea that human touchpoints form the fulcrum of service standards is in line with the thoughts of Tonya Khong, Area General Manager, Asia-Pacific, Frasers Hospitality.

Khong says Frasers has a culture that aims to build on what it calls its Responsiveness, Ownership, Commitment, Innovativeness, and Teamwork (ROCIT) values.

All team members are equipped with this ideology, and consistently work on these core values.

Being in the service industry, Khong says “it’s of the utmost importance to us.”

“The reason why our team members have (the ROCIT values) is because we believe that it needs to start amongst us internally,” says Khong.

“We always start by making our employees buy into it internally first before these same group of people go out and serve our group of customers.”

Frasers Hospitality, which turned 16 on March 31, has 92 properties in 49 cities worldwide.

Nevertheless, despite its wide array of properties throughout the globe, service standards are consistent throughout the guests’ stay, says Jastina Balen, director of Group Branding and Communications.

An example would be when guests check in, the same phrases are used throughout the experience, regardless of the location. What staff are empowered to offer guests is also the same, says Balen.

“If you stay at Frasers in Singapore versus the Frasers in Paris or London, you would come to expect a similar thing,” she says.

“There is a consistency not just in the product, but in our whole service mantra and values.”

Another serviced apartment operator that strongly ascribes to the theory of the human touch is Pan Pacific Serviced Suites, owned and managed by the Pan Pacific Hotels Group.

There are currently five Pan Pacific Serviced Suites, two in Singapore and China respectively and one in Thailand.

Richard Tan, Vice President, Serviced Suites, Pan Pacific Hotels Group, says that from a service excellence perspective the brand maintains a focus on people.

“Our associates are key to our success and we concentrate our efforts on keeping them engaged by providing the most relevant and timely training and development opportunities,” says Tan. “If our associates are motivated and understand how to deliver our service excellence promise, we will be able to not only meet but exceed our residents’ expectations.”

More than just service When a serviced apartment hospitality provider likes Frasers has a programme called the Frasers guest experience, you know that “service” is a key part of the corporate brand.

According to Balen, the Frasers guest experience is where guests are not numbers.

“Each and every one of them is unique, so how do we make sure that their experience is not only just as unique but just as memorable, happy and comfortable as the next person?”

Balen says the company cherry picked from over 3,000 employees to train the best of the best in the “Frasers way”.

In today’s ever-changing landscape, Frasers makes a commitment towards fusing the new with the old, but also maintains the traditional aspects of service.

“This is where the aunty would look after your goldfish, they know where your slippers are placed, and it’s all the little things that are sometimes not in a handbook,” says Balen.

“But as you grow bigger, it gets more and more difficult to find the aunty who will feed your goldfish, so we try many ways to capture the service mantra that we grew up with and I think we have found a way.”

For example, Frasers has a policy whereby a housekeeper is permanently based on a particular floor level. Balen says this personalised touch helps to enhance service standards further.

“For example, the housekeeper would know that this man’s cup has to be put in a particular way and these are the finest details that matter,” she says.

Pan Pacific Serviced Suites has a unique offering in its 24-hour Personal Assistant (PA) service, now a signature feature of all the group’s serviced suites, says Tan. The dedicated team of PAs helps residents assimilate into their new surroundings and provides a tailored service to each guest, helping them connect to both business and social networks as they settle into their new home.

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Serviced Apartments According to Tan, the team will get in touch with guests prior to their stay and help to customise their experience from the moment they arrive, This can range from general concierge services to offering insights on nearby attractions for families, and to recommending international schools located nearby.

The PAs can even help by purchasing groceries.

“Personalised, discreet and reliable service is what the Pan Pacific Serviced Suites brand has become trusted to provide and it is what keeps residents staying or coming back to us,” adds Tan.

Three types of serviced apartments According to The Global Serviced Apartments Industry Report 2013/2014, serviced apartments can be classified into three types of accommodation:

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Extended stay hotels

Extended stay hotels are generally studios, one bedroom apartments, and (rarely) two bedroom apartments usually seen in urban areas. They vary in standard from budget to deluxe. They are all fully furnished and comprise the following: • En-suite bathrooms • Fitted kitchen or kitchenette • Lounge/dining area sometimes including a sofa bed or pull down bed • Working area, desk, office chair, internet access and direct telephone line • Reception desks – some manned 24 hours, others on limited hours • Daily or weekly cleaning and laundry service There are usually no restaurants, bar or lounge areas.

2

Corporate housing

Corporate housing is usually residential apartments upgraded for accommodation of 30 days or more and comes with services such as: • Furnishings • Weekly cleaning • Utility charges • Local municipal taxes • Telephone, WiFi and TV channels • Guest services - telephone support for maintenance issues and the like Corporate housing is also referred to as suite living and residence living – it can double up as company apartments for either regular visitors or for those on extended assignments.

3

Condo-hotels

Predominantly located in South America, a condo hotel, also known as a hotel-condo or a Condotel, is a building that serves as both a condominium and a hotel. Condo hotels are usually high-rise buildings developed and working as luxury hotels. These hotels have condominium units which enable someone to own a vacation house, that when unused, can be rented out and managed by the hotel chain like any normal hotel room.

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Costs vs guest satisfaction

Ever-rising utility costs were one of the major tests in operators’ businesses during 2013/2014

Source: The Global Serviced Apartments Industry Report 2013/2014

The Global Serviced Apartments Industry Report 2013/2014 found that ever-rising utility costs were one of the major tests in operators’ businesses during 2013/2014.

Nevertheless, Tan from Pan Pacific Serviced Suites says efforts to continually improve service standards and provide residents with the highest levels of service are viewed as investments, and not costs.

“As long as our efforts to implement a new standard or service add value and supports the overall guest experience at Pan Pacific Serviced Suites, we believe that the return on investment will follow,” he says.

Balen says that where other apartment providers are currently cutting costs, Frasers is actually increasing them.

She cites something as simple as in-room amenities.

Frasers is using a dermatological brand called Peter Thomas Roth (PTR) which is very clean and clinical, says Balen.

While the men like this brand, she says female guests are less enthusiastic.

Having garnered feedback, the Frasers team came up with something that would appeal to all its guests.

“While others would use this opportunity to get a cheaper brand, we went the other way and got a more expensive brand,” says Balen.

“But our guests who spend a long time showering themselves are going to be happy.”

According to McCrow, the Generation Y (those born after 1980) “happily uses and depends on technology to manage their arrangements.”

The issue of technology and WiFi in particular is something that resonates with Balen.

She says Frasers was the first property to have desktop computers in its rooms.

Now again, she says it is the first serviced apartment operation in the world to have free WiFi in every single property, wherever guests are.

“How can you charge for something that is as basic as breathing nowadays?” asks Balen.

“You don’t charge for something like that and these kinds of things are more important than just trying to do things like painting this particular room white when it’s not relevant.”

PROFILE

Shangri-La Apartments

Sanctuary within a sanctuary Shangri-La Apartments, Singapore is situated within the grounds of Shangri-La Hotel, which is widely acknowledged as one of the world’s best business hotels. Combining all the comforts of home, the apartments offer services by one of the most and renowned hotels in the world, in true Shangri-La tradition.

Located in the heart of the city, Shangri-La Apartments is just minutes away from Singapore’s main shopping and entertainment district of Orchard Road.

Recreational facilities at ShangriLa Hotel, Singapore are simply unsurpassed in variety. In the midst

of beautifully landscaped grounds are tennis courts, a large outdoor swimming pool and jacuzzi, a state-of-the-art Health Club and Singapore’s first CHI, The Spa at Shangri-La that draws inspiration from the origins of the Shangri-La legend, a place of peace, enchantment and well-being.

The hotel also offers exceptional dining options at award-winning restaurants. These include healthy Mediterranean, international, classic Cantonese and authentic Japanese cuisine as well as an indulgent high tea. The hotel’s international buffet The Line, offers a 410-seater

restaurant with a variety of cuisines from 16 theatre kitchens.

Residents at Shangri-La Apartments, Singapore can enjoy signing privileges at the Shangri-La Hotel and free membership at the hotel’s Health Club.

For more information, visit www.shangri-la.com/singapore

Shangri-La Apartments 1 Anderson Road, Singapore 259983 Tel: (65) 6213 4635 Fax: (65) 6734 0073 Email: serviceapartment. sls@shangri-la.com

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Far East Hospitality

Feel at home with Far East Hospitality

Please call (+65) 6428 8600 or email reservations@ fareast.com.sg Web: www.StayFarEast.com

For travelers who appreciate the finer things in life, consider a stay with Far East Hospitality. With nine serviced residences in Singapore and Malaysia, it has a variety of accommodation options that will suit every taste.

If luxury is what you desire, the Orchard Scotts Residences is a perfect option! Set in 2.5 hectares of beautifullysculptured gardens with wide-open spaces, pavilions and pools, the residence is a sanctuary in itself.

Conveniently located at the entrance of Singapore’s famous Orchard shopping district, Orchard Scotts Residences is steps away from the country’s best dining areas, mega malls and entertainment options. A five-minute walk to Newton MRT Station is all you need to connect you to the rest of the country. For guests here on business, the residence provides a free shuttle service to Raffles Quay, Marina Bay Financial Centre, Suntec City, Keppel Bay Tower and Mapletree Business City Monday to Friday mornings, excluding Public Holidays. Easy transportation links is just one of the factors that make Orchard Scotts Residences so desirable.

There are 204 lavishly-furbished apartments ranging from one-bedroom suites to the stunning 4,000 sq ft penthouses.

All featuring breathtaking views of the Orchard Road skyline, the residences are just close enough to the action, but private enough to feel like a peaceful sanctuary within.

The four-bedroom penthouse is the ultimate accommodation for families seeking to live the high life, with generous unit sizes

Orchard Scotts Residence 8

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ranging from 2,939- 3,218 sq ft. With its well-designed layout and amenities, the apartment can accommodate family and loved-ones, without compromising on personal space. They offer everything that is required for a comfortable stay, including unlimited wireless broadband internet access, cable TV channels, three LED TVs, individually controlled air-conditioning and a fully-equipped kitchen.

Orchard Scotts Residences has various top facilities in Singapore such as four swimming pools for residents to choose from and a gym with state-of-the-art equipment. There is even a wine cellar for residents to store their vintage collection.

Just a short distance from Orchard Scotts Residences is another luxury serviced residence option by Far East Hospitality – Orchard Parksuites. This property is just a two-minute walk to Orchard MRT Station and shopping malls (Wisma Atria, ION Orchard, Ngee Ann City & Takashimaya) in Orchard Road.

Pick from its exclusive collection of 222 apartments, ranging from contemporary one-bedroom lofts to its luxurious penthouses. To sweeten the deal, complimentary breakfast, daily housekeeping and a fully-equipped business centre are among the many guest services that are available to make residents’ stay more comfortable.

For couples or solo travelers, the one-bedroom loft is an excellent choice as it provides the option of loft-living. With its high ceiling and bay windows, the apartment, with a unit size of 635-829 sq ft feels more spacious than it is. The lofts are well-equipped with thoughtful amenities such as cable TV and free Wi-Fi. Orchard Parksuites has plenty of amenities for residents to refresh and relax such as its swimming pools, luxurious Jacuzzi, as well as sauna and steam rooms. The tennis courts and gym are also decked with an extensive range of equipment and weights.

While we have a broad range of facilities, we seek to create memorable experiences for our residents through personal touches.

This includes in-house lifestyle programmes where our residents have the opportunity to interact with one another.

One of the highlights we offer at Orchard Scotts Residences is manicure and pedicure parties for the ladies. This has proven to be popular because our residents get pampered at their doorstep.

As a home-grown brand, Far East Hospitality infuses personal touches and provides local authentic experiences for residents to have a more fulfilling and memorable stay.

PROFILE INTERNATIONAL HR

PARKROYAL Serviced Suites Singapore

Your local connection

PARKROYAL Serviced Suites Singapore is conveniently located to connect you to business and leisure amenities within minutes. Just hop onto the MRT train, which is within walking distance, and you will be on your way to the Central Business District as well as shopping, dining and entertainment centres in no time.

A stay at PARKROYAL Serviced Suites Singapore promises to be unforgettable, with 90 suites and apartments that are designed specifically with extendedstay travellers in mind.

Every room is spacious yet intimate, providing you with the right mix of style, comfort and functionality. And on top of all that, every unit offers inspiring panoramic views of the city skyline or the sea. After work, unwind with a book or watch a film on the LCD television and home entertainment system. Daily chores are made easier as every floor comes with a conveniently located self-service laundrette. Personal washing machines and dryers are also available in selected suites. To complete the refined living experience, a stylish kitchenette allows you to prepare your favourite home-cooked meals or try your hand at cooking some local dishes. You can always speak to the concierge for some easy recipes to get you started.

The concierge team is always ready to share their extensive knowledge of the city to help you fit in like a Singaporean. You can rely on them to make recommendations on how you can enjoy authentic local experiences and get under the skin of Singapore during your stay. Night or day, there’s no better place to visit than 10

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the Bugis area for some of the best local delicacies in town.

For a spot of shopping, visit Suntec City, a megamall with hundreds of shops to satisfy even the most discerning shopaholic. At PARKROYAL Serviced Suites Singapore, we are your local connection to the heart of the city.

To relax and rejuvenate, take a dip at the resort-style swimming pool and jacuzzi or pamper yourself at the award-winning St. Gregory wellness spa. Guests also have the option of working up a sweat in the well-equipped gym and aerobics studio or participate in other activities such as yoga and aerobics.

At PARKROYAL Serviced Suites Singapore, you can expect all your needs to be met.

For more information, visit parkroyalhotels.com/servicedsuites

PROFILE INTERNATIONAL HR

Pan Pacific Serviced Suites Orchard, Singapore

Experience the best of city living in Singapore

On occasions when your business or personal needs require you to stay in the city a little longer, Pan Pacific Serviced Suites Orchard, Singapore offers a private haven in the heart of the city. Its convenient location is set against the exhilarating backdrop of Singapore’s prime shopping belt, Orchard Road, and is just 10 minutes from the Central Business District.

Indulge in the stylish comfort of one of the 126 suites or penthouses, with a choice of one or two bedrooms depending on your requirements. Sleek, modern designer furnishings, warm lighting and soothing colour palettes combine to create a welcome sanctuary for you to return home to at the end of a busy day. A separate living area and bedroom, as well as a fully-equipped kitchenette with premium appliances, provide a seamless experience for the extended stay guest.

Each suite is designed to make working as convenient and efficient as possible. With the inclusion of an IP telephone system with IDD, DID, conference features, wired and wireless high-speed Internet access, you can remain connected at all times. Everything at Pan Pacific Serviced Suites Orchard, Singapore is designed with your convenience in mind, from laundry and dry cleaning services, grocery delivery to car transfer arrangements.

After a long day at work, simply unwind with in-suite amenities such as the Bose® home theatre system and 12

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Loewe LCD television, CD and DVD players, as well as an iPod docking connector.

Everything is made all the more convenient by the attentive service of 24-hour Personal Assistants who will see to all your needs while you are in residence, and provide you with access to an array of professional support services. Rely on these highly trained and dedicated Personal Assistants to get around, whether for a business engagement, a relaxing soirée or some local insights.

An array of leisure facilities help revitalise you; whether it is a refreshing dip in the ionised water pool complete with a hydro-treadmill and hydro-bike, an invigorating workout in the state-of-the-art fitness centre, or a stress-relieving hydro-therapeutic spa session.

Alternatively, relax with a book from the well-stocked library in the residents’ living room while lounging in an OSIM massage chair, or challenge a fellow resident to a friendly game of pool.

You will also find a range of exceptional dining options right at your doorstep. Enjoy a sophisticated dining experience with a modern, international flavour at the Bedrock Bar and Grill. Alternatively, relax over a leisurely cup of coffee or a refreshing cocktail at the Oriole Café and Bar just next door. Thanks to its superb location in the heart of Orchard Road, a plethora of other dining options within walking distance from the serviced suites await.

At Pan Pacific Serviced Suites Orchard, Singapore, you are guaranteed unmatched efficiency and superb levels of comfort.

For more information, visit panpacific.com/servicedsuites

PROFILE INTERNATIONAL HR

Great World Serviced Apartments

Truly, a home for everyone (pets too!)

Visit us at www.greatworld.com.sg to get a pictorial walk through of our residence.

Great World Serviced Apartments 2 Kim Seng Walk, Singapore 239404 Tel: (65) 6722 7000 Sales: (65) 6722 7766 Fax: (65) 6722 7001 Email: apartments@ greatworld.com.sg Web: www.greatworld.com.sg

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Great World Serviced Apartments has been an ideal place to stay for thousands of expatriates, travellers and Singaporeans seeking both short-term and permanent accommodation.

Located in the prime River Valley residential district on the edge of the Singapore River, the Great World Serviced Apartments is an approximate five-minute drive away from the main shopping belt of Orchard Road and the Central Business District. It is also easily accessible from major roads and expressways. The apartments straddle the riverside recreational areas of Boat Quay, Clarke Quay and Robertson Quay, giving residents plenty of entertainment options.

Great World Serviced Apartments offers penthouses and apartments with balconies from the 31st to the 34th floor.

Exquisitely furnished, residents on these floors can entertain friends over a BBQ while enjoying spectacular views of Singapore. Alternatively, they could dwell in the pleasures of a Jacuzzi spa pool in the penthouse balcony.

Each apartment is fitted with the essentials of a home.

All you have to do is to check-in with your suitcase and your new place is ready to welcome you. Features in each unit include two colour televisions, an entertainment system and DVD player, two separate telephone lines, a hairdryer, an electronic personal safe and notably Wi-Fi. Great World Serviced Apartments is resort-style living at its best. Residents can enjoy an invigorating workout at the huge gymnasium, near Olympic-sized swimming pool, tennis court and basketball half-court. Other recreational facilities include steam rooms, an outdoor Jacuzzi, sauna, children’s wading pool, Kidz Lounge and Pool Lounge.

Gym Room

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Dogs, cats, rabbits and other pets are also warmly welcomed at the apartments.

Residents enjoy exclusive shopping discounts at the Great World City Shopping Centre located right next door.

Measuring 400,000 square feet, the mall houses a supermarket, Cineplex, numerous food and beverage outlets as well as retail shops featuring popular fashion labels. It is an ideal place to unwind over a cup of coffee with your new friends made here at the Great World Serviced Apartments!

Pool Lounge Bar by Spinelli

EXPERIENCE GREAT WORLD, EXPERIENCE THE WORLD

FEATURE

Serviced Apartments

Business travel patterns in Asia

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FEATURE

HRM examines the current business travel patterns within Asia-Pacific, and asks – where does the concept of serviced apartments fit into this landscape?

By Shalini Shukla-Pandey

The world is steadily evolving, with the balance of economic and industrial power tipping from the Western to the emerging economies – especially those in the Far East.

“Though long-predicted, this change in axis has caught many by surprise, with some markets continuing to behave as though the reality remains a far-off scenario,” says Charles McCrow, Worldwide CEO, The Apartment Service. “The increasing globalisation of business is both ‘cause’ and ‘effect’, creating a more mobile global workforce, working on short to medium-term contracts and projects.”

Whilst this also means a secure and bright future for everyone in the serviced apartments sector, the key to sharing in this success will lie in understanding new processes and how they facilitate greater employee mobility, and supporting these drivers with services and products to meet customers’ needs, he adds.

Demand for serviced apartments has indeed grown dramatically in the last 10 years, and is being further fuelled now by the growth in project and assignment work. Ernst and Young’s 2012 Global Mobility Study predicted that long-term and short-term assignments

klapsons The River Residences Bangkok klapsons The River Residences Bangkok has 92 units from the 23rd to 31st floors of The River, Raimon Land’s riverfront luxury condominium project on Charoen Nakhon Road.

The apartments will fall into two categories: 25 units of private residences with a contract minimum of six months to one year; and 67 units of designer serviced residences with contracts starting at one month.

“While klapsons is a new brand in Thailand, it has been in Singapore for close to five years,” says Nattamon Soupe, General Manager, klapsons The River Residences Bangkok. “I hope to introduce this young, chic and fun brand to the people of Thailand and the world.” klapsons The River Residences Bangkok is situated at 110 Soi Charoennakorn 13 Charoennakorn Road Klongtonsai, Klong Sarn, Bangkok, Thailand 10600.

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FEATURE

Serviced Apartments New kids on the block Shama currently operates 12 serviced apartment properties in Greater China and Thailand, with five properties in Hong Kong, four in Shanghai, and one each in Dalian, Hangzhou and Bangkok.

New properties in the pipeline include: • Shama Yanglin Beijing – Opening in 2015; • Shama Chengdu – Opening in 2015; and • Shama Guangzhou – Opening in 2016.

would increase by 11% and 20% respectively in 2014 and 2015.

Business travel in Asia The hospitality industry is enjoying strong growth in many parts of the world, but the impact is sporadic.

Certain areas of the globe are expected to do very well while other places might struggle to achieve optimistic growth, says Nattamon Soupe, general manager of klapsons The River Residences Bangkok.

Asia is among the most positively charged regions, with excellent growth particular for outbound travel from China and Japan.

“We can see Chinese travellers emerging as a vibrant new player in both domestic and international travel, and the outlook is very positive with high predictable volumes,” says Soupe. “Just by taking a look at the huge number of new hotels and serviced residences, as well guest rooms that are built or scheduled to be built by some of the world’s biggest hoteliers, you can see the anticipated increase in demand and growth of the hospitality industry in Asia.”

Marilyn Fu, Director of Sales and Marketing, ONYX Hospitality Group, North Asia, agrees. She says global investment markets are still focusing on mainland China.

“It means that there is an increasing amount of foreign investment going into the China market,” she explains. “As this keeps bringing business travellers or

Kitchenette – klapsons

relocated staff to the mainland, an increasing demand for serviced apartments is created, especially in the second-and third-tier cities.”

Meeting today’s needs Business travellers are, these days, discerning and well-travelled. “They are not only looking for room to stay but also lifestyle and quality service,” says Fu. “They also look for networking opportunities and insider tips that can fast track their social life in the host city.”

It is therefore important for hoteliers to focus on the ‘guest experience’ rather than just aesthetics of the property itself, says Soupe. klapsons emphasises ‘individual experiences’ to make guests’ stay more personal, says Soupe. The serviced residence is built and orchestrated in a way it welcomes guests and the space fashioned in such a

Singapore serviced apartment industry analysis The rising number of companies sending employees on short-term assignments has seen serviced apartment operators in Singapore encounter a surge in demand for short stays – especially in situations where the assignee is accompanied by family members.

The Ascott Ltd reports that compared to an average assignment of two to three years, average stays now range from a few weeks to just six months. Sixty per cent of residents in Oakwood properties in Singapore stay for less than one month up to a similar maximum.

STUDIO Singapore

18

2010/11 rate

ONE BEDROOM

2012/13 rate

YoY variance

2010/11 rate

TWO BEDROOM

2012/13 rate

YoY variance

2010/11 rate

YoY variance

2012/13 rate

Local currency

Local currency

US$

Euro

%

Local currency

Local currency

US$

Euro

%

Local currency

Local currency

US$

Euro

%

1-6 nights (nightly rate)

SGD 371

SGD 350

USD 279.69

EUR 216.60

-6%

SGD 424

SGD 400

USD 319.84

EUR 247.23

-6%

SGD 511

SGD 495

USD 395.79

EUR 305.89

-3%

7 nights + (weekly rate)

SGD 1,860

SGD1,775

USD 1,419.31

EUR 1,097.20

-5%

SGD 2,375

SGD 2,300

USD 1,839.03

EUR 1,421.60

-3%

SGD 2,850

SGD 2,750

USD 2,198.84

EUR 1,699.38

-4%

One month + (monthly rate)

SGD 7,750

SGD 7,500

USD 5,997.09

EUR 4,636.06

-3%

SGD 8,840

SGD 8,700

USD 6,956.32

EUR 5,377.34

-2%

SGD 9,500

SGD 9,000

USD 7,196.14

EUR 5,561

-5%

3 month + (monthly rate)

SGD 7,260

SGD 7,000

USD 5,597.28

EUR 4,326.29

-4%

SGD 8,600

SGD 8,400

USD 6,716.44

EUR 5.190.82

-2%

SGD 9,000

SGD 8,675

USD 6,936.28

EUR 5,360.19

-4%

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FEATURE

way that it makes guests feel at ease without suffocating them with overwhelming service that might intrude into their comfort level. This goes hand-in-hand with klapsons’ mantra – ‘to shape a new generation of travellers that will be loyal to our brand.’

Not one to rest on their laurels, klapsons is constantly looking at ways to provide more services to business travellers.

“With mobile technology and social media on the rise, we are looking into more ways for guests to connect with us before, during and after their stays,” she says. For instance, while guests use their smartphones, tablets and other such devices to gather information about their stay, they do not necessarily make bookings through those devices.

“We are looking into more user-friendly options via these devices as well as third-party applications to enhance the stay for our business travellers,” Soupe explains.

Shama offers ‘No Boundaries’, an exclusive lifestyle programme that grants guests everything including neighbourhood tours, to familiarise guests with the local culture, lifestyle venues and amenities. These recommendations to the hidden gems of the area means guests can make the most of their new city – and live like a local.

To offer networking opportunities and create a sense of community for tenants, Shama also organises regular activities such as charity events, cocktail parties at private member clubs, ladies’ coffee mornings, and cooking classes.

“Shama believes that an exceptional living experience requires an unrivalled standard of service. To meet these standards, we are committed to hiring and training the most experienced and qualified staff,” says Fu. “The result is a team comprised of dedicated professionals who go out of their way to meet the needs of our tenants and who work continuously to improve our service quality in innovative and practical ways.”

Serviced residences of the future

level of service in the current market. That means industry players should be creating more tiers of apartments for choice and working to better anticipate their needs to ensure a pleasant and comfortable stay, says Fu. In keeping with this trend, the new Shama Lite brand has been introduced as a further diversification for that business, which already offers Shama and Shama Luxe properties in Asia.

“Shama Lite will offer value-orientated serviced apartments, geared to a more mid-market profile,” says Fu.

CASESTUDY

A business traveller speaks…

There are

49,480 serviced apartments in 419 locations across Asia

Source: Global Serviced Apartments Industry Report 2013/14

Originally from the UK, Bryan Steele works for a trading company and has been staying at Shama Serviced Apartments at Shama Tsim Sha Tsui in Hong Kong since January this year.

“The location is ideal for my business needs as this is a very prime area in Hong Kong. And there are a lot of interesting places to visit during my leisure time,” says Steele.

The property also provides him with a stable and fast Wi-Fi internet connection in his room and in public areas around the property, including on the tropical rooftop garden. “The comfortable bed also gives me very good sleep every night, followed by an energised morning,” he adds.

The convenient location also makes Steele’s travelling within the city very easy, with an MTR train station right next door.

When there is a need to visit clients or trade shows in China, the Kowloon-Guangzhou railway station is only five minutes away.

“I also join networking events regularly organised by Shama at a private members club, and that benefits both my business development and social life,” says Steele. “And whenever I have to organise business entertainment or gatherings with friends, Shama’s ‘No Boundaries’ recommends a great dining selection for various needs.”

“I will definitely recommend Shama Serviced Apartments to other expatriate colleagues,” Steele concludes.

Business travellers tend to look for a wider choice of serviced apartments in terms of facilities, location and

Gym – klapsons

Living room – Shama Tsim Sha Tsui ISSUE 14.6

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Offering an exclusive collection of 92 units, klapsons The River Residences Bangkok stands out amongst architectures in the vicinity in ter ms of its moder n approach towards the development of aesthetics and the promise of a memorable experience. Guests will get to enjoy large, well-appointed residences available in studio, 1, 2 & 3 bedrooms for both short-term and long-term stays, featuring stunning views of the city and the Chao Phraya River.

Facilities include more than 120 metres of exclusive river frontage, a riverfront podium, state-of-the-art fitness centres, a riverfront infinity pool, a 50 metre lap pool, a multipurpose sports court, breath-taking sky gardens and complimentary luxury river transfers to Taksin BTS Station.

k l a p s o n s T h e R i v e r R esiden ce Ban gkok 1 1 0 /7 2 5 S OI CHA ROENNAK O R N 13, CHAR O E NNAK O R N R O AD, K L ONGT ONS A I , K L ONG SAR N, B ANG K O K 10600, THAI LAND T + 6 6 (0 ) 2 8 0 3 8 1 0 0

F + 66 ( 0) 2861 0366

E I NF O_ T HE R I V E R BK K @ K LAPSO NS.CO M

W WWW.K LAPSO NS.CO M

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PARKROYAL Serviced Suites Kuala Lumpur

Your local connection in the heart of Kuala Lumpur

PARKROYAL Serviced Suites Kuala Lumpur is strategically located in the heart of Kuala Lumpur’s commercial, shopping and entertainment hub offering easy access to a variety of leisure and dining options. Less than 45 minutes from the airport, the serviced suites is within walking distance of the Raja Chulan monorail, and provides an ideal base for experiencing all that this vibrant city has to offer.

Comprising 287 fully furnished apartments, with a choice of studios, as well as one- and two-bedroom suites, guests seeking extended-stay accommodation will find that PARKROYAL Serviced Suites Kuala Lumpur offers everything they require for an unforgettable stay.

Find respite amidst the vibrancy of the city in the spacious suites that have been designed to suit the needs of the extended-stay traveller. The apartments offer stylish interiors with local touches that accentuate the soothing ambience, while at the same time providing comfort and functionality.

After a long day, unwind to your favourite tunes or enjoy a movie on the home theatre system with a 40” LCD television, CD and DVD players. There is also complimentary wired and wireless Internet access to ensure that you are always connected, be it for work or play. All suites come with fully equipped kitchens for you to create tasty dishes from home or experiment with exotic local ingredients.

Keeping to your fitness routine is easy with the range of wellness facilities. Whether it is leisurely laps in the swimming pool on level one or enjoying a revitalising workout at our fully fitted gymnasium, there is something to suit all fitness levels. You can also relax with a book by 22

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the rooftop pool, which provides access to the Jacuzzi and commands impressive views of the city skyline. The residents’ lounge is the perfect place to mingle with fellow residents over a game of foosball or air hockey, or relax with a magazine or book from the in-house library. A business centre with meeting facilities ensures that you can manage your professional matters with ease.

PARKROYAL Serviced Suites Kuala Lumpur provides the best local connections to ensure that guests get the most from their stay. Our friendly PARKROYAL people are always ready to make recommendations of local hotspots and hidden treasures, helping ensure that you to get the most authentic experiences. Hunt for bargains alongside locals at Petaling Street, the city’s Chinatown, or shop for high-street fashion at Bintang Walk, one of the most popular shopping streets for locals and tourists alike. For a spot of sightseeing, the Kuala Lumpur Tower, Aquaria KLCC and Petronas Twin Towers are all a short distance away.

Whether you are staying for a week or a month, PARKROYAL Serviced Suites Kuala Lumpur will ensure that all your needs are taken care of, and that you experience the city like a true local.

For more information, visit parkroyalhotels.com/servicedsuites

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Pan Pacific Serviced Suites Beach Road, Singapore

Modern living in the heart of heritage Singapore

Strategically located in the rich cultural enclave of Haji Lane and Arab Street, as well as close to the Marina Bay Central Business District, Pan Pacific Serviced Suites Beach Road represents modern luxurious living at its finest.

Seamlessly translating hotel-style hospitality into an extended-stay experience, Pan Pacific Serviced Suites Beach Road offers discrete, uncomplicated service and enriching experiences to its extended-stay residents.

The 180-suite property comprises four suite categories ranging from One-Bedroom Deluxe Suite to TwoBedroom Premium Suite to suit every need.

Each well-appointed serviced suite features tasteful furnishing, two LCD televisions, fully-equipped kitchenette and washer-cum-dryer facilities. Coupled with personalised service delivery for an unmistakable Pacific Touch, the property provides the perfect “home-away-from-home” experience.

As part of its full service offering, the suites feature a dedicated team of Personal Assistants, who are on call 24 hours a day to help connect residents to business and social networks as they settle into a new city. With the support from the Personal Assistants, 24

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residents are able to go about their daily lives, with the comfort and knowledge of a dependable support group.

Pan Pacific Serviced Suites Beach Road boasts a host of lifestyle facilities including a cosy resident’s Living Room with a library, and a gaming corner equipped with an Xbox video game console. A state-of-the-art fitness centre and rooftop swimming pool complete the urban retreat experience. In addition, residents enjoy a ‘made-to-order’ breakfast at the Pacific Lounge on weekdays that includes a buffet spread of western and local favourites.

A stay at Pan Pacific Serviced Suites Beach Road is also complemented with business amenities including complimentary WIFI access and meeting room facility.

For added convenience, complimentary shuttle services to the various business districts are available to residents.

The serviced suites are also close to Singapore’s vibrant entertainment and dining hubs such as Clarke Quay, Boat Quay and the Raffles Place business district. A short walk from Bugis or Nicoll Highway MRT stations, the property is only minutes away by train to popular tourist attractions such as Orchard Road, the Singapore Flyer and Gardens by the Bay.

For more information, visit panpacific.com/servicedsuites

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Sime Darby Hospitality

A world that matches all your expectations

Sime Darby Hospitality Tel: +65 6737 8311 Email: darbypark.hospitality @simedarby.com.sg

Sime Darby Hospitality, the hospitality and leisure arm of Sime Darby Property Division, seeks to provide higher standards of convenience, security and quality to its customers. Currently, Sime Darby Hospitality has a significant presence in the Asia-Pacific region with properties in Singapore, Australia, Malaysia and Vietnam.

In Singapore, Darby Park Executive Suites is a luxury enclave located in one of Singapore’s most prestigious areas.

Designed to be convenient as well as offering the comforts of a home, it is a short walking distance from the prime shopping area of Orchard Road & the business district.

Subiaco is one of Perth’s trendiest suburbs, widely known for its boutique shopping, splendid restaurants, bars, entertainment venues and proximity to sporting facilities.

Ideally placed for guests to make the most of their stay, Darby Park Serviced Residences, Subiaco is just minutes away from Perth’s central business district and Subiaco Oval.

Darby Park Serviced Residences, Margaret River is perfectly situated at the entrance to the beautiful town. It is just a short stroll from many cafes, restaurants, bars and galleries, and a 10-minute drive to the magnificent beaches and wineries. Each apartment enjoys panoramic views of the state forest from the privacy of its balcony and guests can take a dip in the heated swimming pool overlooking the native gardens.

Nestled on the edge of trout filled Lake Beedelup and surrounded by majestic Karri forest and seasonal wildflowers, the natural charm of Karri Valley Resort provides the perfect setting for everyone to enjoy. Guests can engage in countless activities ranging from quiet, guided forest walks and trout fishing to mountain-biking and horse riding.

Relax by the pool at PNB Darby Park Executive Suites 26

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Canoeing at Karri Valley Resort

Genting View Resort, located at the foothills of Genting Highlands, spans over 160 acres of untouched land. It is set against a picturesque backdrop of lush greenery interlaced with the waterfalls and rivers. The property now boast 40 newly refurbished rooms featuring delicate touches of contemporary sophistication creating a unique sense of luxury.

Harvard Suasana Hotel is one of the most popular hotels in Sungai Patani, Kedah. It is an ideal getaway located within the lush vicinity of the 27-hole Harvard Golf & Country Club, which is reputed for its comfortable and affordable accommodation with breathtaking views and all modern conveniences.

PNB Darby Park Executive Suites offers homey serviced apartments outfitted with plush furnishings and numerous facilities. Nestled within the business and shopping district of Kuala Lumpur, PNB Darby Park Executive Suites is an ideal choice of accommodation for businessmen and families.

Darby Park Serviced Residences, Vung Tau in southern Vietnam is the first luxury serviced apartment to be opened in the coastal city of Vung Tau, where Vietnam’s major oil research and port facilities are situated. Designed and furnished for maximum comfort, the apartments provide a luxurious retreat from the hectic expatriate lifestyle, with a raft of facilities that includes the city’s first squash court.

your world is our world

Darby Park Executive Suites is executive luxury in the heart of the city. Located in one of Singapore’s most prestigious areas and offering the comforts of home, Darby Park Executive Suites come with full recreational facilities to make your stay as complete, as restful and as energising as you can possibly want.

Darby Park Serviced Residences Margaret River, Western Australia

Genting View Resort Genting Highlands, Malaysia

Darby Park Serviced Residences Subiaco, Perth

Harvard Suasana Hotel Kedah, Malaysia

Karri Valley Resort Pemberton, Western Australia

Darby Park Serviced Residences Vung Tau, Vietnam

PNB Darby Park Executive Suites Kuala Lumpur, Malaysia

For reservations, please call +65 6737 8311 • Email: darbypark.hospitality@simedarby.com.sg • www.simehospitality.com Sime Darby Berhad is Malaysia’s leading multinational and one of Southeast Asia’s largest conglomerates. The Sime Darby Group’s thrust in the hospitality business is diversified with operations in hotels, resorts, service apartments and golf clubs in Malaysia, Singapore, Vietnam and Australia.

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Frasers Hospitality

International Gold-Standards

Fraser Place Fusionopolis, Singapore

Frasers Hospitality Pte Ltd (Frasers), a member of Frasers Centrepoint Limited, is a global leader in premier serviced residences that constantly strives to provide excellent service and innovation to meet the evolving needs of the corporate traveller. Since its inception in 1998, Frasers has been growing rapidly from an initial 412 residences in Singapore to more than 16,350 residences worldwide.

A visionary company, Frasers has 92 properties, including those in the pipeline. By 2017, its branded lifestyle offerings will extend to 49 key

Frasers Hospitality 491B River Valley Road, Level 8 Valley Point, Singapore 248373 Central Reservations (Singapore): +65 62 700 800 or Singapore Toll-free: 1800-FRASERS (372 7377) Fax: +65 64 150 519 Email: reservations.singapore@ frasershospitality.com Web: frasershospitality.com 28

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gateway cities in Europe, Middle East, Africa, North Asia, Southeast Asia, Asia Pacific and Australia.

These include Frasers Gold-Standard luxury serviced residences (Fraser Suites, Fraser Place and Fraser Residence), Modena by Fraser, the second-tier serviced residences for ‘road warriors’ and Capri by Fraser hotel residences, which caters to the ‘always-on’ e-generation.

Frasers’ intrinsic understanding of the importance of quality service and the unique needs of business executives is reflected in the number of industry accolades it has garnered to

date, which most recently include the World’s Leading Serviced Apartment Brand by World Travel Awards, Corporate Housing Provider of the Year by Asian Expatriate Management and Mobility Awards, Best Serviced Apartment Group by Business Traveller Middle East, and Best Serviced Apartment Brand of China

by China Hotel Starlight Awards.

With numerous awards adding to its achievements, Frasers continues to make its mark on the international hospitality scene with its strong vision for growth and exceptional service offerings.

Fraser Residence Orchard, Singapore

Fraser Place Robertson Walk, Singapore

ADVERTORIAL

Capri

Where

Work & play

meet

Work out at the gym; grab a bite from Delite, head to work, get back, and chill out with panoramic views across the Kuala Lumpur skyline from the Ripples Bar. As HRM journalist Shalini Shukla-Pandey found out, it’s just a typical day at Capri by Fraser, Kuala Lumpur Today’s ‘always on’ mobile employees have a new serviced apartment to call home in Kuala Lumpur, Malaysia. Located in the newly transformed Bangsar South district, and surrounded by a myriad of entertainment and recreation options, including the new Nexus Mall and a six-acre park, the spacious and refreshing Capri by Fraser, Kuala Lumpur, marries the complete range of facilities and services of a smart hotel with the comfort and convenience of a full serviced residence.

Walking into a deluxe studio apartment at Capri, the first thing that struck me was the large living space. For an expatriate worker who is living and working in a foreign city alone, coming home to a liveable space is almost god-sent.

Simple necessities are well taken care of.

For instance, I could easily pop over to the laundrette, available on each floor of the residence, and get my laundry done, whilst having an array of entertainment options to choose from between spin cycles.

I was also spoilt for choice when it came to food and beverage options, such as the all-day dining restaurant, Caprilicious, the

grab-and-go deli, Delite, as well as the rooftop bar, Ripples.

After a hard day’s work, nothing beats unwinding at a beautiful rooftop bar, complete with an infinity swimming pool and private Jacuzzis – all offering postcard views of Kuala Lumpur.

I also had the convenience of exercising whenever I felt like, with a 24-hour gymnasium at my disposal. Rooms dedicated to Yoga and Kickboxing meant I could vary my workout, eliminating the boredom that can set in when trying to keep fit.

An integrated “Play Room” with gaming consoles and foosball provided me with additional wind down options, as well as opportunities to network and make friends with fellow guests.

Capri melds the concept of work and play to fulfil the needs of jet-setting, expatriate workers. To ensure I was in tune with the demands of my work, especially with a print deadline fast-approaching, I had access to seamless complimentary high-speed Wi-Fi Internet connectivity, available in all rooms and public spaces. Needless to say, filing this

story was a breeze. Meeting and conference facilities are also equipped with the latest audio-visual capabilities.

Whether it is hitting the gym at midnight after a long day of work, or taking a midday break at the rooftop Jacuzzi, or engaging clients in a high-tech e-connected meeting room, the serviced residence indeed meets the “work and play” lifestyle demands of tech-savvy business travellers.

Capri by Fraser, Kuala Lumpur No. 5 Jalan Kerinchi, Bangsar South City, 59200 Kuala Lumpur Tel: +60 3 2386 0888 Fax: +60 3 2386 0889 Email: reservations.kualalumpur@ capribyfraser.com ISSUE 14.6

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Shama

Shama, live without boundaries Hong Kong’s status as a bustling and busy city is glaringly apparent as the streets are always flooded with a sea of heads. This is testament to the overwhelming amount of people who enjoy living and working here. At the end of the day, workers adjourn to a wide selection of bars and restaurants to pursue a pulsating social life as well as further business opportunities. In Hong Kong, time is money and efficiency is highly anticipated.

Shama, the leading provider of premier serviced apartments, which epitomises service, signature, and connect in Asia, understands the value of time and what tenants really need. An intuitive understanding that guests are adapting to a fast-paced life, while discovering a new city and people underpins all of the personalised services. Experienced and qualified staff members ensure that guests enjoy and relish their introduction to Hong Kong, while remembering and respecting their preferences, thus allowing tenants to settle in with ease.

Each apartment is assigned to a designated professional housekeeper who is responsible for keeping the home spotless on a daily basis. Always going the extra mile, all services are personalised to accommodate each individual lifestyle and to meet any particular housekeeping demand.

All Shama property locations have been carefully selected to guarantee a rich Hong Kong experience in prime commercial and residential districts, with convenient transport links and easy access to essential

To experience Shama lifestyle, please contact Tel: +852 3100 8555 Email: info@shama.com Web: www.shama.com

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amenities. Every apartment combines hip style and supreme functionality, together with core features to reflect the Shama living and high level of comfort in well-designed space.

Shama, which is also a lifestyle provider, offers unrivalled concierge services. Through “no boundaries” – an exclusive lifestyle programme with a personal touch, tenants will be offered a “hoodtour” to familiarise themselves with the neighbourhood, monthly highlights, and recommendations to keep them abreast of the latest social buzz and hidden gems in town. Furthermore, other activities such as gatherings at private members clubs and cooking classes, serve as a platform for residents to meet up and enrich their social life within the friendly Shama community. Ultimately tenants can get the most out of the city and live like a local!

Shama, as one of the key brands of ONYX Hospitality Group, is now operating numerous properties in Bangkok, Hong Kong, Shanghai, and has recently launched its first property in Hangzhou. The Group shall continue expanding to many additional Chinese cities and other gateway cities across Asia.

To experience the personalised service and modern city lifestyle, look no further than Shama’s exclusive serviced apartments, which can fulfil all your needs and give you time to enjoy Hong Kong without boundaries.

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Residences at Reflections

Waterfront living at its finest

Come home to a waterfront paradise located just minutes away from the city

Residences at Reflections is a collection of 151 fullyfurnished apartments ranging from cosy two-bedroom suites to a lavish penthouse. Available for corporate and private leasing, these luxurious residences are part of Reflections at Keppel Bay, which is designed by worldrenowned architect Daniel Libeskind.

Each apartment is finely furnished to meet the taste of discerning residents. From the finest marble to the splendid imported oak floor, to the designer kitchen and bathroom wares, we ensure nothing but the best at Residences at Reflections.

Residents can look forward to a myriad of lifestyle options, both on land and water. On its expansive grounds are the visually-stunning clubhouse and gymnasium that open out to Keppel Bay and the sea. Leveraging on its unique waterfront

Residences at Reflections For reservation and enquiries, Tel: (65) 6376 3400 Fax: (65) 6376 3401 Email: enquiries@ residencesatreflections.com.sg Web: www.residencesatreflections. com.sg 32

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locale, the property’s extensive range of amenities spread across the entire development. This includes an Olympiclength swimming pool, two Jacuzzi pools, two tennis courts, five BBQ pavilions and a jogging path.

Residents enjoy full condominium services and residentsonly exclusives such as housekeeping, maintenance support, airport transfer, complimentary scheduled shuttle service to MRT stations, key business and shopping districts and complimentary car parking lot per unit.

With the rare confluence of location strengths, reach your office in the Central Business District within five minutes by car, then retreat home to a host of entertainment and dining options at the award-winning Marina at Keppel Bay; Singapore’s largest retail and lifestyle hub, VivoCity; or even Sentosa. Residents also enjoy the convenience of connecting to different parts of Singapore via the Circle Line’s Telok Blangah and Northeast Line’s HarbourFront MRT stations.

Revel in the multi-award winning Marina at Keppel Bay where luxurious mega yachts berth. Be one of the privileged to enjoy exclusive membership benefits including special discounts at the waterfront restaurants, access to the bay-fronting member’s lounge, The Wine Glass, as well as charters onboard Marina at Keppel Bay’s three luxurious yachts – The Admiral, Endeavour and Venture.

Experience the ultimate in urban waterfront living at Residences at Reflections.

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8 on Claymore Serviced Residences

A stay to remember

at 8 on Claymore Serviced Residences

3 bedroom residence

8 on Claymore Serviced Residences 8 Claymore Hill, Singapore 229572 Tel: (65) 6737 8388 Fax: (65) 6737 8688 Email: info@8onclaymore.com.sg Web: www.8onclaymore.com.sg Facebook: www.facebook. com/8onclaymore

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8 on Claymore Serviced Residences is synonymous with personalised services, boasting an ideal location aimed at both business and leisure for a long-term stay in Singapore. Managed by the award-winning business hotel, Royal Plaza on Scotts, 8 on Claymore Serviced Residences hopes to deliver the intangibles that make guests feel at home.

8 on Claymore Serviced Residences is situated at the heart of Orchard Road. A gourmet 24-hour supermarket, banking services and world-class healthcare services are all within walking distance. It is also easily accessible from Orchard Mass Rapid Transit (MRT) train station, which connects you to the rest of the city. If shopping is on the agenda, different malls offering a wide selection of retail, dining and entertainment experiences are just at the guests’ doorstep.

Patrick Fiat, General Manager and Chief Experience Officer (CEO) of 8 on Claymore Serviced Residences, remarked, “ We want our guests to have a memorable experience with us and have stories to tell about Singapore, about 8 on Claymore Serviced Residences and about our staff when they are finally home. We like to address them by their first names, understand their distinctive preferences and create unforgettable and sometimes, amusing experiences for them. This is our benchmark and definition of personalised services in hospitality at 8 on Claymore Serviced Residences.” Fiat is also the General Manager for Royal Plaza on Scotts.

SUPPLEMENT

8 on Claymore Serviced Residences, the flagship serviced residence under Summit Serviced Residences™ of Preferred Hotel Group™, offers 85 varied units of living spaces configured to accommodate different travellers and residents. From chic studios, two- or three-bedroom residences to a spacious penthouse, all units are furnished with a washer and dryer, and a well-appointed kitchen with superior appliances that provide guests with the choice of cooking and entertaining at home.

At 8 on Claymore Serviced Residences, Guest Services Executives welcome guests with a personalised orientation tour and impeccably attend to their needs for their entire stay. Other privileges include a thoughtful welcome hamper with essential items as well as L’Occitane’s Verbena body and hair care collection to help guests relax and energise after their travels. Buffet breakfast is served daily. In-room dining services are also offered in the residences.

Housekeeping services are available on weekdays.

Complimentary high speed internet and a wide selection of cable channels are provided in all residences.

In addition, 8 on Claymore Serviced Residences offers resort-style elements such as an outdoor pool with an open air deck, cabanas and a barbeque area amidst a tropical setting. There is also a state-of-theart gym with Technogym equipment and a children’s pool so that the kids are not left out on the fun.

Residents’ Lounge exterior

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The Ascott Limited

Defining global living The Ascott Limited is a Singapore company that has grown to be the world’s largest international serviced residence owner-operator. It has over 23,000 operating serviced residence units in key cities of Asia Pacific, Europe and the Gulf region, as well as over 10,000 units which are under development, making a total of about 34,000 units in over 200 properties. The company’s global presence means that executives need only work with one party for their accommodation needs wherever they travel to for assignments.

The company’s three award-winning brands, which cater to different lifestyle needs, further ensure there is a suitable apartment for every executive. Ascott residences, which offer discreet service in an exclusive environment, frequently welcome top executives, government dignitaries and industry leaders. Citadines residences cater to savvy, independent travellers who want high quality accommodation and the flexibility to pay only for the services they require. Designed for those with families, Somerset residences feature more children-friendly facilities such as playgrounds, indoor playrooms and children’s swimming pools.

All three brands of serviced residences are available in Singapore, and if you are finding accommodation here for yourself or your colleagues, choose from a total of five properties – Ascott Raffles Place Singapore, Citadines Mount Sophia Singapore, Somerset Bencoolen, Somerset Liang Court and Somerset Orchard.

These serviced residences in Singapore are centrally located and within close proximity of the Central Business District. A plus for executives as it saves them much travelling

Cutler Suite – Ascott Raffles Place Singapore 36

ISSUE 14.6

SUPPLEMENT

time. Conveniences like F&B, entertainment centres and even international schools are nearby which cater to the needs of individuals as well as executives who are here with their families. Beyond the prime location, excellent business connectivity and maximum comfort, executives will not just come back to an accommodation. Instead, they will return to familiar faces, welcoming surroundings and the assurance that their needs will be taken care of. There are even residents’ programmes including city tours and workshops on local culture to help them settle in quickly.

These are just some of the ways Ascott goes the extra mile to make executives’ stay a memorable one. What’s here to stay, though, is the unique warmth and familiarity of home that the leader of the serviced residence industry has been renowned for around the world.

2014 marks Ascott’s 30th Anniversary. To celebrate 30 years of hospitality excellence, Ascott has introduced a series of promotions to thank customers for their support.

Customers can look forward to free stays and Ascott online members will enjoy at least 30% off Best Flexible Rates at participating properties in over 30 cities worldwide.

Corporate clients who are members of Ascott’s rewards programme, The Link Club, can get 30% off redemption points where they will enjoy privileges such as dining, shopping and travel. Visit the Ascott website for more details.

With such efforts it is no wonder that many have chosen Ascott as their preferred “home away from home” over the years.

The Ascott Limited Tel: 1800 272 7272 Email: enquiry.singapore@the-ascott.com Web: www.the-ascott.com

Celebrating intimate Moments With You

n Celebratory offers from 30% off

Best Flexible Rates* n Enjoy 1 FREE night for every 30

consecutive nights’ stay* n Refer a guest and be rewarded* *Terms and conditions apply

www.the-ascott.com/30years

Enjoy Ascott’s Best Rate Guarantee | www.the-ascott.com | +65 6272 7272 With three award-winning serviced residence brands, we welcome you to enjoy our renowned hospitality in more than 200 properties in over 80 cities spanning more than 20 countries across Asia Pacific, Europe and the Gulf region.

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