HRM 14 05 Supplement

Free with HRM Issue 14.5

MICE GUIDE

2014

Featuring:

The changing face of MICE Non-traditional destinations

ANNUAL MEETING • DINNER & DANCE • PRODUCT LAUNCH • TEAMBUILDING • CONFERENCE

YOUR PLACE TO LEARN, SHARE AND CONNECT UE Convention Centre has a unique circular layout with built-in operable walls making it a flexible venue for different functions. Hosting event for 10 or international conference for 600, everything is possible at UE Convention Centre.

ON SITE FACILITIES

STRATEGIC LOCATION

• Business hotel

•Changi Airport 7 min by car

• Serviced offices

•Expo MRT 3 min by foot

• Shopping mall & Restaurants

•City centre 20 min if you drive

ueconventioncentre-sg@uel.sg

6809 7288

UE Serviced Offices & Convention Centre, 2 Changi Business Park Avenue 1, Singapore 486015

NEWS

MICE US

Business travel costs set to grow further

The already rosy picture for 2014 US business travel spending is getting even more optimistic.

According to a new report by the Global Business Travel Association (GBTA), US business travel spending is now anticipated to increase by 7.1% in 2014.

The GBTA forecast in January stood at an expected 6.6% growth rate for 2014.

“The winter has been a tough one. I think the spring and fall will see strong business travel in the US,” Michael McCormick, executive director and chief operating officer of the association told CNBC. “The spring particularly will be gangbusters.

People will be rescheduling trips; there is pent-up demand.”

The biggest push for US spending remains outbound international travel, said McCormick. The GBTA has identified a 13% year-over-year rise in this particular sector.

ASIA

13%

of US respondents in a survey claimed they had spent 12 hours or less in a particular destination for business, after enduring a 20-hour trip to travel there.

Source: Opinium Research

66%

of European and US business travellers now have access to self- booking tools Source: Amadeus

49%

of US finance executives and business travellers claim they will spend slightly more on travel and expenses in 2014.

Source: Certify Business Travel Expense Trends report

Companies turn to low cost options More firms are warming up to the idea of utilising the Low Cost Carrier (LCC) sector as a means to get more for their travel spending dollar. Suddenly popular budget airlines are meanwhile working concurrently to cater to the increasing demands of this sector.

Speaking at a panel discussion at the Association of Corporate Travel Executives (ACTE) Executive Forum Singapore recently, Todd Arthur, vice president of Asia-Pacific sales and account management at BCD Travel said LCCs now form over 15% of Asia’s total commercial air fleet, outstripping the expansion of full-fledged airlines.

“The bulk of the new aircraft is all coming from the LCCs and these are evolving into hybrid carriers to expand themselves into the corporate market,” Arthur told the conference.

“The trend of the LCCs is very real and our clients are starting to have conversations about them and questioning if they have to continue solely supporting the national carrier,” said Lisa Akeroyd, Vice President, Global Sales and Programme Management, Carlson Wagonlit Travel.

“We see that hybrid carriers, which are a cross between no-frills and full service (airlines), are fitting into corporate travel requirements.”

Nevertheless, Joana Yap, General Manager, HRG Singapore, revealed that while her clients ask for LCC options to compare prices, the majority of them still select full-fledged airlines.

“At the moment, it is not that corporates mandate to use LCCs because given the choice, most of them will still prefer a flight that provides everything from baggage to meals,” said Yap. “While companies may look at various ways to keep their travel budget tight, corporate travellers will use the reasoning that full-fledged airlines will promise them and the company good productivity.”

UK

SINGAPORE

Business travel by UK-based firms is poised to rise at a faster proportion than in other western European nations, according to a poll of corporate travel managers.

The study of 958 managers in 24 countries by corporate card provider AirPlus International deduced that a third of UK travel managers anticipated their firms to make more trips in 2014 than in 2013.

This was more than the average of 29% for the whole of western Europe, and also larger than the global average of 31%.

AirPlus UK managing director Yael Klein said the results were “ areal eye-opener”, with both “significant” opportunities and warnings for UK firms.

“There is clear confidence that UK businesses will travel more in 2014, raising the prospects of more sales orders and exports, especially in those all-important emerging markets,” she said.

A sizeable 54% of UK-based travel managers anticipated more expensive fares in the next 12 months. This number rose from 38% who expected travel to be more costly in 2013.

Singapore’s tourism sector is aiming to up its game as the tourism competition in the region further intensifies.

According to an online article by the Business Times Premium, a meetings, incentives, conferences and exhibitions (MICE) 2020 Roadmap, a medium-term plan for the MICE industry, is now in the pipeline.

Furthermore, a hotel sector expert panel was formulated in February to counsel the government and hoteliers on productivityenhancing proposals in the midst of a tight labour sector.

In addition, Minister in the Prime Minister’s Office, S Iswaran, recently unveiled a $15 million Association Development Fund at the Tourism Industry Conference 2014. This aims to assist industry and precinct associations boost capabilities and attract visitors.

The $15 million, which will be evened out over years, taps on the $905 million Tourism Development Fund launched back in 2012.

Travel boom predicted

Tourism sector looks at MICE

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FEATURE

MICE

The

changing face of MICE

Macau Tower Mast Climb

HRM learns how HR and industry providers can organise creative events that lead to better employee communication, focus, teamwork, and productivity

By Shalini Shukla-Pandey

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Last year, Singapore received 15.5 million visitors.

Industry observers expect that figure to grow by six per cent this year, and tourism spending to increase close to three per cent, particularly on the back of higher expected corporate arrivals taking advantage of a robust Meetings, Incentives, Conferences, and Exhibitions (MICE) events calendar.

The local tourism sector also recently got a boost with the setting up of a S$15 million Association Development Fund by the Singapore Tourism Board (STB), to support associations representing key tourism hotspots in Singapore.

FEATURE

“MICE is important and is a ‘surprise’ element to engage with both internal or external audiences – be it an offsite meeting for the employees, or a product launch to showcase the latest collection to clients,” says Elaine Kum, Marketing Director, Singapore Marriott Hotel.

Breaking the routine and bringing staff to a different venue instead of the usual work desk or cubicle helps to reinvigorate staff and improve employee engagement. “Employees are more creative and relaxed,” says Kum. “As employers, we also see increased productivity due to that.”

Keeping it fresh MICE offerings have changed over the past few years.

“We have seen a significant growth in personalised requests, where organisers these days are looking for something unique to add to their events, such as cocktails in their corporate colours, customisable menus, not to mention convenience and accessibility,” Kum explains.

The changing demands of organisers and the way people work has prompted Marriott to transform its meeting experience with engaging technology, flexible workspaces to inspire collaboration, and creative solutions for the way people work today (see boxout).

“We have launched a series of cutting-edge innovations to enhance guests’ experience at the Marriott, such as mobile apps and mobile check-in and check-out services,” says Kum. Meetings and events do not have to be run-of-the-mill with just four walls and some tables and chairs either.

Companies can realise a high return-on-investment on their MICE events by being creative and planning ahead, with a clear objective on what’s to be achieved.

“Don’t go through the same, plain routine of what the employees usually go through during a boardroom meeting. Instead, inject surprising elements,” Kum advises.

Employees also tend to remember better when objectives (numbers, targets, or goals) are associated with something else, she adds. “For example, organisers can include themed coffee breaks with goals and numbers printed on food and personalised messages.”

Venture overseas While Singapore is full of MICE opportunities, it bodes well for HR to also venture overseas when looking to organise unique MICE events for staff.

With continuous, but well-thought out planning and building over the past decade, Macau has exploded onto the international scene as one of Asia’s most developed cities and a centre of MICE. The city’s world-class MICE facilities, coupled with its unrivalled integrated resorts and rich cultural heritage, have attracted organisers of prestigious

Marriott leads the future of meetings Marriott International has recently launched the “Travel Brilliantly” campaign, with a series of cutting-edge technology and innovations introduced to enhance guests’ experience at the Marriott, including a mobile app, and mobile check-in or check-out services.

“We are also reinventing how meetings should be, with engaging technology and flexible workspaces soon to be introduced,” says Elaine Kum, Marketing Director, Singapore Marriott Hotel.

One nifty service the hotel provides is the Meeting Services App, which is specially customised for each event and available on all Internet-enabled devices. “You can make requests such as more coffee and a change to the air conditioning without leaving the meeting room,” Kum explains.

MICE organisers can also find flexible work and meeting spaces, from lobby seating and communal tables to meeting rooms and boardrooms, at select Marriott hotels.

“Book space to work, meet, connect and collaborate online and on demand through our new Workspace on Demand concept,” invites Kum. Guests and non-guests alike can book small-scale meeting space for a nominal fee per hour. “So instead of having to sneak into the lobby to steal WiFi, or sitting in our parking lot and plug in from their car, we say, ‘we give you permission; come in and sit in our lobby.’” Kum explains.

Marriott Travel Brilliantly

Singapore Marriott Ballroom

international events such as the China (Macau) International Automobile Exposition, International Infrastructure Investment and Construction Forum (IIICF), and China (Macau) International Yacht Import and Export Fair, to name a few.

Capitalising on its special blending of cultures, which affords visitors unique experiences in terms of dining, shopping and sightseeing, the Macau government is going the extra mile in providing support to the convention and exhibition industry through various measures.

This year for example, Macau Economic Services launched The International Meeting and Trade Fair

Corporate meetings in China accounted for

59.7%

of the MICE market Source: Wu Shaoyuan, Deputy Director, The Alliance of China Conference Hotels

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MICE Support Programme to provide assistance and financial support to applicants organising international meetings and trade fairs. Eligible organisers can obtain promotion-related assistance and financial support.

The programme provides a series of subsidies including a food and beverage or Meeting Package for up to a maximum of US$100 per delegate and 30% of accommodation costs incurred at local hotels.

Facilities offshore MICE facilities in Macau include a broad range of venues for meetings, exhibitions and conventions in varying scales, from 7,000-seat auditoriums to rooms for gatherings of half a dozen or so. There are many hotels in the city with meeting facilities, including such mega resorts on the Cotai Strip as the Venetian Macau, City of Dreams, Galaxy Macau and Cotai Central.

Well-equipped public-owned venues include the Macao East Asian Games Dome, the Macao Cultural Centre, Macao Forum and the Macao Science Centre.

Other multi-functional venues located in Macau include the Macao Tower Convention and Entertainment Centre and Fisherman’s Wharf.

Overall areas built for exhibition and convention purposes exceed 160,000 square metres. These impressive MICE venues are supported by 101 hotels, including many international brands, which boast a total of more than 27,000 rooms.

Major investment in hotels continues apace.

Launching in the Cotai area in late 2015, The Parisian Macau will have 3,000 rooms and suites, gaming space, a retail mall, meetings space, entertainment areas, and recreated Parisian shopping streets, cafes, restaurants and bars. There will also be a half size replica of France’s most iconic symbol, the Eiffel Tower.

The world’s largest JW Marriott and the Ritz-Carlton’s first all-suite hotel will also begin operations in mid-2015,

Macanese food

Sands Cotai Central Ballroom 6

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The Venetian Macao Resort Hotel

part of the Galaxy Macau resort expansion, while theme park Fisherman’s Wharf is undergoing a redevelopment to refurbish existing facilities and construct two new hotels and a dinosaur museum by the end of 2015.

The Michelin 3-star restaurant, 8 ½ Otto e Mezzo Bombana, is also slated to open in 2015 and will be the signature restaurant at the Ritz-Carlton.

Winding down in Macau MICE event participants can not only enjoy the modern facilities at the modern integrated resorts and convention and exhibition venues, but also immerse themselves in the city’s unique centuries-old Chinese and Portuguese heritage.

Options for incentive planners include tai chi classes, Chinese calligraphy writing, dragon boat racing, Portuguese wine tastings, and Macanese cooking classes.

The city also boasts a vibrant nightlife, with options including bars, clubs, casinos and spectacular shows such The House of Dancing Water, the world’s largest water-based show, held at the City of Dreams.

Food is another of Macau’s great experiences, from Michelin-starred fine dining to the local Macanese cuisine, which is a fusion of Portuguese, African, Southeast Asian and Chinese cooking. No less than 74 establishments in Macau, including 18 hotels and 56 restaurants, have been selected for inclusion in The Michelin Guide Hong Kong and Macau 2014.

For those in search of thrills or wanting to get back to nature, Macau boasts the world’s highest commercial bungee jump, at 233 metres, while its picturesque southern countryside means visitors can enjoy the great outdoors and take part in sporting activities.

PROFILE

TKP Singapore

A conference centre in the heart of the CBD TKP is a modern design conference centre. We provide our clients with a comfortable and contemporary venue to hold events, seminars, and trainings. We have six different rooms of varying sizes to accommodate 12 to 200 people with customisable room settings for whatever requirements your company has for the event. Being a short walk of less than 100m from Raffles Place MRT, we are literally less than a stone’s throw away from Singapore’s rail network system, and just a 25-minute taxi ride to the airport. We also ensure that our guests and your participants are provided with delicious meals during your event through the catering of various cuisines from our catering partners.

TKP started in 2006 in Japan, and has since expanded to over 1,000 room venues in various cities in Japan. We then

expanded internationally to Hong Kong, Shanghai, New York, and in 2013, Singapore. We aim to open another conference centre in Singapore in 2014 to serve our ever growing clientele so that we can fulfil their event needs.

TKP is built upon the core principle of putting our clients first; in other words, a first class service in a Japanese way. The Japanese term for hospitality “Omotenashi” translates to achieving something for others sincerely, reaching a deeper part of the human consciousness when providing service. It involves an understanding of guests’ wants and needs, thoughtfully caring about their well-being, and treating people as true individuals. We invite you to experience “Omotenashi” at TKP Singapore.

TKP Singapore 55 Market Street #03-01 Singapore 048941 Tel: 65572010 Email: Info@tkp.com.sg Web: www.tkp.com.sg

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PROFILE INTERNATIONAL HR

Macao Economic Services

Macao

Your next destination for MICE events!

For more information, please contact: Conventions and Exhibitions and Economic Activities Development Department Macao Economic Services Tel: (853) 8597 2601 Fax: (853) 2871 6675 Email: sp.info@economia.gov.mo Web: www.economia.gov.mo

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Macao Economic Services (MES) is the Macao Special Administrative Region’s (MSAR) government department responsible for assisting in drafting and implementing economic policies in the economic areas.

One of our duties is to promote the development of the convention and exhibition industry.

More than 60 countries can visit Macao without visa, and a number of international airlines fly to and from the Macao International Airport, connecting it with gateway cities in mainland China and South East Asia.

With an area of 29.2km², the city is small and compact, with nothing more than 30 minutes away.

Located in the Pan-PRD region, Macao is among the most competitive and economically vibrant cities in China. It has established close links with economic, convention and exhibition centres in emerging cities like Guangzhou, Hong Kong and the Pearl River Delta region. Mutual development within the region with numerous transportation connections by sea, land and

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air provide favourable conditions for the development of the convention and exhibition industry.

Macao is one of Asia’s most developed cities.

Continued investment in hotels and infrastructure offers groups a modern and exciting destination, with world-class dining options, luxury hotels and designer shopping. With a history dating back four centuries, the city has been declared a UNESCO World Heritage site.

Macao’s convention and exhibition industry has a promising future as the sector has a range of strengths, along with various supporting incentive measures from the SAR Government, assisting local and overseas entrepreneurs to explore business openings. Some of these include the Convention and Exhibition Stimulation Programme, which aims to provide comprehensive support and assistance to organisers and planners of conventions and exhibitions held in Macao. The Programme provides a series of financial support and subsidies including food and beverage or Meeting Packages up to a maximum MOP$400 (approximately US$50) per delegate and 10% of accommodation costs incurred at local hotels, with a maximum of five nights’ accommodation being granted for qualified meetings and conferences.

PROFILE INTERNATIONAL HR

The Star Performing Arts Centre

Home to the brightest star, where creativity shines

Strategically located at the heart of Buona Vista in Singapore, The Star Performing Arts Centre stands as an iconic landmark with its award-winning architecture by Andrew Bromberg from Aedas.

Connected via a five-minute sheltered walkway from Buona Vista MRT station, this state-of-the-art complex features a collection of performance and event spaces, including a 5,000-seat theatre, a multi-purpose hall, an outdoor amphitheatre, a rooftop reception area, and supporting spaces of various sizes.

The Star Theatre represents Singapore’s first and only 5,000-seat theatre, designed by Artec Consultants Inc of New York, tailored towards a plethora of events from pop concerts, musicals and pop orchestras to seminars and conferences. Constructed in a traditional horseshoe shape with stalls and two circle levels, the auditorium features custom-designed seats for sheer comfort and extra leg room. Visual intimacy is enhanced with an intimate distance of 56m from the edge of stage to the last row at the upper circle level. Complete with cutting-edge audiovisual technology and excellent theatre sightlines, our guests are treated to an audiovisual feast. High definition live broadcast and studio quality recording is available in addition to top quality back-of-house support.

Designed as a multi-purpose hall, The Star Gallery is outfitted with full audiovisual capabilities and accommodates 770 guests in theatre style and 400 guests in banquet setting. From corporate functions to weddings and small performances, the venue offers flexible set-up options 10

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with retractable walls to facilitate multiple events in one venue. The spacious wooden deck at the outdoor area is ideal for receptions.

The Star Terrace is a casual outdoor amphitheatre with bench seating for 300 guests and a deck area for drinks and conversations. With an open stage amidst lush indoor greenery, it creates the perfect setting for events where interaction is key.

Nestled atop the complex is an exclusive function space with a capacity of 140 guests in theatre style and 100 guests in banquet setting. The Star Loft opens up to a roof terrace overlooking the one-north precinct and serves as a grandeur venue for private functions and intimate weddings.

Guests are spoilt for choice with a myriad of pre- and post-event activities around the vicinity including The Star Vista, The Rochester Mall, One Rochester, Holland Village, and Dempsey Hill.

The first of its kind in Singapore, The Star Performing Arts Centre is poised to be locally and internationally recognised as a venue of exceptional experience.

The Star Performing Arts Centre 1 Vista Exchange Green #04-01, Singapore 138617 Tel: (65) 6636 0055 Email: info@thestar.sg Web: www.thestar.sg Facebook: www.facebook.com/TheStarPAC

The Star Theatre Singapore’s first and only 5,000-seat auditorium

Home to the brightest star, where creativity shines.

The Star Gallery Multi-purpose function hall

Featuring an award-winning design and stunning architectural landmark

The Star Terrace Outdoor amphitheatre

The Star Loft Rooftop private function space

The Star Performing Arts Centre presents an array of performance and event spaces complete with cutting-edge audiovisual technology and back-of-house support. At The Star Performing Arts Centre, we pride ourselves on our state-of-the-art facilities and impeccable service to be the venue of choice for a plethora of events from pop concerts and musicals to seminars, meetings and intimate community events.

The Star Performing Arts Centre 1 Vista Exchange Green, #04-01, Singapore 138617 Tel: (65) 6636 0055

info@thestar.sg

thestar.sg

facebook.com/TheStarPAC

twitter.com/TheStarPAC

PROFILE INTERNATIONAL HR

Singapore Marriott Hotel

An iconic stay

in the heart of Orchard Road

Singapore Marriott Hotel 320 Orchard Road, Singapore 238865 Reservatins: (+65) 6831 4555 Meeting Enquiries: (+65) 6831 4785 Web: www.marriott.com/sindt www.travelbrilliantly.com

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Singapore Marriott Hotel is best known for its iconic green pagoda roof in the heart of Singapore’s business and entertainment hub. Located right above the Orchard Mass Rapid Transit (MRT) station, the hotel is perfectly positioned to connect guests to the rest of the island throughout their stay.

The hotel completed a SGD35 million refurbishment by world-renowned design team, Hirsch Bedner Associates in 2012, bringing a whole new level of luxury to travellers.

Complemented by the bespoke service that is signature of the Marriott brand, travelling does not get any more brilliant than this.

The Marriott mobile app offers tailored convenience for the frequent traveller, allowing them to check in anytime, anywhere. Guests are welcomed by a resplendent Lobby upon arrival; an expansive space that has been converted into a warm and welcoming open plan zone for guests to meet, engage and socialise.

Guest rooms have been designed with the discerning traveller in mind, featuring state-of-the-art furnishings and technology upgrades such as signature 1956 leather Eames Desk Chairs, Marriott Revive® bedding, and a Full-HD Smart TV. Two new room categories have also been introduced. The Premier Deluxe Room offers an elevated experience whilst the Studio Room, with its separate work

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space, walk-in wardrobe and dedicated vanity area, is ideal for business travellers looking to work and relax effortlessly.

Helmed by a team of master chefs, the Hotel’s dining outlets present an ensemble of chic gastronomy for every palate, from award-winning Cantonese cuisine at Wan Hao, prime steaks at Pool Grill to an international buffet spread at Marriott Cafe.

At the Singapore Marriott Hotel, meeting planners are assured that every event of theirs is as iconic as the Hotel itself. With Marriott’s new Meetings Imagined initiative, endless inspiration and tools are available right at your fingertips. Marriott’s Red Coat Program and dedicated in-house Event Management team also provide planners the assurance one needs for excellent team support; the latest technological equipment and event expertise – all held together by a single and visible point of contact.

Twelve function spaces and over 1,500 square metres of meeting space also provide utmost flexibility. The latest to undergo refurbishment, the exclusive pillar-less Grand Ballroom dons on a sophisticated colour palette and plush new interiors. Featuring a spectacular translucent alabaster marble ceiling with intelligent lighting system, the venue delivers a winning combination of sophisticated décor and state-of-the-art technology – perfect for weddings and corporate functions.

PROFILE INTERNATIONAL HR

Macau Government Tourist Office

Together Everyone Achieves More in MACAU! Experience these team bonding activities in Macau

Macau Wine Museum

Dragon boat experience This traditional Chinese sport is the perfect team building activity. Bring your team together on the boat and paddle to the rhythm of the drum beat.

Bungee Jump at Macau Tower

Macau amazing race Run from one point to another through the historic sites of Macau and complete the tasks that are given. You will learn about the history of each attraction within a day. It’s a fun experience that you will never forget.

Traditional lion dancing Learn the art of traditional lion dancing together. Master the beat and the basic moves, and experience being both the head and rear end of the lion in this explosion of movement, colours and sounds.

Calligraphy and chinese painting Chinese painting is one of the oldest arts in the world.

Learn the fundamental techniques of this historic yet exquisite style of painting.

INCENTIVE TRAVEL STIMULATION PROGRAMME Macau Government Tourist Office is rewarding Incentive Travels to Macau with attractive subsidies!

Incentive groups with a minimum of 50 non-Macau participants and who stay at least two consecutive nights in Macau hotels will be rewarded with maximum support of MOP$300 (approx. S$50) per non-Macau participant for their teambuilding activities in Macau.

Terms & Conditions apply.

For more information, please log on: http://bit.ly/macauincentivetravelstimulationprogramme.

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Portuguese wine appreciation and tasting Sample Portugal’s finest wines at introductory classes on Portuguese wine appreciation, and visit the Portuguese Wine Museum to learn the history of wine making.

Hands-on cooking workshop Learn the basics of Macanese cooking – shop for ingredients at the local wet market, then proceed to the kitchen and learn how to whip up delicious Macau-style dishes.

Once-a-lifetime experiences @ Macau Tower Experience the Guinness World Records’ Highest Commercial Bungee Jump at an amazing height of 233 metres. Mast Climb to the top of Macau Tower via a 100-metre vertical ladder that takes about three hours to scale and descend. Sky Walk in the air and be level with the magnificent Macau skyline. Nowhere else in the world will you find these unique and incredible experiences!

Touching Moments, Experience Macau!

For more information, please contact Macau Government Tourist Office (Singapore Representative Office) Email: mgto@pacleisure.com Tel: (65) 6292 5383 Web: www.macautourism.gov.mo

PROFILE INTERNATIONAL HR

Maxwell Chambers

The perfect choice Your preferred venue Located in the heart of Singapore’s business district, Maxwell Chambers is a prestigious refurbished conservation building of architectural and historical significance with a modern façade, offering a range of 24 customised rooms that ensure optimal privacy for your corporate events.

Maxwell Chambers was set up for the purpose of being Singapore’s main international arbitration centre. It houses top international Alternative Dispute Resolution institutions under one roof and provides best-of-class hearing facilities and support services. Singapore, with its reputation for impartiality and integrity, is recognised as a preferred venue for ADR in Asia.

Its prime location beside Tanjong Pagar MRT Station makes it exceptionally convenient for guests to access the venue. Each room in Maxwell Chambers is acoustically treated to ensure that the ambience and sound is right for every event. Fully outfitted with complimentary state-of-the-art AV equipment (microphones and projectors), wireless Internet connection, and technical support throughout the events, Maxwell Chambers is the ideal venue for corporate meetings, networking sessions, company retreats, conferences or business seminars. Video and tele-conferencing services are also available, with full set-up and technical support.

As Asia is increasingly becoming the destination of choice for companies to hold their business conferences and major events, Maxwell Chambers has played host to a variety of local and international corporate functions, such as book launches, product demonstrations, cocktail receptions, treaty signing ceremonies, and AGMs. Maxwell Chambers provides an extensive range of menu selections for different kinds of catering experiences that can be customised according to individual event requirements. Warm hospitality, excellent service and professional staff ensure that their clients’ every need is met.

Holding events at Maxwell Chambers is the perfect, effortless option. Their long list of satisfied clients includes onshore and offshore banks, training academies, statutory boards, investment companies, and real estate developers among many others.

For reservations or visits: Tel: +65 6595 9020 Email: sales@maxwell-chambers.com.

Please quote MCA_HRM2 for a special rate extended to HRM magazine readers only.

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The perfect choice your preferred venue



 is a presgious refurbished conservaon building of architectural and historical significance with a modern , offering a range of 24 customised rooms that ensure opmal privacy for your corporate events.

Fully ouied with bestofclass facilies coupled with world class hospitality & service, Maxwell Chambers is the place to be.

To arrange for a private viewing of our rooms, please contact our Sales Execuves  preferenal rates extended to HRM readers only.



PROFILE INTERNATIONAL HR

Majestic Bay Seafood Restaurant

Award-winning Chef brings innovation to Majestic Group’s first seafood themed restaurant Offering the freshest sea treasures from around the world, Majestic Bay is the perfect locale for seafood indulgences with family, friends and corporate partners.

Following the success of Majestic Restaurant and Jing, Majestic Bay is the newest venture for Chef Yong Bing Ngen, who is known for his contemporary Chinese cuisine.

Located below the Flower Dome, the 110-seater restaurant offers a spacious layout apt for family and group dining. A private room is available for intimate gatherings of up to 14 guests. The setting is reminiscent of a ship deck, with an impressive waterfront view of the Marina Bay.

Fresh from the sea Evident from the “live” water tanks that flank the entrance, Majestic Bay is all about fresh seafood. A must-try for all crustacean fans, the Bay’s Signature “Kopi” Crab is an innovative dish inspired by Chef Yong’s love for coffee.

Non-seafood highlights Non-seafood dishes are a stellar hit as well. Go for the Roast Chicken with Chilli Sesame Dressing, Sauteed Black Pepper Diced Beef or the Sauteed Wild Mushrooms with Asparagus and Minced Garlic. For lighter bites, a classic dim sum menu is offered at lunchtime.

Majestic Bay is open 7 days a week and offers lunch and dinner.

Majestic Bay Seafood Restaurant Gardens By The Bay (Below Flower Dome), 18 Marina Gardens Drive #01-10, Singapore 018953 Tel: (65) 6604-6604 Email: reservations@majesticbay.sg Web: www.majesticbay.sg Facebook: www.facebook.com/MajesticBay

Offering a plethora of seafood from around the world, satiate your senses with the freshest underwater catch and magnificent views of the Marina Bay waterfront and skyline!

Feast on quintessential Singapore seafood classics and unique house specialities such as the Bay's Kopi Crab, as well as hand-crafted dim sum delights that promise gastronomic indulgence.

We look forward to having you on this epicurean journey.

Lunch: Mon to Fri 11:45am - 2:30pm | Sat, Sun & PH 11:30am - 2:30pm Dinner: Mon to Sun 5:45pm - 9:30pm

Gardens By The Bay (Below Flower Dome), 18 Marina Gardens Drive #01-10, Singapore 018953 T 6604 6604 E reservations@majesticbay.sg www.majesticbay.sg 18

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PROFILE

Serangoon Gardens Country Club

A suburban retreat Kensington Ballroom: 400 – 500 pax

Whether for

Business or Pleasure, Nestled within the historic suburbs of Serangoon and easily accessible via the expressway to the Central Business District, Serangoon Gardens Country Club offers guests a refuge away from the downtown city centre complete with a variety of corporate function rooms that are perfect for business events of any size.

You can choose from our wide selection of venues such as our Kensington Ballroom, which is the largest and can easily accommodate up to 500 people, or hold your next meeting in our fine dining restaurant, The Garden Grill.

We also offer an extensive range of food, and with our well trained chefs specialising in everything from French cuisine to local delights, you can be assured we offer something for everyone. Our offsite catering programme also gives the option of having us come to you.

In addition, we also boast three food and beverage outlets, a large outdoor deck overlooking our Olympic-sized swimming pool, karaoke rooms, a crossroads lounge as well as a dance and music lounge.

At Serangoon Gardens Country Club, we pride ourselves in offering guests a wide selection of venues that caters to their every need.

Enjoy great savings with Serangoon Gardens Country Club’s Dinner and Dance packages! Choose between a buffet or a Chinese sit-down dinner with a minimum of 50 people.

Package includes:

• Complimentary usage of ballroom, dance floor and stage set-up • Exclusive Chinese dinner or special buffet dinner menu • Choice of entertainment, Karaoke or Disco • Complimentary 20-litre barrel of beer or 12 bottles of House Wines and free flow of coffee and tea • Complimentary use of sound system, LCD projectors and screen

Serangoon Gardens Country Club 22 Kensington Park Road, Serangoon Gardens Tel: 6286 8888 Email: banquetsales@ sgcc.com.sg Web: www.sgcc.com.sg ISSUE 14.5

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we have the

Perfect Venues for you

KTV Rooms: 8 – 10 pax

Beer Garden: 80 – 100 pax

Casuarina Room: 50 pax

Serangoon Gardens Country Club offers clients a quiet refuge complete with a variety of function rooms that are perfectly suited for any corporate or private event.

Conduct a workshop in our Casuarina Room, have a few drinks with your clients or colleagues in our Beer Garden or KTV Rooms or opt to have your company’s next dinner and dance in our Kensington Ballroom. From team building workshops to power lunches, whether for business or pleasure, we have the perfect venues for you.

To book your next event, call or email us today!

Tel: 6286 8888, 6398 5381, 6398 5365, 6398 5387 Email: banquetsales@sgcc.com.sg 22 Kensington Park Rd Singapore 557271 www.sgcc.com.sg

PROFILE INTERNATIONAL HR

Pearson

Pearson Hospitality Qualifications leading the standard across the world Our offer

Pearson offers a wide range of work-related BTEC hospitality qualifications, in different sizes and difficulty levels. The qualifications range from an introduction to the industry to the development of high level specialist skills such as professional cookery.

Pearson BTEC hospitality qualifications offer a mixture of theory (knowledge) and practice of skills used in the industry, such as cooking, food and beverage service, accommodation service, finance or marketing and promotion. Core units help learners gain a deep

understanding of the hospitality sector, and optional units allow learners to focus their study on an area of interest or a specialist career path. They offer a clear progression route for learners from Level 1 to a Higher National Diploma (HND) in Hospitality Management (equivalent to a Foundation degree). Learners can top-up their HND to an Honours degree course in Hospitality or to a related degree subject such as business management or leisure and tourism management.

Our quality assurance process Learners are assessed by the teacher or trainer where they study, using a wide variety of assessment methods from observation and on the job training to investigation, presentation, group work and report writing. Learners complete projects and scenario-based assessments that contribute to the achievement of each unit.

Pearson implements a robust international quality assurance process which has been agreed with the UK regulator, Ofqual. Twice a year, a qualified Standards Verifier will visit the centre to review a sample of learner work for each hospitality programme. The sample will confirm if the assessment of learner work by the centre staff is accurate. Once all units have been sampled by the Standards Verifier and assessment has been confirmed as accurate, the learners’ certificates will be released. The Standards Verifier will also check that appropriate policies and procedures are in place to safeguard the assessment process.

BTEC qualifications are a well established international brand. They are designed through extensive consultation with UK colleges, schools, employers, institutions representing the sector and universities to ensure that the qualifications enable progression to higher levels of study and employment. A BTEC HND in Hospitality allows for membership to professional bodies such as the Institute of Hospitality (IoH) in the UK.

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The main BTECs in the hospitality sector are as follows: Qualification level

Qualification title

Purpose or job role

Level 4 – 5

Pearson BTEC Level HNC and HND in Hospitality Management (QCF)

For management careers in hospitality, licensed retail, food and beverage or leisure and tourism roles. E.g. Deputy General Manager, Front of House Manager, Events Manager, Food and Beverage Manager, Operations Manager, Unit Manager.

Level 2 – 4

Pearson BTEC Level 2, 3, 4 Awards in Food Safety in Catering (QCF)

To develop food safety skills in preparation for work.

Level 3

Pearson BTEC Level 3 Certificate/Diplomas in Hospitality (QCF)

To progress onto higher education or into employment as a supervisor or trainee manager.

Level 1/2

Pearson BTEC Level 1 and 2 First Certificate/Diploma in Hospitality

For junior job roles across the hospitality industry. E.g. Waiters, waitresses, assistant front of house staff, temporary events/match-day hospitality staff, concessions catering assistants, fast-food servers.

Pearson also offers a number of stand-alone BTEC specialist courses that prepare learners for a job role or consolidate their existing knowledge and skills: BTEC LEVEL 3 SPECIALIST COURSES Qualification title

Purpose or job role

Pearson Level 3 Certificate in Principles of Hospitality Retail Outlet Management (QCF)

Team leader or supervisor in a retail outlet in charge of ensuring good customer service, monitoring stock levels and dealing with all customer queries.

Pearson BTEC Level 3 Certificate in Food and Beverage Service (QCF)

Introduces learners to some of the knowledge and practical skills required for the food and beverage sector. The BTEC in Food and Beverage Service Supervision is suitable for adult learners wishing to change career or move into a particular area of employment following a career break.

Pearson BTEC Level 3 Certificate/Diploma in Food and Beverage Service Supervision (QCF) Pearson BTEC Level 3 Award in Principles of Supervising Customer Service Performance in Hospitality, Leisure, Travel and Tourism (QCF)

Introduces learners to the knowledge and understanding necessary for customer service in the hospitality, leisure, travel and tourism sector. It can also be an introductory course to the Person BTEC Level 3 Diploma in Hospitality.

Pearson BTEC Level 3 Award in Hospitality Supervision and Leadership Principles (QCF)

For learners in supervisory roles such as bar person/manager, chef, conference and banqueting assistant/manager who need to develop or consolidate their knowledge and skills.

Pearson BTEC Level 3 Certificate in Hospitality and Catering Principles (Professional Cookery) (QCF)

For learners employed in roles such as chefs or conference and banqueting assistants/ managers.

Pearson BTEC Level 3 Diploma in Craft Cuisine Skills (QCF)

For those already employed as a Sous Chef or Senior Chef/Cook.

BTEC LEVEL 2 SPECIALIST COURSES Qualification title

Purpose or job role

Pearson BTEC Level 2 Award in Principles of Customer Service in Hospitality, Leisure, Travel and Tourism (QCF)

To enhance the customer service abilities of those working in the hospitality, leisure and travel and tourism sectors.

Pearson BTEC Level 2 Certificate in Hospitality and Catering Principles (Food and Beverage Service) (QCF)

Bar people/managers, conference and banqueting assistants or managers or waiter/ waitresses who need to develop or consolidate their knowledge and skills in food and beverage services.

Pearson BTEC Level 2 Certificate in Hospitality and Catering Principles (Hospitality Services) (QCF) (Housekeeping) (QCF) (Front of House Reception) (QCF)

To develop knowledge and skills in hospitality services for those working in, or wishing to work in, a wide range of hospitality businesses, for example, fine dining restaurants, quick service restaurants, hotels, contract caterers, armed forces, schools.

Pearson BTEC Level 2 Certificate in Hospitality and Catering Principles (Food Production and Cooking) (QCF) (Kitchen Services) (QCF) (Professional Cookery) (QCF)

Chefs, fast food service assistants, kitchen assistants or porters wanting to develop their knowledge and understanding of working in food production and cooking or kitchen services skills.

For information on our Pearson Qualifications Programmes please contact our Singapore at +65 6319 9206 or email us at southeastasia.edexcel @pearson.com

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PROFILE INTERNATIONAL HR

Bukit Gambang Resort City

Meetings with a difference

at Bukit Gambang Resort City Located 218 km from Kuala Lumpur and just 35km before Kuantan, Bukit Gambang Resort City (BGRC) is an integrated destination resort that offers a range of unique leisure and MICE facilities.

Spread across 727 acres, the resort features 30 different venues and 1,866 accommodation rooms that cater to large groups. A host of recreational and leisure facilities fulfil almost every requirement and need that MICE planners look out for.

The challenge involved in finding a large events space is solved with the BGRC Grand Ballroom, which was named the largest pillarless ballroom in the country by the Malaysia Book of Records. The venue makes a sit down round table banquet for 3,100 people or a conference for 5,800 delegates a breeze.

The ballroom is also suitable for exhibitions and concerts.

Accommodation choices are another critical differentiator for MICE planners. The resort exceeds expectations in this regard with its two integrated themed resorts - Caribbean Bay Resort and Arabian Bay Resort, which offer a combined total of 1,866 rooms. Each resort is supported with its own club house facilities, entertainment, recreation and fitness facilities as well as food and beverage outlets. Absolute convenience is just the perfect phrase to describe the resort city.

Holding a meeting, retreat or banquet at Bukit Gambang Resort City goes beyond venue choices and facilities. It is the unique experiences that accompany them that complete the circle.

Group enquiries and personalised tours to the resort city can be arranged upon request. Contact 603-8941 9898 or email to sales@bgrc.com.my For further reference, please visit www.bgrc.com.my

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Simba Hill Gourmet Hall

Fire of the Wild

Events can be held at the MICE Centre, in the Water Park, by the beach or in the Safari Park. Imagine having a conference in the centre of the Safari Park or in the middle of the Wild Savannah. Breathtaking views of wild animals such as giraffes as well as natural green surroundings keep coffee breaks fresh and exciting. Or how do you fancy an audience with Malaysia’s first and only white lions at your annual company dinner?

Teambuilding facilities are also available and can cater up to 500 people per session. Facilities offered include aerial and ground obstacle courses, recreational paintball, ground and pool telematches, flying fox, jungle trekking and other many other activities that can be customised to meet your needs.

The zoo safari park experience at the resort offers a leisure component to company retreats or outings. Spread across 138 acres, Bukit Gambang Safari Park is open daily till 10pm. The tram drive-through section in the Wild Savannah features wild animals that originate from places such as Africa, Australia and the Tropics. The walk-through section showcases many foreign animals, many for the first time in Malaysia. Do not miss the opportunity to get up close and personal with these beautiful creatures. There are also daily animal shows and fire-eater performances.

The award winning Bukit Gambang Water Park is a great place to beat the tropical heat. With the many water rides and slides, the inviting 24,000 sq. ft. wave pool with eight wave patterns at Coco Beach, the dedicated Penguin Island for kids, and wooden cabanas around the park, one can be assured of a wet, fun and relaxing time here.

PROFILE INTERNATIONAL HR

Sentosa

You don’t just hold events in Sentosa.

You hold experiences

Sapphire Pavilion

For enquiries on event spaces in Sentosa, please contact us at: Tel: (65) 6275 0388 Email: mice@sentosa.com.sg Web: mice.sentosa.com.sg

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A mere 15-minute drive away from the city centre but a world apart. Things are just not the same at Sentosa – events are breezier, functions seem sunnier and everything just feels right.

A tranquil yet efficient destination backed by a well-established infrastructure capable of supporting events with over 10,000 attendances, Sentosa offers a variety of venues and attractions, rides and natural terrain to develop all kinds of corporate programmes that fulfil your goals.

Sentosa may be better known as a leisure destination, but its luxurious hotels and memorable event sites are equipped with all the facilities you need for a meeting, incentive event, convention or exhibition. Regardless of venue and type of event, you will enjoy best-in-class offerings.

You can check in any time you like, yet you would not want to leave. The exciting attractions here are excellent venues for your event. Hold an elegant function at the scenic Imbiah Lookout, make the mesmerising Songs of the Sea water show the highlight of your convention, and host hip beach bar parties as a reward for a year of hard work. Sentosa is ideal for any event, of any scale, of any length.

All events have different requirements but they all deserve to shine. Whatever the scale, theme or preferred Sentosa venue, our professional MICE specialists and

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Emerald Pavilion

event-planning team will create the perfect, customised event just for you.

A unique mix of elegance, adventure, romance, fun and luxury, this is where great views are just a blink away and magnificent natural scenery can serve as your perfect event backdrop. Why settle for the same, when Sentosa’s charm awaits?

Come stage a truly unforgettable experience for any business meeting, incentive or teambuilding programme at Sentosa!

FEATURE

Meetings & Conferences

Meetings with benefits

Borneo rainforest-themed dinner at Sutera Harbour Resort

What do you look for when selecting a MICE destination? Typical ‘must haves’ include great value, a relaxed atmosphere, as well as effective meeting facilities. HRM explores some non-traditional destinations that offer recreational opportunities and learning in relaxed settings

By Sumathi V Selvaretnam 26

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Organising a quarterly sales kick-off or annual meeting in a non-traditional location can reinvigorate employees and gear them up to achieve new goals and targets in the following months.

Such locations also have the potential to creating that special or unique experience for attendees – one of the top challenges facing MICE planners, says Sarah Lim, Director – Sales and Marketing, The Star Performing Arts Centre.

Apart from picking a location that impresses, some other key considerations that MICE planners face include: the ability of the venue to cater to differing needs and tastes, the quality of accommodation on offer, and the seamless execution of the event from start to finish.

Efficient transport and logistical arrangements are also critical. “Traditionally a MICE event has visitors from various areas of the world. So flight connectivity and transportation are key to a successful event,” says Nicolas Reschke, Group Director – Sales & Marketing, Sutera Harbour Resort.

Many venues offer an onsite team that can suggest creative event solutions for MICE planners. Engaging their services also means that planners can relax, join their colleagues, and participate more fully in the activities on offer. “On the event day, our well-trained and experienced operations team is on site to assist from operations and logistics to back-of-house technology and handle any unexpected situations that may arise,” says Lim.

Kampung-themed set-up at Sutera Harbour Resort

Zen-themed corporate set-up at Sutera Harbour Resort

Unique experiences Venue providers today offer a plethora of unique facilities and experiences to make your MICE event truly memorable. Feeling adventurous? The Sutera Harbour Resort, for example, is able to organise visits to Mount Kinabalu and UNESCO-protected Kinabalu Park.

MICE events are also a great way for employees to reconnect with their peers. At Bukit Gambang Resort City, interesting activities such as a treetop obstacle course, paintball tournament, and a raft building challenge test participants on their leadership, teamwork and creative thinking abilities.

In the same vein, Sutera Harbour’s “Amazing Race” takes employees on a fun challenge across the integrated resort, with activities taking place at its golf course, marina and throughout the surrounding natural landscape.

Dinner time is also highly anticipated component of any MICE getaway, and venue providers are these days pulling out all the stops. At Bukit Gambang Resort City, delegates can dine “alongside” white lions at the Simba Hill Gourmet Hall. Likewise, Sutera Harbour offers sumptuous dinners set in a jungle-themed ballroom.

MICE planners looking for a premium events venue in Singapore could also consider The Star Performing Arts Centre. Featuring stunning architecture and design, and cutting edge audio-visual technology, the venue is able to cater to a range of different capacities.

The Star Theatre is ideal for conferences, meetings, award ceremonies, concerts and performances with a flexible configuration suitable for up to a full theatre of 5,000 attendees. With retractable walls, The Star Gallery offers the versatility to accommodate concurrent activities for various groups of up to 770 attendees.

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FEATURE

Meetings & Conferences UXSG Conference 2013 at The Star Performing Arts Centre Paintball Warzone at Bukit Gambang Resort City

Upon request, events taking place at The Star Theatre can be relayed via live feed to The Star Gallery, says Lim. The venue is also able to support live broadcast and studio quality high-definition recording for events. “In addition, MICE planners have the option to hold VIP receptions at The Star Loft; a private space with an indoor reception area and a roof terrace with generous views of the One-North precinct.”

Customisation Conference workshop in session Last year, The Star Performing Arts Centre hosted the UXSG Conference, a two-day event that connected UX (User Experience Design) professionals across different disciplines and cultures. The conference featured keynote presentations and workshops, as well as DJ performances. It also displayed a creative use of the multiple event spaces available at the venue. Various interesting exhibits were set up at the venue – with “Super Mario Brothers” the landmark for tea break area and an “Awesome Hand” pointing participants to workshops that took place at the supporting studios.

Photo credit: UXSG

Registration area

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No two events should be exactly alike, and venue providers are more than happy to create something special to meet your specific needs and requirements.

Sutera Harbour is able to offer tailored solutions that can be sporty and active, cultural and educational, or just relaxed with a strong focus on culinary aspects.

Bukit Gambang Resort City once hosted a MICE group that combined employee training together with the company’s family day. While employees were involved in a training session, arrangements were made for family members to visit the Safari Park. At dinner, employees and their families dined together at the Simba Hill Gourmet Hall - this was followed by a Jungle Night Walk. “These arrangements allowed employees to complete their training without having their family waiting for them, and the employees also had the chance to spend time with their families after their sessions,” says the resort’s head of marketing, Nasiruddin Nasrun.

With its multiple venues, The Star Performing Arts Centre, is able to accommodate different activities and events with varying capacities simultaneously. The main conference could take place at The Star Theatre, followed by smaller discussions or teambuilding activities at the multi-purpose hall (The Star Gallery) and supporting studios. “There could even be a free music performance at the amphitheatre (The Star Terrace) where guests are invited to chill and relax. And the night can end with an exclusive network session or premium dinner for VIP guests and speakers at The Star Loft, right at the rooftop,” says Lim. In addition, The Star Performing Arts Centre also offers complimentary marketing support for ticketed events or conferences, to create buzz and boost ticket sales. “To complement the venue, we provide top quality back-ofhouse support and facilities including a complimentary reception room,” Lim says.

PROFILE

iFly Singapore

Flying without wings Located at Sentosa Island, iFly Singapore is one of the world’s biggest indoor skydiving facilities.

A state-of-the-art wind tunnel, iFly Singapore offers anyone from first time flyers, to professional skydivers, the opportunity to indoor skydive in a safe, realistic and affordable environment. iFly Singapore instructors are also trained and certified by the world renowned International Bodyflight Association and ensure that flyers can pick up indoor skydiving as a sport in a fun and progressive manner. iFly Singapore also provide exciting opportunities for companies to organise extraordinary team building activities! Companies looking to reward employees who have been working hard and are in a dire need of an “out-of-office” fun experience can purchase flight vouchers at highly discounted corporate rates when purchased in bulk! Check out the latest addition to the corporate card programme; SME50 or the MNC100 which offers discounts up to 25% plus many other corporate benefits.

Also, if you’re looking at organising a full-day session for the office, iFly Singapore also offers flight packages for eight people and above starting from $79/- per person and conference packages that includes the full day rental of our meeting rooms: Rooms

Capacity (Pax)

Leonardo Conference Room

15

Wright Room

20

Sky Lounge

20

Skybase Indoor Viewing Gallery

100

Skybase Outdoor Viewing Gallery

140

iFly Singapore was recently accredited with the ISO 9001 and OHSAS 18001 standards. These are globally recognised accreditations for quality management systems and occupational health and safety management systems respectively. Spanning 16.5 feet wide and 56.5 feet tall, it is the only wind tunnel with an 18 feet tall acrylic glass wall that lets you enjoy an unparalleled view of the South China Sea and Siloso Beach. iFly Singapore, the brainchild of founder and managing director, Mr Lawrence Koh, was created to enable the dreams of many and for everyone to have a taste at flying without wings. It was designed and built in conjunction with SkyVenture USA and currently boosts six Guinness World Records, a testament to the promise that anybody can fly, and more at iFly Singapore!

Contact us at advancesales@ iFlySingapore.com to find out more.

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PROFILE INTERNATIONAL HR

Sentosa Golf Club

Singapore’s best golf course – On a resort island Situated at the South-eastern tip of Singapore’s premier island resort of Sentosa, Sentosa Golf Club is home to not one, but two of the most challenging golf courses in the region – The Serapong and The Tanjong.

37 Years of golfing excellence One of the most established golf clubs in Singapore, Sentosa Golf Club was opened by Singapore’s thenPrime Minister Lee Kuan Yew in 1974. The Club has more than 1,500 members, many of whom are prominent personalities from influential circles.

Home of the Singapore Open for eight years, Sentosa Golf Club is now the host venue for the HSBC Women’s Champions for 2013 to 2015. The world’s best women golfers will descend on our championship greens to putt for the prize purse of US$1.4 million. This year’s Champions will be held from 27 February to 2 March 2014 on The Serapong.

Offering more than just a good game of golf, the Club also has excellent meeting and banquet facilities for corporate networking as well as high-end dining options such as the quintessential Japanese cuisine at the Sushi Megumi Restaurant and Italian fare at the highly-acclaimed il-Lido. Golfers can also indulge in sumptuous local delights and snacks at Golfers’ Terrace.

The Serapong

Sentosa Golf Club 27 Bukit Manis Road, Singapore 099892 Web: www.sentosagolf.com

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Par-71 and measuring 6,752 metres from the championship tee, The Serapong is one of the top five championship courses in Asia, and is well-known as the battlefield for the prestigious Barclays Singapore Open.

It opened in 1982 and is the creation of worldrenowned golf course designer Ronald Fream.

The Serapong was awarded “Best Golf Course in Singapore” in the Golf Digest Singapore awards in years 2009 and 2013, further sealing its position as one of the top courses in the country.

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The Tanjong Opened in 1972, The Tanjong was originally designed by Frank Pennick. In 1993, S$40 million was put into remodeling the course and building a spectacular new clubhouse. With its new contours featuring natural hazards, freshwater lakes, towering trees, rolling fairways with narrow landing areas and well-guarded Bermuda Tifdwarf grass, the ever-popular Tanjong course was nominated by Asian Golf Review as Singapore’s best golf course for three consecutive years.

Corporate golf tournaments The Club possesses an esteemed golf tradition flavored with the spirit of lively competition, prefect for fostering friendships, building relationships and establishing networks. With the lush views that entice, facilities and services that engage and two of the most prestigious courses in Singapore that challenge, the setting effortlessly captivates those in it. Breathe new life to business engagements with an exciting game, improve teambuilding with a corporate golf clinic and take it to new heights with a lavish banquet. Believing in exceptional service, the Club offers customisation and personalisation for your event.

Meeting & conferences Take pleasure in holding corporate affairs in settings that are private and quite. From business luncheons to boardroom meetings, the function rooms at Sentosa Golf Club offer a very favorable environment with the latest facilities at your disposal. Together with the chef ’s ability to customise the menu to discerning palettes, the experience becomes all the more impressive.

Dinner & dance The idyllic resort-style ambience that the Club exudes is excellent for activities to foster social bonds and strengthening relations. The light and breezy ambience promotes a positive air that enhances interaction, creating moments that are truly remarkable.

PROFILE INTERNATIONAL HR

Chinois Spa

Time out

at Chinois Spa Are your staff burnt out and stressed out physically and mentally? Are you looking for a wellness programme that rewards and benefits your staff?

In this day and age, executive lifestyles can take a toll on physical and mental health. Pressure comes from all directions, with hectic work schedules, timeline demands, economic and political pressures, and the importance of family life. The modern executive surely needs time away from daily pressures.

For optimum results we need to refresh not only our minds but also our bodies in the most efficient way possible. Taking time out can eat into time that we should be spending on finishing a project or increasing sales

revenue, or spending time with our families. As much as we need that refreshment, we just don’t have the time to fully re-energise.

Take it to a spa This is why spa treatments can be so effective. We can relax our bodies and minds in comfort in as little as one or two hours. And best of all it’s something we can do with our significant other. A couple’s spa treatment allows couples to spend some quality time with each other and is a perfect example of multi-tasking.

Chinois Spa offers a range of spa treatments that are perfect for the modern executive on the go, treating both male and female clients with a high level of pampering.

All therapists are highly trained and will leave even the most stressed, feeling relaxed and full of energy, ready to take on the world.

Treatment options include a 30-minute back massage, a 60-minute full body massage, or if you are going all the way — a 150-minute (2.5 hour) full treatment that includes a soak in the Jacuzzi, a body scrub, a body wrap and a relaxing and invigorating full body massage. What better way can there be to spend a quiet couple of hours?

The solution

Chinois Spa 333A Orchard Road #04-06 Mandarin Gallery Singapore 238897 Tel: 6836 3363 Fax: 6836 3353 Email: contact@chinoisspa.com.sg Web: www.chinoisspa.com.sg

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Chinois Spa, a CaseTrust-registered spa with Category 1 license, can work with your company to offer special rates, including discounts up to 50% and other benefits.

These can be organised in a number of different ways, including company-sponsored visits or special offers for company employees. To organise or find out more information about what Chinois Spa can offer you, contact us for a discussion.

We are conveniently located in the centre of Singapore, at Mandarin Gallery and at The Legends at Fort Canning. A visit to Chinois Spa is sure to leave you and your staff highly refreshed, relaxed and ready to take up new challenges.

PROFILE INTERNATIONAL HR

Dream Skin Beauty Wellness

Energise through nature Established in 2001, Dream Skin has more than 12 years of experience in providing quality services to our valued customers Dream Skin Beauty Wellness is an independent, family-run, beauty, grooming and therapeutic spa set in urban concept rooms located in the East and West of Singapore. Our team of friendly and professional therapists offers a wide range of treatments for men and women using quality products in relaxing surroundings.

Dream Skin aims to succeed in providing every customer, perfection in their health and beauty. Since its inception, we have always adhered to the use of natural organic products to pamper our customers, while continuing to enhance the professional knowledge of our therapists.

Dream Skin has a very professional, experienced and friendly team of staff who exude great chemistry. We also promise highly effective instruments, face to body integrity and quality service. Our customers can be assured of an all-round pampering experience that will leave them with beautiful skin.

The Dream Skin Spa experience is unique The experience from the moment you walk into a spa or salon is as important as the treatment you will receive – and we deliver personalised service and exceptional quality in both. We are specialists in beauty, holistic and therapeutic treatments delivering great quality at reasonable prices in a most friendly and professional environment.

Dream Skin Spa/Face/Slimming Sam Lee Marketing Manager Mobile: 93217035 Blk 638 #01-24/26, Bukit Batok Central, Singapore 650638 Tel: 65676390 Blk 201E #01-78 Tampines Street 23, Singapore 527201 Tel: 67889098 Facebook: www.facebook.com/ dreamskinspa 34

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Soothing music and natural scents greet you as you enter our spa. Our treatment areas are individually dressed, warm, inviting rooms where you can truly ease away your stresses. Be it a pampering couple’s spa session or a single treatment, you will find it difficult not to relax.

DreamSkin’s workplace massage Wellness activities make up a big part of such innovative, flexible benefits schemes. The advantages of providing staff with access to wellness packages range from improving the overall well-being of employees and rewarding staff, to providing relaxation and recreation for employees and sponsorship schemes.

“Getting the right work, life and relaxation balance is becoming a bigger responsibility for companies today than it was in the past,” Dream Skin Management team says. “As employees tackle more work and longer hours in the office, their health and well-being slowly declines.”

“Companies which have previously introduced a wellness programme experience a positive, happy, productive and more reliable work team,” the team adds.

HR can work with Dream Skin to customise a wellness programmes for the company – be it on-site massage services or birthday and long service award gift vouchers for employees

PROFILE INTERNATIONAL HR

The Spa Artisan

Rejuvenate in luxury The 3972 square feet spa destination – The Spa Artisan combines the oasis of a garden spa with the rich heritage of the iconic Fullerton Hotel Singapore.

Winner of the World Luxury Spa Award 2014 and named the Best Luxury Boutique Spa and Best Luxury Emerging Spa (Singapore) in 2013, The Spa Artisan features beautifully landscaped interiors that introduce nature into an urban setting through unique architectural design and textures including a Green Feature Wall.

Spa facilities includes a range of state-of-the-art PowerSlim machines – Studio, Gym and Medico – which provides modern spa treatments synergised with infrared and ionisation technology. The infrared filaments intensify the metabolism process for a more effective calorie burning spa or gym session. In addition the inclusion of ionised air also helps reduces the feeling of tiredness. All Powerslim treatments are targeted designed for busy professionals who expect a fast and extensive fitness boost.

Other facilities includes two couple suites and four single suites that feature an en-suite rainforest shower, a nail spa on terraced steps, spa lounge and a retail bar featuring SkinCeuticals, the American leader in antioxidants.

A multitude of massages are available at The Spa Artisan, which uses a combination of techniques including Acupressure, Swedish, Shiatsu, Lymphatic and rhythmic Hawaiian, all of which will leave you wonderfully relaxed and recharged.

Spa therapies also include body scrubs, body wraps and detox treatments.

All these right in the heart of the city.

We all know that constant stress in our lives is not healthy. It can create or exacerbate many physical and emotional conditions such as chronic fatigue, digestive problems, headaches, back pain, high blood pressure and risk of stroke.

Massage is no longer available only through luxury spas and upscale health clubs. Today, massage therapy is offered in businesses, clinics, hospitals and even airports. By fighting stress on a number of fronts, the benefits of massage for stress relief include relaxation of muscles, an increase in circulation and a reduction in stress related pain.

Once your stress level is reduced, you can reclaim the energy you once enjoyed, and experience a refreshed body and mind.

The (re)Fresh Programme will offer access to three different spa destinations – Aramsa (Bishan Park), The Spa Artisan (The Fullerton Hotel) and Club Med Bintan Spa for your employee as well as their spouse. Spa benefits includes birthday 1-for- 1 offer as well as discounts off a la carte spa treatments and retail purchases. There is no signing up fee required.

On site and off site spa services are also available – surprise your employee with a spa day in the office to boost motivation. The spas also host spa- parties, corporate functions and team building exercises upon request. With interesting packages such as “Knead & Snooze” which encourages power napping to boost productivity, creating customised treatments to suit your company’s needs is our pleasure.

For more information, kindly drop us an enquiry at marketing@asmaralifestyle.com

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Sutera Harbour Resort

Asia’s first fully integrated and complete lifestyle resort

Sutera Harbour Resort is stretched over 384 acres in the heart of Kota Kinabalu, capital city of Sabah, East Malaysia.

This integrated resort encompasses 5-star resort accommodation, golf, marina and recreational facilities with further development of a premier residential area.

The elegant business setting of The Pacific Sutera Hotel is complemented by the resort ambience of The Magellan Sutera Resort, offering a total of 956 guest rooms and suites of luxurious comfort. These are complemented by the enormous Sutera Harbour Marina, Golf & Country Club, incorporating a par-72 6,000metre, 27-hole championship golf course.

Designed by leading golf course designer Graham Marsh, the course is beautifully landscaped with

undulating terrain and numerous waterways, and is a challenge for both amateurs and top professionals.

The Sutera Harbour Marina, Golf & Country Club also features a 104-berth marina and extensive recreational facilities including 15 restaurants and bars, two ballrooms (3,572sqm and 1,736sqm), 28 meeting rooms and a 100-seat auditorium for conventions and meetings.

A mixture of luxury, recreation and lifestyle makes Sutera Harbour Resort a unique MICE destination. Be it a big scale conventions or small- to medium-sized meetings, Sutera Harbour Resort has the right facilities to make them a success.

Combined with the warmth and hospitality of its staff, Sutera Harbour Resort is one of the leading destinations for conventions in Sabah. Explore Sabah on board the North Borneo Railway, the oldest running steam train in Sabah and Borneo, or by luxuriating aboard North Borneo Yachting’s magnificent vessels.

As part of a community project to enhance Kota Kinabalu’s image as a Nature Resort City, Sutera Harbour Resort has adopted Grace Point. Five minutes from Kota Kinabalu city and within walking distance from the resort, Grace Point features a new food court offering local Sabah, Malaysian, Indian, Chinese, Korean, Thai and other cuisine.

For more information on Sutera Harbour Resort’s integrated portfolio of properties and facilities, please log on to www.suteraharbour.com 38

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MAX Atria @ Singapore EXPO

Awaken your senses with fresh meeting spaces

MAX Atria @ Singapore EXPO is the epitome of the modern convention experience and just one reason why Singapore EXPO is one of Asia’s top-rated event facilities.

Discover MAX Atria @ Singapore EXPO, featuring 32 column-free rooms with spacious foyers, light exhibition areas, a garden courtyard and rooftop space. The 12,700sqm convention wing can accommodate more than 3,500 people in a variety of versatile spaces configured for meetings, banquets, exhibitions and product launches.

Green meetings MAX Atria is the first purpose-built MICE venue in Singapore to attain the Building and Construction Authority’s Green Mark Platinum award. Eco-friendly measures include the use of energy- and water-efficient technologies, as well as fixtures and fittings produced using a minimum of 30% recycled material.

Facilities all under one roof Email to sales@singaporeexpo. com.sg and sales@maxatria.com.sg or call 6403 2160 for any event enquiries or bookings.

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It is the first venue in Asia to roll out complimentary high performance WiFi and is fitted with modern audio-visual equipment and lighting. A business centre, internet kiosks, prayer rooms and nursing rooms are just some of the many facilities available at the centre.

Exceptional hospitality & service quality Delegates attending an event at MAX Atria will receive

SUPPLEMENT

the same exemplary levels of service and operational excellence that they have come to expect from Singapore EXPO. Its team of event professionals has years of experience and will assist in any aspect of the event, from planning and logistics to on-site operations, ensuring everything runs like clockwork.

Endless possibilities for your events Right beside MAX Atria is Singapore EXPO, which boasts a staggering 123,000sqm of indoor and outdoor space, featuring ten exhibition halls, four conference halls and a variety of meeting rooms, making it a one-stop event hub. It also has 2,500 parking spaces and a collection of 17 food and beverage outlets – Flavours East – which serve a range of cuisines to suit the tastes of both international and local visitors.

Both MAX Atria and Singapore EXPO are located in the vibrant eastern part of Singapore, on the doorstep of Changi Business Park, home to many technology firms and multi-national companies. The area also has a number of business hotels and retail space, and is just five minutes from Changi International Airport and 15 minutes from the city centre.

Find out why more than 800 events a year make Singapore EXPO and MAX Atria their home and how the world-class venues are helping to put Singapore on the map as one of the most dynamic business-event destinations in Asia.

Top10 Reasons

WHY iFLY SINGAPORE IS ONE OF THE MOST POPULAR PRE/POST CONFERENCE ACTIVITIES IN THE REGION

Email advancesales@iямВysingapore.com or call 6571 0002 for more information.

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