HRM 13.11 Supplement

Free with HRM Issue 13.11

Asia’s Top

Serviced Residences 2013

Featuring:

The growing demand for service residences A touch of luxury

Now Defining Global Living in Singapore Our Serviced Residences in Singapore Ascott Raffles Place • Citadines Mount Sophia Somerset Bencoolen • Somerset Liang Court • Somerset Orchard

Ascott Raffles Place Singapore

Citadines Mount Sophia Singapore

From the spacious exclusivity of Ascott, to the vibrancy of independent city living at Citadines, or the pampering touches for the family at Somerset, there is a serviced residence designed to make you feel at home. Because life is about living.

Somerset Liang Court Singapore

Enjoy Ascott’s Best Rate Guarantee | www.the-ascott.com | +65 6272 7272

With three award-winning serviced residence brands, we welcome you to enjoy our renowned hospitality in more than 200 properties in over 80 cities spanning more than 20 countries across Asia Pacific, Europe and the Gulf region.

NEWS

Asia’s Top Serviced Residences 2013 ASIA

THAILAND

Hotel industry remains resilient The latest research from Hogg Robinson Group (HRG), an international corporate services company, shows Asia-Pacific’s hotel industry has been resilient this year, with an overall increase in average room rates from 2012.

Rates have increased in nearly 70% of the top 50 cities in this region, with Singapore seeing a 4% rise over the last year.

“While the early sign of recovery in hotel prices is encouraging, it is a surprise that in certain key cities, the rates are not as high as the market had expected – in many cities this is attributed to new supply,” said Margaret Bowler, Director – Global Hotel Relations at HRG. “On the whole, occupancy is increasing faster which, coupled with continued high demand, means we are likely to see rates climbing in certain markets in the second half of the year and beyond.”

The survey also shows the rise of the “megacity” – 11 of the top 50 cities by room rate are classified as such – and marked differences are being seen between these and other cities that are popular business destinations.

“Megacities benefit from a combination of classic business travel and high conference and exhibition traffic. They also boast a good market for tourism and have specialised centres for industry segments such as oil and gas,” Bowler explained. “With the advantage of being able to cater for a variety of requirements, megacities can attract a more diverse range of business.”

Despite Singapore and Hong Kong not being megacities, their positions among the top 20 most expensive hotel destinations were maintained.

“Whilst not uniform, the increase in average room rate highlights that travel remains an important part of winning and conducting business. However, we expect to see further rate growth into the second half of the year, and an interesting 2014 season,” Bowler said.

City

Average Room Rate 2012 (GBP)

Average Room Rate 2013 (GPB)

Variance

Hong Kong

£196.30

£194.65

-1%

Singapore

£168.29

£175.41

4%

Tokyo

£177.29

£179.88

1%

Mumbai

£137.65

£146.20

6%

Beijing

£131.83

£139.72

6%

SINGAPORE

Ascott extends footprint in Thailand

Frasers Hospitality is

Singapore’s leading serviced apartment brand this year

Source: World Travel Awards

Ascott’s unique

Interns Club

runs activities organised by interns for interns, keeping them engaged while also allowing the serviced residence owner-operator to know them better Source: Ascott

CapitaLand’s wholly-owned serviced residence business unit, The Ascott Limited (Ascott), has extended its footprint to Thailand’s Eastern Seaboard economic region. It has won a contract to manage a 133-unit serviced residence in Sri Racha district of Chonburi province.

Scheduled to open in 2014, the new Citadines Grand Central Sri Racha will further enhance Ascott’s position as the largest international serviced residence owner-operator in Thailand with over 1,800 apartment units across 10 properties.

Describing the significant potential in expanding to Thailand’s east coast where many multinational companies are based, Lee Chee Koon, Ascott’s CEO, said: “Thailand is ranked amongst the world’s best emerging markets for investors. Its resilient economy, pro-investment policies, skilled workforce and business infrastructure continue to be attractive.”

In 2012, total foreign direct investment in Thailand reached more than US$31 billion, the highest in the past 10 years.

“Sri Racha is home to the Laem Chabang port, the fourth busiest container port in Southeast Asia,” Arthur Gindap, Ascott’s regional general manager for Thailand and the Philippines, added. “It is situated amidst thousands of hectares of industrial estates which house multinational companies involved in automotive, electronics, petrochemical and steel manufacturing.”

Citadines Grand Central Sri Racha will be the first international branded serviced residence to open in Sri Racha, catering to the strong demand for quality accommodation from expatriates and business travellers working in the region.

Complimentary shuttle service launched 8 on Claymore Serviced Residences has introduced a complimentary shuttle service to help residents beat the crowd during rush hour in comfort, sending them to their office doorsteps at major business centres including Mapletree Business City, Marina Bay Financial Centre and Solaris every weekday.

The new add-on meets the previously unrecognised needs of residents for safe and efficient travel options.

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PROFILE INTERNATIONAL HR

Far East Hospitality

Meeting your every need

Orchard Parksuites

Orchard Parksuites

Far East Hospitality serviced residences provide the ideal home away from home for business executives and their families relocating to Singapore and Malaysia. The group’s nine properties in the region provide comfort and convenience in luxurious settings.

Situated in the heart of the bustling Orchard Road shopping belt, Orchard Parksuites is the ideal choice for guests wanting to live the high life. This multi-award winning residence is right next to popular mega shopping malls like ION Orchard, Wisma Atria and Takashimaya. With Orchard MRT station right at your doorstep, residents are a short train ride away to anywhere in Singapore, including the city’s Central Business District.

Orchard Parksuites offers 225 exclusive apartments, ranging from contemporary one-bedroom lofts to luxurious penthouses. Jet-setting couples would appreciate the trendy one-bedroom lofts that feature high ceiling and bay windows.

Those seeking the ultimate serviced apartment experience may want to consider the penthouse units that range from 1,132 to 2,116 sq ft. These suites are great for large families who do not want to compromise on space and privacy. Orchard Parksuites also offers a range of facilities such as BBQ pits, swimming pool, Jacuzzi, tennis courts and an underground carpark. Guest services include complimentary breakfast, daily housekeeping and a fully-equipped business centre.

The Village Residence at Robertson Quay is another luxury serviced property by Far East Hospitality. Located on the banks of the Singapore River, it is just a stone’s throw away from numerous dining and entertainment options. It is also at the fringe of Singapore’s Central Business District, making it a convenient location for executives on short stays in Singapore who have regular work commitments or frequent business meetings at the Raffles Place and Tanjong Pagar areas.

Each of the 72 units at the Village Residence at Robertson Quay comes complete with a fully equipped 2

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Village Residence Robertson Quay

kitchen and spacious living room area, WiFi and cable television. There is also a free shuttle service provided to Raffles Place, DBS Building, Temasek Tower, Suntec City and City Hall every weekday morning. Guests have a choice of a studio, two or three- bedroom suites.

Moving to a new city and work environment can pose a number of challenges for expats. Bearing this in mind, Far East Hospitality’s serviced residences offers a variety of activities to help guests settle in. Popular festivities such as Halloween, Christmas and Mother’s Day are celebrated through specially organised parties, giving residents a chance to get acquainted with each other.

With their stylish apartments, great facilities and thoughtful guest services, the serviced residences by Far East Hospitality are truly a cut above the rest, offering residents an ideal base to start their adventures in a new city.

Far East Hospitality Email: reservations@fareast.com.sg Web: www.stayfareast.com

FEATURE

Serviced Apartment Trends

The growing demand for

serviced residences According to the latest figures, there was a 34.1% increase in the number of serviced residences around the world last financial year. HRM finds out more

By Sumathi V Selvaretnam

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It is boom time for the serviced residence market as more companies send their employees on international assignments.

Currently, there are 600,000 serviced residence units in over 8,300 locations around the world.

The transfer of head office and other functions offshore is expected to spur even further growth in cities such as Hong Kong and Singapore, resulting in higher price points, The Global Serviced Apartments Industry Report 2011/2012 has found.

Singapore also recently ranked sixth in a list of the world’s top relocation hubs by Cartus Corporation.

According to Patrick Fiat, general manager of 8 on Claymore Serviced Residences, Singapore has been gaining prominence as one

FEATURE

One-Bedroom Executive Suite – Pan Pacific Serviced Suites

seeing clients here for short-term projects as well as longer term expatriates looking for initial, temporary accommodation.

A home away from home

3-Bedroom Residence – 8 on Claymore Serviced Residences, Singapore

Singapore has been gaining prominence as one of the

most preferred destinations to relocate to in Asia

of the most preferred destinations to relocate to in Asia.

That’s been based on factors such as quality of life, career advancement potential, proximity to emerging markets, the strong local economy and security. “This explains the strong demand for serviced residences, mainly from the relocation of expatriates from Europe and America,” he says. “Singapore is currently an important hub for multinational companies from all over the world, with most of these companies carrying out their regional headquarter functions from Singapore.”

While businesses set up their base in Singapore, serviced residence providers such as 8 on Claymore are

Serviced residences offer a more personalised home environment for executives who are in town for longer stays. They typically offer more space, comfort, and the privacy of an apartment, coupled with top quality services.

Serviced apartments such as Pan Pacific Serviced Suites Beach Road are ideal for corporate guests as they provide all the conveniences and services of a modern hotel – including security and housekeeping – while preserving the privacy and flexibility of apartment living. “They also typically provide a bigger living and working area, which includes a kitchenette and living room properly furnished with comfortable fittings and appliances, allowing guests to relax and work in a comfortable environment,” says Andrew Donadel, General Manager, Pan Pacific Serviced Suites Beach Road.

Serviced residences are also normally more costeffective. “ Instead of incurring a higher cost of booking multiple rooms in a hotel, travellers are able to save on accommodation expenses by putting up in a larger serviced apartment where they can still enjoy the privacy of individual bedrooms,” says Tan Boon Khai, Regional General Manager for Singapore and Malaysia, The Ascott Limited.

While the size and configuration of the apartments depends on the individual’s or family’s needs, two and three-bedroom residences are usually kept fully utilised, especially during the summer relocation period.

Helping guests settle in Serviced residences offer a range of thoughtful amenities and services to help guests settle in quickly and comfortably.

At 8 on Claymore Serviced Residences, guest services executives welcome guests with a personalised orientation tour and attend to their needs with roundthe-clock in-room dining service for their entire stay.

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FEATURE

Serviced Apartment Trends

Two-Bedroom Premium Suite – Pan Pacific Serviced Suites

Serviced residences offer a range of

thoughtful amenities and services to help guests settle in quickly and comfortably

with essential items, as well as luxury toiletries to help guests relax and energise after their travels or work.

Other services provided by 8 on Claymore include daily buffet breakfast, housekeeping from Mondays to Fridays, as well as complimentary local calls, high speed internet, and cable television.

Ascott Raffles Place Singapore has recently undergone a S$60 million restoration effort, transforming the national heritage building into a premium serviced residence. All its serviced suites are furnished with stylish living areas, luxurious bedrooms, bathrooms with L’Occitane toiletries, and a fullyequipped kitchen with Gaggenau appliances and Nespresso coffee machines. “Our suites are also

Points to consider when choosing a serviced residence • Personal needs and requirements Someone travelling alone will not have the same requirements as someone who will be moving with their family. The composition of the group will be a primary factor in determining the location, size of apartment, and the facilities one is looking for.

• Location, location, location Expatriates should look out for locations which will be convenient them and their family. Having proximity and easy access to schools, offices, dining options, and medical facilities will make the stay comfortable.

• Range of facilities available Facilities and services vary from place to place and one will need to check that the services specifically required are available. For example, if your stay is business-related, ensure that the telecommunication facilities including WiFi access are adequate for your needs. Decide what leisure services are important, and whether you may want to have access to a gym and swimming pool.

• Credibility and reliability of the brand Potential guests should go online and research properties to learn about the levels of service provided. To ensure smooth relocation, experts also recommended taking a tour of the property before deciding on accommodation.

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Living Room – Ascott Raffles Place

equipped with state-of-the-art entertainment systems including LCD televisions with satellite and cable channels, and BOSE audio equipment,” says Tan. Business support facilities and internet access are two features today’s savvy business travellers require. Ascott properties in Singapore offer free internet access to all residents. In addition, wireless internet (WiFi) access is available in most apartments and in common areas such as the lobby and residents’ lounges, making it easy for residents to stay connected to work and family.

Helping guests acquaint themselves with their new environment, Pan Pacific Serviced Suites Beach Road offers a 24-hour personal assistant (PA) service. “Our team of PAs help residents assimilate into their new surroundings and provide a tailored service to each guest, helping them to connect to both business and social networks as they settle into Singapore. They can help with a wide range of tasks from general concierge services to the purchase of groceries, or even recommending international schools located nearby,” says Donadel.

Pan Pacific Serviced Suites Beach Road also boasts a host of lifestyle facilities, from a residents’ Living Room with library and gaming corner equipped with an Xbox game console to a state-of-the-art fitness centre and rooftop swimming pool.

“With our understanding and experience within the accommodation industry, we have adapted our hospitality expertise to meet the needs of the extended stay market,” Donadel concludes.

Citadines Mount Sophia Studio – the Ascott

PROFILE

The Ascott Limited

Defining global living The Ascott Limited is the largest international serviced residence owner-operator with more than 22,000 operating serviced residence units in key cities of the Asia Pacific, Europe and the Gulf region. Over 10,000 units are under development accounting for a total of more than 33,000 units in over 200 properties.

The company’s global presence means that executives need only work with one party for their accommodation needs wherever they travel for assignments.

The company’s three award-winning brands, which cater to different lifestyle needs, further ensure that there is a suitable apartment for every executive. Ascott residences offer discreet service in an exclusive environment, frequently welcoming top executives, government dignitaries and industry leaders. Citadines residences cater to savvy, independent travellers who want high quality accommodation that provide the flexibility to pay for the services they require. Designed for those with families, Somerset residences feature more children-friendly facilities such as playgrounds, indoor playrooms and children’s swimming pools.

All three brands of serviced residences are available in Singapore, and if you are finding accommodation here for yourself or your colleagues, choose from a total of five properties – Ascott Raffles Place Singapore, Citadines Mount Sophia Singapore, Somerset Bencoolen, Somerset Liang Court and Somerset Orchard.

These serviced residences in Singapore are centrally located and within close proximity to the Central Business District - a plus for executives as it saves them much travelling time. Conveniences like F&B, entertainment centres and even international schools

Studio – Ascott Raffles Place Singapore

are nearby, catering to the needs of individuals as well as executives who are here with their families.

Beyond the prime location, excellent business connectivity and maximum comfort, executives will not just come back to an accommodation. Instead, they will return to familiar faces, welcoming surroundings and the assurance that their needs will be taken care of. There are even residents’ programmes such as city tours and workshops on local culture to help them settle in quickly.

These are just some of the ways in which Ascott goes the extra mile to make executives’ stay a memorable one. What’s here to stay, though, is the unique warmth and familiarity of home that the leader of the serviced residence industry has been renowned for around the world.

With such efforts it is no wonder that many have chosen Ascott as their preferred “home away from home” over the years.

The Ascott Limited Tel: 1800 272 7272 Email: enquiry.singapore@the-ascott.com Web: www.the-ascott.com ISSUE 13.11

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PROFILE INTERNATIONAL HR

8 on Claymore Serviced Residences

A stay to remember

at 8 on Claymore Serviced Residences

3 bedroom residence

8 on Claymore Serviced Residences 8 Claymore Hill, Singapore 229572 Tel: (65) 6737 8388 Fax: (65) 6737 8688 Email: info@8onclaymore.com.sg Web: www.8onclaymore.com.sg Facebook: www.facebook. com/8onclaymore

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8 on Claymore Serviced Residences is synonymous with personalised services, boasting an ideal location aimed at both business and leisure for a long-term stay in Singapore. Managed by the five-star award-winning business hotel, Royal Plaza on Scotts, 8 on Claymore Serviced Residences hopes to deliver the intangibles that make guests feel at home.

8 on Claymore Serviced Residences is situated at the heart of Orchard Road. A gourmet 24-hour supermarket, banking services and world-class healthcare services are all within walking distance. It is also easily accessible from Orchard Mass Rapid Transit (MRT) train station, which connects you to the rest of the city. If shopping is on the agenda, different malls offering a wide selection of retail, dining and entertainment experiences are just at the guests’ doorstep.

Patrick Fiat, General Manager and Chief Experience Officer (CEO) of 8 on Claymore Serviced Residences, remarked, “ We want our guests to have a memorable experience with us and have stories to tell about Singapore, about 8 on Claymore Serviced Residences and about our staff when they are finally home. We like to address them by their first names, understand their distinctive preferences and create unforgettable and sometimes, amusing experiences for them. This is our benchmark and definition of personalised services in hospitality at 8 on Claymore Serviced Residences.” Fiat is also the General Manager for Royal Plaza on Scotts.

SUPPLEMENT

8 on Claymore Serviced Residences, the flagship serviced residence under Summit Serviced Residences™ of Preferred Hotel Group™, offers 85 varied units of living spaces configured to accommodate different travellers and residents. From chic studios, two- or three-bedroom residences to a spacious penthouse, all units are furnished with a washer and dryer, and a well-appointed kitchen with superior appliances that provide guests with the choice of cooking and entertaining at home.

At 8 on Claymore Serviced Residences, Guest Services Executives welcome guests with a personalised orientation tour and impeccably attend to their needs for their entire stay. Other privileges include a thoughtful welcome hamper with essential items as well as L’Occitane’s Verbena body and hair care collection to help guests relax and energise after their travels. Buffet breakfast is served daily with continental breakfast served on Sundays and Public Holidays at the residents’ lounge. In-room dining services are also offered in the residences. Housekeeping services are available from Mondays to Fridays. Complimentary high speed internet and a wide selection of cable channels are provided in all residences.

In addition, 8 on Claymore Serviced Residences offers resort-style elements such as an outdoor pool with an open air deck, cabanas and a barbeque area amidst a tropical setting. There is also a state-of-the-art gym with Technogym equipment and a children’s pool so that the kids are not left out on the fun.

Residents’ Lounge exterior

PROFILE INTERNATIONAL HR

Oakwood

Global Expertise from Oakwood

Oakwood Residence Funder Chengdu

Established in the 1960s, Oakwood is one of the world’s largest serviced apartment operators with a portfolio of almost 25,000 apartments across the globe, catering for both long and short stay guests.

Synonymous with quality, Oakwood’s award-winning brands in Asia Pacific serve the different lifestyle needs of globetrotters in seven countries and 14 gateway cities.

Oakwood Premier Oakwood Premier Cozmo Jakarta

Designed for discerning travellers looking for prime city centre locations, exclusivity and luxury, the immaculately furnished apartments comes with pampering services and amenities of a 5-star hotel.

With a prime location in the famed ‘Silicon Valley of India’ and atop popular Forum Value Mall, guests can choose from a selection of well-equipped studio, one and two-bedroom apartments and enjoy a wide range of amenities and facilities.

Service You Can Rely On Beyond its quality offerings and unparalleled locations, guests are always amazed and delighted with how the associates make them feel like members of the Oakwood family.

Living and breathing the Oakwood’s Gold Standard of service, Oakwood continues to forge ahead with more properties in the pipeline and remains the serviced apartment of choice.

Oakwood Residence Strategically located in business and residential districts, the contemporary apartments offer space, convenience and thoughtfully designed recreational areas and facilities that are ideal for singles, couples or families.

Oakwood Apartments Oakwood Asia Pacific Tel: (65) 63366900 Email: sales.oap@ oakwoodasia.com Web: www.oakwoodasia.com

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Ideal for singles or couples looking for smart and valuefor-money options, the efficiently planned and chic apartments feature a host of modern essentials with locations in the heart of the city.

New Oakwood in Bangalore Oakwood has expanded its portfolio of serviced residences in India with the opening of Oakwood Residence Prestige Whitefield Bangalore.

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Oakwood Residence Prestige Whitefield Bangalore

FEATURE

Serviced Accommodation

A cut above

THE REST Expatriates moving to new cities face a plethora of choices when it comes to finding the right serviced apartment. What are some key factors that they should look out for, and what premium services are providers now offering to attract guests?

By Sumathi V Selvaretnam New sights and sounds, different cultural nuances and social settings – relocating to a new city for work can be an overwhelming experience for many.

The fact that new residents have to make adjustments to every aspect of their lives can give rise to a lot of stress and anxiety as they try to cope with the different aspects of expatriate living, says Tonya Khong, Area General Manager, Asia-Pacific, Frasers Hospitality. “This ranges from the practical – finding the right accommodation, getting their way around, settling the family, enrolling their children in schools, getting used to the food, and worrying about safety and security – to the emotional – from making new friends to missing the comfort and familiarity of their lifestyles back home, “ Khong says.

Finding the right accommodation is an important first step in ensuring a smooth transition. “They need to minimise any disruption to their lives and adapt comfortably to the new living and working environment. In addition, guests need to adjust to an unfamiliar environment independently without the support of their network of family and friends,” says Tan Chia Hui, Head of Sales and Marketing (Serviced Residences), Far East Hospitality.

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FEATURE

Settling in For serviced apartment providers, the buck does not stop after a new resident moves in. Most organisations also spend a lot of time and effort to ensure that their guests assimilate well into their new home environment.

“Helping the entire family settle in is a major priority at our residences, which starts from the moment they arrive. They are greeted warmly by our multilingual associates and receive a welcome hamper as they settle into their new residence,” says Khong.

Frasers also has dedicated personnel who are assigned to help families immerse into the new environment and integrate into the country. Their tasks range from taking guests to local haunts to introducing them to local culture and getting them involved in festivities such as Hari Raya or Deepavali in Singapore. A daily shuttle services takes them into the commercial districts in the morning, and there are also hourly shuttles into the key shopping belts.

“We also offer a variety of family-friendly arrangements and facilities to make their stay enjoyable.

This includes regular recreational activities that foster interaction among residents, such as sightseeing tours to local attractions, movie screenings, storytelling sessions for children, and monthly themed residents’ gettogethers,” says Khong.

Other service apartment providers, such as Oakwood, organise trips around the surrounding neighbourhood once new residents are comfortable with the property.

“With these tours, new residents get to know where to buy their groceries, eat a quick lunch, get their hair done, and all other necessary amenities such as the doctor, the bank or the local watering hole. We have a mobile application, the Oakwood Neighborhood App, that lists and recommends places around each Oakwood property, with a map to get you there,” says Caroline Leong, Director of Marketing & Revenue Management, Oakwood Asia-Pacific.

Oakwood properties also organise regular gettogethers so that guests and residents can get to know and interact with their neighbours. “These could be cocktails at the bar or outings to interesting city sites.

Oakwood Premier Coex Center Seoul

Orchard Parksuites Loft – Far East Hospitality

For example, the property in Korea – Oakwood Premier Coex Center Seoul – recently arranged a tour during the Chuseok Festival for residents to experience the festive celebrations, and even held Basic Korean Language workshops,” shares Leong.

Over at Far East Hospitality, the Far East Heritage Festival gives residents the opportunity to learn more about the Singapore story. This is achieved via interactive activities that offer, literally, a taste of local flavours, among other guided tours and exhibitions, says Tan.

A touch of luxury Serviced apartment providers are also pulling out all the stops to provide guests with a luxurious and pampering stay.

In addition to facilities like spas, jacuzzis and gyms, Far East Hospitality adds a personal touch to its guest services by offering activities such as manicure and pedicure parties for the ladies. “This has proven to be popular because our residents get pampered at their doorstep,” says Tan. A unique feature at Fraser Suites Singapore serviced residence is “The Retreat”, which is a dual-function experiential venue that provides conducive workspaces and massage chairs to help residents recharge and refocus amidst their hectic schedules.

Serviced apartment providers are also pulling out all the stops to provide guests with a

luxurious and pampering stay

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FEATURE

Serviced Accommodation

Orchard Scotts Residences

it is

the staff

that leave a lasting impression and create memorable stays.

Capri by Fraser, Changi City/Singapore features one-of-a-kind integrated Spin & Play launderettes, which come with Wii, Xbox Kinect, Foosball, iPads, punching bags, TRX suspension training and Cicolette concept exercise bikes. These keep guests who want to do their own laundry fully entertained between spin cycles. Frasers’ residents can also rent bicycles with recommended cycling routes around the East Coast.

Going the extra mile Most serviced apartment guests would agree that it is the staff that leave a lasting impression and create memorable stays.

A true testament of how Frasers looks after its long staying guests is the personal relationships that develop over time, making farewells at its properties tearful events, says Khong. “This not only includes feeding their fish when they are away, but also being in-tune to their needs. One of our housekeepers even went to the extent of cooking porridge at home for one of the residents to bring in to work when she knew the resident was ill.”

Harnessing technology Frasers Hospitality is in the midst of rolling out an e-Concierge service, which has already been implemented in its Paris serviced residences. It is an interactive multilingual go-to source for information on the city and the property, which is accessible at the lobby as well as online. It serves to provide useful insights to the city’s transportation, security, places of worship, embassies and consulates, local attractions, dining options and current happenings.

The hotel residence brand Capri by Fraser has been especially designed with the e-generation traveller in mind.

It features e-efficiencies such as iPad-activated check-ins, e-Concierge and e-Print facilities, in addition to the latest audio-visual capabilities including interactive touch-screen panels and integrated whiteboard-projector features.

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At Oakwood properties, associates are trained to go that extra mile to meet guests needs. An extraordinary example occurred when an associate in Beijing was called into an apartment where the resident had gone into labour and was about to give birth. “She called for the doctor but stayed with the lady, helping her with her labour. The doctor finally delivered the baby in the apartment itself with the help of this Oakwood associate as her ‘deputised nurse’,” shares Leong.

In yet another example, a guest staying at one of Far East Hospitality’s properties had lost his wallet at Newton Circus Hawker Centre and made a police report. “Upon learning of this incident, our staff member voluntarily went out of his way to help trace the lost wallet and contacted the cleaning company that was working at the hawker centre to check if their staff had noticed the wallet. The wallet was eventually found with all cards intact and the guest, in return, was extremely grateful for our actions,” says Tan.

SUPPLEMENT

Studio Deluxe – Oakwood Premier Coex Center Seoul

PROFILE

Frasers Hospitality

International Gold-Standards

Fraser Residence Orchard, Singapore

Frasers Hospitality Pte Ltd (Frasers) is one of the world’s leading extended stay hospitality brands that constantly strive to provide excellent service and innovation to meet the evolving needs of the corporate traveller. Since its inception in 1998, Frasers has been growing rapidly from an initial 412 residences in Singapore to more than 15,000 residences worldwide.

A visionary company, Frasers has 86 properties, including those in the pipeline, in 44 key gateway cities in Europe, North Asia, Southeast Asia, Asia Pacific, the Middle East and Australia by 2015 through its branded lifestyle offerings, which include Frasers Gold-Standard luxury serviced residences (Fraser Suites, Fraser Place and Fraser Residence); Modena by Fraser, second-tier serviced residences for ‘road warriors’; and the new hotel residence, Capri by Fraser, which caters to the e-generation.

Frasers’ intrinsic understanding of the importance of quality service and the unique needs of business executives is reflective in the number of industry accolades it has garnered to date, which most recently include the World’s Leading Serviced Apartment Brand

by World Travel Awards, Corporate Housing Provider of the Year by Asian Expatriate Management and Mobility Awards, Leading Serviced Apartment and Suite by Indonesia Travel Tourism Awards, and Best Serviced Residence by Business Traveller China.

Fraser Place Fusionopolis, Singapore

With numerous awards adding to its achievements, Frasers continues to make its mark on the international hospitality scene with its strong vision for growth and exceptional service offerings.

Frasers Hospitality 491B River Valley Road, Level 8 Valley Point, Singapore 248373 Global Reservations: +65 6898 0800 or Singapore Toll-free: 1800-FRASERS (372 7377) Fax: +65 6415 0519 Email: reservations.global@frasershospitality.com Web: frasershospitality.com

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PROFILE INTERNATIONAL HR

Great World Serviced Apartments

Truly, a home for everyone (pets too!)

4 Bedroom Pinnacle Living Room

Visit us at www.greatworld.com.sg to get a pictorial walk through of our residence.

Great World Serviced Apartments 2 Kim Seng Walk, Singapore 239404 Tel: (65) 6722 7000 Sales: (65) 6722 7766 Fax: (65) 6722 7001 Email: apartments@ greatworld.com.sg Web: www.greatworld.com.sg

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Great World Serviced Apartments has been an ideal place to stay for thousands of expatriates, travellers and Singaporeans seeking both short-term and permanent accommodation.

Located in the prime River Valley residential district on the edge of the Singapore River, the Great World Serviced Apartments is an approximate five-minute drive away from the main shopping belt of Orchard Road and the Central Business District. It is also easily accessible from major roads and expressways. The apartments straddle the riverside recreational areas of Boat Quay, Clarke Quay and Robertson Quay, giving residents plenty of entertainment options.

Great World Serviced Apartments offers penthouses and apartments with balconies from the 31st to the 34th floor.

Exquisitely furnished, residents on these floors can entertain friends over a BBQ while enjoying spectacular views of Singapore. Alternatively, they could dwell in the pleasures of a Jacuzzi spa pool in the penthouse balcony.

Each apartment is fitted with the essentials of a home. All you have to do is to check-in with your suitcase and your new place is ready to welcome you. Features in each unit include two colour televisions, an entertainment system and DVD player, two separate telephone lines, a hairdryer, an electronic personal safe and notably Wi-Fi.

SUPPLEMENT

Gym Room

Pool Lounge Bar

by Spinelli

Great World Serviced Apartments is resort-style living at its best. Residents can enjoy an invigorating workout at the huge gymnasium, near Olympic-sized swimming pool, tennis court and basketball half-court. Other recreational facilities include steam rooms, an outdoor Jacuzzi, sauna, children’s wading pool, Kidz Lounge and Pool Lounge. Dogs, cats, rabbits and other pets are also warmly welcomed at the apartments.

Residents enjoy exclusive shopping discounts at the Great World City Shopping Centre located right next door.

Measuring 400,000 square feet, the mall houses a supermarket, Cineplex, numerous food and beverage outlets as well as retail shops featuring popular fashion labels. It is an ideal place to unwind over a cup of coffee with your new friends made here at the Great World Serviced Apartments!

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Residences at Reflections

Luxury waterfront living awaits Residences at Reflections paves the way for an enviable waterfront lifestyle in the exclusive enclave of Keppel Bay

The clubhouse and condo facilities at Reflections at Keppel Bay with a picturesque view

Residences at Reflections is a collection of 151 fullyfurnished apartments ranging from cosy two-bedroom suites to a lavish penthouse. These luxurious residences are part of Reflections at Keppel Bay, which is designed by world-celebrated architect Daniel Libeskind.

Residences at Reflections enjoys the rare confluence of location strengths. Reach your office in the Central Business District within five minutes by car, and retreat home to a host of entertainment and dining options at Marina at Keppel Bay; Singapore’s largest retail and lifestyle hub, VivoCity; or even Sentosa. Residents also enjoy the convenience of connecting to different parts of Singapore via the Circle Line’s Telok Blangah and Northeast Line’s HarbourFront MRT stations.

Each apartment is finely furnished to meet the taste of discerning residents. From the finest marble to the splendid imported oak floor, to the designer kitchen and bathroom wares, you can expect nothing but the best at Residences at Reflections.

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Marina at Keppel Bay

Residents can look forward to a myriad of lifestyle options, both on land and water. On its expansive grounds are the visually-stunning clubhouse and gymnasium that open out to Keppel Bay and the sea. Leveraging its unique waterfront locale, the extensive range of amenities – including an Olympic-length swimming pool, two Jacuzzi pools, two tennis courts, five BBQ pavilions and jogging pavement – is spread across the entire development.

Available for corporate and private leasing, Residences at Reflections offers full condominium services and residents-only exclusives such as housekeeping, maintenance support, airport transfer, complimentary scheduled shuttle service to MRT stations, key business and shopping districts, a complimentary car parking lot per unit and complimentary breakfast.

Residents will also enjoy access to the multi-award winning Marina at Keppel Bay where luxurious mega yachts berth. Be one of the privileged to enjoy exclusive membership benefits including special discounts at the waterfront restaurants, access to the bay-fronting member’s lounge, The Wine Glass, as well as charters onboard Marina at Keppel Bay’s three luxurious yachts – The Admiral, Endeavour and Venture.

Experience the ultimate in urban waterfront living at Residences at Reflections.

Residences at Reflections For reservation and enquiries, Tel: (65) 6376 3400 Fax: (65) 6376 3401 Email: enquiries@residencesatreflections.com.sg Web: www.residencesatreflections.com.sg

FOR

LEA

SE

Come home to one of Singapore’s most coveted waterfront addresses.

Now available for leasing.

Breathtaking ocean vistas. Vibrant waterfront playground. Luxurious urban lifestyles.

Residences at Reflections opens up a new dimension to waterfront living.

Residences at Reflections presents a unique opportunity to expand your incomparable lifestyle. With 151 fully-furnished apartments ranging from cosy two-bedroom suites to a lavish penthouse, Residences at Reflections is your home away from home. Our meticulous attention to detail, uncompromising service and full suite of amenities ensure you receive only the best.

Located in the most vibrant and prestigious southern part of Singapore, residents enjoy easy and direct access to the city and central business district. Residences at Reflections’ proximity to Sentosa Island, Singapore’s largest retail and lifestyle hub, VivoCity and trendy dining venues invite residents to savour unique pleasures and a limitless variety of leisure options in this exciting cosmopolitan city.

Welcome home to Residences at Reflections, life’s haven by the bay.

Residences at Reflections 1 Keppel Bay View, Reflections at Keppel Bay, Singapore 098402 For enquiries and reservations, please call (65) 63763400 or enquiries@residencesatreflections.com.sg

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The Club at Capella Singapore

A class above As the standards of living increase, so do people’s expectations for services and daily luxuries. It is no wonder that service providers across industries such as food and beverage, retail and hospitality are pulling out all the stops to impress their guests.

Taking a closer look into smaller countries like Singapore, with a relatively homogeneous standard of living throughout, the pressure for organisations to stand out and be the best among peers is intense. However, like how iron sharpens iron, such competition has helped create a culture of excellence, where some of the top brands and businesses are born.

Following the idea of creating excellence and providing new and unique experiences for guests, an interesting area to explore is that of serviced residences.

Fundamentally, relocating and choosing a new home counts as a major decision, for indeed there can be no place like home, a personal sanctuary away from the troubles and stresses of the day.

Every service residence promises its clientele a comfortable living space in a convenient location with the value add of having a small concierge for residents. Others go the extra mile to offer networking events and social events to engage their tenants. Suffice to say, that would be enough to keep up with the competition. But how does a serviced residence truly stand apart from the rest?

The Club at Capella Singapore 1 The Knolls Sentosa Island Singapore Tel: +65 6591 5015 Email: theclub.singapore@capellahotels.com Web: www.theclubcapellasingapore.com

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While expensive furnishings is one way to make an impression, creating unique experiences that lead to lasting impressions is the new standard in the service industry – a notion The Club at Capella Singapore is no stranger to. Residing alongside its award-winning hotel counterpart, The Club offers its residents preferential access to Capella Singapore’s facilities, a full 24-hour concierge service, as well as its own personalised service features.

Going beyond the usual offerings of other serviced accommodation, The Club takes a literal approach to the term “serviced residence”, where no request is too big.

Executives trained in the art of preferential service engage each resident to understand their inclinations to create unique experiences for each guest. From the simple things like making a reservation at a restaurant, to the intricate planning of a birthday party and even sourcing for recommendations on what schools to send the children to, residents at The Club can be assured that all their needs will be well looked after by The Club Executives.

What’s more, set in 30 acres of lush tropical landscape, The Club offers luxuriously spacious accommodation, including an inventory of stand-alone manors with a private pool, a welcome sight for expatriates who are re-adjusting to living in land scarce Singapore.

Come home to paradise Designed by Pritzker Architecture Prize Laureate, Lord Norman Foster, The Club at Capella Singapore is a true masterpiece in style and form.

The Club at Capella Singapore offers 62 sea-facing suites, 10 penthouses and nine contemporary manors.

Each suite and manor is equipped with luxuriously-appointed facilities and offers a choice of breathtaking views of the South China Sea or lush greenery. The manors, each with their own swimming pool, allow you to enjoy modern tropical living at its best.

2013 Forbes Travel Guide

– Five-Star Hotel

2012 South East Asia Property Awards 2012 – Best Hotel Architectural Design 2012 Travel + Leisure World’s Best Awards – Top 100 Hotels Overall 2012 Travel + Leisure World’s Best Awards – Top 15 Resorts in Asia

To arrange for a private preview of your exquisite long stay experience, please contact our Club Managers at +65 6591 5015 / theclub.singapore@capellahotels.com.

The Club at Capella Singapore 1 The Knolls Sentosa Island Singapore +65 6591 5015

www.theclubcapellasingapore.com

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Shama

Epitomising comfort, style and luxury

Shama Shanghai

To experience Shama lifestyle, please contact Tel: +86 21 6385 1818 Email: info.shanghai@shama.com Web: www.shama.com

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Storied in books, film, and song, Shanghai has long been considered China’s crown jewel. Fast-paced and striving toward modernisation, Shanghai has embraced everything that’s new, yet it is the evidence of years gone by that give it its charm –from the colonial buildings along the Bund and ballroom dancing practiced in the parks to the ancient Yu Gardens and the restored gate houses of Xintiandi.

Shama, as a leading provider of premier serviced apartments that epitomise comfort, style, and luxury in Asia, understands the value of time and what tenants really need. Shama’s personalised services take all the daily burdens and chores away from tenants. An intuitive understanding that guests are adapting to a fast-paced life while discovering a new city and people underpins all of the personalised services. Experienced and qualified staff members ensure that guests

SUPPLEMENT

enjoy and relish their introduction to Shanghai, remember and respect their personal preferences, thus allowing tenants to settle in with ease.

Each apartment is assigned to a designated professional housekeeper who is responsible for keeping homes spick and span on a daily basis. Always going the extra mile, all services are personalised to accommodate each individual lifestyle. Maid-service timings are chosen by residents and Shama will endeavour to meet any particular housekeeping demand.

Shama properties are more than luxury serviced apartments. They are also lifestyle providers and offer an unrivalled concierge service. Through the “no boundaries” programme, an exclusive lifestyle programme with a personal touch, tenants will be offered a “hoodtour” to familiarise themselves with the neighbourhood, monthly highlights and recommendations to keep abreast of the latest social buzz and hidden gems in town, as well as

tenants’ activities, such as day tours, sports day and cooking classes. Such activities provide a platform for residents to meet up and enrich their social living within the friendly Shama community. Ultimately, tenants can get the most out of the city and live like a local!

All four Shama property locations have been carefully selected to guarantee a rich experience in prime commercial and residential districts that offer convenient transport links and easy access to essential amenities.

Each residence is furnished to levels unmatched elsewhere in quality, and are supremely functional while also fashionably upscale.

Shama, as one of the key brands of ONYX Hospitality Group, is now operating 11 properties in Bangkok, Dalian, Hong Kong, and Shanghai, and expanding to major gateway Asian cities, including Hangzhou in late 2013. To experience the personalised service and lifestyle in town, look no further than Shama’s exclusive serviced apartments, which can fulfill all your needs and give you time to enjoy Shanghai without boundaries.

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Wilby Residences

Welcome to

the Wilby Way of Life Wilby Residences provides modern home comforts to executives and travellers in Asia. The two distinctive properties are situated in prime locations in Singapore, each allowing you to enjoy a holistic lifestyle the way you want it. Both offer comfortable living spaces and efficient work environments, while remaining close to rejuvenating leisure spaces so that balancing work, life and play is possible.

Wilby Bukit Timah

Wilby Bukit Timah 25 Wilby Road Singapore 276300 Tel: +65 6305 0505 Email: bukittimah@wilby.com.sg Wilby Central 15 Queen Street Singapore 188537 Tel: +65 6868 1888 Email: central@wilby.com.sg Web: www.wilbyresidences.com

A tranquil yet effective location serviced by a wide range of recreational and leisure amenities within the vicinity, such is the allure of Wilby Bukit Timah.

Blessed with lush sceneries and generous spaces, this is the ideal home for expatriates and their family members. Getting to work in town, sending kids to school, grocery-shopping or dining out is a breeze.

Chill out with your loved ones or organise a social gathering. Wilby Bukit Timah is designed to meet any work or domestic needs and provides all-inclusive facilities including a tennis court, swimming pool, gym and BBQ area. Apartments with balconies come in 1and 3-bedroom options. A series of Wilby Pure

Wilby Pure

apartments, in which your living environment is prepared with the utmost care and concern, is also available for discerning executives.

Wilby Central The second property is enviably located in the heart of a vibrant city centre where businesses intersect with art and culture, forming a bustling hub unique to Singapore city. Wilby Central overlooks the Bugis-Bras Basah precinct where all of life’s luxuries and necessities are simply a stroll away from your home.

Nearby MRT stations enable quick access to other parts of the island. The 20-level building offers stylishly designed studio and two-bedroom options. As part of the continuing efforts to create a high quality living environment for guests, Wilby Central is the first serviced apartment in Singapore fully equipped with Plasmacluster Ion Generators from Sharp. The spacious meeting rooms are ideal for conducting cosy discussions or meetings within town. You can also easily retreat to your own time by relaxing at the sauna or sweating it out at the gym.

Invaluable services and support Wilby Residences do more than just create spaces for living. A team of dedicated and experienced professionals take care of your needs and the mundane so that you get to enjoy convenience and supreme privacy in a premium serviced residence.

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Le Grove Serviced Apartments

Home away from home Offering a wide selection of residential properties on short-term or long-term property lease in Singapore, City Developments Limited presents Le Grove Serviced Apartments, a residence designed for busy discerning executives looking for a perfect city sanctuary to ease their homesickness - the perfect home away from home.

• Tranquil, quiet and exclusive suburban atmosphere, yet the big city experience of Orchard Road is literally around the corner, where all conveniences are within easy reach • Spacious bedroom with a super king-sized bed as well as ample wardrobe and storage space. Glorious openconcept kitchen with microwave oven and crockery, solid teak ornate tables, custom-made couches and sophisticated colours all matched to perfection • Housekeeping and linen services (Available Monday to Saturday except Public Holidays)

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• Daily complimentary Continental Buffet breakfast provided (Available Monday to Friday except weekends & Public Holidays) • Hourly shuttle to and from Orchard and Suntec area

For more information, please visit www.legrove.com.sg.

To arrange for viewing appointments, please contact: Tel: (65) 6732 2212 Email: legrove@cdl.com.sg

5/3/13 1:51 PM

)XOO 6HUYLFH /HDVH 3HUVRQDO PRELOLW\ WKDW UHZDUGV SHRSOH We believe in the importance of personal mobility. It empowers people with the flexibility to do business anywhere while rewarding them with a sense of freedom. Our Full Service Lease empowers your employees to drive your business and gives you the opportunity to provide them with a unique compensation benefit. Your car also comes with a peace of mind as it includes: Servicing & repairs

Wear & tear replacements

Replacement car during servicing

Motor insurance

Get in touch with us today and discover how our mobility solutions will benefit you and your organisation. Call us at 6849 8118 or email us at dfm.sg@daimler.com to learn more. www.daimler-fleetmanagement.com.sg

Ready to drive.

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Pan Pacific Serviced Suites Beach Road, Singapore

Modern living

in the heart of heritage Singapore

Stylish and comfortable suites

Strategically located close to the rich cultural districts of Haji Lane and Arab Street as well as the Marina Bay Central Business District, Pan Pacific Serviced Suites Beach Road represents modern luxurious living at its finest.

Seamlessly translating hotel-style hospitality into an extended-stay experience, Pan Pacific Serviced Suites Beach Road offers discrete, uncomplicated service and enriching experiences to its extended-stay residents.

The 180-suite property comprises four suite categories ranging from One-Bedroom Deluxe Suites to TwoBedroom Premium Suites.

Each well-appointed serviced suite features tasteful furnishing, two LCD televisions, a fully-equipped kitchenette and washer-cum-dryer facilities coupled with personalised service delivery for an unmistakable Pacific Touch, providing the perfect “home-away-fromhome” experience.

As part of its full service offering, the suites feature a dedicated team of Personal Assistants, who are on call

For more information, visit panpacific.com

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24 hours a day to help connect residents to business and social networks as they settle into a new city. With the support from the Personal Assistants, residents are able to go about their daily lives, with the comfort and knowledge of a dependable support group.

Pan Pacific Serviced Suites Beach Road boasts a host of lifestyle facilities such as the cosy resident’s Living Room that features a library, as well as a gaming corner equipped with an Xbox video game console. A state-ofthe-art fitness centre and rooftop swimming pool complete the urban retreat experience. In addition, residents enjoy a ‘made-to-order’ breakfast at the Pacific Lounge on weekdays that includes a buffet spread of western and local favourites.

A stay at Pan Pacific Serviced Suites Beach Road is also complemented with business amenities including complimentary WIFI access and meeting room facility.

For added convenience, complimentary shuttle services travelling to the various business districts are available to residents.

The serviced suites are also close to Singapore’s vibrant entertainment and dining hubs such as Clarke Quay, Boat Quay and the Raffles Place business district.

A short walk from Bugis or Nicoll Highway MRT stations, the property is only minutes away by train to popular tourist attractions such as Orchard Road, the Singapore Flyer and Gardens by the Bay.

Fully-equipped kitchen with premium amenities

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Pan Pacific Serviced Suites Orchard, Singapore

Experience the best of city living in Singapore On occasions when your business or personal needs require you to stay in the city a little longer, Pan Pacific Serviced Suites Orchard, Singapore offers a private haven in the heart of the city. Its convenient location is set against the exhilarating backdrop of Orchard Road, and is just 10 minutes from the Central Business District.

Indulge in a choice of elegant and luxuriously furnished suites designed to suit all your needs whether it be a week’s stay or longer. Everything is made all the more convenient by the attentive service of 24-hour Personal Assistants who will see to all your needs while you are in residence, and provide you with access to an array of professional support services.

Indulge in the stylish comfort of one of the 126 suites or penthouses, with a choice of one or two bedrooms depending on your requirements. Sleek, modern designer furnishings, warm lighting and soothing colour palettes combine to create a welcome sanctuary for you to return home to at the end of a busy day. A separate living area and bedroom, as well as a fully-equipped kitchenette with premium appliances, provide a seamless experience for the extended stay guest.

In-suite amenities such as the Bose® home theatre system and Loewe LCD television, CD and DVD players, as well as an iPod docking connector, are ideal for

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Relaxing Sky Garden

relaxing and unwinding. Complimentary wired and wireless high-speed Internet also helps ensure you stay connected at all times. Everything at Pan Pacific Serviced Suites Orchard, Singapore is designed with your convenience in mind, from laundry and dry cleaning services, grocery delivery to car transfer arrangements.

An array of leisure facilities help revitalise you; whether it is a refreshing dip in the mineral water pool, an invigorating workout in the state-of-the-art fitness centre, or a stress-relieving hydro-therapeutic spa session. Alternatively, relax with a book from the well-stocked library in the residents’ living room, or challenge a fellow resident to a friendly game of pool.

You will also find a range of exceptional dining options right at your doorstep. Enjoy a sophisticated dining experience with a modern, international flavour at the Bedrock Bar and Grill. Alternatively, relax over a leisurely cup of coffee or a refreshing cocktail at the Oriole Café and Bar just next door. Thanks to its superb location in the heart of Orchard Road, there is a plethora of other dining options within walking distance from the serviced suites.

At Pan Pacific Serviced Suites Orchard, Singapore, you are guaranteed unmatched efficiency and superb levels of comfort.

For more information, visit panpacific.com

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PARKROYAL Serviced Suites Singapore

Stay connected in Singapore at our comfortable serviced suites

Fully-equipped kitchen

PARKROYAL Serviced Suites Singapore is conveniently located to connect you to business and leisure amenities within minutes. Just hop onto the MRT train, which is within walking distance, and you will be on your way to the Central Business District as well as shopping, dining and entertainment centres in no time.

A stay at PARKROYAL Serviced Suites Singapore promises to be unforgettable, with 90 suites and apartments that are designed specifically with extended-stay travellers in mind.

Every room is spacious yet intimate, providing you with the right mix of style, comfort and functionality. And on top of all that, every unit offers inspiring panoramic views of the city skyline or the sea.

After work, unwind with a book or watch a film on the LCD television and home entertainment system.

Daily chores are made easier as every

For more information, visit parkroyalhotels.com

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floor comes with a conveniently located self-service laundrette.

Personal washing machines and dryers are also available in selected suites. To complete the refined living experience, a stylish kitchenette allows you to prepare your favourite home-cooked meals or try your hand at cooking some local dishes. You can always speak to the concierge for some easy recipes to get you started.

The concierge team is always ready to share their extensive knowledge of the city to help you fit in like a Singaporean. You can rely on them to make recommendations on how you

Spacious and stylish suites

can enjoy authentic local experiences and get under the skin of Singapore during your stay. Night or day, there’s no better place to visit than the Bugis area for some of the best local delicacies in town. For a spot of shopping, visit Suntec City, a megamall with hundreds of shops to satisfy even the most discerning shopaholic. At PARKROYAL Serviced Suites Singapore, we are your local connection to the heart of the city.

To relax and rejuvenate, take a dip at the resort-style swimming pool and jacuzzi or pamper yourself at the world-class St Gregory wellness spa.

Guests also have the option of working up a sweat in the wellequipped gym and aerobics studio or participate in other activities such as yoga and aerobics.

At PARKROYAL Serviced Suites Singapore, you can expect all your needs to be met.

Ensuite bathroom