HRD Asia Innovative HR Teams 2021

SPECIAL REPORT

Innovative HR TEAMS 2021

HRD Asia highlights the HR teams that have practiced ingenuity to keep employees engaged in a remote or hybrid workplace

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Feature article .............................................. 2 Methodology ................................................ 3 Innovative HR Teams 2021 ......................... 5 Profiles .......................................................... 6 www.hcamag.com/asia

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SPECIAL REPORT BUSINESS STRATEGY

INNOVATIVE HR TEAMS 2021

LEADERS IN CREATIVE MANAGEMENT WHAT DOES it mean to be innovative in 2021? Two of HRD’s Innovative HR Teams say it’s all about thinking outside of the box. Another two believe that whatever changes one makes to HR initiatives or strategies, they must be relevant to current circumstances.

“Our chief product officer once did an interview and he said something like, innovation is not always about being sexy and big,” says Marilyn Yee, director of culture and engagement at Klook, one of the 21 winners this year.

“It’s also about finding different ways to do things.”

The changes prompted by the pandemic, from remote working becoming the new norm to overnight digitisation, challenged this year’s winning HR teams to find solutions to unforeseeable problems so that employees could remain engaged despite the distance and limited social interaction.

“With the pandemic, a lot of things have changed,” says Yee. “We’ve found ourselves with some downtime, but we should use that as an oppor-

INNOVATIVE HR TEAMS BY COUNTRY

“In a virtual environment, people feel less connected and it’s energy draining. So how do we create that space and that connection?”

Tamara Hassan, Mars

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Singapore

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Malaysia

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Philippines

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Hong Kong SAR

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tunity to work on things that we’ve always wanted to – but didn’t. I think 80% of the time is about optimising current processes and 20% is about experimenting and trying out new things.”

This year’s Innovative Teams had to think of creative ways to engage employees in areas such learning and development, wellness, diversity and inclusion, and company culture in an effort to manage the remote employee experience. The trickiest part of it all? There simply isn’t a manual on being innovative – it all boils down to top-down communication.

“With HR practices, you can’t just copy from a textbook. Or you can’t say, a company’s doing it – let’s copy. It doesn’t work that

way because your culture is different; your people [and] leaders are different. It’s about experimenting to see what works for your company,” says Yee.

in a virtual environment, people feel less connected and it’s actually energy draining.

How do we create that space and that connection?”

The challenge of engagement

Managing wellbeing remotely

According to HRD’s research, 70% of the winners cited a similar experience with their engagement efforts in the past year, with everyone relying on a trial-and-error method to sustain a positive employee experience.

Regardless, most teams cited engagement as a top challenge when they tried to roll out a new initiative. To overcome this issue, leaders turned to a multi-faceted strategy

Building that connection and sense of community is particularly crucial in a virtual workplace. Many remote workers have struggled to manage their wellbeing in the past year, so it’s unsurprising how two-thirds of the winners highlighted wellness as a strategic focus.

The leadership team at Klook, for instance, received feedback about employees’

“Innovation is not always about being sexy and big. It’s also about finding different ways to do things” Marilyn Yee, Klook

that included formal events and casual virtual catch-ups to help figure out the ideal solution for their organisation.

The results spoke for themselves. For instance, Innovative HR Team award winner Scoot Tigerair observed a 22% improvement in its overall engagement score.

Tamara Hassan, HR director for Asia at Mars, another award winner, says her company also received encouraging feedback about their engagement efforts in the past 12 months. Hassan explains that although her team had to flex on their HR policies to suit the needs of a hybrid workforce, implementing them wasn’t the most challenging part of the job.

“What we found challenging is engaging people,” Hassan says.

“How do you keep teams engaged when they’re working remotely? How do you check in with them? Because sometimes when you have big meetings, we all know that

struggle to ‘switch off ’ from work. This experience was shared by many other organisations, so HR teams set out to prioritise initiatives like corporate wellness activities and employee assistance programs, and ramp up communication efforts to help staff tackle any challenges.

Those initiatives may sound run-ofthe-mill in any wellness strategy, but this year’s award winners stood out due to their personalised efforts despite lockdowns and the inability to socialise during a public health crisis.

Far East Organization mailed out care packs to remind staff they always have a community to rely on for support. Klook gave company leaders the freedom to implement special off days or early release days to remind staff to take a break.

Almost all the winners tweaked typically physical, in-person activities into nopressure virtual outreach events to engage

METHODOLOGY The Innovative HR Teams 2021 report recognises teams that are breaking boundaries to move the HR industry forward in what has been a tumultuous year — whether it’s by taking a progressive approach to recruitment, introducing new technology or rolling out a groundbreaking reward and recognition strategy. The report offers HR teams a unique benchmarking opportunity to see how their initiatives compare to those of the profession at large Nominations for the Innovative HR Teams 2021 were accepted between 24 May and 18 June 2021.

Readers were invited to nominate HR teams that were agile, bold and forward-thinking in their people strategies. Nominators were encouraged to focus on a broad range of areas, including talent management, diversity and inclusion, health and wellness, and HR technology. Entries were expected to largely focus on initiatives introduced and results achieved in 2020.

HRD Asia objectively assessed each entry for detailed information, true innovation and proven success – along with benchmarking against the other entries – to determine the winners.

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SPECIAL REPORT BUSINESS STRATEGY

INNOVATIVE HR TEAMS 2021

INNOVATIVE HR TEAMS BY INDUSTRY Technology 7 Hospitality (travel, hotel, airlines) 3 Electronics 2 Government 1 Other 8

“The whole world is on remote mode right now. It’s really about finding new ways and methods to think out of the box” Rachel Chew, Aztech Technologies

staff and lift morale, such as fitness competitions, expert health talks, and yoga or meditation sessions.

The shift to digital learning Although the shift from in-person to virtual activities was necessary, moving in-person events online wasn’t easy, and HR teams had to constantly figure out creative ways to get staff interested in joining yet another virtual event.

“One of the challenges we faced was really how do we reach associates and inspire them?” says Hassan.

“For example, if you just send an invite to a yoga session, people will just ignore it. How do you entice associates? How do you bring

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them along? How do you help them understand the why’s? We invested a lot in that, so when we drive initiatives and activities remotely, people engage and participate.”

Besides getting employees to participate in virtual wellness activities, about 70% of the winning HR teams this year shared a focus on another crucial engagement area: enabling digital learning.

For instance, the HR team at Aboitiz Equity Ventures in the Philippines had to transform a traditionally in-person learning culture into a virtual one. Before the pandemic, 98% of the company’s training programs were delivered in person due to factors like employee learning preferences.

Despite previous failed attempts to shift to

digital learning from as early as 2016, the team pursued plans to revive their virtual learning academy during the country’s lockdown period.

The team acknowledged that the pandemic was the push factor, but their concerted efforts to digitalise the learning experience helped seal the deal. From a total of 504 attendees across 67 learning sessions in 2019, the team recorded a whopping 54,046 attendees across 75 sessions in 2020.

This was made possible by using social sites like YouTube for a wider reach.

Another award winner, Aztech Technologies, came up with innovative ways to encourage employees to participate in training sessions. To keep staff engaged and entertained, the team worked on incorporating fun – for example, through quizzes and dropping kooky questions such as, ‘If you were a fruit, what fruit would you be?’, into their training sessions.

“We have offices in Singapore, Hong Kong, China, Malaysia and so on,” says Rachel Chew, regional HR director at Aztech Technologies.

“We try to have cross trainings throughout the different countries to share different cultures, and we try to have fun with it because everyone is all cooped up at home.

The whole world is on remote mode right now. So, it’s really about finding new ways and methods to think out of the box. Especially with the talent crunch, we definitely can’t do the usual method of developing our people.”

Training HR teams to be innovative With the continued pressure on HR to discover relevant and new strategies to engage staff in a virtual or hybrid workplace, what can leaders do to inspire innovation among team members?

The award-winning team at Beam Suntory in Singapore invested heavily in HR’s capabilities. Everyone has paid plenty of attention to developing employees’ skill sets through the pandemic, so the company made

sure they didn’t overlook HR team members to keep staff on their toes. Leaders offered HR associates access to a wide range of workshops, from people analytics and HRBP training to influencing skills and resiliencebuilding exercises.

Scoot Tigerair introduced cornerstone projects for HR staff to help ease the heavy burden of remote work. This initiative allowed team members to work crossfunctionally on an area beyond their core business domain. This enabled staff to take a break from their usual schedules, build rapport with colleagues from different

departments, and learn from one another in a virtual setting. The initiative led to high engagement levels for HR team members, with 94% saying they felt empowered to act on innovative ideas and develop solutions in 2020.

As an engagement leader at Klook, Yee can fully relate to how the burdens of a debilitating pandemic can impact HR, but she believes one needs to make time to be innovative to keep things running and relevant. She shares how leaders can inspire innovation in their teams.

“Number one: create a safe space so

people feel empowered to bring their ideas to the table,” she says.

“If you’re a leader who’s constantly just telling people what to do or not allowing new ideas to form in the workplace, then those new ideas [won’t] give birth to themselves.

Second, empower these ideas to actually become reality. So, if someone [suggests an idea], chances are they’re committed to want to see it happen. You can then bring those ideas to life as part of their KPI or workload.

Create a bit of space [and] don’t overload your team … then there’s time for innovation or creativity.”

Innovative HR TEAMS 2021

ASEAN

PHILIPPINES

IBM

Aboitiz Equity Ventures

GREATER ASIA REGION Intel GAR Human Resources Phone: +91 80 2605 3000 Website: intel.com

HONG KONG SAR Mars

MALAYSIA Globee Services Phone: +60 12 638 8961 Website: globeegbs.com Keysight Technologies

Everise

SINGAPORE Accor Asia Pacific

L’Oreal

Aztech Technologies

Mars

BP

Rakuten

Cisco

Samsung Electronics

Far East Organization

Schaeffler

Government Technology Agency of Singapore Klook

Scoot Tigerair Singtel Swire Pacific Offshore

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SPECIAL REPORT BUSINESS STRATEGY

INNOVATIVE HR TEAMS 2021

INTEL GAR HUMAN RESOURCES GLOBEE SERVICES Phone: +60 12 638 8961 Website: globeegbs.com

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lobee Services, Asia’s multilingual customer-experience hub specialising in transforming technology experiences globally, has continued to provide excellent employee experience despite a challenging 2020. As a result, the Everise company has achieved less than 6% attrition and maintained high productivity and performance for the benefit of its clients.

To address the growing need for Japanese speakers in Malaysia, Globee used an innovative solution to hire customer experience agents from Japan. The company leveraged a digital onboarding solution, a virtual help desk assistant, and a natural language understanding-powered website so that new hires can ease through processes and procedures – from pre-login, where staff are introduced to Malaysia, to post-login, where they are assisted in expatriation, immigration and auto résumé translation tasks. The technology also provides access to HR policies, procedures and benefits, while helping the talent acquisition team to expedite, streamline and digitalise the expatriation workflow.

Commenting on the company’s HRD Asia Innovative HR Teams award, Ranjani Kumaraveloo, senior director for people and culture, says: “We are humbled to accept this award, which validates our commitment to [putting] people first, celebrating diversity and incubating innovation to enable a world-class employee experience.”

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Phone: +91 80 2605 3000 Website: intel.com

I

ntel creates world-changing technology that improves the life of every person on the planet. For more than 50 years, the organization has focused on creating radical innovation that revolutionizes the way people live, driving business and society forward by harnessing the breadth and scale of the company’s reach through its people and partners, and expanding the positive impact of computing on the world’s greatest challenges, including health and safety, sustainability, and diversity and inclusion.

The Intel Greater Asia Region (GAR) HR organization supports over 30 locations and an employee base of more than 40,000 employees across design and engineering, sales and marketing teams, production and manufacturing sites and global shared service centres for multiple functions. The HR team, which consists of around 425 employees, is based in India, China, Malaysia, Vietnam, Taiwan, Singapore, South Korea and Japan. In each country, the HR team partners closely with the business organizations on key business imperatives and builds it into the HR objectives. Given the size and complexity of the region, the imperatives could be vastly different – from growth of engineering in India to scaling up production facilities in Vietnam to reinforcing sales excellence in China.

Due to its accomplishments, Intel GAR HR has won HRD Asia’s Employer of Choice Award and Innovative HR Team of the Year Award. The team continues to drive innovation in talent attraction, employee engagement, culture transformation and business development. The team strives to scale its innovations across the globe with the vision of GAR 2 the World.

Innovative HR TEAMS 2021

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