Australian Broker magazine Issue 9.13

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ISSUE 9.13 July 2012

Back on time St.George reverses turnaround blowout Page 2

EZY with PLAN New panel lender to add diversity Page 4

Lisa Claes

Non-majors declare themselves ‘fit to play’  Major banks have

been put on notice to watch for invigorated competition rising from the second tier Banks outside the four major lenders are holding their own in an intensifying war for bank customers based on service and satisfaction. ING Direct executive director of delivery Lisa Claes has said non-major lenders were beginning to claw back the ground they lost during the global financial crisis. “I think in the last 12 months we have seen a slight kick-up in our share of new business but the

sector certainly hasn’t regained the ground or the place it had pre the GFC,” she said. However, Claes said the drastic increase in concentration among major lenders had stopped increasing, and the market was now seeing other banks and non-banks increase share. The result is an intense ‘war for the customer’, amid conditions that include a slowing credit market, a growing reliance on deposit funding and pressure on net interest margins. “The category outside the majors is a healthy one but you need to be fit to play, because it is a highly competitive one. Of course, the majors aren’t sitting back saying we have got the scale so we are

happy; they are fighting just as hard and they are big engines.” Claes said in such an environment, the focus on service and satisfaction by all lenders will continue, and some non-major lenders had a distinct advantage. For example, ING Direct can demonstrate among the highest bank customer net promoter scores and satisfaction ratings. ING Direct has declared it will grow its mortgage book responsibly. “We are a branchless bank so we are not beleaguered by channel conflict, we don’t have to worry about product and price differentiation, and we don’t have the legacy of the bricks and mortar system. Our focus can be squarely on brokers who are our branches.”

Aged overhaul Broker calls for older borrowing fairness Page 8

Inside this issue Viewpoint 19 Positives amid market negative Opinion 20 The segmentation choice is yours Insight 22 Prospecting for success Forum 23 Brokers on conversion critics Market talk 26 The census and your business People 28 CEOs and the homeless Insider 30 Comparison rates, apples and oranges


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