




We’re the Toy People, here to support amazing retailers like you, no matter if you’re global brand or a cozy boutique. We have the perfect range of enticing impulse pocket money toys and effective point-of-sale solutions that really work.
At Keycraft, we get that every retailer, whether you’re new to the fun or a seasoned pro, deals with a steady stream of challenges and our experience helps to keep things running smoothly.
Having a trusted partner who really understands the retail world and stands by your side, through thick and thin, is absolutely priceless, and that’s just what we aim to be.
Our team’s wealth of experience is all about having your back year after year, making a real difference in your journey.
Explore our fantastic rep groups, covering a wide area to better serve you! For all the details, hop over to our website or give that QR code a scan. Our friendly team is eager to assist you in finding the perfect solution.
Useful Information
Display Solutions
Beadz Alive
Stretch N Smash
Pocket Money Fun
Pocket Money Animal
Soft Stuffed Dinosaurs
Hatch & Grow
Farm & Transport
Outdoor & Play
Science & Discovery
Classic & Retro BACK
Call: 833-338-8697
Email: usa@keycraftglobal.com
Steve Mellos
Call: 734-968-2371
Email: steve.mellos@keycraftglobal.com
Ryan Kelley
Call: 480-347-6654
Email: ryan.kelley@keycraftglobal.com USA Office:
Without customers no company would be anything and we invest the best care and support we possibly can to help you meet your goals every year. Customers are for life not just for the first order.
Our QC teams based in the UK and the Far East work daily with our factories and other supply partners to ensure our safety and quality standards are upheld. Only the best toys are good enough.
Our product development teams are purposely located in 3 different continents pooling the best ideas and trends from the major retail markets globally. We spread our risk by working with over 120 factories in Indonesia, China, India, Sri Lanka, Vietnam, Taiwan, Turkey, Poland, and Italy.
Being a global company calls for slick warehousing and logistics operations and our team work around the clock (literally) to ensure we have the right products in the right place at the right time to meet customer demand.
We created our ecommerce website and an all-inclusive customer service platform with you in mind! Giving you everything you need to be successful in retail, enjoying exclusive access to real-time data like never before.
Want one of our display stands but not sure what products to fill it with? Configure your stand using our interactive online tool to get the best recommended products for your store.
You get to know as much as we do when it comes to stock availability! If an item is not in stock Konnect will tell you when the next delivery is arriving into your regional warehouse.
We value your time and want you to succeed, so we’re giving you the option to directly download all product images and technical data you need.
Replenish your toy selection as quick as lightning!
Walk around your store or flick through our catalogue pages and stock up on all your essentials. Simply scan the barcode and add it to your basket in one click. It’s that easy!
Step 1
Go to the website and click the barcode scanner button.
Step 2
Hold up the product barcode to your camera.
Step 3
The website will find your product for you to add to your basket.
Step 4
Repeat this process for all the products you need and then checkout.
We care about the kids who buy our toys; we want them to have a fun childhood and grow up with a bright future. Our commitment to sustainability is part of our investment in this. Like all responsible businesses, we want to make sure our impact on the planet is a positive one. So, from design and manufacture through to packaging and distribution, we embrace sustainable thinking in everything we do.
We are actively engaged in minimizing our carbon footprint by collaborating with PlanetMark. In partnership, we identify, set goals, and implement strategies to enhance our corporate sustainability. This initiative empowers us to meticulously record our activities, fostering measurable improvements and a more environmentally friendly operational approach.
Keycraft proudly holds Forest Stewardship Council (FSC) certification, allowing us to supply FSC-certified wooden toys and gifts. Our supply chain partners demonstrate full Chain of Custody, ensuring sustainable, responsibly sourced wood.
Proud OPRL member, we adhere to international best practices for onpack recycling labels, as recognized by the UN Environment Programme. Our award-winning scheme ensures clear and consistent recycling messages on consumer packaging.
Proud member of RECOUP, a charity and leading authority shaping the future of plastic development and recycling. We contribute expertise, guidance, and innovative research to advance sustainable approaches in plastic recycling
We require all new customers to complete the Keycraft new customer profile document including a copy of your resale certificate. The initial minimum order is $250 with prepaid terms. Terms are available for new customers upon credit check process. Decison on terms will be based on number of years in business and credit history. The Customer is not permitted to sell Goods on branded third-party online platforms or marketplaces including, without limitation, Amazon Marketplace and eBay. This does not prevent the Customer from selling Goods on the Customer’s own website or non-branded thirdparty platforms.
Initial minimum order is $250 with a minimum reorder amount of $250. Customer may order under $350, but will be subject to a $5.00 handling fee and must pay freight. All items require a minimum piece quantity (min) as specified in the catalog, or must be ordered in multiples of Min. Backorders will remain open and will be shipped when available. Backorders will automatically be cancelled at $150 or below. You may email your order to your local sales rep or to USA@Keycraftglobal.com. Your local sales rep information is located on the back cover of our catalog.
All prices are published in the Keycraft catalog in US dollars and are subject to change without notice. All pricing is listed in catalog as per piece or unit.
We accept checks and credit cards as acceptable forms of payment. If using a credit card, you must provide the billing address that matches the billing address on file with the financial institution that issued the credit card. Payments by check should be remitted to Keycraft Global Inc, Dept CH14511, Palatine, IL 60055 - 4511. Please make arrangements for payments to arrive by the invoice due date.
Standard 30 day terms are available upon credit approval; however, terms may be less pending review and credit standing. The credit review process can take up to two weeks for approval. You must initiate a request for terms by supplying Keycraft with your credit reference form. A service charge of 1.5% per month (APR 18%) will be added to past due invoices. Habitual late payment may result in revocation of net terms. We do offer dating programs throughout the year. Please contact your local sales representative for details or Steve Mellos at Steve.Mellos@keycraftglobal.com.
Standard shipment terms are FOB Cincinnati, Ohio. $350 orders or above qualify for Free Freight in the lower forty-eight states. Keycraft offers free freight (FFA) programs, which based on certain order volumes and on-time payment, will result in write-off of freight billed. Free freight terms must be approved at time of order entry. Free freight terms are subject to change throughout the year. Orders below $350, are subject to collect freight from our DC in Cincinnati, Ohio and additional handling fees.
We do our best to ship your orders correctly; however, if there are issues with your shipment, please contact our customer service department at 1-833-338-8697 or your local sales representative for return authorization and receive an RMA number. All shortage claims or damaged shipments must be reported within fifteen days of the invoice date. Defective merchandise credits will not be honored for product that is more than one year old. All returns of any nature must have prior authorization. Approved non-defective returns are subject to a 15% restocking fee. Original shipping fees will not be refunded and customer will be responsible for return freight. Credit for returned items will be applied to the same method of payment used to make the purchase.
Maximize profits and create an unforgettable retail experience with our expert guidance and dazzling display solutions.
Wondering why retail theatre is a sales game-changer?
It’s simple: transforming your store into an engaging and immersive space captivates customers, keeping them longer and encouraging more purchases. Our themed ranges boast rapid sell-through rates, supercharging your impulse sales.
Our display stands are instrumental in this retail magic. They are eye-catching and versatile, showcasing products attractively and guiding customers toward irresistible impulse purchases. With our assistance, your store becomes an unforgettable shopper destination, guaranteeing soaring sales.
Unveil the enchantment of our Mini Carousel Display Stand by Keycraft Global!
Bursting with fun and style, it hosts 30 pocketsperfect for pocket money toys. Designed for smaller spaces, this compact marvel not only attracts customers but also makes shopping a breeze with pockets at varying heights, catering to both kids and adults. A delightful and practical addition to your retail space!
Introducing our new Traditional Wooden Display Stand, a timeless addition to your retail space. With 28 pockets, it’s perfect for showcasing retro and pocket money toys, from wooden classics to the latest fidgeting fun. Crafted from sustainably sourced plywood, this stand’s classic design seamlessly complements any retail theme with style. Its compact footprint ensures it’s an ideal fit for smaller retail spaces, combining elegance and efficiency effortlessly.
1’1”
All aboard the Keycraft Express Train, packed full of pocket money toys designed to delight! Featuring 65 pockets and low-level heights making it easy to shop for children of all ages.
Create a unique shopping experience and harvest your impulse sales with our eyecatching Tractor display unit. Displays 49 top-selling pocket money toys, enticing all age groups and creating a memorable customer experience.
Bring a slice of Africa to your store with our show-stopping safari jeep display stand and send your customers on an adventure to remember. Displays 61 top-selling toys ranging from, wooden classics to sensory favourites and to the latest fidgeting fun.
Unleash the fun in your store with our newest launch, Beadz Alive! Vibrant colours and mesmerising black beads breathe life into playful shapes - from giant squishy balls to slithering snakes. When squished, watch the beads glide and slip through your fingers for an almost-alive sensation! Perfect for all ages, this trendsetting collection is not just a must-have - it’s a gotta-have! Elevate the excitement with our compact, branded display stand, creating an enticing area that draws all customers in. Don’t let the fun pass you by and place your order now to be the trendsetter in town!
037832 333360
I’m a Great Seller!
5 037832 331625
5 037832 331595
5 037832 331977
5 037832 331557
I’m Super Soft!
DS1011 Fantasy Hatch Egg Display Stand
Dimensions: 1’2” Wide, 5’1 High, 11” Deep
Buy 144 Large Hatching Eggs to get a FREE DISPLAY
Adjust my tail to switch between stunt and distance mode!
Everyone has a favourite animal somewhere in their life. Sometimes it’s a pet. Sometimes it’s the animal you always wanted to be from childhood. But often, it’s an animal that holds a special place in your heart for reasons only you know.
We all come from different backgrounds and it’s not always possible to cuddle your favourite animal, especially when it’s a tiger! Nevertheless, the human-animal bond is still strong and the desire to appreciate and learn more about our fellow creatures is endless.
There’s so much to learn and so many fascinating things to discover. Living Nature brings joy to all ages by educating and raising awareness in the world of animals through our soft cuddly toys.
Did you know that lop eared rabbits use their long ears to regulate their body temperature?
We design our toys to last a lifetime, but we have a 10-year guarantee just in case.
Every Living Nature animal comes with a 10year quality guarantee. If a customer’s soft toy has a defect within the 10-year period, they will be entitled to a refund or replacement. A Living Nature animal is not just a soft toy, it’s a friend for life!
Ever wanted to look a lion in the eyes? Wish your room really was lived in by pigs? Or maybe you just want to let your child have a pet that doesn’t make a mess. With Living Nature, you almost can. Because they’re almost real.
We focus on creating the perfect balance of realism and cuddly appeal in every animal because that’s what brings about the irresistible charm of a Living Nature soft toy. Living Nature brings real moments of joy and a lifetime companion for every animal lover.
Our production artists trim the fur by hand to get the finished animal as close as possible to the real thing. From short fuzzy fur on noses to just the perfect amount of fluff on a tail.
We carefully weave the best fabrics, creating multi-tone fur fabric on lots of our animals to make them realistic, adding depth and texture to your friend’s coat.
It’s the small details that count, and that’s why we use different eyes in every animal. When you make eye contact with your new friend, you’ll understand why!
We use certified recycled PET stuffing from drinks bottles and other food containers inside our soft toys. How many bottles are used in each toy? Just look on the tag!
Made with a passion for wildlife, our range helps kids and adults alike learn more about the diverse species that share our planet.
We’re proud that Living Nature helps children learn more about the many wondrous animal species we share our planet with, igniting young imaginations.
Each plush toy in the primary range features a colourful hang tag with educational fun facts about the animal, such as its behaviour, food and habitat. Educational Fun Facts!
We created Naturli because we’re committed to sustainability. Being more Naturli is all about caring for our environment and teaching everyone about animals and their habitats through play with engaging, eco-friendly toys.
We take post-consumer PET plastic bottles and other food containers that might otherwise end up in landfill or our oceans and give them a new lease of life as stuffing inside our soft toys.
Every soft toy comes with a Naturli tag showing how many recycled plastic bottles are used to make it, so with every purchase you can feel happy knowing you’ve gone with an ethical, sustainable and fun choice.
To protect the animals we love, we need to protect the places they live in too. So not only are we making our toys more sustainable by using recycled plastic fillings wherever we can, we are also excited to announce that in 2023 we are working with PlanetMark to identify, set goals, and reduce our carbon footprint as a company and make definite steps to improve the way we work in a more planet friendly way.
Welcome a touch of nature into your store with our Living Nature Eco Wooden Crate Displays! Perfect for showing off your cuddly Living Nature soft toys. Get creative with the modular design - stack them any way you like for eye-catching window displays or charming shelving set ups, creating a unique and inviting space that customers will adore!
Perfect for seasonal displays!
Transform your store with our Living Nature Eco Wooden Crate Displays! Stack them upright to craft a stunning crate wall using the tilting plinth and secure bolt feature. Grow your soft toy range crate by crate, creating an ever-expanding, visually captivating display that draws customers in with each charming addition.
Sturdy stacking with our plinth packs Order FREE
Eco Crate Wall Plinth Pack Qualifying With
Welcome our latest addition: the Living Nature Round Display Stand! Tailored for our smaller Living Nature range, this stand is a budgetfriendly haven. Every item, one set price. With 24 shelves to showcase an extensive variety, it’s a delightful hub for your collection. We’ve added convenient pockets for collector’s books, guiding customers to discover their next favourite soft toy and enticing them to return.
Transform your retail space into a Living Nature paradise with our Eco Island Display Stand! This dualsided marvel, crafted from sustainable materials, is not only aesthetically pleasing but also space-efficient. Its easy-to-use design allows for captivating Living Nature displays, showcasing all sizes of soft toys, drawing customers in while promoting sustainability.
Introducing the Living Nature SMOLS Display Stand, where eco-friendliness meets adorable fun! This spacesaving, bottle-shaped marvel is an environmental dream, showcasing 20 pockets for your mini SMOLS animals. Crafted in sustainable plywood and adorned with eco-friendly inks, it’s a charming, planetfriendly draw for eco-conscious shoppers. Elevate your store’s charm with this delightful display and create retail theatre that captivates your customers!
with every order
We’ve created a miniature collector’s book for consumers to take for free when they purchase a Living Nature animal in your store. Displaying a wide selection of the Living Nature range this helps your customers remember where they bought it from and come back for more. When you purchase any Living Nature products, we will automatically include a Collect Them All!
037832 312112
037832 316363
5 037832 316370
5 037832 316394
Not available in USA
5 037832 325587
5 037832 322340
5 037832 325556
5 037832 314932 5 037832 319418 5 037832 322678
5 037832 308856
037832 309006 5 037832 309013
037832 308863
037832 308917
037832 309075
5 037832 300638 5 037832 004451 5 037832 004765
5 037832 319456
5 037832 316400
5 037832 305466
AN406 Owls 4 Assorted 5” Not Available in USA
037832 003751
in USA
037832 320391 5 037832 322289 5 037832 317636
037832 329073
5 037832 305497
Not available in USA
5 037832 004468 5 037832 305459
Not available in USA
Not available in USA
5 037832 309136
5 037832 303844 5 037832 325532
Swan Large 11” Not available in the USA
Swan Cygnet
Not available in the USA
037832 320704 5 037832 320711
5 037832 304254
5 037832 320513
5 037832 320520
5 037832 325525
Herring
Not available in USA
5 037832 325488
Not available in USA
5 037832 308948
5 037832 308931
5 037832 308955
5 037832 334619
037832 319432
5 037832 002624
037832 334626
037832 303868
5 037832 320544 5 037832 320551
5 037832 320537
5 037832 002631
5 037832 320674
5 037832 004833
037832 325501
5 037832 320513
037832 320520
5 037832 312105
5 037832 307804
5
5
5 037832 314239
5 037832 300621
037832 319425 5 037832 325570 5 037832 316424
037832 305459
Not available in USA
Standing
AN362 Dolphin 12” Not available in USA 5 037832 329035 5 037832 300676
available in USA
Not available in USA
available in USA
037832 002532
037832 300652
037832 319463
037832 004086
037832 002792
037832 316417
037832 004079
5 037832 317643 5 037832 317650
Not available in USA
5 037832 329783
5 037832 322432
Not available in USA
5 037832 304940
5 037832 322302
5 037832 325396
5 037832 330512
Not available in USA
5 037832 305534
5 037832 334671
5 037832 303998 5 037832 004000
5 037832 320711 5 037832 320704
Not available in USA
Not available in USA
Not available in USA
5
5
5 037832 322326
5 037832
5 037832 320476
037832
5 037832
5 037832
037832 325419
037832 309129
037832 309150
037832 305480
5 037832 309112
5 037832 325310
5 037832 316431
AN531
Not available in USA
5 037832 329141
Not available in USA
5 037832 330499
Not available in USA
5 037832 329066
Not available in USA
037832 003928
037832 334664
037832 003980
037832 334725
Not available in USA
Not available in USA 5 037832 330413 5 037832 330406 5 037832 330420
Not available in USA
5 037832 325648
5 037832 325624
5 037832 325686
5 037832 325853
5 037832 325662
5 037832 325679
5 037832 325655
5 037832 304209
5 037832 003188
5 037832 330451
AN728 Triceratops 12.5” Not available in USA
5 037832 330444
AN729 Diplodocus 14” Not available in USA
5 037832 330468
Tyrannosaurus Rex 8.5” Not available in USA
Introducing the Living Nature SMOLS Display Stand, where ecofriendliness meets adorable fun! This space-saving, bottle-shaped marvel is an environmental dream, showcasing 20 pockets for your mini SMOLS animals. Crafted in sustainable plywood and adorned with eco-friendly inks, it’s a charming, planetfriendly draw for eco-conscious shoppers. Elevate your store’s charm with this delightful display and create retail theatre that captivates your customers!
5 037832 317018
037832 316752
037832 316790
037832 316745
5 037832 316769
5 037832 316806
5 037832 316783
5 037832 316776
037832 316837
5 037832 316882 5 037832 316813
037832 315793
5 037832 315854
037832 316899