ITM Operator's Guide

in the Mix w IMI Agency w Cutting Edge Marketing

OPERATOR’S GUIDE Mix F l a vo r s Equipment M i xo l o gy G l a s s wa r e Bar Supplies

in the Mix w IMI Agency w Cutting Edge Marketing

in the Mix magazine, IMI Agency, and Cutting Edge Marketing invite you to become a supplier partner and participate in a value-driven special edition of in the Mix magazine. This “National OnPremise Reference Guide� issue will be distributed to our readership of Food & Beverage executives nationwide, and is being designed as an indispensable resource that they will turn to regularly when planning, developing, and implementing their beverage programs.

This innovative format also offers you, our supplier partners, the opportunity to communicate directly with on-premise operators to showcase your products, capabilities, and services. While we will work with you to ensure your presence in this issue is effective, a comprehensive information section will bring additional value to readers through a handy reference section of metric conversions, margin and mark-up tables, and other useful information they will reference on a daily basis.

The 2011 National On-Premise Reference Guide, for these reasons, is the place for you and your company to be seen by top on-premise food and beverage executives representing national chains and major independents in fine dining, casual and quick casual dining, hotels, concessions, cruise lines, gaming, theme parks, and performance/entertainment venues.

in the Mix w IMI Agency w Cutting Edge Marketing

A Resource That’s Made to Order Our guide is the first operators’ resource created especially for professionals in the mix business. Its neatly organized structure enables supplier partners to showcase their goods and services in ways that will be relevant to our onpremise operator readers in their day-to-day responsibilities. The guide will deliver tangible value with a complete list of all the mix industry’s resources, but it also goes beyond being just another catalogue by including copy and business trend visuals that can bring potential product and production solutions together.

All information from supplier partners appearing in the guide will be arranged in these user-friendly sections: Mix Flavor Mixology Equipment Glassware Bar Supplies This format will make our readers’ search for the right products easier and it will enhance your own professional exposure through two full information pages tailored to your company’s selling points and sales goals. It also gives supplier partners the opportunity to communicate directly with on-premise operators and other professionals about their products, capabilities, and value propositions in a way that is effective and personalized.

in the Mix w IMI Agency w Cutting Edge Marketing

A Clear, Visionary Investment Choice Savvy suppliers know they cannot rely on past strategies or successes to meet today’s dynamic customer on-premise business solution requirements. However, what if there was a way to reach 15,000+ key on-premise decision makers at one time, and for about the same cost of a single face-to-face meeting? There is a way, and this approach will cost you less than $.20 to reach each prospective decision maker. While the total cost for each supplier partner advertiser is $2,500 for a two-page advertisement, what you’ll get in return has far greater value.

Our goal is to engage and inform our network of 15,000+ industry professionals about the most innovative products on the market and help them gain access to YOU-the source of these goods and services.

Furthermore, we will work to expand our existing network by adding key industry targets specific to individual supplier advertising partners.

in the Mix w IMI Agency w Cutting Edge Marketing

Deadlines: The date we plan for the On-Premise Resource Guide to reach the targeted industry executives is February 1, 2012. The project timeline for the key elements of the program is as follows.

• • • • • •

September 23, 2011: October 21, 2011: October 21, 2011: November 4, 2011: November 18, 2011: December 2, 2011:

Signed program agreement mailed to in the Mix magazine (ITM).

Total advertisement payment due to ITM. Initial draft of advertiser’s ad due to ITM. Draft adjustments recommended by ITM to advertisers.

Final draft of ad submitted to ITM. Ad signed off by ITM and confirmed to advertiser.

in the Mix w IMI Agency w Cutting Edge Marketing

Ad Creation Support To assist you in creating your ad, we will provide advertisement templates that you can follow.

Should you need additional assistance with designing an effective ad, in the Mix’s design department and Cutting Edge Marketing will help you create it for an additional cost of $1,000. The fee covers layout, text,and image placement to enhance the information and components which you provide.

Please feel free to contact any one of the team members below to discuss the advertising agreement before September 23rd.

Thank you for your time and consideration of our proposal. We look forward to working with you on this exciting opportunity.

MIKE RAVEN Managing Editor in the Mix Magazine 1196 Buckhead Crossing Woodstock, GA 30189 770-928-1980, ext. 208 mike@itmmag.com

DON BILLINGS President/Partner IMI Agency 1196 Buckhead Crossing Woodstock, GA 30189 770-928-1980, ext. 210 don@imiagency.com

GARY VEGA President/Managing Partner Cutting Edge Marketing 3828 Blakeridge Ave Baton Rouge, LA 70808 225-387-5667 gvega@ cuttingedgemarketingllc.com