2
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
3
4
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
5
Innovate 14. SPOTLIGHT ON – Ian Cauble, Wine Director and Lead Sommelier, The Ritz-Carlton Half Moon Bay 18. LEGAL JOURNAL – How to Market Alcohol Beverages Legally Using Social Media
26
24. INTERVIEW with Jim Koch and Scott Hempstead of The Boston Beer Company at the Epcot Food & Wine Festival 26. BREAKING ICE, by Ned Barker 30. SUCCESSFUL WINE LISTS as Easy as 1-2-3-4 by Tim Hanni, Master of Wine 44. SPOTLIGHT ON - Leonid Yangerbar, Russian Standard Vodka’s US CEO
64 64. LEAD, FOLLOW OR IGNORE – The Current Health and Wellness Movement by Gary Vega 66. COFFEE: It’s about the Education by David Rosengarten 88. HOSPITALITY BUSINESS EXCHANGE
42 66
6
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
7
54
9092
48
80
Indulge 46. FROM GARDEN TO BAR - InterContinental Houston Raises the Bar on Fresh Ingredients 48. 2009 PINOT NOIR – A Tasting of Affordable Choices 54. LIQUEURS 101 - by Ed Korry, Associate Professor, Johnson and Wales University 80. DRESSING MORE THAN DRINKS, Culinary and Mixology Come Together 90. FOR THE LOVE OF LIQUEURS, a Tasting
8
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
9
Explore 16. CANADIAN CLUB EXPERIENCE – by Patrick McGinn 20. "GEORGE"– discovers Hot Apple Toddy’s made with Rock and Rye, by Tony Abou-Ganim
16
36. ITM'S SIGNATURE DRINKS Across the USA, Part 2 – ITM takes a lighthearted look at signature drinks for the states 56. WINTER HOT SPOTS – Wintertime escapes by Thom McCorkle 74. STRING OF PEARLS - The iMi Account Team Visits Ste. Michelle Wine Estates
74
10
in the Mix
36
56
Winter 2011
in the Mix www.intheMixMagazine.com
11
i n n o v a t e / i n d u l g e / e x p l o re
12
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
13
14
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
15
16
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
17
18
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
19
20
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
21
22
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
23
24
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
25
26
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
27
28
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
29
30
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
31
32
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
33
34
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
35
36
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
37
38
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
39
40
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
41
42
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
43
44
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
45
46
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
47
48
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
49
50
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
51
52
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
53
54
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
55
56
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
57
58
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
59
60
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
61
62
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
63
President / Managing Partner Cutting Edge Marketing cuttingedgemarketingllc.com 64
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
65
66
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
67
68
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
69
70
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
71
72
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
73
74
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
75
76
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
77
78
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
79
80
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
81
82
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
83
84
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
85
• Bacardi Dragonberry Rum, seasonal berries, mint leaves, fresh lime juice, simple syrup • Garnished with DTD Strawberry Mint Dragonfruit Fruit Chip on the rim
• Leblon Cachaca, Thatcher’s Organic Cucumber, condensed milk, agave nectar • Half rim with DTD Cucumber Dill Blend • Garnished with DTD Cucumber Dill Chip
86
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
87
88
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
89
90
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
91
92
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
93
94
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
95
96
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
97
98
in the Mix
Winter 2011
in the Mix www.intheMixMagazine.com
99
100
in the Mix
Winter 2011