Kessler Creative December Newsletter- 2022

T H E O F F I C I A L K E S S L E R C R E AT I V E N E W S L E T T E R

HAPPy holi days from th e kessle r krew!

@kesslercreative

DECE M BE R 2022

VOLUM E 14

3

2023 Marketing Trends

4 6 8

Our Year In Review

How to Perform a Case Study

Kessler Kulture

i n th is issue AN INSIDE SCOOP

by Dina Kessler

Wow, what an incredible year it has been! The end of the year brings no greater joy than the opportunity to express to you season’s greetings and good wishes.

May your holidays and New Year be filled with joy. At this special time of year, we

A M essage from Th e Presi de nt PAGE 2

give thanks for clients like you who have made our jobs easier and our lives more fulfilling. Thank you for being a part of the Kessler family!

In this issue of Hot Off the Press, we’ll look at milestones we’ve reached together, how to show off your successes through case studies, and a few exciting happenings at the Kessler headquarters during the holiday season!

HOT OFF TH E PRESS

2023

Marketi ng Tre n ds i n th e n ew year

Whether you’re a seasoned professional or new to the industry, it’s

to Instagram reels, marketers are using bite-sized videos to drive

crucial to incorporate the latest marketing trends into your strategy

engagement and increase brand awareness among millennials and

to stay competitive and relevant in today’s marketplace.

Gen Z.

What consumers want, need, and expect from brands today looks

N ew targeti ng solutions

nowhere near like what it did five years ago. Here are a few trends to keep an eye on as we move into 2023.

PE rsonalization Today’s consumers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. Personalized marketing messages that forge a real connection between the brand and the target market will be a game changer in 2023. In fact, 80% of consumers said that they’d be more likely to do business with a brand that provides a personalized experience, according to Epsilon.

Google is set to phase out third-party cookies by the end of next year due to rising privacy concerns. Cookies play a role in target marketing by tracking a user’s behavior across the web so marketers can deliver a customized experience. In order to remain relevant, brands are testing alternative targeting solutions to continue developing highly personalized content and ads.

E m ploye e Advocacy Employee advocacy is about getting your team or employees talking and sharing on behalf of the business. More and more businesses are realizing the power of their employees. Employee

Improvements in technology such as AI have made it possible and

personal profiles and assets are often more effective at reaching

easy to hyper-personalize everything from content to design to

more people more authentically than business accounts and assets.

product recommendations and everything in-between!

Harnessing this power is an untapped opportunity—especially in

Vi deo-Base d conte nt

business-to-business (B2B) marketing.

Video-based content is becoming a key focus area in social media marketing because it can capture a viewer’s attention for a longer amount of time compared to static posts. From TikToks DECE M BE R 2022

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OUR year i n revi ew

This year has been one of our most memorable, to say the least! We’ve helped hundreds of clients launch successful direct marketing campaigns, celebrated major milestones, and reached goals we set for ourselves at the beginning of the year. Before we jump into 2023, let’s look back at some of the most memorable moments of 2022 and what we’ve achieved together.

We kicke d off th e year with a ve ry special project: Th is i ncre di ble trai le r wrap for th e East Coast Wom e n's Pro Golf Tour!

There’s nothing we love more than giving back and supporting our local community. This was the first of many projects we completed for ECWT!

We adde d a n ew fam i ly m e m be r to th e Kessle r Krew, Bre n na.

Th e Kessle rs atte n de d th e National Postal Forum

We don’t like to play favorites, but just look at that face!

alongside Postmaster General Louis DeJoy and Vice President

Welcome to the family, Brenna Kessler!

We expan de d our capabi liti es with two n ew pi eces of equi pm e nt!

Here’s a behind-the-scenes look at Dina and Keith Kessler of Corporate Affairs Judy de Torok. We are incredibly thankful to be part of such a wonderful postal community!

Introducing the Horizon SPF-200L booklet maker and the Kirk-Rudy Firejet 4C Envelope printer!

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HOT OFF TH E PRESS

We h it our 100,000th orde r!

And we could not have done it without you. From all of us at KC, thank you for helping us reach this incredible milestone!

We gave back to our com m un ity It’s embedded into the Kessler culture to give back

Kessle r Creative was honore d to acce pt six accolades at th e 2022 Flori da Pri nt Awards!

A big thank you to our incredible clients and team for coming together to make this a reality.

Best of Category: 3 Hound Game Logo Design Best of Category: ECWPGT Course Leave Behind

to our community. This year, we collected toys for

Award of Excellence: My Life in Two Worlds

our local Toys for Tots foundation, donated materials

Award of Excellence: McGala 2022 Invitation

to The Ronald McDonald House, provided signage to

Award of Excellence: Jordan Christian Academy

PXG and ECWGT, supported The Florida Ballet, and ran multiple 5K’s for charity!

Monument Sign Judges Award: Swimming on your Back

We ce le brate d 15 years of worki ng with won de rful cli e nts li ke YOU! These last 15 years have been an incredible journey, and we could not have done it without incredible clients and the “Kessler Krew” by our side. To our clients, thank you for trusting us for many years. We are honored to have your trust and will work tirelessly to continue to earn it!

DECE M BE R 2022

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How to pe rform a

IN-DEPTH

CAse study

The main goal of your case study is to showcase the benefits your products

One of the main interests of business owners is

so your audience can grasp how your products have worked. Include where

finding ways to prove what they offer is superior

the customer started and how they got to their objective, using images or

compared to the competition based on the results

video whenever possible to help readers visualize the situation.

their products render customers. The most effective

TELLS A STORY

way to showcase the benefits of your products is through a case study.

had on a specific customer and situation. Your case needs to be thorough

Your case study will become a lead magnet if it can captivate your audience, and to do that it must tell a story. A story has a beginning, middle, and

What is a Case Study

end, so your case study should be no different. Hook your audience by

Case studies are documents, pictures, or videos

describing the customer, explaining the problem at hand, presenting the

that highlight how your products were used by

solution (your product!), and finally reviewing the impacts your product

distinct customers in a specific situation and more

had resolving the challenge.

importantly, what effects your products caused. Case

Writi ng an E ffective Case Study

studies not only act as a lead magnet for new business, but they also can be the piece of the puzzle that is the difference between lost customers and hitting your sales goals.

Case Study Follow

Rules

to

There are some general guidelines to follow before you begin writing your case study. You will want to select a specific customer you know got good results from using your product. Be mindful of your target customer, as you will want to choose a customer in a similar business or position. You should research the problem and why

INTRODUCE THE CUSTOMER First, introduce the customer. You’ll want to give a brief rundown of who the customer is, what kind of industry they are in, the size of the company, and the location. No need for too much jargon, but the more in-depth you go into who the customer is and what they do, the more impactful the results will be.

DESCRIBE THE PROBLEM AT HAND Now it’s time to give an overview of the challenge your customer is encountering. Detail the problem by showing the bigger picture. This could be an increased customer churn rate, decrease in sales, poor leads, or any other issues presented to the customer. Doing so shows your audience

your product was a solution, making sure to ask plenty

what is at stake.

of questions.

OUTLINE THE SOLUTION (YOUR PRODUCT!)

Conte nts That Make any Case Study Good

Time to talk about your solution to the problem, your product. Briefly

A good case study isn’t one loaded with details that take forever to read through and process. What makes

describe the product you are showcasing and what it is meant to accomplish by stating general details, then applying these details to the specific situation.

a case study intriguing and consumable to customers

Showcase th e Results

is a cohesive and concise story that clearly states the

Finally, it’s your time to shine by showing off the flashy results of your

problem, solution, and results. Here are the foundational pieces your case study needs:

product. Show your audience how your product performed in the specific situation you touched on earlier in your study with statistics and any

ABSORBABLE

additional impacts, such as peace of mind to back up those numbers. Be

While there are no set rules for how long, or short, your

sure to show how you figured out the results and how each step of the

case study should be, you’ll want to make it as concise as

process leads to the results presented.

possible. The more to the point you are, the easier your case study will be to read for your audience.

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HOT OFF TH E PRESS

Happy holi days from th e kessle r krew As the end of year draws near, we would like to take this opportunity to thank all of you for an amazing year. The success of Kessler Creative is based on the relationships we have built over the years, and we really wouldn’t be where we are without you. Over this past year we have added staff, new clients, and even a few new furry friends to the Kessler family. We are grateful for the opportunity to work with, and for you.

As the end of year approaches, we know there will be many challenges ahead, but we are so excited for all that 2023 has in store for us.

Working together this past year has been a pleasure and we’re proud to have you all with us.

Best wishes and happiness to you and your families over the festive season. We look forward to a successful 2023 working together! Happy Holidays from your friends at Kessler Creative!

DECE M BE R 2022

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E m ploye e spotlight Kessle r Core Value:

HON ESTY This month, we are highlighting those within our organization that embody our Honesty Core Value by consistently being transparent and bold in each task they take up, always being truthful no matter the circumstances. A huge thanks to Jen, Kat, Katelyn, and Sean for showcasing your honesty every day!

Jennifer Hargraves

Kat Jones

Katelyn McInvale

Sean Sedwick (Not Pictured)

12276 San Jose Blvd, Ste 111 Jacksonville, FL 32223

kessle r kulture The Kessler team stuffed their faces at this year’s Thanksgiving Potluck!