Kessler Creative May Newsletter- 2022

MAY 2022 MAY 2022 MAY MAY2022 2022 MAY 2022

THE OFFICIAL NEWSLETTER OF KESSLER CREATIVE THE OFFICIAL NEWSLETTER OF KESSLER CREATIVE THE THEOFFICIAL OFFICIALNEWSLETTER NEWSLETTEROF OFKESSLER KESSLERCREATIVE CREATIVE THE OFFICIAL NEWSLETTER OF KESSLER CREATIVE

SCRATCH PACK SCRATCH PACK SCRATCH SCRATCHPACK PACK

THE JACKSONVILLE JAGUARS SCRATCH PACKJAGUARS THEJACKSONVILLE JACKSONVILLE JAGUARS THE THE JACKSONVILLE JAGUARS

THE JACKSONVILLE JAGUARS

What's New

What's New What's New What's New What's New AAMESSAGE MESSAGE FROM MESSAGEFROM FROM A

A MESSAGE FROM A MESSAGE FROM THE PRESIDENT THE PRESIDENT THE PRESIDENT THE PRESIDENT THE PRESIDENT

JAGUARS SCRATCH PACK JAGUARS SCRATCH PACK JAGUARS SCRATCH PACK JAGUARS SCRATCH PACK JAGUARS SCRATCH PACK IP TARGETING IP TARGETING IPIP TARGETING IPTARGETING TARGETING BRANDING 101 BRANDING 101 BRANDING 101 BRANDING 101 BRANDING 101 ELEVATE YOUR PRINT ELEVATE YOUR PRINT ELEVATE ELEVATE YOUR PRINT ELEVATEYOUR YOURPRINT PRINT MARKETING MARKETING MARKETING

MARKETING MARKETING

SIGNAGE INSPIRATION SIGNAGE INSPIRATION

SIGNAGE SIGNAGE INSPIRATION SIGNAGEINSPIRATION INSPIRATION KESSLER CULTURE

KESSLER CULTURE KESSLER KESSLERCULTURE CULTURE KESSLER CULTURE

PROJECT SPOTLIGHT

PROJECT SPOTLIGHT PROJECT PROJECTSPOTLIGHT SPOTLIGHT PROJECT SPOTLIGHT

An Inside Look Look An Inside Look An Inside An Inside Look

by Dina Kessler by Kessler byDina Dina Kessler byby Dina Kessler

Hello, business community!

We are proud Hello, business community!

We are toto Hello, community!

We areproud proud Hello, business community!

We are proud to Hello, business community!

We are proud toto present with our latest issue Hot off the present ofof Hot the present you with ourlatest latest issue of Hot off the present youyou with our our latest issueissue of Hot off theoff present youwith with our latest issue of Hot off the Press!

Press!

Press!

Press!

Press!

As As you look through this this month's issue,issue, you will As you look through this month's issue, you will look through you will As you look through thismonth's month's issue, you will Asyou you through this month's issue, you will learn about our our most recent project with The learn about our most recent project with The learn recent project with The learn about most recent project with The learnabout ourmost most recent project with The Jacksonville Jaguars, as well as plenty of tips and Jacksonville Jaguars, well plenty tips and Jacksonville well asas plenty ofof tips and Jacksonville Jaguars,asas as well as plenty of tips and JacksonvilleJaguars, Jaguars, as well as plenty of tips and tricks for lifting the ROI on your next marketing tricks for lifting the ROI on your next marketing tricks for lifting the ROI on your next marketing tricks the ROI ROI on on your yournext nextmarketing marketing tricks for lifting the campaign.

We also share a behind-the-scenes campaign.

Wealso also share behind-the-scenes campaign.

We aa alsoshare sharehas behind-the-scenes campaign. also share aabehind-the-scenes behind-the-scenes lookcampaign. at what theWe Kessler team been up to! look at what the Kessler team has up to! look at what the Kessler team has been up to! look at what the Kessler been up to! look Kessler team team has has been been up to!

Enjoy!

Enjoy!

Enjoy!

Enjoy!

Enjoy!

Here KesslerCreative, Creative,we weare areproud proud partners partners of of the the Jacksonville Here atat Kessler JacksonvilleJaguars.

Jaguars.

Over the last few years, we’ve created several unique projects that have Over the last few years, we’ve created several unique projects that have simply WOWED fans. (And quite frankly, they still wow US!) simply WOWED fans. (And quite frankly, they still wow US!) These Scratch Packs were created to incentivize early renewal for 2022 These Scratch Packs were created to incentivize early renewal for 2022 season tickets. Each box was specially curated to include autographed season tickets. Each box was specially curated to include autographed items, a letter from Head Coach Doug Pederson, exclusive season ticket items, a letter from Head Coach Doug Pederson, exclusive season ticket member merchandise, all-expenses-paid trips to NFL events, and more! member merchandise, all-expenses-paid trips to NFL events, and more!

Check out some of the incredible projects we've worked on over the last few years!

Check out some of the incredible projects we've worked on over the last few years!

I b a d

U a m

S s s J c w

W c h

D e

WHAT IS IP TARGETING?

WHAT IS IP TARGETING?

IP targeting is a high-tech, smart digital marketing tool for delivering virtual content. It works by using is IP aaddresses, which are digital found across every wi-fi to differentiate and filter It forworks IP targeting high-tech, smart marketing toolnetwork, for delivering virtual content. a more accurate desired target demographic. Targeting IP addresses allows for hyper-focused by using IP addresses, which are found across every wi-fi network, to differentiate and filter for delivery of online ads that have the same targeting ability as direct mail.

a more accurate desired target demographic. Targeting IP addresses allows for hyper-focused delivery of aonline ads have the same targeting direct mail.IP addresses Using mailing list,that Kessler Creative can deploy theseability digitalas ads to specific along with a strategically timed direct mail piece further enhancing and personalizing your

Using a mailing list, Kessler Creative can deploy these digital ads to specific IP addresses message.

IP targeting helps eliminate wasted impressions! along with a strategically timed direct mail piece further enhancing and personalizing your H Owasted W I S Iimpressions!

T USED? message. IP targeting helps eliminate So, what does IP targeting look like in a real-world scenario? A simple example would be if Hnewly O W opened I S I Tgym U SinEthe D ?city of Jacksonville, Florida to someone wanted to advertise their specific areas of the city. That business owner would not want to target everyone in So, what does IPastargeting like in a real-world scenario?

A simple example Jacksonville this wouldlook waste substantial marketing dollars. Instead, the businesswould owner be if someone to advertise their to newly indigital the city Florida to could wanted use IP targeting, in addition directopened mail, to gym market adsoftoJacksonville, specific households within driving range and to those that are likelywould fitnessnot junkies. specific areas of the city.

That business owner want to target everyone in

Jacksonville as this would waste substantial marketing dollars. Instead, the business owner could use IP targeting, households H O W Iin P addition T A R G Eto T Idirect N G Lmail, I F T StoRmarket O I O Ndigital D I R Eads C T to M specific AIL within driving range and to those that are likely fitness junkies.

What if we told you that using IP targeting in association with direct mail could lift conversions as R 200% direct true, H ObyWas Imuch P TA G Ecompared T I N G Lto I Fusing TS R O I mail O Nalone?

D I RWell, E C Tit’sM A Iand L here’s how this one-two marketing punch achieves such a feat. justthat one piece, while this method of marketing always be WhatDirect if wemail toldisyou usingand IP targeting in association with has direct mailshown couldtolift effective,by it only reaches consumer once to until additional are sent.

Withit’s IP true, and conversions as much asthe 200% compared using directmailers mail alone?

Well, Targeting, the end consumer will see your message two, three, or four times prior to and after here’s how this one-two marketing punch achieves such a feat. the initial mailer is sent. This reinforces your brand message in the minds of consumers. IP targeting and direct mail are the prized dynamic duo in the world of direct marketing!

Direct mail is just one piece, and while this method of marketing has always shown to be effective, it only reaches the consumer once until additional mailers are sent. With IP

Branding is about more than just recognizability. It's about the impact that Branding is about more than just about the impact that you have on a customer and therecognizability. message you're It's communicating to them. you have on a customer and the message you're communicating to them.

IDENTIFY WHAT MAKES YOU DIFFERENT IDENTIFY WHAT MAKES YOU DIFFERENT

The first step of building a brand identity is identifying a trait that sets you apart from your study your competition.

How do they define brands? just as importantly, Thecompetition. first step of So building a brand identity is identifying a trait their that sets you And apart from your how don’t they define their brands? competition. So study your competition. How do they define their brands? And just as importantly,

how don’t they define their brands?

BE CONSISTENT

B EIf Cyour O Nbrand SISTE NT strategy is different on different channels, people won’t be able to decode what your brand is all about. Brand awareness requires consistent messaging. That means your website, If your brand strategy is different on different channels, people won’t be able to decode what your Instagram, Facebook, Twitter, email, and more. brand is all about. Brand awareness requires consistent messaging. That means your website, Instagram, Facebook, Twitter, email, and more.

KNOW YOUR AUDIENCE

K NIfOyou W don’t Y O Uknow R A Uwho D I Eyour N C Eaudience is, you cannot know how to build brand awareness that turns the right heads. Define your target audience before you create your brand.

If you don’t know who your audience is, you cannot know how to build brand awareness that turns the right heads. Define your target audience before you create your brand.

BE AUTHENTIC. ALWAYS.

B EAdapting A U T H EtoNyour T I C .own ALW A Y S . is good - but authenticity gets recognized. Align your creative customers

branding ideas with your values, with your own persona, with who you really want to be.

Adapting to your own customers is good - but authenticity gets recognized. Align your creative branding ideas with your values, with your own persona, with who you really want to be.

FOLLOW US ON SOCIAL MEDIA FOR MORE TIPS & TRICKS! FOLLOW US ON SOCIAL MEDIA FOR MORE TIPS & TRICKS! @KESSLERCREATIVE @KESSLERCREATIVE

VARIABLE DATA PRINTING Uses data you have collected through your CRM database to customize each print piece to a specific consumer.

Offers, promotions, images, and layout can be personalized to individual consumers which helps to cut out waste and unnecessary marketing materials.

The flexibility of variable data printing makes it an efficient and economical choice.

This method of personalization has shown the ability to grow response rates 3-10 times higher than static direct mail according to NextPage.

QR CODES Gives any print piece the added feature of quickly linking consumers to your company webpage, social media, or specific landing page by simply scanning the code on their mobile phone or device.

The ability of QR codes today is near limitless and works well with engaging consumers.

Track leads created from a QR code, so you know what campaigns consumers are engaging with.

SPECIAL FINISHES UV Coating: creating a shiny coating that makes the print piece stick out in the mail, drawing eyes to important points.

Foiling: applying a thin, reflective film of foil to promote a specific area of the print piece.

Embossing: lifts the design off the face of the paper which creates a unique and engaging feel for print pieces.

Debossing: works in opposite fashion as embossing. This finish depresses design and text into printed pieces for a unique finish.

Laminating: applies a clear lamination that helps to protect a print piece while appearing more professional.

There are options beyond a simple lamination process that reflect light differently for a more unique experience.

TRY IT OUT!

Turn your vehicle into a moving billboard! 91% of people notice ads on the sides of trucks and recall them days later, according to the American Trucking Association.

Custom signage designed to make your business stand out!

Wall wraps can instantly bring your interior design to life! There's no better way to tell a story in a large space.

Stand out in a big way at your next event! We have a wide variety of materials to

QUARTERLY MEETING We had a fabulous time at our Quarterly Meeting! The team took a trip to the bowling alley where we challenged each other to a company-wide bowling tournament. We also recognized employees who have gone above and beyond to serve our clients!

We're already looking forward to getting together next quarter!

ST. PATRICK'S DAY We celebrated March birthdays and St. Patrick's Day with delicious birthday cake and a company-wide costume contest! How LUCKY are we to have such an incredible team to celebrate with!

Kessler Creative was tasked with creating Kessler KesslerCreative Creativewas wastasked taskedwith withcreating creating this incredible die bond sign for Great this incredible die bond sign for Great this incredible die bond sign for Great Strides Rehabilitation, right here in in Strides StridesRehabilitation, Rehabilitation,right righthere here in Jacksonville, Jacksonville,Florida!

Florida!

Jacksonville, Florida!

The signage highlighted their mission The signage highlighted The signage highlightedtheir theirmission mission statement, as well as the values statement, asas well asasthe that they statement, well thevalues valuesthat thatthey they hold close to their hearts. hold close to to their hearts. hold close their hearts.

Great Strides Rehabilitation isisdedicated Great Strides Rehabilitation dedicated to Great Strides Rehabilitationis dedicatedto to improving the quality of life for children improving quality lifefor forchildren children improving thethe quality ofoflife with special needs.

We are incredibly with special needs.

Weare areincredibly incredibly with special needs.

We grateful for the opportunity to grateful the opportunitytotopartner partnerup up grateful forfor the opportunity partner up with them on this new addition to their with them on this new addition to their with them on this new addition to their facility! facility! facility!

Kessler KesslerCreative Creativeisisaafull-service full-servicedirect direct marketing agency that has been trusted marketing agency that has been trustedby by businesses across the US since 2007.

During businesses across the US since 2007. During that thattime, time,we've we'vehelped helpedhundreds hundredsof of businesses both large and small achieve businesses both large and small achieve their theirgoals goalsthrough througheffective effectivedirect direct marketing. marketing.

Hot Hotoff offthe thePress Press

Published by Kessler Creative Published by Kessler Creative 12276 San Jose Blvd #115 12276 San Jose Blvd #115 Jacksonville, FL 32223 Jacksonville, FL 32223 904.240.3929 904.240.3929 www.kesslercreative.com www.kesslercreative.com