Design Portfolio (Apr 2018)

anhquandui Branding / Illustration

anhquandui (which means “the man wearing shorts” in English) is a fiction character that was “born” when I was stuck in a bad mood. His very first version was a little hand-drawing illustration on paper. He gradually became my “signature image” although he has inverse traits with me (gender, appearance, the way of dressing, etc.).

RuouDanToc

Branding / Packaging / Web Design RuouDanToc is a comany specializing in processing and selling Vietnam’s traditional wines, especially the wine from ethnic groups in the North West of Vietnam. Each product has its own specific flavor which can meet a high standard. However, the brand image and the packages of the company do not meet the standard of the high level wine, and that fact lowers the qualities of the products.

CEE Branding

CEE stands for french ‘Compagnie des eaux et d’électricité d’Indochine’ or, in English, ‘Water & Electricity Company of Indochina’.

CEE held the concession of water for both Saigon & Cholon and was the largest of the three electricity suppliers in Cochinchina until the departure of the French. Even though the company no longer exists, its substations of the CEE can still be found easy around Saigon with a very specific blue logotype in an art decor typeface.

Samasa

Branding / Packaging

Samasa is an old-time often-seen matchbox brand with an iconic dragon illustration. The images on Vietnamese matchbox covers before 1975 varied from the traditional – drawings of zodiac animals, to the modern – brand advertising and popular singers of the day. However, the brand had disappeared.

The aim of this project is to bring back Samasa, with new identity and package series, make it once again the coolest matches brand.

SustaiN Conference Branding / Web Design

SustaiN Conference is a professional organization consists of experts, academics, practitioners and bureaucrats who are motivated by the awareness of its social responsibility to achieve a sustainable future for Human Security.

The concept for SustaiN Conference rebranding is: ‘Creating a Sustainable Community’.

Vietnam Compass Branding / Web Design

Vietnam Compass is a turnkey business advisory service for investors looking to benefit from favorable labor costs or exporting Vietnamese products. Vietnam Compass wants to build an image of not only a reliable assistant but also a loyal fellow-passenger for all oversea businesses that want to co-operate or set up a new business in Vietnam.

The concept for Vietnam Compass’s branding is: ‘Making Vietnam to be a Promised Land’.

Thorakao Branding / Packaging

Thorakao is considered as most well-known cosmetics brand of the Lan Hao Cosmetics Company Limited, a Vietnamese cosmetics company that was officially founded in 1961.

The brand, focusing on producing products extracted from natural herbs, received a great deal of attention and won the customers’ trust by its quality.

The concept: ‘The Beauty of Saigon’.

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QUĂ? KHĂ CH KHĂ”NG CẌN THANH TOĂ N NáşžU NHĂ‚N VIĂŠN KHĂ”NG THáť°C HIᝆN Ä?ẌY Ä?ᝌ CĂ C BĆŻáťšC TRĂŠN. Máť?i Ă˝ kiáşżn Â˜Ăłng gĂłp xin vui lòng liĂŞn hᝇ váť hotline: 0936.222.328

Mobile CafĂŠ Branding / Packaging

Mobile CafĂŠ is a series of Vietnamese “mobile coffee shopsâ€? in Hanoi.

Each “shops� contains a bicycle and a special designed tin rectangle parrallelpiped barrel, which hold all essential materials for making the drinks. The staffs, who was also trained to be the baristas, will ride the bicycles on particular streets to sell and deliver drinks to customers.

Mobile CafĂŠ engaged to provide their customers with quick hygienic drinks at popular prices.

RBL 2015 Branding / P

RuouDanToc is a comany specializing in processing and selling Vietnam’s traditional wines, especially the wine from ethnic groups in the North West of Vietnam.

Each product has its own specific flavor which can meet a high standard. However, the brand image and the packages of the company do not meet the standard of the high level wine, and that fact lowers the qualities of the products.

RMIT Internal 3on3 Basketball Tournament 2016 Branding

RMIT 3on3 Basketball Tournament is the yearly internal basketball tournament held by the RMIT Vietnam Female Basketball Club (FBC). The participants of the tournaments are current students, alumni and staffs of the RMIT University Vietnam. The RMIT 3on3 Basketball Tournament 2016 officially kicks off on 21st March 2016, with 09 male teams and 5 female teams.

Vinh Phat Rice

Packaging

Client: Vinh Phat Investment Corporation (Vinh Phat) , specializes in processing and exporting rice products.

Product: - Design package for a new product ‘Gao Dai Loan’ (Taiwan Rice) 5kg - Redesign package for an existing product ‘Gao Do’ (Parboiled Rice) 2kg

mr.potato World Cup Illustration

mr. potato, founded in 2014, is the first 100% potato shop in Ho Chi Minh City, Vietnam. The fresh potatoes were harvested from fertile farms across Vietnam before being put under a process to lock all the nutrition. The restaurant provides the menu with potatoes in different shapes, and customers can choose different kind of sauce.

This is the illutration project for a promotion campaign of mr. potato during the time of World Cup 2014. It contains 32 different “mr. potato� in 32 different jerseys of 32 different national football teams participating in the World Cup 2014.

mr.potato Posters

Branding / Packaging / Web Design

Another project for the brand mr.potato.

These are the illustration and poster for the promotion event on the Children’s Day, and the poster to introduce a new disk called “Fish Finger”.

CHÓI CHANG

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Chói Chang Branding

Chói Chang, established in 2017 in Hanoi, is a Vietnamese clothing brand that offered designed clothes for young women. They also have a T-shirt line for both young men and women. The brand aims to bring something unique, bold, and stylist to their customers who always want to express their personalities and characterisitcs through what they wear.

Paw Paw Juice

Branding

Paw Paw Juice, established in early 2018 in Hanoi, is a juice store that offers fresh and healthy drinks to people.

Ananda Branding

Thorakao is considered as most well-known cosmetics brand of the Lan Hao Cosmetics Company Limited, a Vietnamese cosmetics company that was officially founded in 1961.

The brand, focusing on producing products extracted from natural herbs, received a great deal of attention and won the customers’ trust by its quality.

The concept: ‘The Beauty of Saigon’.

Nếu Là Bạn?

Graphic Design / Illustration

‘Neu La Ban?’ is a weekly TV show on VTV9.

LAN KHUÊ

Ginny&Harris Wedding Branding / Packaging / Web Design

Another project for the brand mr.potato. These are the illustration and poster for the promotion event on the Children’s Day, and the poster to introduce a new disk called “Fish Finger”.

Cowan Vietnam’s Wall Decoration Illustration / Typography

During the time I worked as an intern designer at Cowan Vietnam, I was assigned a task to find ideas to decorate a white pillar in the company’s new office. It was an interesting project as I started to brainstorm and sketched without seeing the real pillar. Every hints I got were just some brief descriptions from my supervisor.

However, the project was finally cancelled due to some changes in the orientation. I continue developing it as a personal ‘imaginary’ project.

Nóixấuđời Tupography

‘Noixaudoi’ is my personal typography project.

It may be too “formal” to call it “a project” as it is more like a way to express my thoughts and feelings when I felt it was hard to express through words. Each of the work is a word or phrase describing my thoughts, feelings or statuses when I made it. Happy, sad, angry, etc. It has almost everything.

The original version was my hand-drawing, but the works displayed here were all redrawn in vectors. The words represented in the artworks are all in Vietnamese.

633 Days Motion Graphic Design

This is a video produced for the wedding of Thai Ha (BÊo) and Ngoc Minh (Mèo).

The concept of the video was hand drawn animation which tells the love story of the two main characters.

embĂŠ Mobile App UX/UI Design

embĂŠ is a mobile application developed in order to be an assistant to help parrent do the best things for their babies.

The application focuses on data visualisation, helpful information and caturing the moments. embĂŠembes is expected to be an useful applicatio for all parrents; however, at the beginning, in order to ensure the quality of the application and the information it offers, the developers decided to target only the market in Vietnam.

Sài Gòn không cao Photography

When people talk about Saigon or Hochiminh City, they often talk about tall buildings, modern architecture and the eventful lifestyle. However, I was very interested in the old beauty. I was often attracted by the old buildings or store signs of Saigon. Therefore, I wanted to capture the vintage beauty of Saigon.

Digital Paintings

Stuggle for Pleasure Film

‘Struggle For Pleasure’ is a song

by Wim Mertens. The main concept of the music video is a process in which a young female adult reacts with the society she lives in.

She is forced to conform to the outdated social preconceptions, as well as to face the difficulties and traps that she had never known when she was still in her parents’ arms. She has to experience numerous negative feelings: sadness, loneliness, depression, and even anger.

Inside the Box Film

‘Noixaudoi’ is my personal typography project. It may be too “formal” to call it “a project” as it is more like a way to express my thoughts and feelings when I felt it was hard to express through words. Each of the work is a word or phrase describing my thoughts, feelings or statuses when I made it. Happy, sad, angry, etc. It has almost everything.

The original version was my hand-drawing, but the works displayed here were all redrawn in vectors.

The words represented in the artworks are all in Vietnamese.