KNH recognized for best use of social media in healthcare

By Edel Q. Mwende

Kenyatta National Hospital was nominated and recognized as 2nd runner-up for “Best use of social media in health care” in the fourth annual Quality Healthcare Kenyan Awards (QHKA). The certificate of excellence was presented during a black-tie gala event at the Radisson Blu Hotel, Nairobi on Wednesday, April 5, 2023. Other nominees for this category included NCDs 365 Project (1st position) and Gertrude’s Children’s Hospital (2nd position).

With the theme “Quality people-centered care for all,” the annual Quality Healthcare Awards seeks to honor excellence and innovation in healthcare.

“Social is the new currency, and as the largest referral Hospital in Kenya, KNH has embraced various social media channels such as Facebook, Twitter, TikTok, and YouTube to educate and engage the public on matters of healthcare. These social media channels are managed by the Marketing & Communication team and this recognition is a testament to the hard work and dedication of my team towards developing and sustaining impactful people-centered social media campaigns. Recognition is the greatest motivator. I also thank the KNH Management and staff for their support and for being receptive to the digital space that helps us work towards our vision of being a world-class patient-centered specialized care hospital,” said the Chief Manager, of Marketing & Communication, Mr. Dave Opiyo. To qualify for the nomination, KNH submitted a case study that detailed a social media campaign that was peoplecentered (#KNHInakujali). It detailed the campaign objectives, beneficiaries of the campaign, strategies used to achieve the set objectives, outcomes of the campaign, and the impact on health care.

On behalf of KNH, the certificate was received by the Manager, of Marketing and Communication, Ms. Edel Q. Mwende, who represented a team of professional Marketing & Communication specialists that have unlocked the power of social media and work to enhance the KNH brand image.

QHKA is organized by Zawadi Brand Solutions (ZBS), a healthcare Social Enterprise that seeks to improve the functions of the health system for better and sustainable health outcomes through highly innovative and responsive health solutions. The interventions are geared towards high standards of service delivery, stewardship, and health financing as well as human and physical resources for more effective and inclusive health systems.

The QHKA 2023 partners included the Ministry of Health, United Nations Population Fund (UNFPA), AAR Insurance, International Health Insurance Forum, Pathologists Lancet Kenya Limited, Thinkwell, PSI Kenya, Patient voice online and ZBS among other sponsors and supporters.

Director Health Care Quality Dr. Lydia Okutoyi (R) with Manager, Marketing & Communication, Ms. Edel Q. Mwende (L) at the Quality Healthcare Kenya Awards at Radisson Blu Hotel, Nairobi

PHOTO | COURTESY

Positive public visibility and people-centered Marketing and Communication activities have remolded the public view of KNH as a patient-centered specialized care national hospital in Kenya. We encourage you to get social with us on:

Facebook:

KenyattaNationalHospital, Twitter: @KNH_hospital, TikTok: @ kenyattanationalhospital

YouTube: Kenyatta National Hospital Official Page