Meet the Marketing & Communication team

from KNH NEWSLETTER ED 27 round-up edition final

2021 Round Up:

By Shiphrah Njeri

The KNH Marketing and Communication department exists to help bring life to the KNH corporate brand, through strong storytelling and effective communication. The team is comprised of experts who bring many skills to the table; from strategy and implementation, to analytics and storytelling, to design and creativity. We are here as a unique tool to further the conversations surrounding KNH and the communities we serve and live in. It is a vibrant team with the best there is in the market, wait did we say market? It is Marketing and Communication, but you are right, pun was intended.

We hold dear our mandate as a department and without a doubt, we have to keep at par with our customers (our patients, relatives and partners). In this information age, KNH is on various social media handles; Facebook, Twitter, YouTube, Tiktok, and while at it, we drive social media engagement by throwing in some memes. We have a dedicated team that reads the feedback, answers dozens of questions that flock in our direct messages and some of these enquiries require the M&C team to liaise with the various KNH departments, mainly because these question require expert opinion.

The Marketing & Communciation team fully understands the assignment. We understand that information is consumed real-time and we therefore bring our medical experts to our social forums through live streams to just make sure that people get to know what KNH offers.

The customer service team handles complaints, compliments and suggestions and or enquiries from clients in the hospital. They ensure that feedback is received, addressed and the closed with the client receiving solutions or acknowledgement.

The Editorial team ensures that there is content for the bi-weekly Newsline, YouTube channel, Facebook, Twitter and TikTok. These channels account for what is happening in the hospital, success stories from our patients, informative and educative health talks from our medics and informative news pieces about KNH.

Below are the links to KNH social media pages and Newsline online:

Facebook: Kenyatta National Hospital Twitter: @Ceoknh , @ KNH_hospital YouTube: Kenyatta National Hospital Official Page TikTok: KenyattaNationalHospital Website: www.knh.or.ke Newsline: https://bit. ly/3uQGCcI

Behind these publications is a Marketing & Communication team that burns the midnight oil to make KNH communication a success.

To the writers, for the magnificent and enlightening stories, graphic designer who makes impressive designs for the hospital (posters, social media announcements, brochures for different departments) etc, to our photographers for the professional photos we have for the KNH brand and our creatives for the best communication to the public; you are celebrated.