Graphic Design & Marketing Portfolio

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INDEX

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Art & Architecture

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Organizational Branding

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Social & Digital Media

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Event Branding

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Magazine Publication

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BIO Design is a universal language. It has always been a passion of mine to use design to convey an idea across various mediums while simultaneously turning the idea into a reality.

Most recently, I have used design to communicate and collaborate with various audiences as the Director of Communications for Triangle Fraternity. From undergraduate members to the retired alumnus I have developed new and revitalized current methods of communication to create multiple eective touchpoints. With the establishment of these many communications platforms I have utilized branding techniques to graphically represent the objectives and missions of our organization as well as our various leadership academies, conventions, and regional programming.

I enjoy teamwork and collaboration. No one individual has the answer to every single question however within a team there are many diverse viewpoints and philosophies to learn from and implement to tackle any issue. I believe in making the most out of every opportunity that comes my way.

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ART & ARCHITECTURE Before entering the realm of graphic design, there was art and architecture. Proper hand drafting techniques, physical and digital model design, structure and floor plan layout, geometrical studies, and advanced graphics rendering served the as the medium to understand the concepts of visual balance, graphic layout, and being able to convey a message pictures instead of text.

For additional art and architecture work scan the QR code on the left.

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Chinese sculpture, Charcoal on paper

Still life , Charcoal on paper

Variation of Abstract crossing pattern, watercolor on paper

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Top to Bottom: Hand drawn floor plan of timber framed three bedroom, two and half bath house. Side elevation of timber structure rotunda next to metal clad shed.

Front view of timber rotunda next to metal cladded shed.

1/4� = 1’ model of timber frame house Exploded axonometric view 3D Rendering Kehl Tower, vertical sports facility concept, Mumbai, India

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ORGANIZATION BRANDING Since Triangle Fraternity’s founding in 1907 the Triangle-T has served as the organization’s Greek letters. In 2011 the Triangle Fraternity’s Globe Logo branding campaign was established as part of organization wide re-branding campaign.

The Globe Logo serves to acknowledge Triangle’s past while, at the same time, visually symbolizes the Fraternity’s future vision. The Globe Logo incorporates Triangle Fraternity’s official trademark, the Triangle-T. The image serves as is a graphical reference to the greater good Triangle Brothers bring to their chapters, communities and the world.

Graphically, a minimalistic approach to the Globe Logo was taken. Common fonts flank the globe which lays on a transparent backgrounds. During the development of the Globe Logo Triangle Fraternity began to re-evaluate and expand the organization’s marketing focus. A simple logo allows for graphic flexibility across various types of media.

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Color Scheme Pantone 1955 CV CMYK C: 9 M: 100 Y: 54 K: 43

RGB R: 138 G: 21 B: 56

HEX: #8a1538 Websafe: #990033

Pantone 430 CV CMYK C: 33 M: 18 Y: 13 K: 40

RGB R: 124 G: 135 B: 142

HEX: #7c878e Websafe: #999999

Pantone Medium Yellow C CMYK C: 2 M: 10 Y: 100 K: 0

RGB R: 255 G: 228 B: 0

HEX: #ffd900 Websafe: #ffcc00

Pantone Cool Gray 2 C CMYK C: 5 M: 3 Y: 5 K: 11

RGB R: 208 G: 208 B: 0

HEX: #d0dce Websafe: #cccccc

Black CMYK C: 0 M: 0 Y: 0 K: 100

RGB R: 0 G: 0 B: 0

HEX: #000000 Websafe: #000000

Typography Arial Regular

Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Narrow

Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Copperplate Gothic Light Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Brand Standards Guide For complete details and usage rules for all Triangle Fraternity logos and insignia scan the QR code to the left to view the complete Triangle Fraternity Brand Standards Guide.

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Historically the colors of Old Rose, defined as Pantone 1955CV, and gray, defined as Pantone 430CV, have served as Triangle Fraternity’s symbolic colors. In order incorporate a wider variety of color yellow, light gray, and black were chosen to create a secondary color scheme. All colors in the secondary color scheme fall on the Pantone color pallet to achieve branding consistency.

No matter how a logo looks, how it functions with texts is critical to its success. In order to avoid the use of a wide variety of fonts Arial was selected to serve as a primary font.

The simple, clean, San Serif font assists in promoting the Globe Logo’s no-frills design. Copper Plate gothic was chosen as the secondary font to serve as a Serif alternative.

Top to Bottom, the Triangle Globe logo used in a variety of print media including banners, clothing, and even novelty items.

While Triangle Fraternity has had a variety of branding schemes a brand standards guide was never developed.

In 2015 an organizational branding guide was adapted to enforce branding guidelines.

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SOCIAL & DIGITAL MEDIA While print media remains relevant in some aspects of marketing, the digital realm has become the primary medium the general public utilizes to search for resources, news, and general interest stories.

As an organization grows it is imperative to constantly keep up with, and strive to get ahead of the digital marketing curve in order to inform all interested parties of upcoming news, events, and opportunities for engagement.

The objective: create, from scratch, various digital media, email marketing campaigns, and a Social Media presence to promote the organization. Additionally, update Triangle Fraternity’s website in order to streamline the distribution of information and expand the sites to focus to encompass the audience of existing organizational members, prospective members, universities and parents.

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Social Media

Visit Triangle Fraternity’s Facebook page by scanning the QR code to the left.

Visit Triangle Fraternity’s Twitter feed by scanning the QR code to the left.

The Triangle PREVIEW is the Fraternity’s quarterly alumni newsletter. It is a join venture between Triangle Fraternity, and Fraternity’s fundraising arm, the Triangle Education Foundation.

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The Headquarters News is distributed via email to all undergraduate members monthly with the goal to provide a compact, bare bones, factual, newsletter which can either be skimmed through or provide useful links to detailed articles and resources.

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www.triangle.org is the main online resource for all Triangle Fraternity members. From educational resources to news the website has to remain flexible for all types of use and expansion. To visit, scan the QR code to the left.

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EVENT BRANDING Throughout the year Triangle Fraternity hosts multiple events with a variety of purposes and target audiences. To graphically dierentiate each function unique logos and insignias were developed to symbolize an event’s mission. Additionally, the creation of graphics for each function allows fraternity members and curious guests to easily identify an organization or event.

While each event has its own brand the theme behind the Triangle Fraternity Globe logo and the values of the Fraternity were incorporated in the development of each event logo.

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The Herbert F. Scobie Leadership School is Triangle Fraternity’s award winning summer leadership academy. Hosted every two years members, from around the country gather in Terre Haute, Indiana on the campus of the Rose Hulman Institute of Technology to learn and refine their leadership skills.

The leadership school logo consists of a shield divided into three parts featuring an atom in the upper left, a compass to the right, and a Triangle T at the bottom. The atom represents science, the compass symbolizes architecture, and the triangle symbolizes engineering. These three areas of academic study comprise the membership of Triangle Fraternity. The color scheme of Pantone 1955CV and Pantone 430CV carries over the Triangle Fraternity Globe logo color scheme.

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The Leadership & Training Weekend (LTW) serves are the organization’s officer training weekend. The main LTW logo is a growing oak tree.

The use of the oak tree comes from one of our values portrayed on the Coat of Arms. It is budding and not full grown as LTW is a weekend our members attend in order to develop their own personal leadership style and grow as a leader. The roots of the tree are shown to symbolize a leader may only grow if have a strong foundation (chapter leaders, personal values, etc.). The colors of the leafs symbolize the 5 educational tracks.

The colors remain consistent from past branding but the shade of each color is drawn from the color pallet of our Coat of Arms.

To graphically differentiate all Leadership & Training Weekend tracks, a color from the event’s main logo has been assigned to each track. Aside from the Steven L. Miller Presidents’ Leadership Academy all individual track medallion logos contain the main budding tree logo accompanied by their designated color: black for the John Wakerly Leadership Advantage Conference, green for the Member Education Forum, blue for Marketing, and gold for the Finance Workshop.

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Every two years Triangle Fraternity hosts a National Convention to serve as a platform to host alumni reunions, discuss the future of the organization, and award prestigious brothers. Every two years the Convention takes an entirely new setting and theme requiring the branding for a National Convention to be unique to each event.

In July 2015 Triangle Fraternity hosted National Convention in Washington D.C. As this event was hosted in the nation’s capital the patriotic colors of red, white, and blue dominate the color scheme. This particular Convention was billed as a destination event - several activities took place at various D.C. establishment - the logo design features icon D.C. imagery.

The Convention 2015 branding scheme of red, white, and blue with graytone imagery is continued onto a mircosite created for event registration and attendee information.

The iconic landmarks within the medallion logo further highlighted by being overlayed on photography of iconic Washington D.C. in this screenshot of a marketing email.

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MAGAZINE PUBLICATION Since 1911 the Triangle REVIEW has served as Triangle Fraternity’s official magazine. However, since the it’s creation very little had changed until 2013. Up to that point the magazine had changed graphic direction from issue to issue and served as the one-stop-shop for all Triangle Fraternity news.

With the increased use of digital media, the mission of Triangle REVIEW was revised to alter the “all-in-one” communication approach and target the journalistic focus to serve as a platform to share Alumni feature stories, Education Foundation success stories, and semesterly chapter updates.

To view online versions of the featured magazines scan the QR code to the left.

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Graphically, the design of the Triangle REVIEW was simplified. The publication’s cover took on a serif font header which could be overlayed on a variety of different photographs and design schemes. The interior color scheme was updated to reflect the organization’s colors of Old Rose (Pantone 1955CV) and Grey (Pantone 430CV) along with accents from the secondary color scheme. Decreased text and condensed articles allow increased white space for photos and design elements to pop.

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