Outfitting America since 1865, Stetson is a true symbol of independence, integrity, and pride. Since it’s founder’s early days, Stetson’s designs and products have been defined by a clear vision and refusal to compromise on comfort and durability.
Today John B. Stetson‘s pioneeering spirit lives on in everything we do, and the Stetson story continues, in step with the journey of America — ever evolving, yet timeless.
#ItsAStetson
ST HANK TAN (TA)
UNIQUE SELLING PROPOSITION
AUTHENTIC BRAND HERITAGE
Genuine American resilience — a brand that mirrors the patients values of hard work, integrity, and character. This devoted wearer passes down his values. You’re not only acquiring a single patient, you’re nourishing a family line.
MULTI-GENERATIONAL CUSTOMER
Schedules yearly eye exam like clockwork. Believes in tried and true brands. Happy to be a repeat buyer and talks about it — to his brother-in-law, his fishing buddy, and his coworker.
LENS DRIVER
The Stetson man needs a full progressive solution. He chooses quality on the frame and lens which means a higher average retail price.
Stetson is a brand that builds a loyal patient base, multigenerational, insurance-active, and lens-driven. That means every Stetson patient on the books is coming back annually, using his benefits, upgrading his lenses, and sending his son in after him.
The Stetson customer is not one for new gimmicks or a lot of change. He prefers brands that he knows, trusts, and has a reputation for dependability at an attractive price point.
For him, Stetson Eyewear symbolizes authentic American craftsmanship. He sees the brand as confident, freespirited, and enduring, much like his own values. Owning Stetson eyewear isn’t just about style, it’s a statement of heritage, independence, and understated confidence.
HIS INTERESTS INCLUDE...
• FOOTBALL
• HIKING/CAMPING
• FISHING/HUNTING
• WOODWORKING/HOME REPAIR
• CARS/TRUCKS
• BEER HE IS LIKELY TO...
• BE MARRIED
• HAVE CHILDREN
• HAVE ATTENDED COLLEGE
• DO HIS OWN HOME REPAIRS
SPECS
Size: 57-16-145
Materials: Metal
Wholesale Price: $69.00
STYLE INFO
The classic best-selling double-bar Stetson style comes in a soft-rectangular shape with a laser engraved pattern on the endpiece and adjustable silicone unifit bridge. Looks great on most men.
Includes OBE spring hinges and accommodates progressive lenses.
Gold (GD)
Gunmetal (GM)
Black (BK)
CADE
SPECS
Size: 56-17-145
Materials: Metal
Wholesale Price: $69.00
STYLE INFO
This classic rectangle shape with a paired down bridge a clean, more modern look with adjustable, silicone unifit bridge.
Includes OBE spring hinges and accommodates progressive lenses.
AVAILABLE COLORS:
DUSTIN
SPECS
Size: 53-17-140
Materials: Metal
Wholesale Price: $69.00
STYLE INFO
Smaller sized, metal frame with double-bar, adjustable, silicone unifit bridge. Also great for women who like this classic look.
Includes OBE spring hinges and accommodates progressive lenses.
AVAILABLE COLORS:
Brown (BR)
Gold (GD)
Gunmetal (GM)
ST EASTON GOLD (GD)
EASTON
SPECS
Size: 58-15-150
Materials: Metal
Wholesale Price: $69.00
STYLE INFO
Thin profile metal frame with double bar and snap-in nosepads.
Includes OBE spring hinges and accommodates progressive lenses.
AVAILABLE COLORS:
HANK
SPECS :
Size: 58-14-145
Materials: Metal
Wholesale Price: $69.00
STYLE INFO
Semi-rimless, double-bar style with snap-in nose pads and western-inspired textured accents on the bridge and endpiece.
Includes OBE spring hinges and accommodates progressive lenses.
AVAILABLE COLORS:
Gunmetal
XL JESSE
SPECS
Size: 61-16-150
Materials: Metal
Wholesale Price: $69.00
STYLE INFO
Oversized metal frame with double-bar and adjustable silicone unifit bridge.
Includes OBE spring hinges and accommodates progressives.
AVAILABLE COLORS:
Gold (GD)
Gunmetal (GM) Brown (BR)
MEMORY METAL
BRIDGE BENDS AND RETRACTS TO ITS ORIGINAL POSITION
DURABLE MEMORY METAL TECHNOLOGY FOR EXTRA STRENGTH
LIGHTWEIGHT FLEX BRIDGE AND TEMPLE FOR SUPERIOR STRENGTH
ANTI-CORROSIVE STAINLESS STEEL EYERIMS
STYLE ZF KAYCEE
KAYCEE
SPECS
Size: 58-19-145
Materials: Metal
Wholesale Price: $69.00
STYLE INFO
Zylo-Flex Memory metal double-bar bridge and temples. Wide fit, shallow rectangle to stay off cheeks. Snap-in nosepads. Non-corrosive and extremely lightweight.
Includes OBE spring hinges and accommodates progressives.
AVAILABLE COLORS:
ZF RIDGE
SPECS
Size: 56-17-145
Materials: Metal
Wholesale Price: $69.00
STYLE INFO
Zylo-Flex Memory metal single-bar bridge and temples. Easy soft square shape with snap-in nosepads. Non-corrosive and extremely lightweight.
Includes OBE spring hinges and accommodates progressives.
AVAILABLE COLORS:
ZF SLADE
SPECS
Size: 56-19-145
Materials: Metal
Wholesale Price: $69.00
STYLE INFO
Zylo-Flex Memory metal double-bar bridge and temples.
Semi-rimless, deeper pillowed rectangle with snap-in nosepads. Non-corrosive and extremely lightweight.
Includes OBE spring hinges and accommodates progressives.
AVAILABLE COLORS:
ZF TYLER
SPECS
Size: 56-18-145
Materials: Metal
Wholesale Price: $69.00
STYLE INFO
Zylo-Flex Memory metal bridge and temples. Easy to wear rectangle shape. Perfect for the business man. Snap-in nosepads. Non-corrosive and extremely lightweight.
Includes OBE spring hinges and accommodates progressives.
AVAILABLE COLORS:
Black (BK)
Gunmetal (GM)
ZF WILDER
SPECS
Size: 53-18-140
Materials: Metal
Wholesale Price: $69.00
STYLE INFO
Zylo-Flex Memory metal single-bar bridge and temples. Easy soft square shape with snap-in nosepads. Non-corrosive and extremely lightweight.
Includes OBE spring hinges and accommodates progressives.
AVAILABLE COLORS:
Brown (BR)
Gunmetal (GM)
Black (BK)
ZF ZANE
SPECS
Size: 56-18-145
Materials: Metal
Wholesale Price: $69.00
STYLE INFO
Zylo-Flex Memory metal bridge and temples. Single bridge, shallow shape that is easy to fit. Snap-in nosepads. Non-corrosive and extremely lightweight.
Includes OBE spring hinges and accommodates progressives.
AVAILABLE COLORS:
Brown (BR)
Gunmetal (GM)
BUY 24 STETSON FRAMES AND RECEIVE A GENUINE LEATHER STETSON WALLET
A premium Stetson men’s bifold wallet crafted from top-grain genuine leather, hand-tooled floral overlay, croc-print leather outer, and embossed Stetson logo.
MERCHANDISING TIP:
Presented in a timeless Stetson-branded gift box, this wallet is ready for display in your retail environment.
Size: 4.5” x 3.5”
BUY 12 STETSON FRAMES AND RECEIVE A BULL RIDER PATCH TRUCKER HAT
Celebrating Stetson’s heritage of quality Western craftsmanship since 1865, this classic trucker hat features an embroidered Bull Rider patch, breathable mesh back, gently curved bill, and adjustable snapback closure for lasting comfort and a timeless fit.
Crown: 3 7/8” • Brim: 2 3/4”
Embroidered Patch
63% Cotton/33% Polyester/4% Polyurethane
ST Easton Easel (4” x 6”) ST Zyloflex Easel (4” x 6”)
ST Wood Signature Plaque (2.5” x 5”)
ST Acrylic Descriptive Plaque (5.5” x 3.5 x 1”)
ST Easton Banner (20” x 30”)
ST 4-Pc. Display (5” x 8.5” x 6)
MARKETING TOOLS TO FIT YOUR NEEDS
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• Merchandising support & packages
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• Brand video training
• Digital tools- website assets, e-blast campaigns & more!
