ANNUAL REPORT
TABLE OF CONTENTS
Letter from the CEO Business Highlights
01 02
From remote work to office environment
03
Our first and fascinating film festival
04
Financial Report
05
Year Review
06
Financial Performance Highlights
06
Marketplace Revenuet
07
Social Media Engagement
07
Get in touch with us
08
Letter from the CEO
Dear Shareholders,
I can confidently say that 2022 was a much better year than 2021. On the back of successful vaccination campaigns around the globe, the worldwide economy started to recover.
Despite being still in a global pandemic, it is fortunate that 2022 has been a great year for our creative company and its stakeholders. That said, the COVID-19 pandemic continued to impact lives and businesses across the globe.
While we are still recovering from the darkness brought by the global pandemic, creativity did not stop bringing light to everybody — from private individuals, to small businesses, and to big corporate organizations.
Hoping for better days to come, I will leave you with a quote from James Baldwin:
“The precise role of the artist, then, is to illuminate that darkness, blaze roads through that vast forest, so that we will not, in all our doing, lose sight of its purpose, which is, after all, to make the world a more human dwelling place.”
Lots of Love,
Ken Rodriguez
CEO, CreatiQue Studio
2022 Annual Report
02
From remote work to office environment One of the impor tant highlights in our company this 2022 is when we finally transitioned from working in our homes to working in the office. This is due to successful rollout of vaccines for everyone, especially the working class.
Although COVID-19 protocols have eased already, our company always makes sure that our employees are observing minimum health protocols and are undergoing COVID tests regularly. This way, we could make sure that everyone in our creative company can continue being creative while being in a healthy shape.
Our first and fascinating film festival During the pandemic, our small team decided to create a passion project that entails making a short film entry for a film festival that happened last June 2022.
While working on the short film, it is noticeable that everyone in the team is very passionate and enjoying the process — from pre-production to post-production.
Although we did not won any major awards, we won best song and best score, and that really means a lot. Aside from those awards, we also won friendships and stronger bond.
05
CreatiQue Studio
Year Review YoY (FY21 v FY20)
Total Revenue Less: Artist Revenue Marketplace Revenue Gross Profit GP % (on MP Revenue) Paid Acquisition (Marketing) Gross Profit After Paid Acquisition GPAPA % (on MP Revenue) Operating Expenses Other Income/Expenses Earnings before interest, tax, depreciation and amortisation Depreciation & Amortisation Earnings before interest and tax
Financial Performance Highlights During 2021, CreatiQue S tudio achieved record fi nancia l and operationa l success, laying a solid platform on which to build f uture grow th. T he company has enough cash on hand to pursue its medium-term goals with confidence and conviction.
FY21
FY20
Growth
657.3 -104 553.3 222.7 40.30% -71.2 151.5 27.40% -88.7 -10 52.7 -13.3 39.4
416.3 -67.4 348.9 134.4 38.50% -39.8 94.5 27.10% -79.3 -10.1 5.1 -13.7 -8.6
58% 54% 59% 66% 1.7pp 79% 60% 0.3pp 12% -1% 930% -3% N/A
Gross Transaction Value
Gross Profit
Marketplace Revenue
E BI T DA
PHP 553k ↑ 58% fl oating currenc y
↑ 71% constant currenc y
PHP 53k ↑ $ 48m
Artist Revenue
C as h B alance
PHP 701k ↑ 48% fl oating currenc y
↑ 60% constant currenc y
PHP 104k ↑ 58% fl oating currenc y
↑ 70% constant currenc y
PHP 223k ↑ 66% fl oating currenc y
↑ 79% constant currenc y
PHP 99k ↑ $ 41m
Marketplace Revenue
Marketplace Revenue has grown at a compound annual growth rate (CAGR) of 41% during the last five years. As demonstrated below, Gross Profit and GPAPA growth also showed scalable unit economics.
Marketplace Revenue
GP
(A$m, FY18 - FY22) +41% CAGR
(A$m, FY18 - FY22) +45% CAGR
553
350
FY18
50
FY20
+41% CAGR
223
FY21
FY22
FY18
67
64
FY19
Social Media Engagement In 2022, 2.3 billion individuals used social media, accounting for more than 75% of the world population. Social networking is becoming increasingly popular.
where people find new companies, but building an audience requires smart strategy and messaging. to improve CreatiQue Studio.
We integrated our strategic brand messages with visually engaging imagery across social channels to stimulate interaction.
We've created an editorial calendar to ensure that CreatiQue's message pillars and major initiatives are delivered consistently. We also began an interaction plan to humanize the CreatiQue Studio and enhance visibility.
38
FY20
152
95
95
183
FY19
(A$m, FY18 - FY22)
134
257 141
GPAPA
FY21
FY22
FY18
47
FY19
FY20
FY21
FY22
Get in touch with us! mail_outline
contactus@creatiquestudio.com
language
creatiquestudio.com
phone
(02) 123 7770
Where Creativities Converge