Easy Guide Hair Manya EN

EASY GUIDE

CONTENTS

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4 HAIR MANYA

MEN’S PRODUCTS

Target di mercato 4

Shampoo Hair & Body 18

Design your style 5

Shaving Pleasure 19

Segmentazione 6

After Shave 19 Beard Oil 20

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Rain Gel 21

WOMEN’S PRODUCTS

Helmet Gel 21 Fix Gum 22

Hi Density Control 10

Zero Gravity 22

Hi Density Curl 11

Matte Full 23

Hi Density Recharge 11

Actyve Work 23

Macro 12

Build Foam 24

Marvel Mousse 12 Directional Volumizer 13 Freeshape 13 Adrenaline 14 Diamond Spray 14 Dreamfix 15 Dreamfix Plus 15 Memory Thermo Protection 16 Sea Salt 16 Dry Shampoo 17

HAIR MANYA

1. TARGET

Hair Manya is a line of professional hair styling products designed to stimulate the creativity of stylists and users and offer infinite ways to style and personalise the look. The line is divided into a men’s and women’s segment.

The women’s segment features bright colours and sparkling scents that invite you to play and experiment. It is particularly suited for:

CONTROLLING AND DEFINING VERY CURLY, WAVY OR FRIZZY HAIR PROVIDING BODY AND VOLUME MAKING STYLING EASIER, TO CREATE ANY LOOK TEXTURIZING HAIR WITH A GLOSSY OR MATTE FINISH SETTING AND DEFINING THE STYLE TO MAKE IT LAST LONGER

The men's segment is noticeably black and includes products that are ideal for:

SHAVING BEARD CARE STYLING OF MEN’S CUTS PROVIDING DEFINITION TO ANY TYPE OF LOOK, WHETHER CASUAL OR ULTRA-STRUCTURED

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kemon.com

design your style

A professional line for styling connoisseurs.

Scents and colours stimulate creativity; formulas and textures invent new lines.

Extreme versatility and craftsmanship in creating your style.

#HAIRMANYA

3. SEGMENTATION

Women’s segment The women’s products exhibit a clear and schematic segmentation inspired by the simple and to-the-point language used in photography.

FOCUS In photography it’s important to bring the subject into focus before pressing the shutter button. In the same way, the products in the Focus segment are essential to prime the hair for the desired style. These are used mainly on wet hair and are divided into two categories:

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Zoom +

Zoom -

To build body

To tame and define curly

and thicken, and

or frizzy hair,

to prepare hair for

and to create smooth or

voluminous styles

wavy yet controlled styles

SNAP Pressing the shutter to capture the moment: that’s when everything has to be perfect. This is why the products in the Snap segment are right for fixing, refining and finishing the style. These are used mainly on dry hair to finish the style.

FILTER Whether they are used when capturing the image or after, during post-production, filters and special effects help to set the desired tone and bring out the mood of the photograph. Similarly, the products in the Filter segment can be used across the process, thus either at the beginning or at the end of the styling service to add texture and change the hair’s consistency and appearance.

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Men’s segment The men’s products, as reflected in their streamlined packaging, have been segmented in a functional and practical way based on a few and simple situations of use.

WASHING Segment for daily care and preparation of the beard and hair.

SHAVING Segment that includes all before- and after-shave products and products for daily beard care.

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FINISHING Segment for daily care of hair and to prime it for moulding.

Reading into the product Clear, simple graphics on the front characterise each product in the line and identify the product’s degree of hold and shine. Each full space indicates an additional point of hold or shine, ranging from a minimum of 0 to a maximum of 6.

degrees

HOLD

SHINE

extreme hold

ultra brilliance

rigid and sculpted

very shiny

defined and precise

shiny

medium and flexible

natural

natural control

satin

soft and light

matte

no hold

extra matte

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WOMEN’S PRODUCTS

HI DENSITY CONTROL What it is and what it does

PLAY VIDEO

Body-building cream in 200 ml tottle. Its hydrating and conditioning effect protects against heat styling tools and provides control and elasticity to curly hair.

How to use Apply on damp hair, allow it to absorb and comb for even distribution. Dry and style as desired.

Stylist’s tips Perfect product to tame hair that is prone to static and especially suited to extend the life of flat- and curlingironed styles.

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HI DENSITY CURL What it is and what it does

PLAY VIDEO

Definition cream for curly hair in 200 ml tottle. Eliminates frizz, provides volume and control.

How to use Apply on damp hair, allow it to absorb and comb for even distribution. Dry with a diffuser or air-dry.

Stylist’s tips For a more defined and lasting effect, use the hair dryer’s medium heat setting to preserve the hair’s elasticity.

HI DENSITY RECHARGE PLAY VIDEO

What it is and what it does Lightweight spray for curly hair in 200 ml bottle. Restores vitality to curly hair, controlling frizz and leaving it defined and soft to the touch.

How to use Shake well before use. Spray evenly on dry hair to reactivate curls. Use your fingers to mould into shape.

Stylist’s tips Perfect to restore vitality to curly hair in between washes.

It can also be used on damp hair prior to styling: spray the product from a distance of about 10/15 cm and fingertwirl the hair before drying.

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MACRO What it is and what it does

PLAY VIDEO

Volumising spray in 200 ml bottle. Perfect to detangle and prepare hair for cutting or blow-drying; makes styling easier and faster.

How to use Spray on damp hair and use a comb to distribute the product evenly. Proceed to dry the hair.

Stylist’s tips Perfect as a pre-cutting product on medium/thin hair.

Increases brush glide during blow-drying.

MARVEL MOUSSE What it is and what it does

PLAY VIDEO

Volumising mousse in 250 ml can. Provides body and hold without weighing hair down. Makes drying easier and gives hair support during styling while keeping it free to move.

How to use Shake well, turn the can upside down and dispense 1 or 2 walnut-sized amounts in the palm of your hand.

Distribute evenly on damp hair from roots to ends, comb and dry.

Stylist’s tips For best distribution, use a wide tooth comb and

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distribute in sections, starting from the back.

DIRECTIONAL VOLUMIZER What it is and what it does

PLAY VIDEO

Directional volume mousse in 250 ml can. Provides body and volume at the roots, control and support on the mid-shafts.

How to use Shake well. Hold the can vertically and spray directly on damp hair at the roots or on the mid-shafts, distributing evenly. Blow dry with a round brush for maximum volume or with your fingers for lighter volume.

Stylist’s tips Perfect product to create very good volume at the base or to prime the hair for styling. Excellent to freehandstyle medium/short looks.

FREESHAPE What it is and what it does

PLAY VIDEO

Compact paste in 100 ml jar. Its medium-holding power provides flexible and remouldable definition with a slightly matte effect. Perfect on short looks or to define details.

How to use Rub a small amount between your hands to warm it up, apply on dry hair and style as desired.

Stylist’s tips Make sure the hair is perfectly dry, spread the product well on the palm of your hand for even distribution all over the hair or on fingers instead, for detail effects.

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ADRENALINE What it is and what it does

PLAY VIDEO

Non-aerosol spray in 200 ml bottle. Its extra-holding power provides instant control, completing the look and setting the style.

How to use Apply on dry hair from a distance of 15/20 cm. Vary the amount based on the desired hold.

Stylist’s tips Right after spraying the product, use the dryer’s cool shot to set the style and make it last longer.

DIAMOND SPRAY What it is and what it does

PLAY VIDEO

Shine-boosting spray in 250 ml can. Light and ultrabrilliant, adds lustre to hair without weighing it down.

How to use Shake well before use and spray on dry hair from a distance of approximately 30 cm.

Stylist’s tips For more even application, move the hair with your hands while spraying. Perfect for daily use.

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DREAMFIX What it is and what it does

PLAY VIDEO

Professional hairspray in 100/300/500 ml can. Delivers firm strength for uncompromising control and longlasting hold. Perfect for gathered hair looks and effects.

How to use Spray evenly on dry hair from a distance of approximately 30 cm.

Stylist’s tips Perfect to set the style firmly and protect it against humidity.

DREAMFIX PLUS What it is and what it does

PLAY VIDEO

Professional hairspray in 300 ml can. Delivers extra strength and dries quickly, providing a firm and longlasting hold to all hair types.

How to use Spray evenly on dry hair from a distance of approximately 30 cm.

Stylist’s tips Perfect as a final touch to ensure long-lasting control of structured looks.

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MEMORY THERMO PROTECTION What it is and what it does

PLAY VIDEO

Thermo-protective spray in 250 ml can. Shields hair from heat styling tools ensuring memory-effect protection also in the following days, with no re-applications needed.

How to use Spray evenly on damp or dry hair from a distance of approximately 30 cm, then proceed to style as desired.

Stylist’s tips If the hair is overly sensitised, the product can also be applied on dry hair prior to using heat styling tools in order to ensure maximum protection.

SEA SALT What it is and what it does

PLAY VIDEO

Moulding spray enriched with sea salt in 200 ml bottle.

Gives hair body and texture. Perfect for a strong-hold wavy look with a matte finish.

How to use Spray on damp hair, massage it in and air-dry for a wild look or with a diffuser for greater fullness.

Stylist’s tips Perfect to “thicken” hair without weighing it down.

Especially suited to achieve a beach wave effect.

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DRY SHAMPOO PLAY VIDEO

What it is and what it does Dry shampoo in 100/200 ml can. Absorbs impurities, gets rid of the greasy look and leaves hair instantly cleaner and fresher. Gives hair bounce and adds volume.

How to use Shake well before use and spray on dry hair from a distance of approximately 20 cm, aiming the nozzle at the roots. Spray in short bursts, leave in place for 2 minutes, massage the scalp and brush in different directions to remove residue.

Stylist’s tips Perfect to keep the style fresh daily. Excellent as a finishing product, to achieve a matte/unstructured effect right after drying.

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MEN’S PRODUCTS

SHAMPOO HAIR & BODY What it is and what it does Shampoo and body wash in 250 ml bottle. Perfect for daily use and gentle cleansing of hair, body and beard.

Hydrates and softens.

How to use Apply on wet hair, beard and body and massage until forming a smooth lather. Rinse and repeat if necessary.

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SHAVING PLEASURE PLAY VIDEO

What it is and what it does

Shaving cream in 125 ml jar. Creates a smooth foam that softens the skin for a gentle, comfortable and irritationfree shave.

How to use Wet the brush with hot water, take a small amount of cream and lather with circular motions; apply to the face and shave. Rinse with warm water and blot-dry gently.

Stylist’s tips To

achieve

the

right

consistency,

wet

the

brush with hot water and massage on the face abundantly.

AFTER SHAVE What it is and what it does

PLAY VIDEO

After-shave spray in 100 ml bottle. Tones and instantly soothes the skin after shaving.

How to use After shaving, spray on hands and apply to face with a light massage until absorbed.

Stylist’s tips Also perfect to tone the face skin for those who prefer that “no product” effect.

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BEARD OIL What it is and what it does

PLAY VIDEO

Beard oil in 100 ml bottle. Tames the beard, leaving it soft, hydrated and scented.

How to use Apply a few drops on the palm of your hand and distribute evenly throughout the beard, from roots to ends.

Stylist’s tips Using a few drops before shaving softens the beard and creates a protection against razor micro-traumas to the skin.

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RAIN GEL What it is and what it does

PLAY VIDEO

Alcohol-free gel in 150 ml bottle. The firm hold gives hair a brilliant wet look and delivers long-lasting control.

How to use Work the gel between your hands and distribute evenly throughout dry or damp hair depending on desired style.

Stylist’s tips Perfect for air-dried wet looks, suited for diffuser styling.

HELMET GEL What it is and what it does

PLAY VIDEO

Alcohol-free gel in 150 ml bottle. Provides powerful and long lasting ultra-strong hold. Perfect for structured looks or sleek styles.

How to use Work the gel between your hands, distribute evenly throughout damp or dry hair to create the desired style.

Stylist’s tips For extra-strong hold, use it on dry hair and distribute it with a wide tooth comb.

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FIX GUM What it is and what it does

PLAY VIDEO

Moulding pomade in 100 ml jar. Delivers the brilliance of a gel and the hold of a wax and is perfect for clear definition and plastic effects.

How to use Massage a small amount of pomade between your hands and distribute all over the hair or on the strands you want to mould. Apply on dry hair for a bold rubberized effect and on wet hair for a soft and natural effect.

Stylist’s tips Perfect if you’re looking for a product that delivers firm hold yet lets you touch your hair.

ZERO GRAVITY What it is and what it does

PLAY VIDEO

Ultra-fixing moulding paste in 100 ml jar. Provides a slightly matte effect and extreme, long-lasting hold.

Perfect for gravity-defying sculpted styles.

How to use Apply a walnut-size amount on damp hair for a vintage effect or on dry hair to define and separate.

Stylist’s tips Perfect for extreme looks with detail definition effects.

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MATTE FULL What it is and what it does

PLAY VIDEO

Moulding paste in 100 ml jar. Provides a matte effect and a strong yet flexible hold. Perfect for irregular and remouldable styles.

How to use Rub a small amount between your hands to warm it up and apply on dry hair.

Stylist’s tips The amount of product used may affect the final result.

Use a small amount for medium definition, a good amount for stronger and more lasting hold.

ACTYVE WORK What it is and what it does

PLAY VIDEO

Eco-friendly, non-aerosol hairspray in 300 ml can.

Provides extra strong hold to all hair types, maintaining a sculpted shape and brilliant shine.

How to use Spray just the right amount for the desired style at approximately 30 cm from hair.

Stylist’s tips Perfect as a final touch to extend the life of the style.

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BUILD FOAM What it is and what it does

PLAY VIDEO

Mousse in 250 ml can. Delivers extra hold, sets the style and lets you achieve maximum volume without weighing hair down.

How to use Turn can upside down and dispense 1 or 2 walnut-sized amounts in the palm of your hand. Distribute evenly throughout damp hair and then dry.

Stylist’s tips Use before drying to extend the life of the chosen look.

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design your style

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kemon.com

G0358

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