Easyguide cramer color en

EASY GUIDE CRAMER COLOR

CONTENTS

12

4 CRAMER COLOR 1965

COLOR RANGE

Target market 4 Love-lasting color 4

14 6

COLOR WHEEL

THE PRODUCT What is it? 6 Key Ingredient: Coconut oil 8 Performance 8 Mixing ratio 9

The Activator 9 Table of volumes and processing times 9

Uses and services 10 Rules for the coverage of grey hair 10 The special series 11

16 FAQs

CRAMER COLOR 1965

1. TARGET MARKET

Cramer Color is the perfect permanent hair color for clients who are looking for:

MAXIMUM COVERAGE EVEN IN STUBBORN, REFRACTORY HAIR UNIFORM COLORS FROM ROOTS TO ENDS BRILLIANCE LONGER LASTING RESULTS

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love-lasting color Classic hairclassica color enriched with oil.

Colorazione arricchita concoconut olio di cocco.

Cramer has been theèstory of hair 1965; atante vast nuance array of eshades to express yourself Cramer dal 1965 la color storiasince del colore, colori and che colors ti accompagnano per tuttathroughout la vita. your life.

50 50 years ofdi research, evolution ande reliability. anni ricerca, innovazione fedeltĂ .

#CRAMERCOLOR

THE PRODUCT

WHAT IS IT?

Permanent hair color with a creamy texture, 100 ml tube.

Delivers long-lasting, impeccable results and maximum coverage of stubborn, hard to cover grey hair.

It is used with Uni.Color Oxi, the universal activator in 10-, 20-, 30- and 40-volume strength to be used in a mixture with the color depending on the desired result.

It consists of 97 intermixable colors subdivided into 22 color series.

6

6 direct coverage series Natural is the neutral-tone series that delivers perfect coverage and natural-looking results.

Mediterranean Naturals (.0) is the warm-tone series that delivers perfect coverage and warm, brilliant results.

Nordic Naturals (.08) is the series with a cool, intense appeal, perfect for those who want impeccable coverage and slightly pearled tones.

Super Natural (.000) is the series for ultra coverage with a warm and intense appeal that delivers defined, brilliant tones, perfect for impeccable coverage on hair with a high percentage of stubborn, color-resistant grey. Special pigments ensure perfect, uniform coverage by saturating the structure of colorless grey hair, which tends to create transparency and duller color results.

Tropical (.36) is the series with a slight mahogany gold tone, for warm and intense color results.

Bronze (.41) is the series with a slight ash copper tone, for warm color results.

14 fashion series 52 shades for vibrant color results. To cover grey, mix with the direct coverage series.

1 Super-lightening series 6 shades for lightening up to 4/5 levels.

1 Corrector/Intensifier series C.13 corrects unwanted red tones; C.55 intensifies red tones.

7

Key Ingredient: Coconut Oil

Nourishing and emollient properties Coconut Oil protects the hair and prevents

its

excessive

dehydration,

making the color treatment emollient and gentle.

Performance

QUICK AND EASY TO APPLY RELIABLE RESULTS 100% COVERAGE OF EVEN STUBBORN, COLOR RESISTANT GREY HAIR LIGHTENING UP TO 4/5 LEVELS THANKS TO THE SUPER-LIGHTENERS TOTAL UNIFORMITY OF THE TONE EXTRAORDINARILY LONG-LASTING RESULTS SHADES CAN BE INTERMIXED FOR PERSONALISED SERVICE

8

Mixing

Super-Natural series

*except the Super Natural and Super-Lightening series

Mixing ratio 1:1 only with 30-vol. Uni.Color Oxi

Super-lightening series

All the color series

Mixing ratio: 1:1 with10-, 20-, 30-, and 40-vol. Uni.Color Oxi

Mixing ratio 1:1.5 only with 40-vol. Uni.Color Oxi

2. THE ACTIVATOR Table of volumes and processing times

UNI.COLOR OXI

LEVELS OF LIGHTENING

PROCESSING TIME

10-VOL.

Tone-on-tone

30 minutes

20-VOL.

1 / 2 levels

35 minutes

30-VOL.

2 / 3 levels

40 minutes

40-VOL.

3 / 4 levels

50 minutes

40-VOL.

4 / 5 levels with the Super-lighteners

50 minutes*

*The lightening action of the series can be extended to up to 60 minutes.

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3. USES AND SERVICES

Rules for the coverage of grey hair

Cramer Color perfectly covers grey hair without causing color changes.

DIRECT COVERAGE The shades of the Natural, Mediterranean Natural (.0), Nordic Natural (.08), Super Natural (.000), Tropical (.36) and Bronze (.41) series over grey hair 100% with no need for mixing.

MIXED COVERAGE Fashion series Ash (.1), Blue-black (.11), Matt (.21), Tobacco (.2), Cinnamon (.24), Golds

(.3),

Copper

Golds

(.34),

Golden

Copper

(.43),

Copper

(.4),

Scarlet Copper (.45), Scarlet (.5), Mahohany Scarlet (.56), Mahogany (.6), Violet (.7) cover grey hair up to 30%. To achieve maximum coverage, it is necessary to mix the series with one of the 6 direct coverage series: Natural, Mediterranean Natural (.0), Super Natural (.000), Nordic Natural (.08), Tropical (.36), Bronze (.41). The choice will depend on the target color.

Example: if the hair is 100% grey and you want a 7.2 result, mix 25 ml of 7 + 25 ml of 7.2 with 50 ml of 20-vol. Uni.Color Oxi. Example: if the hair is 100% stubborn grey and you want a 6.4 color result, mix 25 ml of 6.34 + 25 ml of 6.000 with 50 ml 30-vol. Uni.Color Oxi.

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The special series

Corrector/Intensifier series

Shade C.13 is used to correct unwanted red tones.

CORRECTOR

C.13 (Anti-red)

TO NEUTRALISE

Red

Add the C.13 shade to the chosen color in small amounts, depending on the desired effect and according to the table.

3

4

5

6

7

8

9

10

6 cm

5 cm

4 cm

3 cm

2 cm

1 cm

1 cm

1 cm

LEVELS AMOUNT C.13

The amount of C.13 specified in the table refers to a dose of color (50 ml of color cream + 50 ml of Uni.Color Oxi). If 1 to 10 cm of corrector is added, it is not necessary to increase the amount of Uni.Color Oxi.

Shade C.55 is used to intensify red tones.

INTENSIFIER

C.55 (Red)

TO INTENSIFY

Red

The C-55 shade can be used in greater amounts than corrector C13; however, keep in mind, that if the amount of the intensifier is more than 1/4 of the mixture, you will have to add Uni. Color Oxi also for the part of C.55 in a 1:1 ratio.

Example: mix 50 ml of 6.5 + 5 ml of C.55 with 50 ml Uni.Color Oxi.

Super-lightening series

Example: mix 30 ml of 6.5 + 20 ml of C.55 with 50 ml Uni.Color Oxi.

It is the perfect range of shades to lighten up to 4/5 levels on natural hair.

Ideal application bases: 5 / 6 / 7 Mixing: 1:1.5 only with 40-vol. Uni.Color Oxi Processing time: 50 minutes. To achieve the highest amount of deposit of the tone, the lightening action of the series can be extended to up to 60 minutes.

Application on natural regrowth: apply the mixture on natural regrowth without exceeding 1.5 cm in order to avoid demarcation lines.

Super-Lighteners cannot be used to tone mid-shafts and ends or to cover grey hair.

NEUTRAL SUPER-LIGHTENER 100/0 The shade increases the lightening power up to one level.

Example: mix 30 ml of the 100/0 shade + 30 ml of the 101 shade + 90 ml of 40-vol. Uni.Color Oxi.

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COLOR RANGE 97 intermixable shades in 22 color series.

A complete, wide ranging and elegant color palette to create infinite plays of color.

MEDITERRANEAN NATURALS .0

NATURALS

NORDIC NATURALS .08

SUPER NATURAL .000

ASH .1 BLUE-BLACK .11

MATT .21

TOBACCO .2

CINNAMON .24

GOLDS .3 / .33

Super-Lighteners

100

101

121

103

102

10.3

10

Platinum blonde

10

10.2

10.33

9

Blonde very light

9

9.0

9.08

9.000

9.1

9.21

9.2

9.24

9.3

8

8.0

8.08

8.000

8.1

8.21

8.2

8.24

8.3

7

7.0

7.08

7.000

7.1

7.21

7.2

7.24

7.3

6

6.0

6.08

6.000

6.1

6.21

5

5.0

5.08

5.000

5.1

5.21

4

4.0

4.08

4.000

4.1

4.21

3

3.0

8

Light blonde

7

Blonde

6

Dark blonde

6.3

5

Light brown

4

Brown

3

Dark brown

3.21

2

Black-brown

2.11

1

Black

Correctors Intensifiers

12

1

C.13

C.55

Super-lightener neutral

100/0

5.2

5.3

COPPER GOLDS .34

8.34

TROPICALS .36

8.36

BRONZE .41

GOLDEN COPPER .43

8.41

COPPER .4 / .44

SCARLET COPPER .45

SCARLET .5

MAHOGANY SCARLET .56

MAHOGANY .6

5.56

5.6

PURPLE .7 / .75

8.44 7.44

7.34

7.36

7.41

7.43

7.4

6.34

6.36

6.41

6.43

6.44

5.36

5.41

5.43

7.5

6.45

6.5

5.45

5.7 4.75

4.36

4.43

4.5

4.6

4.7

3.56

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COLOR WHEEL

Natural and shimmer direct coverage colors are positioned on the first wheel.

The second wheel shows all the fashion colors based on the expressed color tone.

14

3 YELLOW OR AN G

TONES

S TONE

S TONE L COO

4.7 5.7

100 UE BL

RE D

L COO

103 10.3 10.3 9.3 8.3 7.3 6.3 5.3 5.2

1 2.1

121

UE BL

1

VIO

3.2 1 4.21 5.2 1 6.21 7. 21 8.21 9.21

RED ORANGE

BLUE GREEN

M WAR

4.0 3 5.0 8 4 6 .0 8 5 7 .0 8 6 8 .0 8 7 9.0 8 8 8 9 10 UE

101

GE

1 8.4 1 7.4 41 6. 41 5.

1

C.13

102 10.2 9.2 8.2 7.2

GR EE N

AN OR

GR EE N

OW LL YE

E

N EE GR

9.1 8.1 7.1 6.1 5.1 4.1

W

9.0 9.000 8.0 8.000 7.0 7.000 8.3 6.0 6.00 7.3 6 0 6 5.0 5.00 0 6.3 4.0 4.000 5.36 6 4.3 3.0 6

BL

YELLOW

2

BLUE GREEN

OW LL YE

YEL LO

N EE GR

LET

VI O

D RE

BL

T LE

8

VIOLET

UE

VIO

LET

VIOLET

7

3 YELLOW

2

RED ORANGE

4.7 5

4.6 6 5.

GR EE N

101

RE D

RE D

UE BL

VIOLET

VI O

TONES

100

4.7 5.7

5

1

D RE

M WAR

BLUE GREEN

E

GE

1 2.1

121

3.2 1 4.21 5.2 1 6.21 7. 21 8.21 9.21

RED ORANGE

S TONE

OR AN G

4

TONES L COO

W

8.44 7.44 7.4 .44 3 6 7.4 3 6.4 43 5. 43 4.

M WAR

3 4 5

103 10.3 10.33 9.3 9.24 8.3 8.24 7.3 7.24 8.3 6.3 7.3 4 4 3 .

5 6 .34 5.2

102 10.2 9.2 8.2 7.2

AN OR

GE

1 8.4 1 7.4 41 6. 41 5.

1

YEL LO

C.13

5

E

AN OR

9.0 9.000 8.0 8.000 7.0 7.000 8.3 6.0 6.00 7.3 6 0 6 5.0 5.00 0 6.3 4.0 4.000 5.36 6 4.3 3.0 6

OW LL YE

5.45 6.45

OR AN G

3.5 6 5.5 4.5 6 6.5 7.5

W

N EE GR

9.1 8.1 7.1 6.1 5.1 4.1

YEL LO

C.5

YELLOW

BL

T LE

8

UE

VIO

LET

D RE

VIOLET

7

VI O

T LE

6

15

4.7

FAQs

How does Cramer Color technology work?

The low percentage of ammonia swells the hair structure gently, high-penetration micropigments pass through easily, and Coconut Oil lends protection and a gentle touch to the color treatment.

Is it possible to mix Cramer Color in a 1:2 ratio to achieve a higher level of lightening?

No, it would change the pH of the mixture and the concentration of the pigments.

Is it possible to add some bleach to the super-lighteners to increase lightening?

No. It would change the alkalinity of the mixture and the bleach would destroy the pigments of the super-lightener.

If in a 5 base we apply the 7 shade with 20-vol. Uni.Color Oxi and achieve a 6, to achieve a 7 do we need to apply an 8 with 20-vol. Uni.Color Oxi? No. To achieve a 7 in a 5 base just apply the 7 with 30-vol. Uni.Color Oxi. Is the skin allergy test indispensable?

The skin allergy test (patch test) is indispensable, just like for all other hair color products.

In cases of particularly stubborn 100% grey hair, to achieve a 7.34 and impeccable coverage, is it necessary to mix the 7.34 color with the Super Natural series and 20-vol. Uni.Color Oxi? No. The Super Natural series is always mixed with 30-vol. Uni.Color Oxi, so we should mix: 30 ml of 7.34 + 30 ml of 7,000 + 60 ml of 30-vol. Uni.Color Oxi. Is it possible to cover grey hair with the Ash series?

No. The Ash series (.1) only covers up to 30%, for perfect coverage mix in a ratio of 1:1 with the Natural series or the Nordic Natural (.08) series.

16

When using intensifier C.55 in the color mixture, is it necessary to add oxygen?

Yes, if the amount of C.55 is more than 1/4 of the mixture, you need to add Uni. Color Oxi for the intensifier part as well, in a 1:1 ratio.

Can the Super Natural series be applied to tone the mid-shaft and ends?

No. It is not recommended to use it since the series is only mixed with 30-vol. Uni.Color Oxi. Is it possible to use the Super-lightener with the other Cramer Color shades?

No. The mixing ratio is different and can be used only with 40-vol. Uni.Color Oxi.

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C1K0090410

EN

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