Easy guide Yo Color System EN

EASY GUIDE

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CONTENTS

30 YO GREEN The product 30

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The activator 32 Directions for use 33

BEAUTY: FROM A QUESTION OF FORM TO A QUESTION OF SUBSTANCE

Colour range 34 Easy stock 36 Colour wheel 37

6 YO COLOR SYSTEM

38 YO COND

Hair color pleasure 6 Key ingredients 8

The product 38

Three synergistic products 12

Directions for use 39

Yo Color System in the salon service menu 14

Colour range 40

A beauty treat at the salon 16

46

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ONE SYSTEM, 7 SERVICES

NAYO The product 20

How to perform them 46

The activator 22 Directions for use 23 Colour range 26 Easy stock 28 Colour wheel 29

50 FREQUENTLY ASKED QUESTIONS NaYo 50 Yo Green 52 Yo Cond 53

BEAUTY: FROM A QUESTION OF FORM TO A QUESTION OF SUBSTANCE

Ever since wellness became incorporated into our way of understanding beauty, we have begun to place increasing importance on comfort, well-being, balance and health: being beautiful is no longer a question of appearance, but a question of feeling.

All of this has led to genuine sensory revolution in the beauty industry: beauty is an enjoyable, satisfying and holistic experience, and can no longer be separated from the concept of wellness.

Products have changed, procedures have been transformed into rituals, certain beauty norms have disappeared completely and there has been an explosion of spas; but nonetheless even today a number of beauty treatments considered disagreeable remain part of the market.

Hair colouring, which represents the core business of the professional hairdressing industry, is one such treatment for 66%* of women.

It is high time, therefore, to extend wellness to the world of hair colouring, transforming the service into an occasion to be looked forward to, enjoyable and relaxing.

*Internal survey conducted by Kemon on over 30 women who colour their hair.

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5

YO COLOR SYSTEM

HAIR COLOR PLEASURE

Finally, hair colouring has become a date with wellness and a soothing beauty treat.

Ammonia-free and enriched with yoghurt extract and soothing organic medicinal plants, Yo Color System is the new way to handle hair colouring: extremely comfortable, it does not give off odours, is non-irritant and its texture – rich, creamy and soft, just like yoghurt – is pleasant to apply and gentle on the scalp.

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kemon.com UP T O

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NATURAL ORIGIN

hair color pleasure

Finally, hair colouring too has become a date with wellness and a soothing beauty treat.

Ammonia-free and enriched with soothing organic medicinal plants, Yo Color System is a soft yoghurt-based mixture that is pleasant to apply and gentle on the scalp. A natural touch for healthy locks and intense, long-lasting tones.

#YOCOLORSYSTEM

KEY INGREDIENTS Velian Complex In 2006, in the hills of Umbria – not far from our plant – we converted 20 hectares of land to organic farming.

This is how we started a long and intense period of experimentation with the plants in our “open-air laboratory”, a research activity that still goes on today and has led us to achieve unprecedented results for cosmetics.

After a long period of studies, we selected four plants for their emollient and soothing properties. These plants, native to the area, hardy and resistant, do not need a lot of water and are grown in accordance with organic farming techniques in our Kemon Open Lab. Velian Complex is the result of a combination of: • Mullein (Verbascum densiflorum): with soothing powers.

• Helichrysum (Helichrysum italicum): with calming and refreshing powers.

• Flax (Linum usitatissimum): with protective and emollient powers.

• Dyer’s Chamomile (Anthemis tinctoria): with antioxidant powers.

The result is a patented blend of plant extracts, the fruit of extensive scientific research conducted by Kemon in collaboration with Vivacell Biotechnology (Denzlingen, Germany) and the University of Ferrara.

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The organic medicinal plants that make up Velian Complex: mullein, flaxseed, dyer’s chamomile, helichrysum

The patent Scientific studies have demonstrated that “specific blends of extracts of mullein, helichrysum, flax and dyer’s chamomile, produced using plants grown in accordance with organic farming techniques in our Kemon Open Lab, possess noteworthy anti-inflammatory, antibacterial and antioxidant characteristics”, and that the patented Velian Complex blend produces an important synergistic effect, with results greater than those expected from the sum of the individual extracts.

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Yoghurt extract

Yoghurt is produced by the breakdown of milk attacked by bacteria from the Lactobacillus strain. Conditions favouring its creation include a temperature of about 40°C and stirring or mixing.

Its discovery was probably by chance: 4,000 years ago, nomadic peoples in the Middle East observed that milk stored in saddlebags made of animal hide (therefore contaminated with lactobacilli) and transported on the backs of camels (supplying constant motion) under the blazing sun of those regions (daytime temperatures of around and above 40°C) was broken down, while remaining nonetheless edible.

The earliest writings on the subject date back to Pliny the Elder (100 AD), who referred specifically to the custom of these peoples of “thickening the milk into a substance with an agreeable acidity”.

It was given its name, however, by the Turkish, derived from the word yogurmak (“to knead”). It was also the Turkish who, in 1000 AD, formalised the medical and aesthetic uses of the foodstuff, listing its benefits for both the digestive tract and the skin: as a cleanser, beauty lotion or for sunburn.

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Benefits Today, yoghurt is a foodstuff listed by the FAO and considered by many to be a super food thanks to its countless beneficial properties and nutritional advantages: it promotes the absorption of many vitamins and calcium, feeds gut flora to counter digestive system disorders, and strengthens immune defences (for this reason it is also described as a “natural antibiotic”).

The use of yoghurt in cosmetics is less well known, despite having a long history; the various components of this powerful foodstuff exert different effects on the scalp and hair.

• Lipids: provide an emollient, soothing and shine-enhancing action on dry hair and scalp.

• Probiotics: feed the healthy bacterial flora of the scalp, promoting its natural balance.

• Proteins: nourishing and protective, they exert a restoring and strengthening effect on hair that undergoes the treatment.

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THREE SYNERGISTIC PRODUCTS

A colour treatment inspired by wellness is inextricable from hair health.

For this reason, Yo Color System consists of three different products, with different pH values but synergistic and harmonious shades.

The three products, NaYo, Yo Green and Yo Cond, aim to treat the various needs of colour-treated hair in a targeted way at the roots, on the mid-shafts and ends through localised application.

Healthier, well cared-for hair will produce an extraordinarily intense, shiny and long-lasting colour.

Results

HEALTHY CUTICLE ULTIMATE SHINE LONGER-LASTING COLOUR RESULTS GREATER UNIFORMITY

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Alkaline pH

NAYO Colours natural regrowth Completely covers the natural roots with a formula that is gentle and highly tolerated by the scalp.

Acidic pH

YO COND Essentially neutral pH

YO GREEN Tones colour-treated mid-shafts and ends

Maintains and extends the life of the colour from roots to ends Enhances tones and nourishes hair, making it lustrous and silky soft due to its conditioning and restructuring properties.

Restores the level and tone in sensitised hair by conditioning and restructuring it.

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YO COLOR SYSTEM IN THE SALON SERVICE MENU

Yo Color System enables salons to introduce the concept of wellness in connection with hair colouring.

The intrinsic characteristics of its formulation together with the synergistic use of the three products in a targeted way at the roots and on the mid-shafts allow the services offered by the system to be positioned differently from the services generally associated with hair colouring.

On the next page you will find some tips on how to get the most out of this system and how to offer it to clients through a range of services, for a simple and enticing menu.

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COLOUR RITUAL NaYo + 10-, 20-, 30- or 40-volume NaYo Cream Activator / Yo Green + 6.5 volume Yo Green Activator / Yo Cond Three steps, three products to provide the complete Yo Color System ritual.

COLOUR INFUSION NaYo + 10-, 20-, 30- or 40-volume NaYo Cream Activator For clients who wish to lighten their hair colour or achieve perfect grey/white coverage.

INTENSIVE YO DEMI Yo Green + NaYo + 10-volume NaYo Cream Activator For intense, vibrant tones and up to 80% grey/white coverage.

LIGHT YO DEMI Yo Green + NaYo + 6.5-volume Yo Green Activator For radiant tones and up to 50% grey/white coverage.

TONING Yo Green + 6.5-volume Yo Green Activator For toning cosmetically treated hair while providing a silky soft effect.

CHROMATIC BLOW-DRY Yo Cond For creating radiant tones – whether soft or intense – within the short time of a blow-dry.

PASTEL BLONDE Yo Cond For adding pastel pink or lilac effects to bleached hair.

To discover how to provide the Yo Color System services, please refer to the section “ONE SYSTEM, 7 SERVICES” on page 46.

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A BEAUTY TREAT AT THE SALON The wellness and pleasure of a Yo Color System treatment are not just confined to the application and action of the products.

With the exclusive Yo Hand Cream, the processing time is transformed into a moment of wellness and relaxation.

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Yo Hand Cream for hand massage The exclusive Yo Hand Cream, which is also enriched with yoghurt extract and Velian Complex, has been specifically formulated to guarantee hydration and softness; it is easily absorbed, non-greasy and gives hands a velvety soft touch.

The application, distribution and massage rituals are designed to offer a customised and highly professional service capable of enhancing the efficacy of Yo Hand Cream and giving each client a pleasurable experience during the colour processing time.

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Hand massage ritual Apply a walnut-sized amount of Yo Hand Cream on the back of one hand and distribute throughout the entire surface with a light massage.

1. pressures on the back of the hand Position both thumbs on the back of the hand and create sliding pressures starting from the knuckles to the wrist.

2. circular rubs Keep the client's hand open and rub the fingers with circular motions, using medium pressure.

Work one finger at a time, starting with the pinkie and ending with the thumb.

3. sliding down the fingers Slide down every finger, using medium pressure, starting from the knuckles and working towards the tips.

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4. finger pressures on the palm of the hand Rotate the hand and start to work on the inner part.

Massage the entire area with deep, circular motions using the thumbs. Use the fingertips to press energetically, especially in the thicker areas like the base of the thumb.

5. finger pressures on the forearm Encircle the wrist with both hands, keeping the thumbs spread and alongside each other, positioned on the inner part. Do three finger pressures with both thumbs on three points: end of the wrist, mid forearm and forearm.

6. pinching the fingers Rotate the hand again and, squeezing one finger at a time between the index and middle fingers, slide a few times towards the outside. Pull each finger gently, from the base to the tip. This stroke helps release negative energy.

7. wrist rotations Cross your hand with the client’s, hold his/her wrist with the other hand and guide some wrist rotations, first clockwise, then counter-clockwise (3 to 6 times).

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NAYO

THE PRODUCT Gentle permanent hair colour with a creamy texture; containing no ammonia or fragrance. Delivers perfect grey/white coverage and intense, shiny colour results.

Up to 70% natural origin ingredients: this is a value calculated in accordance with the ISO 16128 technical standard after mixing NaYo colour cream with NaYo Cream Activator.

Every colour series is available in a 50 ml size; the Natural series is also available in the 100 ml size.

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Results

QUICK AND EASY TO APPLY EXCEPTIONAL PERFORMANCE 100% GREY/WHITE COVERAGE LIGHTENS UP TO 4 OR 5 LEVELS WITH THE SUPER-LIGHTENERS TOTALLY EVEN TONES EXTRAORDINARILY LONG-LASTING RESULTS SHADES CAN BE INTERMIXED FOR CUSTOMISED SERVICE

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THE ACTIVATOR

What is it?

NaYo Cream Activator is the activating cream that works synergistically with NaYo. An essential complement for a perfect colour result.

NaYo Cream Activator in a 25 ml packet has been developed to offer a highly customised service carried out right before the client’s eyes, allowing the product to be mixed quickly and easily without using a scale or measuring scoop.

NaYo Cream Activator in the 1000 ml bottle, with the help of NaYo Fastation, allows the product to be measured out immediately. The rotating caddy has been designed for back bar use; it holds 4 bottles upside down to make it simple and quick to dispense the product and comes with an electronic scale on the base.

Top-down bottle to make it easier to dispense the cream activator.

Level indicator line to show the amount of product available.

Flip-top cap with drip protector for perfect dispensing and no accidental product leakage.

Ergonomic side grip for easier hold.

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Mixing and processing time

All colour series

Mixing ratio: 1:1.5 Processing time: 35 minutes Example: 50 ml of NaYo colour cream + 3 packets or 75 ml of NaYo Cream Activator.

Mixing ratio: 1:2 only with 40-volume NaYo Cream Activator Superlighteners

Processing time: 50 minutes Example: 50 ml of NaYo colour cream + 4 packets or 100 ml of NaYo Cream Activator.

Table of volumes 10 VOL.

To darken, maintain the same level or lighten up to 1 level.

20 VOL.

To lighten up to 2 levels and cover grey/white hair.

30 VOL.

To lighten up to 3 levels and cover grey/white hair.

40 VOL.

To lighten up to 4 levels with the standard series and up to 4 or 5 levels with the Super-lighteners (1:2 mixing ratio).

DIRECTIONS FOR USE

Application on virgin hair To colour tone on tone or darken the base: apply the desired shade mixed with the 10-volume cream activator and leave in place for 35 minutes.

To lighten:

1 LEVEL

Apply the desired shade mixed with the 10-volume cream activator at the base and, immediately after, with the 20-volume cream activator on the mid-shafts and ends. Leave in place for 35 minutes.

2 LEVELS

Apply the desired shade mixed with the 20-volume cream activator at the base and, immediately after, with the 30-volume cream activator on the mid-shafts and ends. Leave in place for 35 minutes.

3 LEVELS

Apply the desired shade mixed with the 30-volume cream activator at the base and, immediately after, with the 40-volume cream activator on the mid-shafts and ends. Leave in place for 35 minutes.

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Rules for grey/white coverage

Direct coverage The shades of the following series cover grey/white hair 100% with no need for mixing: Naturals, Golds (.3), Mahogany Naturals (.06) and Copper Naturals (.04).

Mixed coverage With the other tonal series, 50% grey/white coverage can be achieved. To obtain maximum coverage mix: 2/3 of the desired shade with 1/3 of the most appropriate shade from the Natural, Gold (.3), Mahogany Natural (.06) or Copper Natural (.04) series.

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NaYo Mèches

Special series 4 pigment-rich shades that colour and re-pigment in one step.

Mixing: only with 10- or 20-volume activator Processing time: 35 minutes

LEVEL

TONE

NAME

40 = Brown

06 = Mahogany Natural

Chestnut

50 = Light Brown

03 = Golden Natural

Walnut

60 = Dark Blonde

04 = Copper Natural

Almond

70 = Blonde

00 = Natural

Hazelnut

If used in combination with the Natural, Gold (.3), Mahogany Natural (.06) and Copper Natural (.04) series, these shades increase the level of coverage even on coarse, stubborn hair.

Mix 1/3 of the chosen NaYo Mèches shade with 2/3 of the most appropriate shade from the

NaYo Super-lighteners

Natural, Gold, Mahogany Natural or Copper Natural series.

5 shades that lighten up to 4 or 5 levels and deliver luminous pastel-toned blondes.

Mixing: only with 40-volume activator Processing time: 50 minutes

Natural base levels: 5 to 7

NaYo 1000

NaYo 1001

NaYo 1002

NaYo 1003

NaYo 1007

Level reached: 10 with natural tones

Level reached: 10 with ash tones

Level reached: 10 with beige tones

Level reached: 10 with golden tones

Level reached: 10 with ash violet tones

It is advisable to use the Super-lighteners starting from a natural base level 6 to achieve the most accurate results possible.

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COLOUR RANGE 88 intermixable shades divided into 25 colour series.

A complete range for high-coverage, rich and vibrant colour results.

Naturals

1

3

4

5

6

9

10

7.04

8.04

10.04

5.06

6.06

7.06

8.06

7.2

9.2

6.23

7.23

8.23

10.23

5.3

6.3

7.3

8.3

7

8

9.3

10.3

Copper Naturals .04

5.04

6.04

Mahogany Naturals .06

4.06

Beiges .2

5.2

Beige Golds .23

5.23

Golds .3

4.3

Intense Golds .33

7.33

8.33

Golden Violets .37

9.33

Golden Coppers .34

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4.34

6.34

8.34

10.33

10.37

Copper Beiges .42

9.42

Coppers Golds .43

10.42

5.43

7.43

Coppers .4

9.43

Intense Coppers .44

5.4

6.4

7.4

6.45

7.45

8.4

7.44

8.44

5.6

6.6

Copper Reds .45

5.45

Reds .5

Violet Reds .6

4.5

5.5

6.5

4.7

6.7

6.1

8.1

4.6

Violets .7

2.7

Ashes .1

2.11

Violet .70

Violet Golds .73

9.70

Pearls .8

10.1

8.73

Violet Pearls .78

9.73

8.78

9.78

10.78

Pearl Ashes .81

6.8

4.81

5.81

7.81

Mèches

40.06

50.03

60.04

70.00

1002

1003

Super-lighteners

1000

1001

1007

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EASY STOCK A colour code on the box makes each family of shades instantly recognisable.

NATURALS COPPER NATURALS MAHOGANY NATURALS

1

2.11

NOIR

NOIR BLEU

5.2

10.3

CHÂTAIN CLAIR BEIGE

BLOND PLATINE DORÉ

5.4

4.5

CHÂTAIN CLAIR CUIVRÉ

CHÂTAIN ROUGE

NERO BLACK

CASTANO CHIARO BEIGE BEIGE LIGHT BROWN

VIOLET GOLDS BEIGES BEIGE GOLDS

COPPER BEIGES COPPERS COPPER GOLDS INTENSE COPPERS

VIOLETS VIOLET REDS VIOLET VIOLET PEARLS

CASTANO CHIARO RAME LIGHT COPPER BROWN

NERO BLU BLUE BLACK

BIONDO PLATINO DORATO GOLDEN PLATINUM BLONDE

ASHES PEARLS PEARL ASHES

GOLDS INTENSE GOLDS GOLDEN VIOLETS GOLDEN COPPERS

CASTANO ROSSO RED BROWN

REDS COPPER REDS

9.70

40.06

BLOND TRÈS CLAIR VIOLET BRILLANT

CHÂTAIGNE

BIONDO CH.MO VIOLETTO BRILLANTE VERY LIGHT BRILLIANT VIOLET BLONDE

CASTAGNA CHESTNUT

MÈCHES

1000

SUPERSCHIARENTE NATURALE NATURAL SUPER-LIGHTENER

SUPER ÉCLAIRCISSANT NATUREL

SUPER-LIGHTENERS

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COLOUR WHEEL

10.3

9.3

8.3

10 .04

7.3 6.3

8.0 4 7.0 4 6.0 4 5.0 4

5.3 4.3

1003

10.33 9.33 8.33 7.33

8.23 7.23 6.23

9.2

7.2

6.3 4

5.23

5.2

RED

RE L

H V I O L E T MA

OG

AN

Y

5 .5 6 .5

AR

5

1

PE

4.

2.1

UE

1 8.

1

81

D

BL

5.

5.4 5 6.4 5

CO P P E R

BE ASIGE H

ER PP CO

1

AS H

1 6.

7.

8

8.4 7.4 6.4 5.4

GO CO LDE PP N ER

4 8.4 4 7.4

43 5.

GOLD

43 7.

4.3 4

E IG BE

4.

10 .

9. 42 42

8.3 4

43 9.

73 9. 3 7 8.

7.45

.37 3 10 10.2

02 10

2 .7

81

4.7

6.8

.1 10 1 0 10

4.6 5. 6 6. 6

6.7

10 00

8.78

9.78 10.78

9.70 1007

3 4 5 6 7 8 9

6 4.0 6 5.0 6 6.0 6 7.0 6 8.0

10

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YO GREEN MORE INFO

THE PRODUCT

Tone-on-tone hair colour in gel cream with an essentially neutral pH, in a 60 ml tube.

Makes it possible to restore level and tone in cosmetically treated hair, increasing the duration and level of shine of the results with a gentle and restorative action that does not further sensitise the structure.

For more intense results on natural hair, it is recommended to mix Yo Green with NaYo, providing the Intensive and Light Yo Demi services.

Up to 84% natural origin ingredients: this is a value calculated in accordance with the ISO 16128 technical standard after mixing Yo Green colour cream with 6.5- volume Yo Green Activator.

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Results

PERFECTLY TONES BLONDES RESTORES THE LEVEL AND ENHANCES THE TONE TO MATCH MAXIMUM SHINE ESSENTIALLY NEUTRAL PH ACTS GENTLY, WITHOUT ALTERING THE STRUCTURE OR SENSITISING THE HAIR WHEN MIXED WITH NAYO: - DELIVERS VIBRANT RESULTS ON NATURAL HAIR - PROVIDES INTENSE TONES AND 50 TO 80% GREY/WHITE COVERAGE

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THE ACTIVATOR

What is it?

Yo Green Activator, in a 1000 ml size, is the activating cream that works synergistically with Yo Green. An essential complement for a perfect colour result.

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Mixing and processing time

Mixing ratio: 1:1.5 All colour series

Processing time: 20 minutes

DIRECTIONS FOR USE To restore level and tone, apply Yo Green on cosmetically treated mid-shafts and ends in a 1:1.5 mixture, and leave in place for 5 to 20 minutes.

Pastel Mèches Blondes

Yo Green Neutral (0.0)

Special series When used on its own, the Neutral shade adds a silky feel and lustre without changing the hair colour level or tone.

When mixed with the other Yo Green shades, it softens their intensity while providing ultimate shine.

Used on highlighted or bleached hair, these shades tone and make it possible to achieve perfect pastel-toned blondes.

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COLOUR RANGE 36 intermixable shades divided into 12 colour series.

A complete range for intense, brilliant and long-lasting colour results.

Naturals

1

3

4

5

6

7

8

9

4.06

6.06

8.06

5.2

7.2

9.2

4.3

6.3

8.3

4.4

6.4

8.4

5.5

7.5

Mahogany Naturals .06

Beiges .2

Golds .3

Coppers .4

Reds .5

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Violets .7

4.7

6.7

Beige Ashes .21

5.21

7.21

Violet Pearls .78

8.78 Pearls .8

6.8 Pastel Mèches Blondes

10.1

10.2

10.3

10.7

10.71

10.73

10.42

Neutral. 0

0.0

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EASY STOCK A colour code on the box makes each family of shades instantly recognisable.

0.0 NEUTRAL NATURALS MAHOGANY NATURALS

6.3

NEUTRO NEUTRAL

BIONDO SCURO DORATO DARK GOLDEN BLONDE

NEUTRE

BLOND FONCÉ DORÉ

GOLDS

4.4

7.5

CHÂTAIN CUIVRÉ

BLOND ROUGE

CASTANO RAME COPPER BROWN

BIONDO ROSSO RED BLONDE

REDS

COPPERS

4.7

5.2

CASTANO VIOLA VIOLET BROWN

CASTANO CHIARO BEIGE BEIGE LIGHT BROWN

CHÂTAIN VIOLET

CHÂTAIN CLAIR BEIGE

BEIGES BEIGE ASHES

VIOLETS

6.8 BIONDO SCURO PERLA DARK PEARL BLONDE BLOND FONCÉ PERLE

PEARLS

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COLOUR WHEEL

9 8 7 6

5 4 3

10.3

10.2 9.2 3 .7 10

8.3

7.2

10 .4 2

6.3

5.2

4.3 8.4

GOLD

6.4

GO CO LDE PP N ER

4.4

E IG BE

RED

CO P P E R

BE ASIGE H

ER PP CO

AS H UE

RE

D

BL AR

L

H V I O L E T MA

OG

AN

Y

7.5

PE

5 .5

5.21

7.21

1

4.7

6.8 .1 10

6.7 8.78 10.7 1

10.7 6 4.0

6 6.0 6 8.0

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YO COND MORE INFO

THE PRODUCT

Toning conditioner with an acidic pH that colours and nourishes hair in one step, perfectly closing the cuticle. Intensifies the tone, giving hair maximum luminosity and a colour that is full of vitality.

The shades are available in 250 ml tubes.

86% natural origin ingredients: this is a value calculated in accordance with the ISO 16128 technical standard.

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DIRECTIONS FOR USE

The average amount of product to be used is 30 ml.

After shampooing the hair, wear protective gloves and distribute the product evenly using a comb. Use Yo Cond every 3 to 5 shampoos.

Processing time: 3 minutes. The processing time for natural hair varies from 3 to 10 minutes, depending on the hair’s porosity and the desired tone intensity.

Once the processing time is up, emulsify and rinse thoroughly.

Yo Cond Clear

Special series

Neutral conditioner (same base as Yo Cond but without pigment) that in just 3 minutes leaves hair brilliant, nourished and protected.

Apply after every shampoo like a normal conditioner. Processing time: 3 minutes, then rinse thoroughly.

Results

ACTS IN JUST 3 MINUTES SIMPLE TO USE NO COLOUR BUILD-UP GENTLE ON HAIR EASILY REMOVED FOR ALL HAIR TYPES LUSTRE AND SHINE BOOSTER

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COLOUR RANGE 11 intermixable shades dedicated to all tones and one Clear neutral conditioner.

SILVER Removes yellow tones from blonde or natural grey/white hair.

APPLICATION BASES

(9), (10), natural grey/white hair IDEAL FOR TONE MAINTENANCE

(.1), (.70), (.73), (.78), Super-lighteners BEFORE LEVEL 9

LEVEL 10

NATURAL GREY/WHITE HAIR

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AFTER

Low porosity

AFTER

High porosity

LILAC Ideal to create pastel lilac effects.

APPLICATION BASES

Hair bleached to level 10 BEFORE

AFTER

Low porosity

AFTER

High porosity

LEVEL 10

VIOLET Boosts and enhances violet tones, creating a rich and deep violet-blue shade.

APPLICATION BASES

(4), (5), (6), (7), (8), (9), (10) IDEAL FOR TONE MAINTENANCE

(.6), (.7) BEFORE

AFTER

Low porosity

AFTER

High porosity

LEVEL 6

LEVEL 10

TO INTENSIFY VIOLET TONES

TIP

For bright violet results apply on hair bleached to level 10.

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RED Intensifies and adds shine to light and dark red tones.

APPLICATION BASES

(4), (5), (6), (7), (8), (9), (10) IDEAL FOR TONE MAINTENANCE

(.5), (.6), (.7) BEFORE

AFTER

Low porosity

AFTER

High porosity

LEVEL 6

LEVEL 7

LEVEL 10

TO INTENSIFY RED TONES

HONEY Brightens up golden tones in blonde hair.

APPLICATION BASES

(7), (8), (9), (10) IDEAL FOR TONE MAINTENANCE

Naturals, (.04), (.23), (.3), (.33), (.34), Super-lighteners BEFORE LEVEL 7

LEVEL 8

LEVEL 9

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AFTER

Low porosity

AFTER

High porosity

FROSTED CHESTNUT Creates natural tones removing warmth.

APPLICATION BASES

(4), (5), (6), (7) IDEAL FOR TONE MAINTENANCE

Naturals, (.1), (.8), (.81) BEFORE

AFTER

Low porosity

AFTER

High porosity

LEVEL 4

LEVEL 6

LEVEL 7

PINK Ideal to create pastel pink effects.

APPLICATION BASES

Hair bleached to level 10

BEFORE

AFTER

Low porosity

AFTER

High porosity

LEVEL 10

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PLATINUM Neutralises yellow tones to obtain natural tones.

APPLICATION BASES

(9), (10) IDEAL FOR TONE MAINTENANCE

Naturals, (.2), (.23), (.3), (.37), (.73), (.78), Super-lighteners BEFORE

AFTER

Low porosity

AFTER

High porosity

LEVEL 9

LEVEL 10

TIP

For cooler results use Yo Cond Silver.

COPPER Intensifies and evens out copper tones.

APPLICATION BASES

(4), (5), (6), (7), (8), (9), (10) IDEAL FOR TONE MAINTENANCE

(.4), (.44), (.45) BEFORE

AFTER

Low porosity

AFTER

High porosity

LEVEL 7

LEVEL 9

TO INTENSIFY COPPER TONES

TIP

For bright copper results apply on hair bleached to level 9.

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BEIGE Softens yellow tones and creates neutral blondes.

APPLICATION BASES

(6), (7), (8) IDEAL FOR TONE MAINTENANCE

Naturals, (.2), (.23), (.3) BEFORE

AFTER

Low porosity

AFTER

High porosity

LEVEL 6

LEVEL 7

LEVEL 8

TIP

On base levels 9 and 10 apply Yo Cond Platinum.

CHOCOLATE A vivid chocolate shade to illuminate all warm tones.

APPLICATION BASES

(4), (5), (6), (7)

IDEAL FOR TONE MAINTENANCE

(.04), (.06), (.34), (.43), (.6) BEFORE

AFTER

Low porosity

AFTER

High porosity

LEVEL 5

LEVEL 6

LEVEL 7

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ONE SYSTEM, 7 SERVICES HOW TO PERFORM THEM Colour Ritual A soothing, soft and comfortable colour treatment that, in three steps, takes care of the scalp and hair structure, for exceptionally shiny and long-lasting results.

Mix: NaYo + 10-, 20-, 30- or 40-volume NaYo Cream Activator.

Application: on dry roots.

Mix: Yo Green + 6.5-volume Yo Green Activator.

Application: either on dry or damp mid-shafts and ends.

Processing time: 35 minutes in total. The processing time for Yo Green will depend on the level and tone to be restored.

Mix: Yo Cond is ready to use.

Application: after shampooing, on damp hair.

Processing time: 3 minutes Rinsing: once the processing time is up, emulsify and rinse thoroughly.

Colour Infusion The perfect service for clients who wish to achieve flawless grey/white coverage or up to 5 levels of lift while preserving the structure of their hair.

Mix: 50 g of NaYo + 75 g of 10-, 20-, 30- or 40-volume NaYo Cream Activator.

Application: on dry hair.

Processing time: 35 minutes.

Rinsing: once the processing time is up, emulsify, rinse thoroughly and finish with Uni.Color Shampoo.

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Intensive Yo Demi An excellent service for those who want to obtain intense, vibrant tones and up to 80% grey/white coverage. Because the natural base is not lightened, hair colour regrowth will be much less noticeable than with a traditional oxidative hair colour.

Mix: 40 g of Yo Green + 20 g of NaYo + 90 g of 10-volume NaYo Cream Activator.

Application: on dry hair.

Processing time: 35 minutes.

Rinsing: once the processing time is up, emulsify, rinse thoroughly and finish with Uni.Color Shampoo.

BEFORE

AFTER

Colour Ritual

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Light Yo Demi This service is especially designed for clients who demand soft, radiant tones and up to 50% grey/white coverage with a natural-looking effect and no regrowth touch-up commitment.

Mix: 50 g of Yo Green + 10 g of NaYo + 90 g of 6.5-volume Yo Green Activator.

Application: on dry hair.

Processing time: 20 minutes.

Rinsing: once the processing time is up, emulsify, rinse thoroughly and finish with Uni.Color Shampoo.

Toning Excellent for toning cosmetically treated hair while providing a silky soft effect.

This is the ideal service to perform on the mid-shafts and ends while NaYo is processing at the roots. On pre-lightened hair, it allows for multi-dimensional toning.

Mix: 50 g of Yo Green + 75 g of 6.5-volume Yo Green Activator.

Application: either on dry or damp hair.

Processing time: 5 to 20 minutes.

Rinsing: once the processing time is up, emulsify, rinse thoroughly and finish with Uni.Color Shampoo.

Pastel Blonde This service is provided on hair bleached to level 10 platinum blonde to create pastel pink or lilac effects.

Mix: Yo Cond is ready to use.

Application: after shampooing, on damp hair.

Processing time: up to 10 minutes.

Rinsing: once the processing time is up, emulsify and rinse thoroughly.

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Chromatic Blow-Dry This service is especially suitable for creating radiant tones – whether soft or intense – within the short time of a blow-dry, making each result unique.

Mix: Yo Cond is ready to use. Shades can be intermixed based on the desired result.

Application: after shampooing, on damp hair.

Processing time: 3 to 10 minutes.

Rinsing: once the processing time is up, emulsify and rinse thoroughly.

BEFORE

AFTER

Pastel Blonde

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FREQUENTLY ASKED QUESTIONS NAYO How does NaYo technology work?

The alkalising agent that replaces ammonia makes it possible to gently swell the hair structure, while the natural extracts in the formulation ensure a gentle and protective colour treatment.

Velian Complex combined with yoghurt extract helps preserve the hair structure and keep the cuticle healthy.

What are the advantages of NaYo compared with traditional hair colour products?

With NaYo it is possible to offer clients a highly customised and comfortable service for the entire processing time, thanks to the combination of natural ingredients, yoghurt extract and the absence of odours, delivering an extremely shiny colour result and maximum grey/white coverage.

Why is NaYo totally odourless?

The complete absence of ammonia and artificial fragrances makes it possible to offer clients maximum comfort during the service.

Why is NaYo Cream Activator so creamy?

The creamy and velvety texture of the cream activator is rich in conditioners that improve the hair structure. When mixed with NaYo, it produces a soft cosmetic cream that is excellent for both its performance and application.

What happens if NaYo is used with an activator other than NaYo Cream Activator?

The natural actives used in the formula of the two products work synergistically to achieve perfect results in terms of colour lustre. Using an activator other than NaYo Cream Activator will make the mixing phase difficult and, therefore, the mixture will feature a different texture that will not guarantee an optimal final result.

How is NaYo mixed?

NaYo is mixed by simply adding, for example, 50 ml of NaYo colour cream to 3 packets or 75 ml of NaYo Cream Activator.

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Is there a specific mixing order?

It is advisable to always put the activator first and then add the colour cream. At this point, just stir briefly to mix the two components perfectly.

Is the skin allergy test indispensable?

The skin allergy test (patch test) is indispensable, just like for all other hair colour products.

Since NaYo is a cream hair colour, does it need a different type of application?

The application of NaYo is very simple and quick: to ensure it adheres well to the hair for perfect results, deposit the colour mixture but do not brush.

Since NaYo is a very conditioning hair colour, does it need to be rinsed out in a particular way?

It is fundamental to rinse the colour out thoroughly once the processing time has been completed in order to achieve an excellent result and nourished, bouncy hair.

Can the NaYo Mèches shades be applied to the entire head of hair?

This is not recommended because they could create either overly intense or undesirable tones.

Can I use 30- or 40-volume NaYo Cream Activator with the NaYo Mèches series?

No, because this series has been formulated to deposit pigment and not for heavy lightening. The ideal use is with 10- or 20-volume NaYo Cream Activator at the most.

Can the NaYo Mèches series be mixed with the Super-lighteners?

No, because it could change their lightening power.

What are the differences between the Ash series and the Pearl series?

Both are cool series. The Ash series has a blue base that neutralises orange tones and allows for more matt results; the Pearl series has a blue-violet base that acts directly on yellow tones, to create shinier and livelier effects.

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YO GREEN How does Yo Green technology work?

The formula, which has an essentially neutral pH and is enriched with Velian Complex and yoghurt extract, ensures even, gentle and durable results throughout the hair. In cosmetically treated hair, it restores and restructures to ensure greater shine and longer-lasting results.

What services can be provided using Yo Green?

With Yo Green it is possible to perform the Toning service, which tones cosmetically treated hair while providing a silky soft effect. When mixed with NaYo, Yo Green allows two services on natural hair: – Intensive Yo Demi for intense, vibrant tones and up to 80% grey/white coverage, – Yo Demi Light for radiant tones and up to 50% grey/white coverage.

Is the skin allergy test indispensable?

The skin allergy test (patch test) is indispensable, just like for all other hair colour products.

Is it possible to use Yo Green after a perm or a taming treatment?

Yes, it is possible in both coloured and natural hair.

Can hair be lightened with Yo Green?

Yo Green has no lightening power: the balanced oxidation in combination with Yo Green Activator does not make it possible to change the natural hair structure.

Can I use Yo Green after highlighting or bleaching hair?

Yes, you can use all Yo Green shades to achieve a variety of tones. To obtain delicate pastel tones, use the specific “Pastel Mèches Blondes” series.

What is Yo Green Neutral?

This is the neutral base of Yo Green that makes it possible to soften the intensity of all tones. If used on its own with Yo Green Activator, it adds maximum lustre to natural and cosmetically treated hair.

What is the processing time for Yo Green?

The processing time for Yo Green varies from 5 to 20 minutes, depending on the desired tone intensity and the hair’s porosity.

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YO COND Can I intermix the Yo Cond shades?

Yes, you can. Yo Cond being a direct hair colour, this is made easier because the colour created during mixing will be the same one deposited in the hair.

How many shampoos does Yo Cond last?

It lasts 4 to 6 shampoos on average depending on how porous the hair is.

Is it possible to use the Silver tone on bleached hair?

Yes, to soften undesirable yellow tones.

Can Yo Cond be used on people with allergies?

No, it is recommended to always do a patch test first.

Can hair glazed with Yo Cond be lightened?

Yes, there are no contraindications to do this.

Can I use Yo Cond to re-pigment lightened hair?

Yes, to restore the tone.

Can I mix Yo Cond with the colour?

No. The alkalinity of the oxidative colour attenuates the Yo Cond tone and vice versa.

Is it possible to use Yo Cond after a perm or a taming treatment?

Yes, it is possible in both coloured and natural hair.

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NOTES

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kemon.com

G0488

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