HAYNES AGRICULTURAL

SPECIAL BROCHURE

NATURAL AFFINITY

It’s usual for existing employees taken on by an expanding business to have an induction into the ways of the new company – these days probably via a half hour online group session.

What’s not so common – in fact probably unheard of – is for nearly every one of the 64 existing staff to be visited by the Chairman and CEO of the new business and welcomed into the bosom of the ‘family’ with a personal, one-to-one chat.

Unusual, perhaps, but just one example of the way Haynes Bros is determined to create a loyal and dedicated team that will continue to give outstanding service to its growing customer base.

What was particularly reassuring to the visiting CEO Andrew Haynes was that having met members of the former Oakes Bros staff in Winchester, Newbury and Horsham he discovered that every single one was “someone we would have taken on ourselves”.

That reassurance reflected what Andrew pointed out was a “natural affinity” between the two family businesses, both with long histories and both with a focus on delivering great customer service to local farmers.

For Haynes, taking on the Oakes Bros’ premises and franchises that had been up for sale for several years will allow the company to grow its presence to the south and west of the region. For the new employees it marks an end to uncertainty and a chance to play a vital part in a growing business with a focus on making the most of the opportunities facing farmers and farming.

The Haynes Group dates back to 1790, with Andrew the sixth generation of the family to take the helm, having joined in 1996 at the age of 30 after forging a successful career in international corporate communications and then working with Iveco, Ford and New Holland both in the UK and in the US to gain an understanding of their businesses.

Oakes Bros, which already shared franchises in the shape of JCB and New Holland, making it “a perfect fit” for Haynes, had nearly as long a pedigree, dating back 195 years.

While the synergies were obvious, Andrew and his senior management team – led by recently appointed Group Managing Director James Broadley and Agricultural Operations Director Adrian Woods – made certain the two teams were a perfect fit before agreeing the deal.

That team has been strengthened by the appointment of Richard Haines and Richard Crees, both former members of the Oakes Bros team, as Business Director West and Agricultural Divisional Finance Director, respectively.

Andrew is keen that the whole of the Haynes business – now 340 strong and

based on 10 sites across Kent, Surrey, Sussex and Hampshire – shares the same underlying philosophy of unbeatable customer service based on innovation, solid values and long-term relationships.

It is the focus on innovation that was one of the driving forces behind the acquisition, with Adrian Woods believing that the future of agriculture will depend on the kind of technology that can only be supported by larger dealers across a larger territory.

“Scale will become increasingly important as farming continues to change following the removal of basic payments and the increasing focus on environmental schemes,” he explained.

“In essence, farmers will be asked to achieve the same level of productivity while taking an area the size of Rutland out of productive agricultural use each year for the next 30 years to meet the government’s target of planting up to 1.5 million hectares of trees. That will only happen with technology and Haynes will be here to support that technology.”

Adrian believes dealers will build on their existing offer of machinery sales, parts and servicing to offer precision farming advice, going well beyond the current baseline of supplying GPS-equipped tractors to provide detailed, highspec analysis and planning services that will allow farmers to optimise their production and maximise their profits.

The company will deliver that support through the new Haynes Technology Hub that is being set up to future-proof the company’s offer to farmers who want to make the most of the sophisticated equipment available now and on the horizon.

“The hub will be looking to take on bright people with skills in IT and >>

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<< computer sciences and a determination to help meet the challenges of modern-day farming,” Adrian explained. “They will work in partnership with agronomists and software experts to give 21st century farmers the mapping and programming tools they need.”

Mapping technology is also being used increasingly by vineyards, of which there is a growing number in the South East. “It’s possible to plot every plant in the vineyard and treat individual vines to maximise productivity,” said Adrian.

As well as setting up the hub, Haynes’ fi rst signifi cant investment in this area will be to network its seven RTK (Real Time Kinematics) base stations using specialist software that will allow remote guidance diagnostics, seamless licence updates and hassle-free roaming.

“It’s clear that businesses can only provide this level of service if they are large enough to support this kind of investment, and adding the new dealerships to the west has helped Haynes achieve the right scale to take on the complex work involved,” said Adrian.

“It also makes better use of our specialist teams such as our human resources department, perhaps unusual for an agricultural dealer but a vital part of our staff -focused philosophy and now a cost that is spread across a wider base.”

The HR team provides a range of services to the Haynes’ staff , going “the extra mile” to support those in need of help and providing counselling alongside the usual personnel functions.

It’s helped ensure the Haynes team remains “one big family” in the words of Andrew Haynes, with a number of long-serving staff still on the books. Currently at the top of the long-serving leadership board is Jeremy Cloude, an agricultural salesman who joined the company as an apprentice an impressive 53 years ago.

“We have an important line in our budget for gold watches!” joked James Broadley, who joined the company in April 2019 as Finance and Commercial Director and took over from Andrew as Group Managing Director in 2021.

While growth is part of the Haynes philosophy and has created new opportunities with the Oakes acquisition, Andrew and the senior management team are clear that the aim is to be “not the biggest, but the best”, with expansion only considered when “sensible and opportune”.

“This is one of those opportunities,” James explained. “As well as giving us the scale that supports our technology ambitions, we have a huge opportunity to develop our off ering in the Hampshire, Berkshire, Wiltshire and West Sussex areas served by our new dealerships in Winchester, Newbury and Horsham.” >>

<< As an example, James pointed out that the established Haynes dealerships typically exceed their New Holland tractor market share objective, whereas the new branches to the west currently achieve a share some way behind their objective.

“The disparity is due in part to an unusually high market share in our established business resulting from diversification into niche agricultural markets, which we look forward to expanding into the western region,” he said.

“It is also down to issues in the Oakes business due to a lack of investment while the business was up for sale and partly because farmers were unsure of its future. The potential for growth in that area, particularly given the enthusiasm and commitment of the people we have taken on, is tremendous.

“We want to help our new colleagues in the west achieve the potential they have already demonstrated to us by giving them the support they need and investing in the buildings and the infrastructure. At the same time, we want to develop new, long-term relationships with farmers and growers in that part of the world, backing up great deals with unbeatable after-sales service.

“The Haynes way has always been to grow our customer base sustainably, building relationships for the future rather than chasing short-term goals.”

With the Haynes Group also selling Ford cars and Fiat and Iveco trucks, Haynes Agricultural supplies, services and repairs New Holland and JCB machinery from dealerships in Great Chart, near Ashford in Kent, Uckfield in East Sussex, and Wrotham in Kent, as well as from the three new westerly locations. Haynes Agritec operates a > Scott King

Case IH franchise from Birchington in Kent.

The list of additional franchises across Haynes Agricultural and Haynes Agritec is impressive, including Kuhn, McConnel, Votex, Kongskilde, Honda, Walter Watson, Ifor Williams. Kawasaki, Quicke, Stewart Trailers, Alo, Krone, Stihl and Husqvarna.

The company sells 600 new and used tractors, combine harvesters and telehandlers a year, along with 1,400 farm implements. Group-wide it has around 2,000 account customers and an impressive customer database that includes councils, emergency services, the National Trust and UK Power Networks.

At the same time, it prides itself on giving personal service to all its customers, particularly those in the farming world. “We are dealing with a lot of customers and a lot of franchises, but we >>

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still go out of our way to make customers feel special and we choose our employees with that in mind,” said Adrian Woods.

Haynes’ objectives include providing “outstanding levels of service and value”, creating a good working atmosphere for staff and attracting and retaining the best talent around – something that is very much to the fore with the development of the technology hub. Training is vital to the way the business operates, helps set the culture within the business and promotes the use of best practice.

The company’s focus on delivering the best possible service has seen it pick up dozens of awards along the way, the most recent being New Holland Tractor Dealer of the Year 2020.

The focus now will be on investing in the westerly

<< branches, with an initial focus on Newbury. Winchester and Horsham are longer-term projects, but the aim will be to provide much better facilities for farmers in those parts of the territory. “Launch celebrations will happen in due course, but for now we are focusing on getting things up and running and making life easier for the teams,” Adrian explained. Early improvements have included changing the signage on the buildings, vans and clothing and a big investment in IT infrastructure which has led to improved communications with customers and better diagnostic equipment in the workshops. Haynes has already invested £100,000 in IT alone, including adding high-tech Wi-Fi hotspots in technicians’ vans. “Before, they had to tether their laptops to their mobiles,” Adrian pointed out.

“As with HR, we are a big enough player now to support our own IT department, which is vital these days. IT improvements have already made a big diff erence; we have a happier team and that means happier customers.”

That happier team could still grow as Haynes develops its off ering to the west of the region. “We are looking to recruit and will carve out the right role for the right people,” said Adrian. “Our aim is to double the turnover of our agricultural division following the acquisition of Oakes Bros and key to this will be the expansion of our fruit and vineyard business. There is lots of scope to join the team and help us continue to deliver a great service to farmers across the South East.”

CREATE YOUR DUE TO EXPANSION FUTURE

POSITIONS AVAILABLE ACROSS OUR DEPOTS Parts Sales Service Technology

UNRIVALLED CHOICE

OF MATERIALS HANDLING SOLUTIONS

The use of telescopic handlers and other purpose-built machines by farmers and contractors has had a dramatic impact on loading, stockpiling, store out-loading, bale stacking and general materials handling work in terms of productivity and versatility.

And thanks to an innovation culture that constantly looks for ways to do things quicker, more conveniently and more easily, the JCB materials handling solutions supplied and supported by Haynes JCB locations across southern England are extraordinarily varied.

True, the JCB Loadall – the World’s number one agricultural telescopic handler – meets the vast majority of requirements, with models from 2.5 tonnes to 6 tonnes capacity.

But other JCB solutions ensure that every application and working situation imaginable is also catered for by JCB telescopic forklifts, skid-steer and tracked loaders, wheeled loaders from the tiny 403 to the giant 457 bulk loading shovel and the TM telescopic wheeled loaders up to 4.1 tonnes capacity.

JCB LOADALL

As the world’s number one agricultural telescopic handler, the JCB Loadall represents sturdy durability, reliable performance, comfort and ease of use for what is often the most-worked machine on a farm.

There is a big choice of sizes, lift capacities, lift heights and powertrains, too, with variants to suit all operations from dairy and other livestock farms to large arable units, commercial horticulture and fruit production.

The latest Loadalls have more power yet simpler engines than their predecessors and potential for fuel-saving with JCB AutoStop engine shut-down after a period at idle.

The new Command Plus cab with its spacious internal layout and up-and-over windscreen for uninterrupted visibility, attracts universal praise from operators, while the LiveLink telematics system brings genuine benefits in terms of rapid faults diagnosis and repair and timely scheduling of routine servicing.

Efficient powershift/torque converter transmissions coupled to JCB engines feature in most models and suit all applications, but for the ultimate in control and performance the unique DualTech VT transmission is unbeatable, providing as it does the best characteristics of hydrostatic and powershift in one unit.

For low-speed manoeuvres, the hydrostatic drive element provides smooth, inch-perfect control and rarely any need to press the brake pedal; while seamless automatic switching at 19kph to the directdrive powershift section is perfect for travelling across fields and towing on the road in rear-wheel or four-wheel drive for maximum traction.

JCB TM TELESCOPIC LOADERS

More industry-first features are found in the latest line-up of JCB TM series telescopic wheeled loaders – the machine of choice for many farms and contractors for clearing cattle yards, filling manure spreaders, silage clamp work and other

demanding tasks where power and traction are crucial.

With its eight-speed powershift transmission and 173hp engine, the new JCB TM420S is the ultimate machine for this type of work, not least because operators can select direct drive torque converter lock-up in any of the forward gears and up to fourth gear in reverse for maximum productivity.

This new transmission is also available in the market-leading TM320S, along with a more powerful engine – now 150hp – with the 50kph version enabling both machines to keep pace with contract forage harvesting and muck spreading teams when on the move.

JCB WHEELED LOADING SHOVELS

Performance and operating ease are the key characteristics of JCB’s 419S and 435S top-end agricultural wheeled loaders, which also have more power and torque – as well as added fuel economy potential – in their latest guise.

The JCB 419S’ ‘default’ setting is 144hp and 660Nm of torque, but when full power is needed for maximum productivity, dynamic mode releases up to 195hp – a 6.5% increase over the previous version accompanied by 5% more torque at 881Nm.

Corresponding fi gures for the JCB 435S are 230hp and up to 840Nm for routine work and in dynamic mode 252hp – up 9.5%, with 25.5% more torque at a thumping 1,186Nm reinforcing this machine’s ‘King of the Clamp’ credentials.

COMPACT EQUIPMENT

JCB’s materials handling solutions are not all about big and butch machines – there are plenty of options for operators who need something small but eff ective, too.

The diminutive JCB 403 Plus articulated wheeled loader, for example, is only a snip more than a metre wide but is a very ‘grown up’ machine with heavy-duty axles and optional 100% locking diff erentials front and rear, a 50hp engine with fuel-saving AutoStop, 60-litre/min hydraulics and JCB LiveLink 24-hour monitoring.

JCB skid-steer wheeled and tracked loaders remain unique for their single loading arm – either rigid or telescopic – which allows safer and more civilised side door cab access and no scrambling over or beneath the front-end equipment to get in and out.

Meanwhile JCB has pioneered battery electric drive technology with two telescopic forklifts for packhouses and indoor storage operations, as well as the Loadall 525-60E telescopic handler. All can perform every bit as well as their diesel-fuelled counterparts but with quiet operation and zero at-source emissions.

RIDE AND COMFORT REMAINS A UNIQUE EXPERIENCE

Uprated axles for increased payloads and durability, along with new tyre options and a locking front axle diff erential for increased traction in the fi eld, are among features of the ‘Stage V’ specifi cation JCB Fastrac 4000 Series tractors supplied and supported by Haynes branches across southern England.

The Fastrac’s legendary ride comfort is unaff ected by the upgrades and is further improved on the larger Fastrac 8290 and 8330 now that they have active suspension for the front axle as well as the rear.

JCB Agriculture Managing Director John Smith explained: “The new JCB Advanced Suspension, which is well proven on Fastrac 4000 Series tractors, gives the 8000 Series models a consistent and adjustable ride height and a further improvement in ride comfort, resulting in a new standard of driver experience for a tractor of this size and power and a further increase in productivity.”

The combined eff ect of the suspension design includes unrivalled driver comfort that encourages faster, more productive working speeds in the fi eld and the stability and axle control required for high-speed road travel.

It maintains a consistent ride height when front-mounted implements or ballast are attached and provides increased stability when working with larger implements.

Operators can adjust the ride height individually, front and rear, to help balance the tractor, and when undertaking operations such as buck-raking on a silage clamp or clearing roads with a snow plough the hydraulic cylinder actuators can be set to maximum pressure to minimise axle movement.

On the two biggest Fastracs, the suspension upgrade brings a 13% increase in permitted operating weight of 18,000kg, so larger implements and equipment can be operated and additional ballast used if necessary.

Similarly, the stronger axles on the smaller Fastracs raise maximum permitted weight to 14,500kg, with larger external brake discs, bigger hubs, kingpins and bearings all contributing to the enhanced performance credentials, along with a larger and now fully locking front axle diff erential.

New tyre options also help; the ‘VF’ category high-speed rated tyres can operate at a lower infl ation pressure for a given load, resulting in a larger footprint delivering increased traction and less soil compaction. Conversely, they can carry a heavier load than lesser tyres of the same size without resorting to higher tyre infl ation pressures.

John Smith said: “Fastrac 4000 Series tractors continue to win over new owners and operators with their unique combination of speed, comfort, road safety, fi eld traction and four-wheel steer manoeuvrability – all of which contribute to increased productivity.”

By placing innovation at the heart of the business, Haynes Agricultural has positioned itself at the cutting edge of farming over the next few decades.

As agriculture strives to be more productive while reducing expensive inputs, devoting less acreage to growing crops and reducing its carbon footprint, technology will be at the forefront of a rapidly changing industry.

Agricultural Operations Director Adrian Woods has pointed out that the massive changes in farming expected by the Government and the wider population “will only happen with technology”, something Haynes has addressed by setting up the Haynes Technology Hub.

But the hub is only part of the story. Haynes is also in a unique position to help farmers benefi t from both available and emerging technologies because of its close links with two of its major franchises, New Holland and Case IH, whose machinery it sells through its Haynes Agritec arm.

At the end of November last year, CNH Industrial NV, the parent company of both New Holland and Case IH, bought US-based precision agricultural technology leader Raven Industries Inc, giving the machinery manufacturer – and its dealerships around the world – a huge boost in terms of the services they will be able to off er farmers.

At the time of the acquisition the manufacturing giant said the deal “builds upon a long partnership and is an important milestone in CNH Industrial's digital transformation”.

Scott Wine, Chief Executive Offi cer of CNH Industrial, went on: “Raven is a true pioneer in the precision agriculture space, and their technology is a perfect strategic fi t that will diff erentiate us from our peers and signifi cantly improve our competitive position.

“This acquisition will add strong innovation capabilities to accelerate our precision and digital strategy. I would like to commend both the Raven

INNOVATION

AT THE HEART

and CNH Industrial teams who are collaborating closely on a seamless transition to make this truly transformative deal progress smoothly.”

Adrian Woods commented: “CNH Industrial has described itself as ‘laser focused on delivering immediate value for its brands’ dealer partners and their customers, the world’s farmers’, and that’s clearly good news for Haynes Agricultural and Haynes Agritec.”

“Haynes is determined to be at the forefront of emerging farming technology, and to be able to off er machinery that benefi ts from the input of a company with Raven’s track record is a real boost to that ambition.”

New Holland has also launched its worldleading methane powered tractor, which Adrian believes is set to be a big seller, particularly with farmers who have access to their own supply of methane via an anaerobic digestion plant.

Both the T6.180 tractor and the fi rst in-house products featuring fully integrated Raven precision agriculture systems are expected to be available this year, further strengthening Haynes’ off er to its now wider customer base across the South East.

With emerging technology posing its own challenges to farmers, who will need to learn entirely new ways of doing things, Haynes is determined that it will be able to off er the right level of advice and expertise to make the most of the new opportunities.

The Haynes Technology Hub will provide that support, bringing together the brightest minds, IT experts and programming specialists who will be able to provide the right level of consultancy and help farmers get the best from the new systems on off er.

The company is already networking its existing seven RTK (Real Time Kinematics) base stations using specialist software and is recruiting the technology hub team that will move Haynes Agricultural on to the next level.

“Shortly after we completed the acquisition of Oakes Bros, we scheduled a meeting with the New Holland precision farming team to discuss their direction of travel and what they expect from the dealer of tomorrow,” Adrian explained.

“It was clear from this meeting that we were on the right track, but that we needed to specialise within the technology and precision farming sector so that we could embrace their current off ering but also prepare for the new technologies that will come to market following their $2 billion purchase of Raven industries.”

The team will be responsible for RTK, telematics, precision farming solutions today and new technologies as they emerge, and a growing list of other functions, including mapping assistance, consultancy and links to specialist companies and organisations.

METHANE POWERED TRACTOR CUTS RUNNING COSTS AND POLLUTION

Another exciting innovation that Haynes Agricultural will be sharing with farming customers is the launch of New Holland’s new methane-powered T6.180, due to enter production this year.

The tractor, which Agricultural Operations Director Adrian Woods predicts will be extremely popular with farmers or landowners with access to an anaerobic digestion plant, is in its final pre-production test and development stages and will be produced at the Basildon tractor plant.

The T6.180 Methane Power is currently undergoing practical testing by farmers across Europe – including two businesses in the UK, one of which is Essex-based Sell Farming.

New Holland explains that the tractor “features a re-engineered six-cylinder FPT NEF engine producing 179hp like its diesel-fuelled equivalent. Gas injectors and spark plugs replace the diesel injector, with the gas injected into each cylinder for constant, clean, maximised combustion”.

The manufacturer adds: “Compared to the limits allowed under EU Stage V emissions rules, carbon monoxide emissions from the methane-powered T6.180 are 75% lower, while the level of non-methane hydrocarbons is reduced by 90%. Particulate matter is down by 98%, nitrous oxide by 62%, and CO2 by 11%.”

Running costs are claimed to be up to 30% lower, while the tractor’s 453 litres of gas capacity is sufficient for around eight hours of road haulage or PTO work using maximum boosted power, rising to 14 hours for operating something like a cattle feeder.

Claydon Opti-Till® reduces establishment costs, improves soil health and maintains healthy yields.

We are proud to be partnering with Haynes Agricultural to supply Claydon machinery across the south east.

LOVE YOUR SOIL

ONE OF THE UK’S LONGESTESTABLISHED BUSINESSES

1832

The Haynes name started in Maidstone when John Gurney took William Haynes into partnership. William joined from the family business of Haynes and Son, ironmongers founded in 1790 and situated in the Edgware Road, London, now the site of the Hilton London Metropole. When John Gurney retired shortly after the partnership set up, he sold his shares to William Haynes.

1903

The firm sold its first motor car, a Humber, the start of a motor business selling Humber, Sunbeam, Daracq and De Dion cars. The purchase of 14 – 18 King Street, Maidstone, virtually opposite the main ironmongery premises, provided the necessary showrooms and workshops.

Bernard Haynes, grandson of the founder, took a demonstration ride in a Ford Model T and was impressed with its performance up Boxley Hill. He ordered one; the invoice for £180 is still in the Haynes archives and the transaction started the company’s long association with the Ford Motor Company, which has now lasted for well over 100 years. That same year, Haynes became the first Ford distributor in Kent and the 12th appointed in the UK.

Ronald Haynes, eldest son of Bernard, joined the firm after studying at Cambridge and training with Ford. He was to play a big part in developing the motor business.

1926

Philip Haynes, second son of Bernard, joined the firm.

1928

Philip became company secretary.

Ronald and Philip were appointed directors.

1937

Bernard Haynes took the opportunity to buy the shares of 15 other family members. In the same year the directors bought the first 1.25 acres of the now 5.5 acre Ashford Road, Maidstone site and expanded the franchises for Ford cars, commercial vehicles and tractors. > Adrian Woods, Andrew Haynes and James Broadley

1939/45

Only the agricultural business was fully operational during the second world war. After the war, Ronald Haynes continued to run the Ford franchises while brother Philip, who had been captured at Dunkirk in 1940 while serving with the Royal West Kent Regiment, concentrated on the ironmongery and electrical businesses.

1953

Ronald Haynes’ son David joined the company after gaining business experience with Ford in the UK and the USA. During his early years as sales and marketing director he raced Ford Zephyrs and Lotus Cortinas, prepared by Haynes, in the British Saloon Car Championship.

1959

The premises at 14 – 18 King Street were extended and modernised, while new offices and workshops covering 25,000 square feet were opened at Ashford Road on land that had been part of the Haynes family house.

1961

During the company’s Golden Jubilee as Ford distributors, racing driver Stirling Moss – now Sir Stirling Moss OBE and Godfather to current chairman Andrew Haynes, opened the new premises.

1962

David Haynes was selected to drive a Lotus Cortina for the Ford Works team under the Willment banner.

1965

David Haynes retired from motor racing.

1966

David Haynes was appointed managing director.

1968

Expanding steadily, Haynes moved some activities to a 3.5 acre site on the Parkwood Trading Estate and purchased an agricultural depot at Appledore.

1986

The company was told its classic 1930s showroom would have to be demolished to make way for the Maidstone ring road.

1988

Work began on a replica of the showroom on land to the rear of the old site. Ford’s truck division merged with Iveco Trucks, which owned 51% of the shares. Until recently, Iveco Trucks was owned by CNH, owners of New Holland and Case IH.

1989

The new showroom, complete with a covered used vehicle display, was opened.

1991

New Holland bought Ford Tractors, which meant the company’s Ford tractor franchise, held since 1920, was extended to cover the New Holland Harvester range and now included the whole of Kent, following the Canterbury dealer’s decision to relinquish the franchise for that area. >>

1992

A new depot opened at the end of the previous year at Eastry was linked by new IT to the company’s two other depots at Maidstone and Appledore. Haynes Bros Ltd then formed two subsidiary companies: Haynes of Kent Agricultural (Kent) Ltd, which operated Ford New Holland, and Haynes of Maidstone Ltd, which incorporated Ford car, commercial vehicle and Rallye Sport franchises together with Iveco Ford trucks.

1996

The company celebrated 85 years as a Ford main dealer and was presented with a plaque by the Registrar of Companies as the 50th company in Kent to celebrate 100 years as a limited company. Andrew Haynes joined his father on the main board on his 30th birthday.

2000

Andrew Haynes was appointed managing director of Haynes Ltd. The company was invited by Iveco to take on the heavy truck franchise alongside the up-to-18-tonne franchise it had held since 1988. Haynes Trucks, a new company, took over the assets and staff of Invicta Trucks in East Kent. With Ford having sold their share in Iveco Ford, this meant Haynes had the franchises for Iveco Trucks and New Holland agricultural machinery, both owned by CNH.

2004

Haynes bought the Uckfi eld and Lingfi eld branches of New Holland dealer Sussex Tractors in a deal that was fully endorsed by the manufacturer. It was followed by the company taking on a franchise for Case IH, also part of CNH, at Lingfi eld along with a sales point at Uckfi eld. Haynes also secured a JCB (agricultural) franchise for the new company at both locations.

2006

Haynes was asked to take on the Case IH franchise for Kent after the existing dealer stepped down. The Appledore depot was rebranded from New Holland to Case IH. These changes made this side of the business the largest agricultural dealer in the South East.

2007

Haynes took on the Fiat light commercial vehicle franchise. The combined Ford, Iveco and Fiat volumes made the company the largest truck and commercial vehicle dealer in the South East.

2009

Following the death of his father, Andrew Haynes became chairman while also retaining his existing responsibilities as managing director. The company won the Ford Motor Company’s most prestigious award – for outstanding customer satisfaction – for the fi rst time.

2010

The company opened a new dedicated Case IH branch near Birchington in East Kent.

2011

Haynes opened a New Holland-branded modern agricultural facility at Great Chart, near Ashford. The smaller, older satellite branches at Eastry and Appledore and the on-farm rented facility at Lingfi eld were closed.

2011

Haynes celebrated 100 years as a Ford main dealer, one of only four in the country to reach this milestone. Sir Stirling Moss OBE was once again present at the celebrations.

2013

The company opened a new New Holland agricultural depot at Wrotham Heath.

2016

The Ashford Road showroom was remodelled as a state-of-the-art FordStore showroom and the company sold its Parkwood site, which was no longer home to the New Holland agricultural business. The Haynes Heritage Centre was opened at Ashford Road by Sir Stirling and Lady Moss.

2019

The company was approached by JCB about expanding its territory into east Kent and approached its landlord at Great Chart about modernising the site and increasing the size of the workshop.

2020

The expanded and modernised site at Great Chart was completed to allow JCB sales and servicing from the site.

2021

Andrew Haynes stepped down as group managing director and handed the reins to James Broadley, previously the company’s fi nance and commercial director, while he took the new title of chairman and chief executive offi cer. Haynes acquired the trade and assets of Oakes Bros Ltd, together with freehold branches at Winchester, Newbury and Horsham. With territorial coverage for New Holland and JCB now extended into part of Hampshire, Berkshire, Wiltshire and West Sussex, it made Haynes Agricultural one of those manufacturers’ largest dealer groups in the UK.