Product Planning Guide

Your Product Planning Guide The Ultimate Guide to Planning Your Product Photoshoot

Meet Kellyn

Hi Friend!

As a branding photographer, I am super passionate about entrepreneurs who want to see their business shine online!

So I’m excited you’ve decided to book a product photoshoot to take your business to the next level!

But during this process of planning and capturing your shoot, you can consider me your business bestie! That's why I created this step-by-step guide to help you organize all the details and plan your dream product photoshoot that reflects your business, communicates your message and lets you SHINE ONLINE! Remember, your industry may feel oversaturated, but there's one thing in your business that sets you apart from the rest... and that's YOU! So let's work together to create amazing photos to your brand to the next level!

XO Kellyn

www.kwpbranding.com

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What is Product Photography?

Product photography, or e-commerce photography as it's sometimes known, is basically what it sounds like: photos taken and used on websites and social media platforms to help drive sales of your product or service

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Your Business & Brand

Before you can start planning your product shoot, I want to learn more about your business and brand. Your story helps to connect with your audience and showcase what makes your business unique beyond what you sell.

Brainstorm Describe your business, brand, products, and your mission.

Who is your ideal client (age, interests, pain points, etc.)?

What differentiates your products from others in the industry? What makes your products unique?

Use three words to describe your brand. If you'd like, you can elaborate on each word.

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Your Goals How do want to use these photos to grow your business?

□ Brand Awareness □ Showcase products and services □ Grow your community □ Convert visitors into customers

□ Inspire audience □ Educate audience □ Connect with major brands □ Other

What type of feel do you want your photos to have?

□ Fun/Playful □ Professional □ Colorful □ Inviting

□ Relaxed/Casual □ Earthy □ Calming □ Other

List any image requirements you need for specific image placements (e.g., need new homepage header image with white space on the left side for text)

Where will these images be used? (E.g., Website, Instagram, Facebook, Pinterest, Amazon, Etsy, print ads, digital ads, signage, etc.).

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Your Inspiration and Product Shoot

What are your brand colors?

Creating Your Creative Collage

Creating a Creative Collage is the best way to keep visual notes about the color scheme, mood, and theme that you'd like to achieve. It also gives you an efficient way to come up with a vision and define a product shoot concept without losing sight of the bigger picture, ensuring a smooth photoshoot process.

Pinterest is a great way to share your inspiration with me! The best way to design a creative collage with great visual inspiration is to pick photos based on if they communicate a similar feeling or emotion, and if they have specific poses, positioning or elements you love (15-30 pins would be great)!

Ideas of what to look for and comment on: • Poses • Backdrop • Colors • Props •

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Creative Collage

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Choosing Your Props

Props are one of the best ways to show off your products! They can be as simple as the tools of your trade or fun personal items that you love having in your life! Adding these elements in with your products can give your products dimension and adds to the composition of the photo.

Prop Ideas Ribbon

Candles

Stickers

Acrylic Blocks

Confetti

Plants

Office Supplies

Flowers

Notebooks

Wine/Champagne

Planner

Rocks

Books

Candy

Coffee mugs

Seasonal Items

Brainstorm What kind of props would you like to incorporate with your products?

(Only answer for Ensemble B : Artistically Styled)

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Notes

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Let's Do This!

I'm so honored you chose me as your photographer and can't wait to create amazing imagery to elevate your brand!

Feel free to email me at email if you have any questions!

Kellyn www.kwpbranding.com