KWP Branding : Personal Brand Planner

Planner

Making sure I capture photos that represent you and your brand is why you hired me..am I right?!

We're going to be using what you know about the people you love to work with to help plan out your branding photoshoot! In order to make this happen, I need to get to know who your ideal client is.

Let's get started! Answer the questions on the next page and give your Ideal Client a name so that we can start planning your personal brand photoshoot. This person can be a real person, a made up person or even a different version of someone you know.

Who is your ideal client?

How old is your ideal client?

Why does your Ideal Client need your services

Your Top Looks Before choosing your wardrobe, I want you to think about the different looks you would like to capture. These looks should represent you and your brand.

Aim for 5 looks but if your brand only encompasses one look that is ok! .

Examples Relaxed - Ex. Spa day, pajamas in bed, or meditation clothing Fitness - Ex. Yoga pants, workout clothes, hiking outfits Casual - Ex. Jeans, t-shirt, shorts and spaghetti straps Dressy Casual - Ex. Sundresses, nice jeans, knee length skirt, date night clothes Relaxed Business Casual - Ex. Jeans and a nice blouse or sweater Business Casual - Ex. Blouse, sweater, skirt, button up Elevated Business Casual - Ex. Pencil skirts, blazer, heels, slacks Business Formal - Ex. Pantsuit, blazer, skirt or dress and jacket Festive Attire - Ex. Holiday, little black dress, cocktail dress, dressy skirt and blouse Formal - Ex. Evening gown, little black dress, cocktail dress, black tie

List five looks you would choose (even if you have repeats): Look 1

Look 2

Look 3

Look 4

Look 5

Wardrobe This might be the most important part of the workbook to fill out! Wardrobe is everything and will make or break your session!

Most people online have a very limited attention span, so we want to connect with them quickly. The best way to connect with someone in an image is through their eyes and through their smile. Your wardrobe can either distract the viewer from your eyes and smile, or they can help to enhance your eyes and smile.

We will go over wardrobe more in depth during your consultation but for now here are a couple of tips!

Wear solid colors, avoid distracting prints

Make sure that words are easy to read Bright colors can be great, but go neutral when in doubt.

Feel free to layer your clothing Keep jewelry minimal unless making a statement Shoes rarely make into personal branding photos Choose natural, neutral or skin tones for nail polish Wear fitted clothing Aim for clothing that also compliments your location Transitional lenses go dark in great lighting, so have a backup plan Glasses can be angled to reduce glare Try on all your clothing in advance. Have everything ironed, on hangers and ready to go days before your photoshoot.

Props

Props can be a great way to quickly communicate what you do, or give you images that relate to the content you're creating.

To help you brainstorm potential props.

I've created some questions for you to ask yourself so that you can think about the content you need.

What is a process you have with each client?

What items do you use for business everyday?

What are some themes you blog about?

What do you have in common with your ideal client?

Now that you have thought about the different props you could incorporate in your business, take a look at the list below.

This list is meant to inspire you, but keep your eyes peeled and see If there's anything you can bring that's unique to your business.

Remember to focus on props that will allow you to communicate with your ideal client or that will allow you to create more content for your business.

If it's important in your branding for you to stick with a color scheme create a mood board and try to stick with those colors as you choose your props.

Yoga Mat Flowers Food Clipboard Balloons Confetti Mixed Drinks Hats Microphone Headphones Newspaper or Magazine A book Passport Plants Knick Knacks Sunglasses

Smartphone Laptop Notebook or Journal Coffee or Tea Cup Glasses Wine or Champagne A Thank You Card Your Favorite Pen Camera Paintbrushes Artwork Supplies Brochures Signage Workbook Stapler

Makeup Holiday knick knacks Paint Swatches Luggage Jewelry Picnic Props Dinner Props Pajamas Portfolio Candles Clock Gardening Tools Cooking Tools Empty page Workout Equipment Planner

List 10 Props you would like to use during your session ONE

TWO

THREE

FOUR

FIVE

SIX

SEVEN

EIGHT

NINE

TEN

I can't wait to see you Shine Online!