Business Brand Planner

YOUR BRAND PLANNER The Ultimate Guide to Planning Your Business Branding Photoshoot

Meet Kellyn

HI FRIEND! As a branding photographer, I am super passionate about entrepreneurs getting in front of the camera to elevate their brand!

So I’m excited you’ve decided to book a personal branding photoshoot to take your business to the next level!

But during this process of planning and capturing your shoot, you can consider me your business bestie! That's why I created this step-by-step guide to help you organize all the details and plan a dream personal branding photoshoot that reflects your business, communicates your message and lets you SHINE ONLINE! Remember, your industry may feel oversaturated, but there's one thing in your business that sets you apart from the rest... and that's YOU! So let's work together to create amazing photos to your brand to the next level!

XO Kellyn

Tell your story | Connect with your audience | Grow your business

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What is Branding Photography?

Branding Photography provides imagery for entrepreneurs to uplevel their brand, tell their story and connect with their audience on a personal level to grow their business.

These photos will showcase your unique personality and can be used in a variety of ways throughout your website, social media and marketing platforms! It’s all about capturing who you are, what you provide and what makes your brand unique.

Headshots, your workspace, creative process, tools of your trade and MUCH more!

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Your Client Avatar

Making sure I capture photos that represent you and your brand is why you hired me..am I right?!

We're going to be using what you know about the people you love to work with to help plan out your branding photoshoot! In order to make this happen, I need to get to know who your ideal client is.

Let's get started! Answer the questions on the next page and give your Ideal Client a name so that we can start planning your personal brand photoshoot. This person can be a real person, a made up person or even a different version of someone you know.

Who is your ideal client

How old is your ideal client?

Why does your Ideal Client need your services

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Your Brand Story

Before you can start planning your branding shoot, you must develop your Personal Brand Story. This story helps you to connect with your audience and showcase what makes your business unique beyond what you sell.

Brainstorm Who you are (Beyond your job title, who are you at the core of your heart?)

What you do (Beyond your actual service, what is the experience you provide?)

Why you do it (What’s your mission, why do you wake up and work?)

Your unique value proposition (What makes your business unique?)

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Setting Your Intentions How do want to use these photos to grow your business?

□ Brand Awareness □ Showcase products and services □ Grow your community □ Convert visitors into customers

□ Inspire audience □ Educate audience □ Connect with major brands □ Other

What type of feel do you want your photos to have?

□ Fun/Playful □ Professional □ Classy □ Inviting

□ Relaxed/Casual □ Earthy □ Calming □ Other

List any image requirements you need for specific image placements (e.g., need new homepage header image with white space on the left side for text)

Elaborate on what you hope to achieve by doing a personal branding shoot.

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Brand Colors

While planning your shoot, keep your brand colors in mind! Adding pops of your brand color into your outfit, props and other elements can bring your photos to life and help with brand recognition.

What are your brand colors?

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Creating Your Vision Board Pinterest is a great way to plan your shoot and share your inspiration with me! The best way to design a mood board with great visual inspiration is to pick photos based on if they communicate a similar feeling or emotion, and if they have specific poses, positioning or elements you love (15-30 pins would be great)!

When pinning, please use the caption to explain what you like about the image. This both helps me to understand what catches your eye, and you remember why you pinned it when you refer back!

Ideas of what to look for and comment on: • Poses • Location • Colors • Props • Clothing

Bonus tip: Look at inspiration outside your industry to set yourself apart. The key is to not plan to replicate the image exactly but to use the board as inspiration to create your own custom brand images.

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Choosing Your Locations

Location, location, location! Choosing a location for your photo shoot is important because it will set the tone for your shoot and impact the look and feel of your photos. Choose locations that are on-brand for your business and don’t be afraid to look for new places that have an atmosphere that can uplevel your brand. You’ll likely shoot a variety of photos in 1-3 different locations.

Outdoor Location Ideas

Indoor Location Ideas

Town Centres

Home Office/Studio Space

Streets with colourful walls & doors

Various parts of your home (Kitchen,

Gardens

Living Room)

Beaches

Coffee shop/Cafe

Parks

Bookstore

Your neighbourhood

Co-working space

Farmers market

Clubhouse of an apartment complex

Boats

Rent an Airbnb A borrowed space

*Note: I'll have lighting equipment for indoor locations, but choosing a space with ample window light is key!

Brainstorm What locations are on brand for you? What type of locations do you enjoy working from?

What do you like about these environments? What's important to you about the feel, style, vibe?

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Your Top Looks

What you wear in your photos is a reflection of your brand and overall business, so dress accordingly! Your attire should complement your overall vibe and give a powerful first impression.

Before choosing your wardrobe, I want you to think about the different looks you would like to capture. These looks should represent you and your brand.

Aim for 5 looks but if your brand only encompasses one look that is ok! .

Examples Relaxed - Ex. Spa day, pajamas in bed, or meditation clothing Fitness - Ex. Yoga pants, workout clothes, hiking outfits Casual - Ex. Jeans, t-shirt, shorts and spaghetti straps Dressy Casual - Ex. Sundresses, nice jeans, knee length skirt, date night clothes Relaxed Business Casual - Ex. Jeans and a nice blouse or sweater Business Casual - Ex. Blouse, sweater, skirt, button up Elevated Business Casual - Ex. Pencil skirts, blazer, heels, slacks Business Formal - Ex. Pantsuit, blazer, skirt or dress and jacket Festive Attire - Ex. Holiday, little black dress, cocktail dress, dressy skirt and blouse Formal - Ex. Evening gown, little black dress, cocktail dress, black tie

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Choosing Your Wardrobe Most people online have a very limited attention span, so we want to connect with them quickly. The best way to connect with someone in an image is through their eyes and through their smile. Your wardrobe can either distract the viewer from your eyes and smile, or they can help to enhance your eyes and smile.

We will go over wardrobe more in depth during your consultation but for now here are a couple of tips!

Tips for choosing your outfits

□ Choose 2-4 outfits for the shoot. A great place to start is to choose one that represents a professional look (work) and one that represents a lifestyle look (casual).

□ Choose on-brand colors and clothes that represent your personality and best self! □ Avoid wearing overwhelming or distracting patterns. Having simple options with accessories are always a safe bet.

□ Feel free to layer (throw on a sweater or cardigan), be bold with accessories (necklaces, shoes, etc.) and make your outfits your own.

□ Avoid wearing horizontal stripes, as they can distort when the photo is minimized and create a look of extra width in your figure.

□ If you wear glasses, choose non-reflective lenses or coating to avoid glare. □ Try on all your outfits in a mirror (move and walk in them) and make sure that you look and feel comfortable in what you’re wearing.

Brainstorm What signature pieces do you have in your closet that you can wear? You don’t need to go on a shopping spree but if you’ve been wanting to buy a new outfit, feel free to use this as the opportunity!

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Choosing Your Props

Props are one of the best ways to show off your personality! They can be as simple as the tools of your trade (laptop, camera, phone) or fun personal items that you love having in your life! Adding these elements into your photos can give your audience an idea of what it’s like to work with you. Review your brand story when brainstorming props so that you can be sure the items can assist in communicating your message.

Prop Ideas Yoga Mat Flowers Food Clipboard Balloons Confetti Mixed Drinks Hats Microphone Headphones Newspaper or Magazine A book Passport Plants Knick Knacks Sunglasses

Smartphone Laptop Notebook or Journal Coffee or Tea Cup Glasses Wine or Champagne A Thank You Card Your Favorite Pen Camera Paintbrushes Artwork Supplies Brochures Signage Workbook Stapler

Makeup Holiday knick knacks Paint Swatches Luggage Jewelry Picnic Props Dinner Props Pajamas Portfolio Candles Clock Gardening Tools Cooking Tools Empty page Workout Equipment Planner

Brainstorm What kind of props would you like to incorporate in your shoot?

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Hair & Makeup

It’s completely up to you how ‘natural’ or ‘glam’ you’d like to come across in your branding photos but either way, I highly recommend getting your hair and makeup professionally done. You’ve done all the work to plan a professional branding shoot, so top it off with a polished look! No need for a formal updo (unless that's your style)! You’ll want these photos to represent the best version of your everyday self. Here are some examples for inspiration:

Brainstorm What ideas do you have for hair and makeup?

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Shot List Ideas

□ Headshots A quality photo of you smiling at the camera! For variety, take some of just your gorgeous face, half body and full body!

□ Lifestyle

Show off that personality, boo! Laughing and smiling, sitting on a couch, standing, walking, leaning, sipping coffee, reading, etc. Whatever makes you feel most comfortable!

□ Inspiration

Grab photos of what inspires you (a location, resource, books, magazines, a person, etc.)

□ Workspace

Your audience wants to see WHERE the action happens! Your desk, your bed, your couch, a full office space... anything goes!

□ Creative Process

HOW do you get your work done? This can be a photo of you on your computer, writing ideas on a whiteboard, organizing materials, etc.

□ Tools of your trade

What are your go-to supplies? Camera, art supplies, a planner, writing/drawing utensils, makeup brushes, etc.

□ Props Show off some fun props! Welcome guides, gift boxes, mugs with funny quotes!

□ Products

Show em' what you sell! Albums, prints, florals, artwork. If you offer a service, get photos of happy clients!

□ Uniqueness

What makes you different and interesting? Do you love to hula hoop? Collect graphic tees? Have a hidden talent?

□ Seasonal

Snap seasonal photos at the start of the season to help fill in the blanks! (Beach items for summer, ornaments for Christmas, etc.)

Tell your story | Connect with your audience | Grow your business

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Packing List Outfits

Jewelry & Accessories

Props

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Notes

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Let's Do This!

I'm so honored you chose me as your photographer and can't wait to create amazing imagery to elevate your brand!

Feel free to email me at email if you have any questions!

Kellyn

Tell your story | Connect with your audience | Grow your business