CNY WOMAN WHO INSPIRES

YOU ARE ENOUGH.MARCELA TOBAR

BY NICOLE HEROUX WILLIAMS I PHOTOS BY NSP STUDIO

Marcela Tobar is a Syracuse, NY professional makeup artist and some may even say a social media influencer. Now, she can add CNY Woman Who Inspires to her list! confidence and positivity.

Specializing in bridal, prom, editorial and photoshoot makeup, with a true specialty in halloween makeup creations, her goal with every client, no matter the occasion, is that they feel relaxed and beautiful inside and out when they step out of her makeup chair.

Recently RWO got the chance to talk with Marcela about and learn a little more about her journey, where she is headed and what inspires her. We hope you enjoy the interview as much as we did! She is truly a beauty inside and out.

Tell us a little bit about yourself and your background. Who is Marcela Tobar?

I am a native latina that grew up in New York city in the Bronx. I moved to CNY 16 years ago and started my career in makeup artistry! My passion for makeup flourished.

I am also a certified esthetician and I love provide insight for not only makeup but skincare needs as well. I do cosmetic skin treatments, facials, waxing, chemical peels, body treatments, and laser treatments. To me, makeup is about cultivating

How did your career as one of Central NY’s most popular and talented professional makeup artists start?

I my passion for makeup started during my early years in High School. All My friends and even my grandma sought me out for makeup application and eyebrow shaping.

My career started by selling online beauty products . I would take before and after pictures of my clients and post them on social media. From there, I received constant requests from people to do makeup for them .

What makes you hustle?

What makes me hustle is being able to collaborate with talented artists and creative people to bring beauty and imagination to life through makeup. I love to use makeup as a means of expression. I strive to create and capture many different makeup looks while bringing my creative vision to fruition.

What is your favorite part about being an artist?

What I love most about being an artist is not necessarily changing a person, but finding something beautiful about them and enhancing that feature. Everyone has something beautiful about them and I love having an impact on someone feeling more confident and being the best version themselves

What has been your most memorable job?

The most memorable moment of my job was the time I did a giveaway for a photoshoot and makeup application. The women who won the giveaway was going through chemo therapy for cancer. I found that little gestures such as a giveaway can be very meaningful and have a huge impact on someone’s life .

Who are some of the strong women in the industry that have inspired you?

Frida Khalo has been a huge inspiration for me because of her artistry and strength as a women .

“Beauty comes in all shapes and sizes and everyone has something about them that radiates beauty.”

“It is imperative as a makeup artist to be comfortable in doing makeup application on every ethnicity and every walk of life.”

is a huge inspiration for me . She has taken her product and beauty line to the next level .

What do you feel is the key to women empowering women, especially in the beauty and body image areas?

Beauty comes in all shapes and sizes and everyone has something about them that radiates beauty.

In today’s society with numerous filters and photoshop, we get caught up in achieving the impossible . Instead, we need to embrace what is is unique and beautiful about ourselves and be confident in our own skin.

What do you think are 3 things that make you a successful makeup artist?

Three things that make me successful as a makeup artist is the fact that I am very passionate about makeup Therefore, I am very driven and ambitious and motivated in making my career a success.

What have you found to be the most successful method of promotion for you and why?

What I have found to be the most successful method of promoting my business is building relationships and word of mouth .

Tell us about some of your goals and dreams for the future.

I believe that for me it would have to be working on a major motion picture film.

“What I love most about being an artist is not necessarily changing a person, but finding something beautiful about them and enhancing that feature.”

If you could do one thing you have never done what would it be and why?

To be renowned in the world of special effects makeup.

What made you decide to go into the beauty and esthetics industry?

I decided to go into the beauty/ esthetics industry because skincare and makeup go hand and hand

What is one piece of advice you have been given that you have never forgotten?

To treat individuals the way you want to be treated yourself.

How did you take your business viral?

As I mentioned before, I started by posting before and after images on to social media and my account grew from there as more and more people started to follow me and my work.

As a makeup artist, are you comfortable with all ethnicities?

It is imperative as a makeup artist to be comfortable in doing makeup application on every ethnicity and every walk of life. So yes, I am comfortable with all ethnicities.

When did you become a lady boss? Did you just know you were meant to be a female entrepreneur, or was it something that happened over time?

I started my own business 12 years ago and have continued to grow my business ever since. It didn’t happen overnight, it took a lot of work and dedication to get my business to where it is today .

Tell us something that most people don’t know about you.

That I like helping people grow and develop their makeup artistry skills

Where do you see yourself in five or 10 years?

I see myself oversees continuing my career in the beauty industry.

What cosmetic products do you use every day?

I use skincare daily . My number one products are SPF and Retinol

What’s your favorite cosmetic product and why? Sell it to me.

My favorite product is Concealer. Concealer is a multitasking product. It can be used as a foundation, a highlighter, and it helps to diminish the appearance of dark circles. It hides blemishes, hyperpigmentation, and age spots. You can do so much with it .

What is your specialty, or what you are known for?

I think my specialty is Halloween Makeup along with Beauty Makeup. I am obsessed with sugar skulls and what they represent. Sugar skulls represent the spirit of a departed loved one.

What’s been your favorite job you’ve done as a makeup artist?

One of my favorite jobs I did was being a part of Bridge Street and doing a Halloween demo with the cast .

Tell me about three makeup trends you’re

a fan of.

Blush placement. The refine contouring technique. Concealer trends on high lighting and lifting.

Where will we see Marcela Tobar next?

My hope is that you will see my work on the red carport for celebrity makeup application.

“ I love to use makeup as a means of expression. I strive to create and capture many different makeup looks while bringing my creative vision to fruition.”

“What makes me hustle is being able to collaborate with talented artists and creative people to bring beauty and imagination to life through makeup.”

MARCELA TOBAR @MTMAKEUP WWW.MARCELATOBAR.COM (201) 988-8717