NAGAP Registration Brochure

Registration Brochure

Measuring Success: Explore. Elevate. Engage.

30 Annual Conference th

April 19–22, 2017

■

Grand America Hotel

■

Salt Lake City, Utah

Greetings Colleagues, On behalf of the 2017 Conference Planning Committee, I’d like to invite you to the NAGAP 30th Annual Conference in Salt Lake City, Utah! The Conference Planning Committee has been working tirelessly to ensure that the 30 th Annual Conference will be a special event. This year’s conference theme – “Measuring Success. Explore. Elevate. Engage.” – will come to life as we converge on the opulent Grand America Hotel set in the breathtaking mountain backdrop of Salt Lake City. The Grand America Hotel is the perfect setting for a kickoff celebration for NAGAP’s 30 th anniversary year. Salt Lake City is known as a year-round destination for outdoor enthusiasts as visitors are surrounded by some of the country’s most beautiful parks and ski slopes. In addition to the natural wonders, Salt Lake City also offers a lively nightlife with over 150 restaurants, brewpubs and theaters that are easy to visit using the city’s light rail system located just across the street from the conference hotel. Visitors may ride the light rail free of charge to several locations, including many of the downtown hotspots.

Make your travel plans accordingly and join us on Wednesday, April 19th for our Welcome Reception. For first-time attendees, we encourage you to attend the First-Timer’s Session Wednesday afternoon. You will have the opportunity to learn about making the most out of your conference experience, network with other first-time attendees and meet NAGAP board members. Wednesday evening we formally kick off the conference with the Welcome Reception in the Exhibit Hall. We will celebrate our 30 th anniversary with our colleagues and chat with exhibitors while enjoying a delicious spread of food and beverages. Also, the Professional Development Committee has planned a Pre-Conference Institute (PCI), which is a half-day program on Wednesday focusing intensely on the topic of strategic enrollment planning.

The conference’s educational offerings are designed to meet the needs of everyone from a new graduate enrollment management professional to an experienced veteran. Learn new approaches and strategies in a variety of topics related to our field, including: recruitment and marketing; financing education; admissions operations; graduate student services; alumni relations and engagement; enrollment modeling and strategic planning; as well as career, staff and personal development. Throughout the conference there will be rich programming as we remain committed to making the educational offerings at the Annual Conference current and relevant so they meet the membership’s diverse needs and interests. Additionally, the Exhibit Hall will feature more than 50 exhibitors, showcasing their brands, products and services under one roof; these exhibitors are ready and eager to discuss partnership opportunities.

This year’s conference will highlight impressive plenary speakers, and we are very fortunate to have them join us. On Thursday, Dr. David H. Kalsbeek, Senior Vice President for Enrollment Management and Marketing at DePaul University, will be our opening keynote speaker.

Dr. Kalsbeek is regarded as a thought leader in enrollment management and will be discussing “The Measures, Treasures and Pleasures of GEM”. New this year, we will have two plenary sessions on Friday. In the morning we will hear from Dr. Damon A. Williams, Senior Vice President of Program, Training and Youth Development Services at the Boys and Girls Club of America. Dr. Williams is a leading authority on educational achievement, inclusive excellence and chief diversity officers. On Friday afternoon, Dr. Allison Friederichs, Associate Dean for Academic Affairs and Assistant Professor at the College of Professional and Continuing Studies – University College, University of Denver, will discuss “How the Adult Brain Learns: Implications for More Impactful Communication”. On Saturday, keynote speaker, Scott Jaschik, Editor and Founder of Inside Higher Ed, will close our conference with an overview of issues that graduate enrollment management leaders face, and will be facing, leaving attendees in a better position to understand the issues and the way our programs are perceived.

Thursday evening’s Off-Site Event will be a special anniversary celebration at The Leonardo Museum. Located a few blocks from The Grand America Hotel, the event will feature food and drinks, interactive activities, exhibits, live music and entertainment from prominent speaker Jason Hewlett. This is sure to be an extraordinary event appropriate for a 30th anniversary celebration. You do not want to miss it!

We hope that this conference is a chance to step back, connect with colleagues and remind ourselves why we do this important work. From graduate admissions professionals to educational administrators, enrollment management decision-makers, student affairs professionals and beyond, this conference is designed to meet your needs. All are encouraged to attend! Conference attendees walk away from the annual conference reenergized and ready to return to their offices with valuable ideas and suggestions.

On behalf of the Conference Planning Committee, I invite you to join us at the annual conference where we can Explore, Elevate and Engage. See you in Salt Lake City!

Jaclyn Farina, 2017 Annual Conference Chair

Meeting Registration Pre-Conference Institute Registration Deadline: March 27, 2017

Additional registration required.

There are three ways to register:

Wednesday, April 19, 2017 9:00 a.m. – 1:30 p.m.

 1.VisitONLINE our website at www.NAGAP.org and click on the “NAGAP Annual Conference” link.

FAX  2.FaxVIA completed registration form with credit card payment information to: (913) 222-8606.



3. BY MAIL Mail completed registration form and appropriate fees to: NAGAP Executive Office 4400 College Blvd. Suite 220 Overland Park, KS 66211

After March 27, all registrations will be processed on-site. Please bring your registration form and payment directly to the NAGAP Annual Conference if registering after March 27.

Registrations will not be taken over the phone.

All payments must be in U.S. funds and received before the beginning of the conference.

Registrations will not be processed until payment is received. NAGAP does not accept purchase orders and does not bill/invoice for services.

International Attendees Please contact the NAGAP Executive Office at (913) 222-8655 or info@nagap.org for instructions regarding wire transfer options or if a special VISA letter is required for your attendance at this U.S.-based educational event.

An additional $35 processing fee will be incurred for wire transfers.

Confirmation & Questions For registrations received by March 27, NAGAP will e-mail a confirmation notice. If you do not receive a confirmation notice within 15 business days of registering, please contact the NAGAP Executive Office. Please direct any questions regarding the NAGAP Annual Conference to the NAGAP Executive Office Staff at (913) 222-8655 or info@nagap.org.

Strategic Enrollment Planning in the Graduate Context Lew Sanborne, PhD, Vice President, Consulting Services, Ruffalo Noel Levitz As the pace of change in higher education accelerates, it is incumbent upon institutions to plan strategically. Most colleges and universities are enrollment and tuition dependent, so strategic enrollment planning (SEP) should be at the center of most institutional planning efforts. This interactive workshop will allow participants to work through key steps of the process as if they were leading a graduate SEP project on their own campus: building the necessary organizational structures; conducting effective environmental scanning; understanding the dynamics in the marketplace and the interaction of competition, demand and institutional authenticity; developing criteria for new program evaluation (which can be applied to current programs); prioritizing strategic initiatives; and preparing for embedding SEP principles into annual planning processes. Participants will leave the workshop, not only with a plan to plan, but also with many elements of the plan already sketched out.

Apply for a Pre-Conference Institute Fellowship NAGAP encourages its members to apply for a Pre-Conference Institute Fellowship, which is a great way to stretch professional development dollars during a time of increasing financial challenges. Two fellowships are available for NAGAP members. Each fellowship covers the PreConference Institute registration fee.

Click here to apply for a fellowship. For more information please email Kathryn Kendall, Sr. Assistant Dean for Enrollment and Online Programs, University at Buffalo, School of Social Work, at kkendall@buffalo.edu.

Please include “NAGAP Fellowship” in the subject line.

The essay should address how you think the Pre-Conference Institute will assist you in your professional development and how you believe your participation will help you to use national datasets and trends in graduate applications, enrollment and degrees to make informed decisions to achieve enrollment goals.

Fellowship applications must be submitted by Friday, March 3, 2017.

Fellowship applicants will be notified of the results prior to the Annual Conference registration deadline.

For more information and updates, or to register to attend the Institute, visit the NAGAP website: www.nagap.org.

3

Keynote Speaker THURSDAY, APRIL 20, 2017 9:30 a.m. – 10:30 a.m.

Opening Keynote Address: The Measures, Treasures & Pleasures of GEM David H. Kalsbeek, PhD, Senior Vice President for Enrollment Management and Marketing, DePaul University The defining features of strategic enrollment management (SEM) include integration, intentionality, innovation and information.

Universities have learned the benefits of these four qualities as they pursue undergraduate enrollment goals: a more purposeful pursuit of enrollment goals, organizational structures that align key functions, continuous creativity in approaches and tactics and data-driven strategy. As SEM has evolved and been embraced in graduate and professional programs, those same benefits are being extended to graduate enrollment management (GEM).

The purpose of the session is to explore the distinct differences, attributes and qualities of GEM, to consider the practices, processes and perspectives that make EM at the graduate level distinctly different than at the undergraduate level. There are differences that give GEM its distinct flavor, its special attraction, its idiosyncratic challenges and rewards. These are the specific factors that make how we measure success in GEM work uniquely challenging and are the very factors that we treasure and in which we find our professional pleasure.

In this keynote session, Dr. Kalsbeek will enumerate some of those factors as we commence this national conference dedicated to ensuring enrollment success in our institutions’ graduate programs.

About the Presenter: Dr. David H. Kalsbeek is senior vice president for Enrollment Management and Marketing at DePaul, where he leads the marketing and enrollment development strategies for the nation's largest Catholic university. His responsibilities encompass enrollment planning, undergraduate admission, graduate enrollment and marketing services, enrollment and

student systems, financial aid, student records and registration, career center and employer relations, university internships and student employment, TRIO programs, institutional and market research, student retention, brand and marketing communications.

During his tenure at DePaul, he has been the architect of successful enrollment and marketing strategies driving three university strategic plans. His division’s strategies have been marked by innovation, integrated approaches and data-driven change. The outcomes have included growth in enrollment and market share, along with record levels of student diversity, record retention and completion rates and annual growth in net tuition revenue at one of the most tuition-dependent of America’s large universities.

Kalsbeek is a national leader in enrollment management in higher education and has been considered one of the thought leaders of the field throughout its evolution in higher education. He has authored chapters in nine texts on enrollment management and higher education administration, including being editor of the recently published book “Reframing Retention for Institutional Success”. He has published over 20 professional articles and is a frequent speaker at national conferences, giving over 120 presentations and keynote addresses at national conferences sponsored by organizations such as AACRAO, CASE, NACUBO, SCUP, UPCEA, NASPA, ACT, AAHE, AIR, NASFAA, AMA and the College Board. He has been a consultant to dozens of colleges, universities and associations on issues related to strategic enrollment management, student retention and marketing. He has served on the faculty of University of Pennsylvania’s Executive Doctoral program in Higher Education and at the University of Southern California’s certificate program in Enrollment Management Leadership.

He has served on the editorial boards of the Journal of College Student Retention and the College and University journal.

Prior to joining DePaul in 1997, Kalsbeek served as the senior enrollment management administrator at Xavier University in Cincinnati, Ohio, from 1993-97, and prior to that, he held several positions, including associate vice president for enrollment management, at Saint Louis University in St. Louis, Missouri, from 1982 to 1993.

He received a PhD in public policy studies from Saint Louis University in 1992.

4

Plenary Sessions FRIDAY, APRIL 21, 2017 8:30 a.m. – 9:30 a.m.

Explore, Elevate & Engage: Toward a Model of Inclusive Excellence & Change in the Academy Damon A. Williams, PhD, Senior Vice President of Program, Training and Youth Development Services, Boys and Girls Club of America This plenary session will outline the burning questions of strategic diversity leadership that must be answered if we are to future proof our institutions and prepare for a centennial generation of students that is diverse, digitally intuitive and fearful for their future. Some topics will include, understanding the Centennial Generation, building the pre-college, to college, to graduate school pipeline, innovating diversity and the importance of using technology and data to drive diversity outcomes on college and university campuses.

About the presenter: Dr. Damon A. Williams is an educator, consultant and speaker to more than 500 institutions worldwide. He is widely considered one of the nation’s most dynamic social sector leaders, with experience in higher education, non-profit and K-12 innovation.

Dr. Williams is one of the world’s leading authorities on educational achievement, inclusive excellence and chief diversity

officers. He recently published "Strategic Diversity Leadership: Activating Change and Transformation in Higher Education", a ground-breaking book focused on the strategic imperatives of access, achievement and inclusion in the new economy. In June of 2013, he published "The Chief Diversity Officer", the first book to explicate the role of the CDO in any sector, with Dr. Katrina Wade Golden of the University of Michigan.

Former vice provost and associate chancellor at the University of Wisconsin-Madison, Dr. Williams currently serves as the senior vice president and chief education officer for the world’s largest and oldest youth development organization, the Boys and Girls Clubs of America (BGCA). The BGCA has a combined staff of more than 50,000 full- and part-time employees and some 200,000 board and program volunteers, annually serving some 4 million youth. He is charged with “game changer” responsibilities to listen to the movement, follow the trends and define the organization’s next-generation educational and youth development strategies that create vibrant programming at more than 4,000 locations, serving millions of hip-hop generation youth throughout the nation and on U.S. military installations worldwide.

With impact across the nearly 1.54 billion dollar BGCA youth development movement, he is responsible for five key areas: 1) Education and Career Development; 2) Character & Leadership Development; 3) Health & Life Skills; 4) The Arts; and 5) Sports, Fitness & Recreation. As such, he shares strategic responsibility for partnerships with Coca Cola, Major League Baseball, Microsoft, Comcast, Walmart, Taco Bell, Morgan Stanley and others.

2:30 p.m. – 3:30 p.m.

How the Adult Brain Learns: Implications for More Impactful Communication Allison Friederichs, PhD, Associate Dean for Academic Affairs; Assistant Professor, College of Professional and Continuing Studies – University College, University of Denver The emerging field of neuroandragogy offers fascinating insights into the intersection of neuroscience and andragogy (the theory of adult learning). In this interactive presentation, Dr. Friederichs explores neuroandragogical concepts to illustrate what is known about how the adult brain learns and offers three tips for utilizing that knowledge to craft more impactful communication with others.

About the Presenter: Dr. Allison Friederichs serves as the associate dean for Academic Affairs and as an assistant professor at the University of Denver’s College of Professional and Continuing Studies, University College. Dr. Friederichs collaborates with faculty, academic

directors and other internal stakeholders to deliver a high-quality, value-driven academic experience to busy adults pursuing undergraduate or graduate degrees and certificates. She has taught communication courses for more than a decade at a wide array of institutions, including the University of Denver, Regis University and University College. In addition to teaching, Dr. Friederichs works as a curriculum design consultant, and her work has appeared in several publications, most recently The Chronicle of Higher Education. She is the recipient of an outstanding teaching award from the International Communication Association and has earned University College's Master Teacher designation for continued professional development. In addition to her role in academia, Dr. Friederichs is a communication consultant, providing training across sectors from government to small businesses in areas such as business-writing and communication skills. She is a member of the Women’s Leadership Council of the University of Denver and the Colorado Women's Chamber of Commerce, and she serves her community by volunteering for the Denver Dumb Friends League as a copywriter and photographer.

5

Keynote Speaker SATURDAY, APRIL 22, 2017 11:00 a.m. – 12:30 p.m.

Brunch & Closing Keynote Address: Hot Issues & More Scrutiny in Graduate Admissions Scott Jaschik, Editor/Founder, Inside Higher Ed Scott Jaschik will provide an overview of issues on which graduate admissions leaders will be focusing and facing scrutiny. Attendees will be better informed on the issues and the way their programs are perceived.

About the Presenter: Scott Jaschik is editor and one of the three founders of Inside Higher Ed. He leads the editorial operations of Inside Higher Ed, overseeing news content, opinion pieces, career advice, blogs and other features.

Scott is a leading voice on higher education issues, quoted regularly in publications nationwide, and publishing articles on colleges in publications such as The New York Times, The Boston Globe, The Washington Post, Salon and elsewhere. He has been a judge or screener for the National Magazine Awards, the Online Journalism Awards, the Folio Editorial Excellence Awards and the Education Writers Association Awards. Scott served as a mentor in the community college fellowship program of the Hechinger Institute on Education and the Media, of Teachers College, Columbia University. He is a member of the board of the Education Writers Association. From 1999-2003, Scott was editor of The Chronicle of Higher Education. Scott grew up in Rochester, New York and graduated from Cornell University in 1985. He lives in Washington, D.C.

NAGAP Resource Center NAGAP will once again offer an area exclusively for networking. The time between sessions will be approximately 15 minutes to facilitate communication.

We are asking each conference attendee to bring a supply (approximately 25) of the best promotional materials their respective schools use to share with other attendees. These materials will be available in the resource center. If you are considering additional resources, this is the place to look for extra materials you want to take home with you. This area will also feature a job and message board for posting open positions at your institution, looking for jobs or to leave messages for colleagues.

6

Community Service Project

Fisher House Salt Lake City The Fisher House provides a place for families to stay, free of charge, while their loved one is receiving medical treatment. Because veterans often travel long distances in order to receive medical care at the Salt Lake VA, the Fisher House fulfills a critical need in a vast geographical area that is highly rural. Veterans and their families can enjoy a spectacular view of the Wasatch Mountains while they are in a comfortable environment that offers hope, community and healing.

To Donate Visit the Fisher House donation site. Add NAGAP as the name of your “tribute� in order for your donation to be counted toward the amount that NAGAP will match (up to $500). NAGAP will also collect donations at the conference.

Enhanced Education Sessions In an effort to meet individual learning styles and provide enhanced networking opportunities, NAGAP is again offering various format options for educational sessions at the 30th Annual Conference. Please view the session topics on pages 8-11 for a list of the sessions we expect to offer.

Each session indicates the category topic and presentation format.

Engage with Panelists. Panels consist of three to four participants and a moderator. These professionals, from across the country and around the world, discuss the topic at hand and bring perspectives informed by their expertise and related experience.

Discover and learn from Presentations. These are educational sessions in which the presenter(s) shares information with a theater-style audience. Presenters integrate media (e.g., PowerPoint, video clips and links to websites) and engage the audience throughout the course of the session. Presentations are structured to allow time for audience participation, take-home messages and questions and answers.

Discuss current, relevant, cutting-edge information and best practices in a Rapid Fire Session. Each discussion leader is given just 10 minutes to present best practices.

Four to five discussion leaders will present hot topics in graduate enrollment management. Time will be scheduled for Q and A so that session participants can interact with presenters. A facilitator will monitor time and guide the Q and A. Participate in a Special Interest Forum. The Special Interest Forum (SIF), led by a facilitator, is a roundtable discussion during which attendees may discuss a specific topic of interest in a small group setting. This format maximizes the opportunity for open dialogue among conference attendees, as participants share their experiences and thoughts.

Learn what various companies are doing and can offer the field of graduate enrollment management in a Vendor Presentation. Participants receive in-depth details on specific products or services that they may be considering using in their daily work. Similar in structure to a presentation, vendors share how a product or service works and how it may address specific needs.

7

Schedule of Events WEDNESDAY, APRIL 19, 2017

THURSDAY, APRIL 20, 2017

8:00 a.m. – 9:00 a.m. Pre-Conference Institute Registration Open

6:00 a.m.

8:00 a.m. – 9:00 a.m. Pre-Conference Institute Continental Breakfast 8:00 a.m. – 3:00 p.m. BIOGAP Meeting

Fun Run/Walk

7:30 a.m. – 4:00 p.m. Annual Conference Registration Open 7:30 a.m. – 4:15 p.m. Exhibit Hall Open

9:00 a.m. – 1:30 p.m. Pre-Conference Institute

7:30 a.m. – 8:30 a.m. Continental Breakfast in the Exhibit Hall

10:00 a.m. – 2:00 p.m. JGAP Meeting

8:30 a.m. – 8:45 a.m. Welcome & Opening Remarks

1:30 p.m. – 2:15 p.m. Chapter Meetings

8:45 a.m. – 9:30 a.m. Awards Presentations

2:30 p.m. – 3:15 p.m. Chapter Meetings

9:30 a.m. – 10:30 a.m. KEYNOTE ADDRESS: The Measures, Treasures & Pleasures of GEM David H. Kalsbeek, PhD, Senior Vice President for Enrollment Management and Marketing, DePaul University

3:00 p.m. – 7:00 p.m. Annual Conference Registration Open 3:30 p.m. – 5:30 p.m. First-Timers’ Session 6:00 p.m. – 8:30 p.m. 30th Anniversary Welcome Reception Sponsored in part by Liaison

10:30 a.m. – 11:00 a.m. Refreshment & Connection Break in the Exhibit Hall

11:00 a.m. – 12:00 p.m. EDUCATIONAL SESSIONS *Keep track of the sessions you wish to attend by checking the box. Check the corresponding boxes on the registration form. * 1A Holistic Graduate Admissions: Moving from Cut Offs to Screen Ins – Admissions Operations, Presentation

 1B Combine Your Online Content Marketing Strategy with a Keyword Guide & Watch Enrollment Increase – Recruitment & Marketing, Presentation

 1C Developing a Graduate Student Success Center as a Means of Recruiting, Engaging & Retaining Graduate Students – Student Services, Presentation

 1D Recruitment, Retention & Reentry: Implementing the Veteran Student Success Model (VSSM) to Increase Graduate Schools’ Enrollment Rates – Recruitment & Marketing, Presentation

 1E “Hakuna Matata”: Leveraging Staff Roles to Support the Student Circle of Life – Student Services, Presentation

 1F Measuring Success in Retention: Exploring the Influence of Networks of Support, Student Experience & Program Culture on Doctoral Students – Student Services, Presentation

 1G Rising to the Challenge: How to Successfully Manage Higher Education Staff & Operations – Career, Staff & Personal Development, Presentation

 1H How to Succeed with Inbound Marketing: Stories from Large & Small Graduate Schools – Recruitment & Marketing, Presentation

12:00 p.m. – 1:15 p.m. Networking Lunch

8

1:30 p.m. – 2:30 p.m. EDUCATIONAL SESSIONS  2A Building a Digital Marketing Strategy for a New, Niche Program – Recruitment & Marketing, Presentation

 2B You're Hired: Leveraging Your NAGAP Network for Career Success – Career, Staff & Personal Development, Panel

 2C The “Secret” Scholar: Pursuing Scholarship as an Administrator – Career, Staff & Personal Development, Panel

 2D Beyond GPA: Exploring Factors of Student Thriving to Elevate Student Success – Student Services, Presentation

 2E Preparing Graduate Students for Broader Career Paths – Enrollment Modeling & Strategic Planning, Presentation

 2F Collaborative Recruitment: Creating Recruitment Events with Multiple Universities – Recruitment & Marketing Panel

 2G Perspectives of the GEM Profession: A Global Collaboration – Enrollment Modeling & Strategic Planning, Panel

 2H Persona Marketing Master Class: A Blueprint to Accelerated Graduate Recruitment – Recruitment & Marketing, Presentation

2:45 p.m. – 3:45 p.m. EDUCATIONAL SESSIONS  3A When Does the Sentence End? Examining the Role & Implications of Criminal Background Information in Graduate Admissions Evaluation – Admissions Operations, Presentation

 3B Strategic International GEM: Tailoring Outreach by Institutions & Programs – Recruitment & Marketing, Panel

 3C 0 to 360°: Launching a Graduate Student Professional Development Program to Improve Recruitment, Retention & Connections to Industry Business Leaders – Student Services, Presentation

 3D Implementing a Marketing & Communications Platform: A Strategic Approach – Recruitment & Marketing, Presentation

 3E Mind the Gap between Marketing & Enrollment – Recruitment & Marketing, Presentation

 3F The Role of Consultants in Optimizing Admissions: Web & Social to CRM – Enrollment Modeling & Strategic Planning, Special Interest Forum

 3G Beyond the Academic: Examining the Types of University-Wide Student Support Services Graduate Students Use on a College Campus – Student Services, Presentation

 3H Graduate Enrollment Marketing for the Non-Marketer: Marketing Tips & Strategies that WORK! – Recruitment & Marketing, Panel

3:45 p.m. – 4:15 p.m. Refreshment & Connection Break in the Exhibit Hall Sponsored in part by Keypath Education 4:15 p.m. – 5:15 p.m.

EDUCATIONAL SESSIONS

 4A Navigating Uncharted Territory: Measuring Success of Travel Initiatives to Track ROI – Recruitment & Marketing, Presentation

 4B Where Did They Go? Using Student Clearinghouse Data to Find Your Declines & Your Real Peer Institutions – Enrollment Modeling & Strategic Planning, Presentation

 4C Data Informed Decision Making: From Definition to Effective Data Usage – Enrollment Modeling & Strategic Planning, Presentation

 4D Elevating Conversion: Tactics to Take Your Admitted Student Events to the Next Level – Recruitment & Marketing, Presentation

 4E Trending Topics in College  4F With a Little Help from Admission: A Leaders' Panel – Your Friends: Working with EduAdmissions Operations, Panel cationUSA for Graduate School Recruitment & Admissions – Recruitment & Marketing, Panel

 4G Understand, Establish & Execute YOUR Graduate Student Services Strategy – Student Services, Presentation

 4H Standing Naked in Front of the Other: Race, Language & Graduate Writing – Student Services, Presentation

6:30 p.m. – 9:30 p.m. Off-Site Event: Leonardo Museum

FRIDAY, APRIL 21, 2017 7:30 a.m. – 3:30 p.m.

7:30 a.m. – 3:00 p.m.

7:30 a.m. – 8:30 a.m.

7:30 a.m. – 8:30 a.m.

8:30 a.m. – 9:30 a.m.

Annual Conference Registration Open Exhibit Hall Open Continental Breakfast in the Exhibit Hall Chapter Presidents Meeting PLENARY SESSION: Explore, Elevate & Engage – Toward a Model of Inclusive Excellence & Change in the Academy Damon A. Williams, PhD, Senior Vice President of Program, Training, and Youth Development Services, Boys and Girls Club of America

9

9:30 a.m. – 10:00 a.m. Refreshment & Connection Break in the Exhibit Hall 10:00 a.m. – 11:00 a.m.EDUCATIONAL SESSIONS  5A Admissions & Beyond: Support of Sponsored Students from Countries in Political & Economic Turmoil – Admissions Operations, Panel

 5B Learnings from Brexit to  5C The New Field of Dreams – Inform International Student Enrollment Modeling & Strategic Recruitment Strategy – Recruit- Planning, Presentation ment & Marketing, Presentation

 5D Measuring Success: Programs That Have Enhanced Diversity & Student Engagement at a Small Graduate School – Student Services, Presentation

 5E Shortcuts to Student Recruitment & Enrollment Success: Tips, Tools & Proven Results – Recruitment & Marketing, Presentation

 5F Exploring Opportunities to Engage Graduate Students Post-Admission to Elevate the Student Experience & Enrollment: Measured Success – Recruitment & Marketing, Presentation

 5H Success Story from South Asia: Assisting Under-privileged Students to Prepare for U.S. Higher Studies through Outreach & Test Preparation Initiative – Admission Operations, Presentation

 5G Taking a System & Making It Your Own: How Grad Schools Can Leverage Undergrad Techniques in Slate – Admissions Operations, Panel

11:15 a.m. – 12:45 p.m. Business Meeting Luncheon 1:00 p.m. – 2:00 p.m. EDUCATIONAL SESSIONS  6A Impactful Service: How to Elevate Your Approach & Reach New Heights of Success – Student Services, Presentation

 6B No Man Is an Island: It Takes a Village to Get Good Data – Admissions Operations, Presentation

 6C Competencies vs. Constit-  6D Secret Shopping: Graduuencies: Exploring the Lenses of ate Admissions – Recruitment & Admission Criteria – Admissions Marketing, Presentation Operations, Presentation

 6E Recruiting International M as ter ’s- L evel S t ude nt s: Research & Good Practices – Recruitment & Marketing, Presentation

 6F Ch-ch-ch-changes In Graduate Admissions: Stories of Change in Higher Education – Enrollment Modeling & Strategic Planning, Panel

 6G Online, Electronic & Automated: Key Elements to Working Smar ter Not Harder – Admissions Operations, Panel

 6H Six Months & Six Struggling Programs: Using Faculty, Marketing, Scholarships, Research Support & Good Customer Service to Reach Enrollment Goals – Recruitment & Marketing, Presentation

2:00 p.m. – 2:30 p.m. Refreshment & Connection Break in the Exhibit Hall 2:30 p.m. – 3:30 p.m. PLENARY SESSION: How the Adult Brain Learns – Implications for More Impactful Communication Allison Friederichs, PhD, Associate Dean for Academic Affairs; Assistant Professor, College of Professional and Continuing Studies – University College, University of Denver 3:45 p.m. – 4:45 p.m. EDUCATIONAL SESSIONS  7A Staff Development & Strategic Planning: How to Develop Your Staff through Implementing Your Strategic Plan – Career, Staff & Personal Development, Special Interest Forum

 7B How to Make A Quilt: Patching Together No-Cost/ Low-Cost Technology Solutions for Institutions without A CRM – Admissions Operations, Presentation

 7C Innovation Leadership: New Skills for a New Kind of Leadership – Career, Staff & Personal Development, Presentation

 7D Strategies for Executing & Measuring Integrated Social Media Marketing & Graduate Enrollment Management Campaigns – Recruitment & Marketing, Presentation

 7E Program Capacity: Laser Focus Recruitment on Programs that Matter – Recruitment & Marketing, Presentation

 7F Effective Utilization of Virtual Platforms: Recruitment, Yield & Orientation – Recruitment & Marketing, Presentation

 7G Graduate Yield Events:  7H 360 o View on TransnaGetting from ‘Maybe’ to ‘Heck, tional Education – Recruitment Yeah!’ – Recruitment & Market- & Marketing, Presentation ing, Rapid Fire Session

10

SATURDAY, APRIL 22, 2017 8:00 a.m. – 11:00 a.m. Annual Conference Registration Open 8:00 a.m. – 8:30 a.m. Beverage Service 8:30 a.m. – 9:30 a.m. EDUCATIONAL SESSIONS  8A International Applicant Communication in a "Modified Centralized" Admissions Model – Admissions Operations, Presentation

 8B Challenges of Retention in One-Year Graduate Programs: Creating a Culture of Support – Student Services, Presentation

 8E The Multi-modalit y Approach: A Single New Student Orientation for Online, On-campus & Hybrid Students – Student Services, Presentation

 8F Exploring Best Practices in Time-to-Decision Processes – Enrollment Modeling & Strategic Planning, Presentation

 8C Engaging Current Students in Recruitment through a Student Ambassador Program – Admissions Operations, Presentation

 8D Training Graduate Students to Be Entrepeneurs: How Memorial University Collaborates Broadly to Foster Entrepreneurship among Foreign Graduate Students – Student Services, Presentation

 9C Beyond Your Bachelor’s: Evaluating Your Campus Culture to Enhance Undergraduate Recruitment Efforts for Your Graduate Programs – Recruitment & Marketing, Presentation

 9D Selecting & Implementing a CRM: Everything You Need to Know – Admissions Operations, Presentation

9:45 a.m. – 10:45 a.m. EDUCATIONAL SESSIONS  9A Getting Faculty on Board with Online Evaluations: Successfully Collaborating with Faculty to Transition & Engaging with New Functionality – Admissions Operations, Presentation

 9B Beginning with the End in Mind: How Career Informs Admissions – Career, Staff & Personal Development, Presentation

 9E Successfully Integrating New Members into Your Team – Career, Staff & Personal Development, Presentation

 9F Pause: Mindfulness & Your Personal Productivity System – Career, Staff & Personal Development, Presentation

11:00 a.m. – 12:30 p.m. BRUNCH & CLOSING KEYNOTE ADDRESS: Hot Issues & More Scrutiny in Graduate Admissions Scott Jaschik, Editor/Founder, Inside Higher Ed

11

Special Events WEDNESDAY, APRIL 19 6:00 p.m. – 8:30 p.m.

race organizers, the event sponsor, NAGAP and their representatives and successors from all claims or liabilities of any kind arising out of my participation in this event.

30th Anniversary Welcome Reception

6:30 p.m. – 9:30 p.m.

Sponsored in part by Liaison

Offsite Event: Leonardo Museum

What better way to kick off NAGAP’s 30th Anniversary than an evening of engaging conversations, new introductions and reconnections with old friends in our Exhibit Hall! Enjoy refreshments with fellow NAGAP attendees and exhibitors while viewing the latest innovations in our field. Exhibitors will be on hand to chat and answer any questions you have about their latest products and services. Please show your school spirit by wearing apparel from your current institution.

Welcome to your first night in Salt Lake City!

The Leonardo is a first-of-a-kind museum where you can explore the unexpected places and ways that science, technology and creativity connect, located in the heart of downtown Salt Lake City and just a short walk from the Grand America Hotel. Explore exhibits, view and interact with installations, participate in hands-on labs and create your own take-home art piece at the NAGAP Offsite Event. The featured exhibit is Flight – become immersed in the world and ecosystem of flight. The exhibit features several interactive components and displays sure to dazzle and delight. A dinner buffet will be provided, and music from Party Crashers will keep you on the dance floor. Don’t miss performances from Jason Hewlett, speaker, entertainer, author, impressionist and Salt Lake City native. This evening is all about Explore. Elevate. Engage! For more information, please visit www.theleonardo.org.

THURSDAY, APRIL 20 6:00 a.m.

Fun Run/Walk Like the title says, this is just for fun and a little exercise to start your day. Water will be provided. There is no cost to participate in the fun run/walk, but you may purchase a T-shirt. Be sure to indicate your participation, your T-shirt size and that you have read the waiver below on your conference registration form.

Proceeds from T-shirt sales will be donated to this year’s charity, Fisher House, Salt Lake City. If you have any questions, please contact Francesca Reed, freed@marymount.edu, or Kristen Sterba, kmsterba@uams.edu.

To participate in the Fun Run/Walk, please read this waiver and indicate your agreement by checking where indicated on the registration form.

I know that running/walking in a Fun Run/Walk is a potentially hazardous activity. I should not enter and run/walk unless I am medically able and properly trained to do so. I agree to abide by any decisions of a run/walk official relative to my ability to safely complete the run/walk. I assume all risks associated with running/walking in this event, including, but not limited to, falls, contact with other participants, the effects of the weather, including heat and/or humidity, traffic and the conditions of the road. Having read this waiver and knowing these facts and in consideration of your accepting my entry, I and anyone entitled to act on my behalf, waive and release the city of Salt Lake City, Utah, the Grand America Hotel, the

The Weather & What to Pack The average high temperature in Salt Lake City in April is 61 degrees Fahrenheit with lows in the lower 40s.

Be sure to pack a jacket or sweater for the sessions as well, as meeting rooms tend to be cold.

Attire for educational sessions is business casual. Show your school spirit on Wednesday by wearing your school apparel to the Welcome Reception!

12

Things to Do in Salt Lake City There is so much to see and do in Salt Lake City! For more information, visit www.visitsaltlake.com/nagap2017. Another good resource is the hotel concierge desk. Just tell them what you want to do, and they can help you locate it!

Family Search Center – Begin a journey to discover who you are. All of us have a story, and our stories stretch back for generations. Does your family history have witchcraft, kings, horse thieves, honorable men, or a combination of them all? You won't have to travel all over the world to trace your roots. You can start your journey of discovery in Salt Lake: the Genealogy Capitol of the World. Friendly (and free) staff members can help you get started on over 100 individual computer stations with access to family history resources.

Temple Square – You’ll be immersed in 35 acres of enchantment in the heart of Salt Lake City. Whether it’s the rich history, the gorgeous gardens and architecture, or the vivid art and culture that pulls you in, you’ll surely have an unforgettable experience. Temple Square is the home of Salt Lake Temple, the Mormon Tabernacle Choir, the Family Search Center and Beehive House, among other attractions.

• Salt Lake Temple – Visit the beautiful grounds of The Church of Jesus Christ of Latter-Day Saints and learn about the construction and meaning of this incredible building.

• Attend a free performance of the Mormon Tabernacle Choir, Temple Square's own volunteer choir that has performed all over the world. The Choir practices on Thursday evenings at 7:30 p.m. and performs on Sundays at 9:30 a.m. in the Tabernacle (doors open at 8:15 a.m.).

• Tour the Beehive House, the historic home of Brigham Young, learn the meaning behind its name, and take a look into what life was like for the early pioneers.

• As mentioned above, stop by the Family Search Center to learn more about family history and get started on finding your ancestors. Guides help you every step of the way.

Olympic Oval - In 2002, Salt Lake City hosted the Olympic Winter Games. The Olympic spirit lives on at attractions and facilities where you can skate on Olympic Ice, take a luge ride or watch future Olympic athletes in training. Known for the 'Fastest Ice on Earth', Utah Olympic Oval is home to over 100 world records in speed skating. Built in 2001, this

amazing venue has transformed from a high-performance competition venue to a community recreational resource for Utah residents from all over Salt Lake Valley. Today, the Olympic Oval continues to host world-class speed skating races annually and provides learn-to programs for aspiring figure skaters, speed skaters, hockey players and more. Utah Olympic Park offers year-round adventure. From learning about the Park's unique Olympic heritage on a guided tour to taking a ride of a lifetime on the Comet Bobsled Ride, Olympic Park offers activities for all ages and abilities. Zip, climb, slide, hike and explore Olympic history!

Out & About in SLC – There are several great local places in Salt Lake City to grab a bite or a drink after the Educational Sessions. You will find all types of cuisine, from American to Moroccan, Asian to Italian and everything in between!

• The conference planning committee highly recommends Valter’s Osteria. The restaurant offers amazing Italian dishes and to-die-for desserts!

• East Liberty Tap House offers fresh twists on “bar food” staples using local ingredients.

• Squatters Pub Brewery has been creating award-winning cuisine and beer since 1989. Featuring daily specials and traditional pub favorites, such as bacon topped meatloaf and a delicious array of burgers, and of course award-winning craft beer, Squatters is Salt Lake's premier brew pub.

• Right around the corner from Squatters is Red Rock Brewing Company, 2009 winner of ‘Large Brewery of the Year’ at the Great American Beer Festival. This popular beer stop boasts delicious pizza, salads and brewpub atmosphere.

• If you are looking for a great local Italian restaurant with great atmosphere and a good wine list visit Cannella’s Restaurant Lounge, just a short walk from the hotel.

• Eva – Succulent small plates, artfully crafted wood-oven pizzas and an extensive wine list feature at this "vibey" Downtown Mediterranean restaurant.

• Stop by The Bayou for authentic Cajun food and live jazz.

Shopping – Salt Lake City and shopping have gone handin-hand for well over a century. The first department store in the United States opened for business in Salt Lake City in

13

1868. Today the Salt Lake Valley offers plenty of possibilities for terrific shopping excursions. City Creek Center is located close to the Grand America Hotel. This unique shopping environment features a fully-retractable glass roof, hourly fountain shows, waterfalls and a sparkling creek that runs through the entire project. Shops include Macy’s, Nordstrom, Athleta, Clarks, H & M, Sephora, Gap and many more.

The Sugar House district is all about the "Buy Local” movement, so make sure to check out the abundance of cool shops whose shop owners will give fashion advice or dish on the history of the neighborhood. Unhinged Boutique offers one-of-akind goods from local artists, as well as vintage found items in an eclectic setting. You can shop for second-hand clothes and costumes at Pib's Exchange or head to Central Book Exchange to peruse stacks of paperbacks. And while you’re digging through cool consumables and media, slide around the corner to Raunch Records to restock your supply of music of the alternative and punk persuasion. Local Colors of Utah Art Gallery features Utah artists’ fine and folk art.

ROAD TRIPS! Great Salt Lake – As the largest natural lake west of the Mississippi River and the largest salt water lake in the western hemisphere, the Great Salt Lake is perhaps the best known geologic feature in the area. The city even takes its name from the lake – originally it was Great Salt Lake City, but the "Great" was dropped from the name in 1868. The lake has a rich history, interesting features, plays an important role in the ecosystem and provides abundant recreational opportunities.

With over 60 national and state parks only a few hours away, Salt Lake City is the perfect place to begin or unwind from your adventures in the great, wild West. Utah is truly nature's playground, with miles upon miles of diverse and spectacular terrain, including deep forests and craggy peaks, vast deserts and lunar salt flats, red-rock towers and arches, secret slot canyons and winding rivers. Opportunities for hiking, biking, boating, fishing, camping, climbing, outdoor photography and general exploring are practically endless. Wasatch-Cache National Forest and Timpanogos Cave National Monument are both within an hour’s drive of Salt Lake City. Arches, Bryce Canyon and Canyonlands National Parks (among several others) are all approximately four hours away, but well worth the trip!

Save the Date 31ST ANNUAL CONFERENCE APRIL 11-14, 2018 HYATT REGENCY – NEW ORLEANS, LA

14

NAGAP 2017 Annual Conference Registration Form STEP ONE: Contact Information – Please make sure this information is complete as it will be used for the attendee roster and your name badge.

PLEASE TYPE OR PRINT CLEARLY.

First Name M.I. Last Name Position Title Name Preferred on Name Badge Institution Address City, State, Zip Country Phone Cell Phone (to be used in case of emergency only) Email

STEP TWO: General Information

STEP THREE: Membership

 Exclude my information from any mail list sales.

Current Members: Current NAGAP membership dues will expire on June 30, 2017. Save time and renew your 2017-2018 membership with registration.  Individual ($250)  Institutional ($250)  Affiliate ($475)  Retired ($50)  Student ($50)  Associate ($200)

SPECIAL NEEDS  I will need assistance:

I have the following dietary requirements:

 Vegetarian  Vegan  Gluten-Free  Diabetic  Kosher  Other

EMERGENCY CONTACT (required): In case of an emergency at the conference, contact (Name/Telephone Number/ Relationship):

FIRST-TIMER: Is this your first NAGAP Annual Conference?  Yes How did you hear about the NAGAP Annual Conference?

 Email  Website  Print media  Colleague/friend  Previous attendee  Other:

How many NAGAP conferences have you attended previously?  1  4-6  2  7-9  3  10+

New Members: Join NAGAP now and take advantage of member conference registration rates below. Your membership will take effect shortly after the conference.  Individual ($250)  Institutional ($250)  Affiliate ($475)  Student ($50)  Associate ($200)

STEP FOUR: Conference Registration Fees Pre-Conference Institute (PCI):  Current/New Member . . . . . . . . $225  Non-Member. . . . . . . . . . . . . . . $275 Early-Bird Conference Registration: (Register by February 27, 2017)  Current/New Member . . . . . . . . $495  Non-Member. . . . . . . . . . . . . . . $670 Conference Registration: (February 28 - March 27, 2017)  Current/New Member . . . . . . . . $570  Non-Member. . . . . . . . . . . . . . . $745 On-Site Registration: (on/after March 28, 2017)  Current/New Member . . . . . . . . $670  Non-Member. . . . . . . . . . . . . . . $845

Single-Day Registration: Prices include continental breakfast, lunch/brunch, refreshment breaks and events for that day.

Thursday, April 20, 2017  Current/New Member . . . . . . . . $285  Non-Member. . . . . . . . . . . . . . . $375

Friday, April 21, 2017  Current/New Member . . . . . . . . $285  Non-Member. . . . . . . . . . . . . . . $375

Saturday, April 22, 2017  Current/New Member . . . . . . . . $150  Non-Member. . . . . . . . . . . . . . . $185

STEP FIVE: Fun Run/Walk Registration  Yes, I will Run/ Walk in the NAGAP Fun Run/ Walk! I read and agree to the waiver on Page 12 of this brochure.

Fun Run T-shirt: $10 Number of Shirts  S  M  L  XL  XXL

STEP SIX: Guest(s) of Attendee Fees Note: These items are already included for full registrations. Indicate the number of tickets needed for your guest(s).  Conference Meal Plan for Guest ���������������� $250 each (Includes continental breakfast, lunch and breaks on Thursday and Friday and brunch on Saturday.

Separate tickets must be purchased for the Wednesday Welcome Reception and Thursday night Off-Site Event for guests.) # of tickets  Guest Welcome Reception Tickets, Wednesday, April 19. ������������������������������������������������������ $45 each

# of tickets  Guest Off-Site Event Tickets, Thursday, April 20 �����������������������������������������������������������������$115 each

# of tickets GUEST NAME(S) FOR NAME BADGE(S):

15

NAGAP 2017 Annual Conference Registration Form, continued NAME: STEP SEVEN: Session Topics

GRAND TOTAL DUE $_________

Review the Annual Conference schedule on Pages 8-11 and indicate the educational sessions plan on attending below.

THURSDAY, APRIL 20

11:00 a.m. - 12:00 p.m.  1A  1B  1C  1D  1E  1F  1G  1H

FRIDAY, APRIL 21

SATURDAY, APRIL 22

1:30 p.m. – 2:30 p.m.  2A  2B  2C  2D  2E  2F  2G  2H

10:00 a.m. - 11:00 a.m. 8:30 a.m. – 9:30 a.m.  8A  5A  8B  5B  8C  5C  8D  5D  8E  5E  8F  5F  5G 9:45 a.m – 10:45 a.m.  5H  9A 1:00 p.m. - 2:00 p.m.  9B  9C  6A  9D  6B  9E  6C  9F  6D  6E  6F  6G  6H

2:45 p.m. – 3:45 p.m.  3A  3B  3C  3D  3E  3F  3G  3H

3:45 p.m. - 4:45 p.m.  7A  7B  7C  7D  7E  7F  7G  7H

4:15 p.m. - 5:15 p.m.  4A  4B  4C  4D  4E  4F  4G  4H

(Payment is due with the registration form)

STEP EIGHT: RSVP I plan to attend the Off-Site Event on Thursday, April 20:  Yes  No I plan to attend the closing brunch and keynote presentation on Saturday, April 22:

 Yes  No

STEP NINE: Method of Payment All funds MUST be submitted from a U.S. bank in U.S. funds. NAGAP does not accept purchase orders or invoice for services. Fees must be paid by check, money order or credit card. NAGAP Tax ID #11-8362047  Check made payable to NAGAP – check #____________ Charge payment to the following credit card:

 American Express  VISA  MasterCard  Discover Credit Card Number Expiration Date Name as it appears on Card Signature Date Contact Number for Cardholder

STEP TEN: Send in Your Registration Registration Deadline: March 27, 2017 (Early Bird Registration due by February 27) There are three ways to register:



ONLINE Visit our website at www.NAGAP.org and click on the “NAGAP Annual Conference” link.



VIA FAX Fax completed registration form with credit card payment information to: 913-222-8606.

 BY MAIL

Mail completed registration form and appropriate fees to:

NAGAP Executive Office

4400 College Blvd., Suite 220

Overland Park, KS 66211

Conference Cancellation Policy Only written requests for refunds will be accepted. Please send your requests to the NAGAP Executive Office at info@NAGAP.org. NAGAP has no desire to retain fees paid by members unable to attend; however, hotel guarantees and other related expenses make the following refund schedule necessary. All refunds will be processed after the Annual Conference.

Conference Cancellation Schedule:  Cancellations will be accepted until March 27, 2017. Refunds will be issued in the same manner as the payment was received, minus a $50 processing fee.  No refunds will be issued after March 27, 2017. No exceptions.

Substitution of registrants is allowed. Requests for substitutions must be submitted in writing.

After March 27, all registrations will be processed on-site. Please bring your registration form and payment directly to the Annual Conference. Registrations will not be taken over the phone. All payments must be received before the beginning of the Annual Conference. Registrations will not be processed until payment is received. NAGAP does not accept purchase orders and does not bill/ invoice for services.

The conference registration fee includes all education sessions, Welcome Reception and Off-Site Event, daily refreshment breaks, two continental breakfasts, two lunches and Saturday brunch. The conference registration fee does not include hotel room charges or transportation costs. Single-day tickets include education sessions, continental breakfasts, lunches, refreshment breaks only and events for that day.

16

Hotel & Transportation Information Hotel Information The Grand America Hotel 555 South Main Street, Salt Lake City, UT 84111 Tel: 801-258-6000 Premier Room Single/Double Rate: $199 plus tax per night Executive Suite Single/Double Rate: $209 plus tax per night Reservation Deadline: March 27, 2017 Reservations may be made online at Grand America Hotel.

The conference rate will be honored three nights before and after the conference dates based on availability. The deadline to confirm your reservation at the special conference rate is Monday, March 27, 2017.

The Grand America Hotel in Salt Lake City offers 775 spacious luxury rooms and suites with step-out balconies and stunning views of the mountains, skyline and sunset. Rooms and suites range from an exceptionally generous 700 square feet to over 2,000 luxurious square feet in the Presidential Suites.

All suites and rooms offer large, upscale marble bathrooms.

Complimentary Wi-Fi is also available in all guest rooms.

Hotel check-in time is 3:00 p.m., and check-out time is 12:00 p.m. Requests for early check-in and late check-out are handled on a request basis directly with the hotel.

The Grand America Hotel is also conveniently located close to some of the finest Salt Lake City restaurants, offering a variety of cuisines, including sushi, tapas, Indian, Thai, Italian, Middle Eastern and more.

Ground Transportation Salt Lake City International Airport is six miles from the Grand America Hotel.

TRAX Light Rail fare is $2.50 each way on the Green Line, and the train stops just a block from the hotel. The Green Line leaves the airport every 15 minutes on weekdays and every 20 minutes on weekends. The TRAX stop is located at the south end of Terminal One. For more information visit Light Rail Rider Information.

Taxi: Taxi service is approximately $25 from Salt Lake City International Airport.

Parking is available at the hotel. Valet parking is $25 per day, and self-parking is $15 per day.

17