Take the next step.
A NOTE FROM GRANT WILLIAMS. Managing Director Thank you for considering Keith Williams Real Estate. Our company continues to evolve so that we always exceed our clients needs and provide them with exceptional service. As a third-generation owner of Keith Williams Real Estate it’s safe to say ‘real estate is in my blood’. I am proud to carry on my father and grandfather’s company vision - to be recognised for our local knowledge, sought out for our quality service, respected for our integrity and commitment. I am supported by a hard working and experienced team who will ensure you receive the service and results you deserve.
TO SELL OR NOT TO SELL? Often the decision to sell is based on lifestyle changes such as relocating for work, growing family or downsizing. Whatever your circumstances are the timing for your sale may not coincide with strong market conditions, therefore researching what is happening in the overall economy can generally reflect the state of the real estate market and can help you assess what is best for your situation. It is important to consider your own personal factors such as, your ability to finance and sustain repayments for a new property, capital gains tax (if applicable) when selling an investment property, and weigh up if you will be “better off” before or after selling your home. If the real estate market is not perfect and achieving lower prices, it is possible you may receive less than you expected for your property, however this generally results in you paying less for the new home you intend on buying. The same goes when prices are high and the market is strong, you should achieve a great price for your house yet possibly pay a higher price for your new property. SELECTING YOUR AGENT. The agent provides their professional advice, lists and markets your property for sale, conducts inspections of your home for any potential buyers, negotiates on your behalf and liaises with the conveyancers/solicitors for the legal aspects of your sale. It is important you have a good connection with the agent and feel confident in their ability along with the agency’s resources as this will help contribute towards a successful result. It is a partnership and relies heavily on good communication and feedback. PRICE AND SALE METHOD. Your property will be appraised based on the age, location, size, and features in line with the current market trends within the area. Generally, you will have a base figure in mind from researching recent sales or viewing current listings of similar properties on the market. However, it is important to consider any feedback and advice provided by your agent as they will be able to justify their proposed valuation and best sale method for your property (i.e. private sale, auction, price on application, etc.). AUTHORITY. Once you have appointed an agent to sell your property you will be required to sign a sales authority which is a legally binding contract which details the estimated sale price, duration of the agreement, sales method, fees payable, marketing costs plus more. VENDOR’S STATEMENT (SECTION 32). This is a document prepared by your nominated conveyancer/solicitor and makes up part of the Contract of Sale. It includes details of your property which a prospective buyer will review (details include a copy of the Title, Plan of Subdivision, municipal and water rates notice, any covenants, restrictions, etc.). We suggest getting this document prepared as early as possible to prevent delays so that it is readily available for any interested parties.
YOU ONLY GET ONE CHANCE AT A FIRST IMPRESSION.
When properties are appealing they attract a wider range of buyers and result in home owners selling quickly and potentially achieving a maximum sale price. A home or investment property is commonly the biggest financial asset for many, so it only makes sense to present your asset at its finest to improve financial return. Staging your home creates the ideal mood and maximizes the use of space, allowing buyers to visualize themselves living in the property. It goes beyond cleaning and de-cluttering. It is selecting the perfect furniture or simply rearranging furniture to achieve the best style and layout for the room whilst using complimenting accessories that will enhance your space to visually attract more buyers.
“we highlight the best features of your home”
MAKE A PLAN OF ACTION. “To attract the best price for your home you need to present the property at its best – think like a purchaser!” Start making a to-do list of repairs or improvements from inside to outside, top to bottom. Walk through your property and make a list of all the things you have overlooked as these could be issues potentially raised by prospective buyers. You want the property to appeal to a large network; buyers will mentally add up any flaws and generally exaggerate the actual cost of repairs. By ignoring minor repairs from the start you are potentially deterring buyers. Our experienced agents are always available to help with this process, providing you with tips and advice whilst looking at your property from a different perspective.
PRESENTATION. We recommend walking around your property and pausing to where people are likely to stop. What will they see? How will this affect how they view the rest of the home? If these areas are not pleasing to the eye then they may need your extra attention. » Clean and tidy the house thoroughly » Curtains and blinds open to enhance light » Create an ambiance by leaving lights and lamps on (essential when having professional photos taken) » Make beds using neutral colours and dress with cushions and fully fluffed pillows » Hang fresh towels neatly on bathroom racks » Clean and present your outdoor area as if you are entertaining guests. Dress with outdoor furniture and add a splash of colour using cushions, pot plants and an outdoor rug » Ensure all internal doors are accessible
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THE PRICE IS RIGHT. Our agents are experts and well trained in estimating the market price for real estate. We utilize comparable sales, current listings and market trends, together with our experience and knowledge to obtain property market values, however we can never guarantee what your property will achieve. Everyone experiences a different emotion when a price is set on their property. On an emotional level it is difficult to place a figure on the family home that has produced many treasured memories or when a lot of hard work, time and effort has been put into the property to bring it to where it is today. Our agents will help guide you through this process to ensure you are happy with the listing price however, be mindful not to over price your property as this can deter buyers instantly and may lose that initial impact when you first list your property. Properties commonly attract a high volume of buyers in the first few weeks of the marketing campaign so it is important to make sure your property is priced correctly from the start.
3D VIRTUAL SHOWCASE. Keith Williams Real Estate’s 3D virtual tours are an online experience for home buyers to move through a property and see it from any angle, anytime, 24/7. It allows buyers to connect emotionally to the property prior to seeing in person. We live in a visual society with multiple social media platforms. Using our virtual marketing we can expose our property listings to a wider audience and as a result home owners are selling quickly and buyers are finding their dream home with more convenience.
~ bringing listings to life
“always open for inspection without the hassle”
MARKETING. BRINGING THE BUYERS TO YOUR PROPERTY
A strategic marketing campaign is fundamental when selling a property. As your selling agent we endeavor to give your property maximum coverage within your budget. Keith Williams Real Estate acknowledge that every property is unique therefore we like to provide our clients with a marketing campaign that is individual and planned specifically for the property in the current market. Our qualified team will work with you to ensure a well-considered campaign is created ~ nobody knows your home like you. We value your input so that we can promote your property at its best, showcasing the special features!
BBQ
COVERED DECK
BIR
BATH 2.9 x 2.0
F L’DRY 2.3 x 1.7
CUP’D
TOILET
LIVING 4.5 x 7.2
WM
BIR
BEDROOM 2 4.0 x 2.9
VERANDAH
STUDY 4.0 x 2.3 FP
P’TRY
VERANDAH
COVERED AREA
BEDROOM 3 4.0 x 2.9
DINING 4.5 x 4.7
F
KITCHEN 4.0 x 3.5 DW
WIR
LOUNGE 4.5 x 5.9
A/C
ENTRY
MASTER BEDROOM 3.9 x 4.0
VERANDAH
CAR SPACE
ENS 1.8 x 2.3
LOCALLY GROWN. Keith Williams Real Estate is a fourth-generation family business that has been operating for over 80 years. Established in 1941, our long standing service within the industry means that we have invaluable knowledge and insight of the local market together with a large client database. Our team has an in-depth understanding of the local and surrounding areas as majority of our staff were ‘born and bred’ and continue to live in the Latrobe Valley. We maintain our knowledge through regular education, training, community involvement and commitment to the industry and to our valued clients.
~ knowledge is power
OUR STORY. Keith Williams Real Estate has become the company that families know and trust and continue to lead the Traralgon real estate market and surrounding areas within Latrobe Valley. The original office was first opened in Morwell (1941) with additional branch offices opening in Traralgon (1975), Moe (1977) and a specialist Commercial/Industrial and Business branch (1989). In 2009, the Moe and Morwell offices became independently owned and now trade as separate, stand-alone businesses to Keith Williams Real Estate Traralgon. Our long serving team specializes in: » » » » » »
Residential Sales Residential Property Management Land Subdivision Developments Commercial, Industrial and Leasing Market Appraisals Auctions
SERVICE. Throughout our exclusive marketing program we guarantee to perform the following services to our valued clients. » Give an estimate of the current market price for your property based on all available data and market knowledge. » Provide you with ideas and suggestions to enable you to present your property at its very best ensuring the highest possible price. » Have our full sales team inspect your property to facilitate total sales team support. » Where agreed, arrange photography of your property for promotional and display purposes. » Ensure continued market exposure for your property through an agreed and planned marketing campaign. » Advise, with as much notice as possible, our intention to present a potential buyer to inspect your property. Provide feedback from all inspections and give regular updates on current market activity. » Present all offers from prospective purchasers to you as they are obtained. » Maintain regular contact with you until settlement has taken place.
LET’S RECAP. A selling and listing price, commission fee and marketing budget will be agreed upon between yourself and the agent. You will then be required to sign a sales agreement authorizing our real estate agency to market and sell your property on your behalf. » Select a solicitor or conveyancer to prepare the vendors statement (section 32). » Finalise the marketing schedule with the agent. Where applicable book in for styling, 3D tour, professional photography, etc. » Arrange a suitable time for our entire sales team to walk through your property so that all agents are familiar with your home. » All agreed marketing will be activated and your property will become live on the nominated websites. » All agents will notify their prospective buyers from our database informing them of the new property listed.
~ your move is our move
37-39 Franklin St, Traralgon
5174 7777 sales@keithwilliams.com.au keithwilliams.com.au keithwilliamsrealestate @keith_williams_realestate keithwilliamsre