Keep Social Media Social: Winter 2020

ksms keep social media social Vol. 1, Issue 1 Q4 2020

Exploring social media, mental health, and the holiday season

50% OF ALL FOUNDERS EXPERIENCE BURNOUT. (AND THAT’S JUST THE ONES WHO ARE TELLING THE TRUTH.) WHERE IS SOCIAL MEDIA ON YOUR LIST TO DELEGATE? VISIT MCLERNONANDCO.COM TO TAKE SOCIAL MEDIA OFF YOUR PLATE.

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Contents Amanda McLernon Publisher

Nicole Dion Managing Editor

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Letter from the Publisher

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Social Media Trends to Watch in 2021 Our expert team’s predictions for what the next year has in store for social media marketing

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To Burnout and Back How to find freedom online, for real

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The 5 Es of Social Media How to show up for your digital community and keep social media social

10 Annie Flanzraich Contributing Editor

12 Sara Camiscioni Editorial Assistant

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Digging Deep with Emily Drake Mental health advocate, mentor, and Owner & CEO of the Collective Academy talks social media, community building, and childhood toys Gift Guide Speaking of toys, here’s a collection of treats and gifts from some of our favorite brands, business owners, and boutiques Getting Real on Social Media What it means to share your “whole self” on social media, with some highlights from our #KeepSocialMediaSocial community

Jessie Hoyng Design Editor

Are yo u as p umpe about d as w this m e are a gazine publis being hed a nd the Media Keep Social Social co m m Great! unity g rowing ?

Take a photo with y and p our m ublish agazin it on Ins e (news tagram feed o r story Ja n u a !) by ry 15th using #keep socialm ediaso @keep cial an socialm d ediaso entere cial to d to w b in e 1 hour social of free media co a c h McLern ing wit on & C h o. Fou Aman nder, d a Mc Lerno n!

Kelsy McCarthy Contributing Designer

Karsen Law Contributing Designer

Madison Martin Contributing Writer

Partner Spotlight Does your website need a facelift? Now, it’s more important than ever to make sure your website is professionally-designed, properly messaged, and optimized to convert your visitors. Sidekick Web Studio specializes in custom business websites and e-commerce storefronts. Through December 31, 2020, they’re offering a FREE audit of your current website and $250 off all new website packages. Reach out today!

Email erin@sidekickwebstudio.com to get started!

Melanie Moreno Cover Photographer

#KeepSocialMediaSocial 3

Dear Friend, Hello from Denver.

I am so glad to be with you right now from the pages of the very first issue of Keep Social Media Social magazine.

2020 has been a year of deep change and challenge for every one of us, in our own way. What has gotten me through this year is my connection to my intuition and inner source, something I had lost for a while. (You’ll read more about that in the article on page 6.)

This year I struggled with my relationship with social media. As many saw in “The Social Dilemma,” social media is addictive and can cause many problems, including mental health challenges such as anxiety and depression. As a social media agency owner, I experienced and witnessed these challenges first hand. I watched social media become people’s main source of connection, validation, money and power. I witnessed a huge shift in people’s emotions as they struggled to understand what was real, and what was not.

At the same time, I witnessed social media bolster positive cultural advances, support blossoming business industries and connect families all over the world. This magazine and our growing KSMS community is my response to the growing responsibility to use social media with intention and consciously to create the change we wish to see in our digital worlds.

We all deserve a healthy, conscious relationship with social media—not only as business owners or marketers, but as community leaders, teachers, parents and creatives.

This holiday, though it may be difficult, I’d like to encourage you to set strong boundaries with social media and give your time and energy to those connections IRL that need it most, which might include your relationship with yourself.

I hope you enjoy this inaugural issue of the KSMS magazine and find moments of peace this season.

With love and hope,

Amanda McLernon Founder & CEO of McLernon & Co. and Keep Social Media Social

p.s.

You’ll see QR codes like this one throughout the magazine that link to corresponding web pages and digital content. To access, simply use your phone’s camera to scan the code, and tap the popup to go through to the page!

connect with Amanda on Instagram at @amandamclernon and @mclernonandco and via email at amanda@mclernonandco.com

“Technology is wonderful as long as you remain its master and do not become its slave.”

— The Dalai Lama 4

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social media

trends to watch in 2021

from our totally trendy team to you

Amanda founder & ceo

More platforms are emerging! In 2020, we saw TikTok explode, and platforms like NextDoor gain popularity. As people grow disenfranchised with one platform, they are showing a willingness to leave it behind and migrate to other platforms. You’ll want to keep an eye on your engagement levels across various platforms to see how your audience is behaving and where they are spending their time!

Brand awareness continues to matter in a big way, but it’s not the only important (albeit, hard-to-measure) concept. Brand EQ is a newly popularized concept, that refers to your brand’s emotional intelligence online.

To develop and maintain a strong EQ as you create and publish your content, be sure to think about things like “How might my audience interpret this content? How does this piece of content fit into the context of current events and other conversations happening on social media right now?

What might my audience and community really want or need to hear right now?”

With rules and regulations around COVID-19 constantly changing, social media is rapidly becoming one of the top ways for your customers to find out how to shop with you (for brick and mortar stores and companies in particular). Make sure your profile and content is consistently updated with information like your hours, options for online ordering and curbside pickup, safety measures your team is taking, etc. Clearly and consistently tell your customers how they can still shop with you, and lead them to the sale!

madison

jessie

Similar to what Amanda said, social media users are using the platforms more and more to complete their shopping. Due to COVID-19, businesses have had to move a lot of their products to e-commerce platforms, and social media giants such as Facebook and Instagram have recently updated their shopping integrations to make it easier for businesses and consumers. This is a trend that will most likely continue into 2021 and beyond.

People are learning how to curate their feeds, particularly on platforms like Instagram and Facebook. They’re learning the power of the unfollow, mute, and snooze buttons, as they’re focusing on controlling the content they’re consuming and by extension, the energy they’re bringing into their world. As a brand, focus on providing valuable, interesting content for your audience that doesn’t always have to focus on sales! Remember the 5 E’s of Keeping Social Media Social, and keep those points in mind when creating your content, to ensure you are staying relevant and interesting for your social community.

strategist

Influencer marketing is still very new for businesses and with the gray areas in metrics reporting, some businesses are not sure if it’s wise to place their marketing dollars there. Because of this, we’re seeing an increase in cross-brand promotions and giveaways. This trend is a way for brands to work with each other to build their audiences and increase new visitors to their websites. It’s a safer way to spend marketing budget because each brand has its own authenticity and data transparency.

content creator

User-generated content will continue to be an important way to engage your audience and truly make them feel like a part of your community. We consistently see UGC lead to stronger engagement and follower growth, and incorporating UGC into your content strategy shows a commitment to listening to your followers and in interest in how they use your products and services. Plus, it takes off a little of the content creation burden from you!

What’s not to love?

#KeepSocialMediaSocial 5

TO

AND BACK

Photo by David Cohn

How McLernon & Co.’s founder and CEO finds balance and freedom on and offline

by Amanda McLernon So many of us are experiencing burnout, fatigue, and loneliness due to the COVID-19 pandemic. Some have developed an unhealthy relationship with the internet and technology during these months of quarantine and isolation.

Burnout and technology dependency are two feelings I deeply understand. Two years ago, they brought me to my lowest point in the back of an Uber taking me to the ER. I realized that I needed to make substantial changes to my life in both the digital and physical worlds to find balance, joy, and peace.

Once I figured some of it out, I set out to help other people find the same freedom. I took everything I learned from that experience and the exercises I did to get myself to a healthier place and created GTFO! Get to Freedom Online™, a talk about getting offline, reconnecting with yourself, and then getting back online in a way that balances your physical and digital worlds.

The full GTFO! And Get to Freedom Online™ curriculum will teach everyone who wants to learn how to live a healthier life on and offline. But, I know many people who can’t wait for the course’s full release in 2021 to find their freedom.

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If that’s you or someone you love, here are five steps that can help:

Step 1: Acknowledge when you need to GTFO!

If you find yourself scrolling, ask yourself these questions to see if it’s time to get offline:

• Am I mindfully consuming content right now? Or, am I mindlessly scrolling?

Step 3: Enjoy the silence, slow down, get outside.

Once you’re offline, enjoy how things slow down and reconnect with yourself and nature. No matter the temperature or weather, get outside and go for a short walk. Notice small details, and if you see another person, smile at them even if you’re wearing a mask.

• Is this how I want to be using this time?

• How do I feel right now?

• Am I experiencing physical signs that could be a reflection of my mental health?

• Am I breathing?

Step 2: GTFO! (get the eff offline!)

It can be hard to put down the screen.

Sometimes, to end habits we no longer wish to continue, we need to restrict ourselves from our triggers. Here are a few of my favorite tips to help this process: Change the display on your devices from color to black and white. Color has a huge impact on our brain. If you take away the color, then your device is a lot less interesting!

Make the device “disappear” from your sight by hiding it or asking someone else in your household to hide it. I have a “phone box” where my phone goes to hide when I don’t want to be on it.

Out of sight, out of mind!

Step 4: Hard self-audit time.

My friend and mentor Chris Hartl with Anagen 11 Salons in Wisconsin taught me the concept of a hard self-audit in 2016, and I’ve been doing it ever since.

In a hard self-audit, you ask yourself hard questions and get comfortable being uncomfortable with some of the answers. Some questions I like to ask include:

• What is working in my life right now, and what is not?

• What habits are currently serving me?

What patterns would I like to change?

• Who are the top five voices that I am listening to in the physical and digital worlds?

• Am I listening to and connecting with myself well?

• What am I proud of about myself right now?

• In what areas of life could I be a better person right now?

• How are my words and actions online and offline impacting others?

• Am I OK with how much time I am spending creating and consuming content?

• How else would I love to spend my time right now?

• What is stopping me from spending my time on other things?

Step 5: GTFBO! (get the eff back online!)

Many of us will need to get back online to work, play, and join our communities. Whether you took a few hours or a few days offline, when you get back online, it’s important to be mindful of your time, energy, and impact online.

When you are back online, ask yourselves these questions:

• How can I clean up my digital world to better serve me?

• How can I show up in my digital world to better serve my communities?

• Where online am I ready to leave for good or severely limit my time and energy?

• How can I create habits that will allow me to be mindful of my time online?

I highly recommend the book Atomic Habits!

• What new areas online would I like to discover? I strongly recommend using the internet to develop hobbies—see more on page 14!

This is just a taste of our GTFO! And Get to Freedom Online™ program. I hope that it will serve you this holiday season. Our digital worlds and our physical worlds are better places when we are mindful citizens of the spaces.

Want more GTFO! content? Sign up for our email list by scanning this code!

#KeepSocialMediaSocial 7

Raquel Paiz Raquel Paiz is an independent jewelry designer who immigrated to the US from Brazil. Now located in Colorado, she brings her “whole self” to the design studio, using her metalsmithing skills to tell stories through her jewelry, and to allow emotions to come through her work. Her Lua collection is inspired by the moon, the ruler of emotions.

Shop at raquelpaiz.com or by scanning the QR code above, and for special discounts, subscribe to her email newsletter!

Manos Soap Co. From a 1940s Brooklyn kitchen to being a Certified B Corporation, Leaping Bunny Certified, and Certified Women Owned, Constance and Robb are taking Manos Soap Co. to new heights. Manos started in 1940 when founder (and Constance’s mother and Robb’s grandmother) C. Kay Manos and her mother, Anastasia, began making soap together in Santorini, Greece. The family immigrated to Brooklyn, NY, where Kay and her mother continued making soap in the kitchen of their apartment, creating a bridge between the soap-making traditions of their home in Greece and the urban streets of America that would last for four generations. Manos is all about all of the good stuff and none of the bad stuff. (There’s A LOT of bad stuff that can go into soap!)

Shop at manossoap.com or by scanning the QR code above!

Imani Collective Imani Collective provides dignified employment to women and men in Mtepeni Village and Mombasa, Kenya, along with half a dozen women stateside. Ethical, sustainable and adorable, you can feel great about gifting their artisan products. These space pillows were sewn and screen printed by hand on natural canvas!

Shop at imanicollective.com or by scanning the QR code above, and take 20% off your purchase with code KEEPSOCIAL20! Code expires on 12/31/2020 and cannot be combined with other offers.

Sconza Chocolates Sconza Chocolate’s story is as rich and delicious as their confections. In 1939 Vincenzo Sconza, an Italian immigrant who settled in Oakland, CA quit his day job to start a candy company, and years later the Sconza family is still carrying out his dream. Stuff your stockings with Sconza this holiday season, and remember - don’t quit your day dream!

Shop at sconza.com or by scanning the QR code above!

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A collection of som brands, business ow that will make the pe a special someone y

Boshek Boho Boshek Boho’s mala necklaces are supercharged with good energy. New to meditation and malas? No problem! Malas are meditation tools - they have 108 beads and help the meditator keep focus, and can also be worn or kept nearby as a reminder of intentions. Each of Melanie’s malas are designed with strategically placed porous lava stones and can be paired with one of her seven chakra potions. As you’re setting your intentions for 2021, consider adding one of these tools to your practice. These also make beautiful and meaningful holiday gifts for others interested in meditation and mindfulness.

Shop at boshekboho.com or by scanning the QR code above, and receive complimentary chakra potion with the purchase of each mala during the month of December.

Threads Worldwide When we met Angela, Founder & CEO of Threads Worldwide, we couldn’t wait to help share her mission. Threads Worldwide sources jewelry from women around the world, bringing their artisan skills to the abundant US market.

Threads then invtes independent sellers in the US to run their own fair trade businesses, selling Threads Worldwide jewelry!

Learn more and shop at threadsworldwide.com or by scanning the QR code above! Use code BRIGHTER for free shipping this holiday season! Code expires 12/31/2020.

me of our favorite wners, and boutiques erfect holiday gift for you’re thankful for.

Waypoint Goods Pivot!!! Is the word that Founder & CEO Caitlin Blythe found herself saying over and over this year. Usually known for their hidden pocket travel scarves, her business had to pivot on a dime to stay alive, and Caitlin did so with grace! Waypoint Goods collaborated with two other women-owned businesses, Candelaria and LaserLab.io, to make these fancy travel candles! Debuting the Denver, Havana and Paris scents, these candles are perfect gifts to remind people of their favorite places to travel.

Shop at waypointgoods.com or by scanning the QR code above. Use code WELCOME_TO_ WAYPOINT for 10% off your first purchase! Code expires 12/31/2020.

#KeepSocialMediaSocial 13

empathize encourage engage educate entertain the 5 Es of keeping social media social

by Amanda McLernon

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Can’t get enough?

Read more about the 5 Es on the McLernon & Co. blog!

2020 has been a year unlike any other. When the COVID-19 Pandemic hit the U.S. and the country started to shut down in mid-March, we noticed that a lot of brands and solopreneurs were unsure how to handle their social content.

For many marketers, it was unclear what to say, how to say it, and whether to even say anything at all.

photos. We’re exchanging energy. No matter the size of your following, you have the power, through your brand and voice, to encourage your community. You may want to share positive quotes and affirmations on your social channels, post customer success stories, amplify user-generated content, DM others in your industry, and write uplifting comments on other posts in your community. Positive energy is contagious, and the more we collectively pour encouragement into the digital world, the more it’s going to reach the communities that need it.

5. Entertain

As social media experts, we immediately recognized a need for guidance in this area, and jumped into action by developing the 5 Es of Keeping Social Media Social.

The 5 Es, listed below, offer guidance on ways to connect, create, and consume content with your community in the digital world.

1. Empathize This year, your customers and community members have been experiencing an extraordinary set of circumstances that have been emotionally and mentally heavy on many. When you engage with your community, consider what they might be feeling, and strive to meet them where they are. It’s ok to address the grief, pain, frustration, anger, and other challenges they are experiencing, especially if you are experiencing it too. No one wants to feel alone!. It’s human nature to want to be understood, and strong sense of empathy also demonstrates a strong Brand EQ. (Read more about Brand EQ on page 5!)

3. Engage Hopefully this is an E you’re practicing all the time - it’s a best practice to respond to comments on your posts, respond to messages from your followers. But as more and more people are spending more and more time connecting with their communities online, engagement is more important than ever. Ask your community how they’re feeling, where they need help, and how they’re staying sane. This is where real, human conversations - and conversions - happen. This is how you show your brand is real and create lifetime customers, not just followers, for your brand

4. Educate

2. Encourage When we connect with others on social media, we’re doing more than exchanging messages, comments, and

how to give themselves a blowout at home? Everyone seems to be picking up new “quarantine hobbies” (as our team has been calling them), and your brand has a huge opportunity to join that conversation with your community...and maybe even convert in the process.

We’re living in the information age, and one of the amazing powers of social media is the opportunity for people to access new knowledge and information. What can your brand teach through your content marketing?

If you run a chocolate company, can you teach your followers about how to bake something? If you make hair products, can you teach your followers

This E is allllll about creativity. Think out of the box a little and ask yourself, what would be FUN to see on social media? As a consumer, what would you enjoy seeing from the brands you follow? For example, if you’re in real estate, you could showcase the large backyard at one of your properties by hosting an Instagram live of you playing fetch with your adorable dog in said yard. Or you could make a parody video poking fun at your brand, or create a playful Reel on Instagram. The sky’s the limit here, and not all entertaining content needs to be focused on selling your product or service.

Think about why you do what you do, and why it matters to your community, and look at it through a new creative lens.

Bottom line: The way you show up online and connect with your community right now says way more about your brand than any carefully curated post ever could.

Stuck? Scan this code to join our Facebook group community and ask for brainstorming he lp!

#KeepSocialMediaSocial 9

Digging Deep with Emily Drake Emily Drake is a strong leader in the digital and physical worlds and she keeps social media social on a daily basis. She gracefully balances being an activist, business owner, community leader, friend, girlfriend, daughter and therapist. I loved chatting with Emily because she leads with her heart and prioritizes connection, something we are all craving right now.

Amanda: Tell us about your mission.

Emily: My whole life’s mission is

to help end loneliness. With the Collective Academy, I lead multi-session leadership programs that bring people on a journey and make deep leadership connections for life. I also am a therapist, and I love that work so much. I am in love with Chicago and I’m committed to this city through my work with The Justice League.

A: That is one of my favorite things

about you- your personal and professional dedication to your physical community in Chicago.

E: I recently committed to the city.

I’ve always felt like, well, I could go anywhere and maybe I will. And now I’m like, no, I’m here. And from here I will pivot.

A: I understand that. It’s hard to go deep with a community if you’re always moving.

E: One of the core values that I have is depth, and it’s part of the work that we do at the Collective Academy, and it’s certainly a part of being a therapist.

Depth to me is like getting to the root of something. And so if I haven’t gone deep with you or if you aren’t going deep, for me that’s not a relationship I’m interested in.

A: I’ve been very impressed with how 10

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you have kept social media social this year in so many ways. What are some best practices that you’ve learned?

E: I first want to lift up other voices of people who are taking action. I have a personal content topic focused on women in action every week, which allows me to really call into intention a woman I know, and love. Then, I like to share the personal and professional progress I’m making offline on social media, because I think it’s inspiring.

A: What tips or tools do you use to

stay mentally strong while your social media usage has increased in this period of life?

E: First, I have help. Great leadership is know what you’re good at, outsource the rest. I think it’s pretty simple in that way. So I hired a professional to help me and I pay her to basically outsource my anxiety.

A: Can you tell us about that social media anxiety?

E: The anxiety is this: Will anyone like it? How will I know it’s working? What does it mean about me if no one likes it? All of these things. And so I have a little hands-off, hands-on kind of approach that has really helped me.

She takes my brain dump and puts it into something that’s just structured.

And then I let it go. The boundary is actually I let it go once I’ve put it in the content calendar.

A: I really admire how connected you

are with your communities online. Can you share any secrets?

E: I really try and spend some time

every day on Instagram, in particular.

I don’t follow a lot of people. That’s part of my boundary too. In fact I’ve unfollowed some people this year. My rationale for following a few people was, I want to fill my feed with laughter, justice, beauty and love.

A: You recently had someone call you out for unfollowing them. How did you handle that conversation?

E: It was a very intentional decision from a place of my values, which made it easier to handle. If I know what I’m using social media for, then I can make a decision that isn’t personal. I said to this person, “I wish you well and good luck.” I don’t know if she unfollowed me, I haven’t looked.

A: When you GTFO, what are your favorite things to do?

E: My favorite thing to do is get outside and explore. Chicago has winters that require upward of three to six different winter coats. We never know what we’re going to get. I still like to get out and get on foot and look around and explore. Oh, I also like to talk on the phone!

A: Woah! Talking on the phone, not everyone does that anymore.

E: Yes, and it was a fundamental shift for me. If I take the time to speak with you, it’s more vulnerable than texting.

So, I actually think about it as the alternative to social media and texting.

This was a big “Aha!” for me. Yes, it takes time and energy. But it gives me time and energy. After a great conversation with someone I can go in deep with, I am restored. I feel loved. I feel connected.

A: The holidays are usually a time

where we connect IRL with the people we love. The pandemic is going to make that harder this year. How are you using the digital world to stay connected with your community and your family and your friends?

E: As we go into the fall and winter with more solitude and isolation, I really look at my work and my life and my way of being as “How can I contribute to connection”? One of my favorite things to do is send voice notes, either over Instagram or over the phone. I also am doing this really cool thing that my friend taught me. You go into your contact list and scroll like you would like a slot machine. Whatever page it lands on in your contacts, you just pick someone and call or text

them. Someone said to me once, if you’re thinking of someone, let them know. If they’re crossing your mind, tell them, don’t pause on that. Take action on that.

A: What is the number one piece

of advice you’re giving your therapy clients, as we approach the holiday season this year?

E: The more expectations you have, the less likely there will be any sort of peace or serenity available.

A: You told me you love graphic

t-shirts. Tell me what your favorite shirt says.

E: One that I love is “Everybody ver-

sus injustice.” It comes from a great company out of Detroit. Detroit versus Everybody. Detroit is my second favorite city. The Justice Marathon created t-shirts, and on the back it says “In Training.” I love the idea that we’re in training.

A: Have you picked up any new

hobbies or any new artistic pursuits through the pandemic?

E: I will say I have plants now and I never had plants. I bought my first plant for my home before COVID, but you know how it goes with plants. It’s like there’s one. And then there’s a couple others. I just can’t believe how much they’re growing!

Watch the convo here full !

A: Final Question. Tell me about your favorite toy when you were a child!

E: So my favorite thing about My Little Pony was setting and creating scenes, and having some freedom through all of their colors. I mean rainbow hair. Wow! Connect with Emily on Instagram at: @the_collective_academy @justicemarathon @EmDrake

“I want to fill my feed with laughter, justice, beauty, and love.” mclernonandco.com

ksms 11

the importance of sharing your

hobbies, passions, and whole self on social media

This year the McLernon & Co. team and the Keep Social Media Social community has rediscovered the importance of sharing your whole self on social media. Sharing your whole self means showing up to social media about what is important to you, and why.

Showcasing your passions, hobbies and actions toward justice allows people to connect with you on a deeper level.

Amanda McLernon has been enjoying exploring her alter ego, Mandy McMuffin, who makes toys called Mini McMuffins. She shares her creations via Instagram Stories, which you can watch at @amandamclernon!

Billy Simmons has been running all year, but started intentionally sharing his runs on Facebook after Ahmaud Arbery was killed while jogging by three white residents in Georgia in February 2020. Billy’s posts aim to raise awareness for the various injustices Black men and women face as a community. and he says “Every little message helps spread awareness no matter how small it seems,.” he says. Billy is private on Facebook but you can find him on LinkedIn. Emily Drake has been enjoying sharing about her work with the Justice Marathon, an action-oriented initiative for allies. Her Instagram posts inspire her followers to stay committed to three actions every week toward racial justice + societal change. See what she’s up to at @emdrake.

Emily Klipp has been enjoying cooking and sharing her drool worthy photos on her Instagram account! Check her out at @emilyklipp.

Graci Harkema has been enjoying exploring and sharing local restaurants while encouraging others to safely support small business owners during COVID-19! See her journeys at @thegraciharkema.

In the coming month’s we’re asking you to do the same and share your whole self on social media. What hobbies, passions, actions or activities can you open up about? Be sure to tag #KeepSocialMediaSocial and @keepsocialmediasocial on social media to share your content with our community.

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How Much Stress Can You Relieve in Two Hours?

Get social media peace of mind and a tangible action plan in less time than it takes to watch the Bachelor finale (or whatever else you’re binging).

recommended for:

what we can cover:

Business owners Startup founders Non-profit directors Coaches Marketing managers SMMs

2021 strategy Pivoting with COVID Upcoming social media campaigns Moving sales online Integrating social with other marketing efforts Brainstorming content ideas Workshopping creative Auditing social media properties Increasing engagement How to read and apply data and more!

2 hours of social media coaching with Amanda McLernon.

All for a flat, one-time fee of $500.

Email amanda@mclernonandco.com with the subject line “Let’s Do This” or scan QR code on back cover to reserve your session. #KeepSocialMediaSocial 15

Done Reading? Here’s what to do next: Reshare...Then Recycle!

We’ll be sad to part with you, but kindly ask that before looking for the recycling bin, you share this magazine with another person you feel would benefit from our content.

Learn More About McLernon & Co. Visit our website to learn more about what we do and how to work with us!

Reserve Your 2-hour Coaching Session* *By reserving a session, you’re agreeing to a $500 coaching investment. Additional content, listed below, is free. Offer good until January 1st, 2021.

scratch content creation off your list, too!

Purchase your 2-hour social media strategy session before Jan. 1, 2021 to get free content to go with your plan!

2-hour social media plan: $500 4 pieces of newsfeed content: free 1 story: free scan QR code above or email amanda@mclernonandco.com to reserve your session!