New Jersey Psychological Association 354 Eisenhower Parkway Plaza 1, Suite 1150 Livingston, NJ 07039
973-243-9800 njpa@psychologynj.org www.psychologynj.org
Sponsorship Opportunities In-person Events, Live Webinars, & On-Demand Webinars
About Us We have been successfully serving our members for over 80 years by protecting, promoting, and enhancing the profession of psychology. We are an indispensable network of resources for the public and media and an influential presence helping shape mental health policies in New Jersey. In 2020, we transitioned to a virtual conference and learning platform to keep attendees safe during the pandemic. Our Learning Center quickly became one of the most visited pages on our website, and in 2021, with the growth of our virtual library, it remains extremely active. Our conference sponsorship and exhibitor packages are a powerful way for you to gain visibility, recognition, and authentic chances for participants to learn more about what you do. We hold an annual one-day Spring Conference (typically in April) and a multi-day Fall Conference (typically in October), live webinars, and on-demand activities.
The New Jersey Psychology Association (NJPA) is approved by the American Psychological Association to sponsor continuing education for psychologists. NJPA maintains responsibility the program and its content. NJPA is recognized by the New York State Education Department's State Board for Psychology as an approved provider of continuing education for licensed psychologists #PSY-0076.
scitsitatS & scihpargomeD ruO
Our website sees a steady flow of diverse visitors that includes mental health professionals seeking membership, continuing education programs, and information, members of the public seeking out referrals and resources, and the media looking for an expert. You have the opportunity to capture the attention of this interested audience. We offer a wide variety of marketing opportunities that offer you the ability to maximize visibility and value for you. Membership: 1700+ (2021) Membership breakdown: Students 11% | Early Career 11% | Post-Docs 4% mid to late career 70% | Retired 3% Website www.psychologynj.org Website Visitors (YTD Fall 2021): 39.1K 84.5% of visitors are new vs. returning Page views: 169.5K Social Media Followers:
309
523
531
1955
Website visitors:
Male: 36%
68
Female: 64%
gnicirP & sleveL rosnopS
Benefits of Sponsorship*
Premier
Supporting
Prime
Prominent Placement in our virtual Exhibition Hall (placement depends on sponsor level and date of paid form) Includes an outreach video
up to 2 min.
up to 1 min.
up to 30 seconds
$1500 $1900
$1000 $1400
$550 $950
$2500 $2900
$1500 $1900
$700 $1100
Friday Update (our weekly eblast): logo/url Registration Confirmation email: logo/url 220px x 220px banner/url on our Conference Sponsor rotating banner (appears on all web pages) Conference marketing: emails & social media logo/url 2 attendees admittance to the conference Hero Image: your logo on our conference website header Webinar platform acknowledgement: logo/url Program opening: acknowledgment during opening remarks each day 20% Discount on additional NJPA ad options
Virtual Spring Conference (April) In-person Spring Conference (April) includes table/2 chairs/lunch for 2 (includes digital promos) Virtual Fall Conference (Oct. or Nov.) In-person Fall Conference (Oct. or Nov.) includes table/2 chairs/lunch for 2 (includes digital promos) Exhibitor: In-person venue only:
$400/$125 (NJPA members)
Weekly e-blast mention & table/2 chairs Table placement first come first serve *SPONSORSHIP/EXHIBITOR POLICY NJPA Sponsorship Rules: Sponsors/exhibitors messaging may not contain any qualitative or comparative language, price information, or other indications of savings or value, an endorsement, or an inducement to purchase, sell, or use such products or services.
Webinar Sponsors* Throughout the year, we provide continuing education programs for our members and other mental health professionals. As an approved APA continuing education sponsor in NJ and an approved continuing education sponsor by NYSED in NY, our programs are highly sought out by professionals who are required to earn continuing education credits in order to maintain licensure compliance. Visit our Learning Center for upcoming NJPA programs that may be of interest to you. You will gain exclusive access to our registrants to promote your products and/or services. Upcoming Live Webinar Sponsorship $500 (limited to one sponsor per program) 1. Program description page: a brief description of your company, a link to your website, and contact information* 2. Friday Update (our weekly e-blast): sponsorship announcement each week until start of program 3. Registration Confirmation email: your logo will appear here 4. Marketing: your sponsorship listed on all marketing e-blasts and social media posts for the program 5. Webinar platform acknowledgement: your logo displayed on the webinar chat page during the introduction of the program 6. Webinar Recording (add on): If webinar is recorded, it will be placed in our library for up to one year. Logo/URL $150 Recorded Webinars (limited to one sponsor per program): Sponsor one of our previously recorded webinars in our library: Logo/URL (recorded webinars remain active in the library for up to one year. $300 *SPONSORSHIP/EXHIBITOR POLICY NJPA Sponsorship Rules: Sponsors/exhibitors messaging may not contain any qualitative or comparative language, price information, or other indications of savings or value, an endorsement, or an inducement to purchase, sell, or use such products or services.