THE WORLD OF
hbclark.co.uk kbedrinks.com
Welcome to our world Hello, we are KBE Drinks. We are proud to offer one of the most diverse portfolios in the UK drinks market. At KBE, we understand that the UK consumer is eager to explore the varied world of beers and cider, and we have curated a range that taps into drinkers’ curiosity. We represent brands from the world over, including; Kingfisher from India, Sagres from Portugal, Dos Equis from Mexico, Ichnusa from Italy and Yeastie Boys from New Zealand. With one eye always on the future, we also incubate innovative new brands, such as Peacock Cider and Bombay Bicycle IPA. Founded nearly 30 years ago, we have strongly rooted ourselves across the hospitality sector, inclusive of pubs, bars, restaurants and hotels. We also boast an export operation to over 27 countries and counting. Whatever your needs, we can stock you with an eclectic range spanning a wide number of categories. We look forward to welcoming you to our world of curiosity.
Introductory offer List us today and receive
1 FREE KEG
PLUS 24 PINT GLASSES Exclusively on the Yeastie Boys range, Kingfisher, Bombay Bicycle and Sagres
Stocking your bar with a world-class range Premium Lager Listing a premium beer is essential to providing an alternative to classic lagers, whilst also giving customers the option to treat themselves. 37% of drinkers will pay more for a premium drink that will bring extra levels of enjoyment and indulgence.
Craft Lager and Ale Consumers enjoy having the option to try something unique. Craft broadens your drinking audience and encourages existing customers to trade up, giving your team an up-selling opportunity. 24% of consumers would be more likely to visit a pub or restaurant if it had a good selection of craft beer.
GlobalData 2019.
SIBA British Craft Beer Report 2019.
CELLI BADGE ROUNDEL
Bigmouth KBE tap badge round.indd 1
21/07/2021 23:33:15
CLIENT: KINGFISHER PROJECT: CELLI BADGE
Discovery Ciders Fruit cider popularity grows as drinkers are becoming more experimental with flavours and new launches. In the summer of 2020, cider’s share of on-trade increased from 10.5% to 12%. CGA 2021.
Sunshine Beers Having a genuine export lager is more appealing to younger audiences. The same consumer also sees value in good ingredients and are more inclined to spend more. 32% of sunshine beer drinkers say where a beer is brewed is important to know when making a new purchase. CGA OPMS w/e 23rd March 2019
DESCRIPTION: ROUNDEL DATE: 11.12.14
World and Discovery Beers Broaden your range with discovery lagers for the adventurous experimental drinkers who are willing to spend more for authenticity. In recent years, sales have grown by up to 17% on world beer. CGA 2018.
NEW
Style: Session IPA
Style: Helles Lager
Alc: 4.4%
Alc: 4.6%
Liquid: Light & easy drinking straw gold ale, bursting with juicy sunkissed South Pacific hops. A long, hot Antipodean summer in a can.
Liquid: A clean and thirst-quenching everyday lager. Fresh, inside and out.
SKUS: 330ml Can, 12 x 330ml Can, 30L keg
N EW SKUS: 330ml Can, 12 x 330ml Can, 30L Keg
K C O T S O T S N O S REA AWARD WINNING BEERS & PACKAGING Enhance your customers experience and your bar with our internationally acclaimed, eye-catching beers! BOOST YOUR PROFITS 45% of UK consumers would be happy to pay more for genuine craft beer.* We’ll bring the beer – you keep the cash. GIVING BACK TO THE HOSPITALITY INDUSTRY 8p of every Bigmouth can sold is donated to Hospitality Action during the ongoing COVID 19 situation. This donation comes from Yeastie Boys margin. EASY DRINKING BEER IS THE FLAVOUR OF THE DAY Flavourful, easy drinking beers from credible craft brewers are driving the category. Bigmouth and Superfresh are brewed on this basis. Don’t trust us – test the produce yourselves! JOIN THE PARTY! Prior to the pandemic, Yeastie Boys sales had grown 533% in just four years.
S! J OIN U
*Mintel Global New Products Database (GNPD) from September 2018
Kingfisher’s best quality is its taste. Brewed
to perfection in the UK, it is renowned for its refreshing citrusy kick and its sweet aroma. This is a highly-sessionable lager, the perfect pallet cleanser for a quality meal or the ideal companion for relaxing with friends. Beloved by consumers the world over, Kingfisher is the best-selling beer in its home market of India and is stocked by thousands of restaurants across the UK. TASTING NOTES Taste
Crisp yet refreshing bitterness with citrus hints. Medium-bodied with a smooth, quick finish
Aroma Colour Allergens
Sweet malts Pale gold Vegan & vegetarian friendly
BEER PROFILE Country of Origin
India
Beer type SKUs
Lager 12 x 330ml Bottles (4.8% ABV) 24 x 330ml Bottles (4.8% ABV) 12 x 650ml Bottles (4.8% ABV) 4 x 6 330ml Can (4.8% ABV) 30l Keg (4.3% ABV) 50l Keg (4.3% ABV)
REASONS TO STOCK SUPERIOR QUALITY
Kingfisher’s distinct taste and aroma have the Saaz hop to thank. Saaz is considered one of Europe’s “noble” hops, as it adds a mildly herbal and earthy profile to lager. Its presence also gives Kingfisher its refreshingly sweet smell. Furthermore, our beer goes through cold filtration, meaning Kingfisher’s flavour is locked in throughout its shelf life.
TAPPING INTO CORE CONSUMER TRENDS
Even though fewer pints are being consumed, customers are willing to spend more to treat themselves to better quality and authentic beer options, driving increased value.
A LAGER FOR ALL OCCASIONS
Kingfisher is brewed to complement a plethora of dishes. With a wide breadth of SKU available, including bottle and can, it is also highly sessionable. Outside restaurants, Kingfisher can be found in pubs, bars and at home. There’s nothing quite like kicking back with a nice cold can or bottle of Kingfisher!
BRAND-BUILDING SPONSORSHIPS
Kingfisher has built strong relationships with several top brand partners, including Southampton FC and Middlesex Cricket Club at Lords. “Like us, Kingfisher possesses a long, established history, while also priding itself on innovation and its ability to think differently, and these shared values mean we have a partnership that is built on incredibly strong foundations.” -David Thomas, Commercial Director for Southampton FC.
47%
of consumers say they would pay more for a better quality drink.*
*CGA Food Insights Report, 2019
THE NEW
REFRESHINGLY EXOTIC PEACOCK CIDER...
Peacock Cider is made with a vibrant blend of magnificent bitter-sweet and culinary apples. Freshly fermented and expertly crafted to complement rich flavours. Peacock Apple provides a crisp burst of refreshment. Meanwhile, the sweetness of the fruit in our Mango & Lime and Lychee & Lime ciders are perfectly balanced by the zesty lime for those who prefer a more fruity taste.
TASTING NOTES Taste
Apple: Natural tartness of culinary apples with a dry finish. Mango & Lime: Sweet mango flavour is perfectly balanced by the zesty lime. Lychee & Lime: The floral taste of the lychee and the zesty lime come together for a sweet finish.
Colour
Golden
ADDITIONAL INFO Allergens
Vegan, vegetarian and gluten-free
SKUs
12 x 500ml Apple Cider (4.8%) 12 x 500ml Mango & Lime Cider (4%) 12 x 500ml Lychee & Lime Cider (4%)
WINNER THREE YEARS RUNNING!
REASONS TO STOCK Developed for bars & restaurants Not available in supermarkets and therefore offers a perception of exclusivity to your customer. INNOVATIVE NEW FLAVOURS The Peacock range is truly unique. Having introduced innovative new flavours, such as Mango & Lime and Lychee & Lime, we are always looking to shake up the cider scene with new exotic tastes. FRUIT CIDER IS ON THE RISE In recent years, fruit cider has rapidly grown in the UK and sales have risen by up to 14%*. Currently, Fruit cider accounts for 34% of the cider market^. IT’S IN DEMAND! Peacock is already available in some of the most prestigious restaurants, including Dishoom, The Botanist and Pho.
47%
of UK households purchase cider^
£1.3bn
*Source: CGA 2018. ^IRI 52w/e 2nd Jan 2021 Kantar 52w/e 27th Dec 2020)
The cider industry was valued at £1.3bn in 2021.^
BOMBAY BICYCLE IS THE DEFINITIVE IPA FOR THE UK MARKET. IPAs have been shipped to India for over 250 years. Now India’s No. 1 beer, Kingfisher has teamed up with the experts at Freedom Brewery to develop the perfect IPA for the serious craft ale drinker. With a striking label design and a full flavour, this unique IPA is the perfect companion to a variety of meals as well as being a highly sessionable drink for social events.
TASTING NOTES Taste A full flavoured IPA, citrusy with caramel hints and a dry, bitter finish. Colour Light Gold
BEER PROFILE Country of Origin United Kingdom Beer type SKUs
IPA 24 x 330ml Bottles (4.2% ABV) 30L Keg (4.2% ABV)
REASONS TO STOCK Vegan friendly Brewed with inclusivity in mind, Bombay Bicycle is suitable for both vegetarian and vegans.
IPA is in vogue! IPA is the fastest growing product in the craft beer market. With this category expecting to grow, IPAs are becoming common place in most premium outlets.
Give the people what they want 45% of UK consumers would be happy to pay more for genuine craft beer*. Stocking Bombay Bicycle allows you to sell it at a higher price than other beers in your range.
Tapping into a young consumer market 31% of 25-34 year olds are now consuming craft beers. *Mintel Global New Products Database (GNPD) from September 2018
First brewed in 1940 to celebrate Portuguese independence, Sagres Beer is named after a small coastal town on the most south-westerly tip of continental Europe. In the 15th Century, Portuguese explorers would go there to learn navigational skills before sailing off on adventures all over the globe, and that same spirit of strength and discovery lives on to this day in every bottle of Sagres.
The Spirit of Portugal. TASTING NOTES Taste
Smooth and moderately rich, with a pleasantly bitter taste
Aroma Lightly hopped and malty aroma Colour Warm and golden
BEER PROFILE Country of Origin Portugal Beer Type Lager ABV 5.0% 24 x 330ml NRB 24 x 330ml Can SKUs 24 x 250ml NRB 30L Keg
IMPORT
Consumer’s purchase decisions are being increasingly influenced by origin and authenticity of a brand, with 61% of consumers willing to pay more for a lager that they know is imported into the UK.* *CGA 2019
REASONS TO STOCK
100% NATURAL
SUPERIOR QUALITY The dedicated brew masters in Portugal have lovingly followed traditional methods since 1940. Sagres beer is proudly made with 100% natural ingredients.
BRAND BUILDING SPONSORSHIPS Sagres has been a proud sponsor of the Portuguese national football team for nearly 30 years, as well as one of Portugal’s most famous clubs Benfica; driving invaluable awareness of the brand.
ACCESSIBLE YET ASPIRATIONAL In an average year, over 4.5 million Brits travelled to Portugal, to experience the wonders of the Algarve, the heartland of Sagres beer. Closer to home, the seeding plan for Sagres beer will continue to support the aspirational heritage with premium availability.
TAPPING INTO CORE CONSUMER TRENDS Even though fewer pints are being consumed, consumers are willing to spend more to treat themselves to better quality and authentic beer options, driving increased value.
IDEAL FOOD PAIRINGS Produced with Portuguese passion, the versatility of Sagres perfectly complements cuisine from Portugal to South America.
NEW TO THE UK... 330ml NRB / Can Crafted by experts to deliver a superior taste.
It’s 1897 and Wilhelm Hasse has spent the last decade in Mexico
as a German immigrant. Away from his homeland, he spent every minute and every penny building the Moctezuma Brewery in the city of Monterrey. With the 20th Century fast approaching, Hasse wanted to celebrate by creating an innovative brew to delight his Mexican amigos, hence the famously named XX. Hasse combined his German brewing heritage with the spirit of Mexico to create Dos Equis; providing the perfect balance of flavour and refreshment.
#KeepItInteresante BEER PROFILE Country of Origin Mexico Beer Type Lager ABV 4.5% SKUs 24 x 355ml NRB
TASTING NOTES Taste Light-bodied with a soft, pale malt flavour and citrus undertones Aroma Slightly sweet, with mild hops Colour Clear gold UP
25%
IN THE LAST YEAR, ‘EXPERIMENTAL’ LAGER DRINKERS HAVE GROWN FROM 10% TO 25%, THIS IS SET TO CONTINUE TO RISE YEAR-ON-YEAR.*
REASONS TO STOCK REFRESHING A WELL-LOVED CATEGORY In recent years there’s been very little innovation in Mexican beer, leaving a significant gap for a new, exciting and easy-drinking discovery beer.
100% MEXICAN CREDENTIALS From its original brew through to the branding, Dos Equis is a true staple of Mexico - 61% of consumers are also willing to pay more for a genuine import.*
AWARENESS DRIVEN BY MULTI MILLION INVESTMENT Along with being the official beer sponsor of the College Football Playoffs, the brand has spent millions on product placement in top TV shows and movies, such as Mission Impossible and House of Cards.
TAPPING INTO CORE CONSUMER TRENDS Even though fewer pints are being consumed, people are willing to spend more to treat themselves to new, better quality and authentic beer choices.
IDEAL FOOD PAIRINGS Dos Equis’ light taste allows it to accompany a multitude of cuisine. In particular, the spicy flavours of Mexico like Tacos or Enchiladas, or meatier BBQ dishes like Baby Back Ribs or Beef Brisket. *CGA 2019
Born in 1864, Amsicora Capra was a respected winemaker
and entrepreneur. In 1912 he embarked on a mission to craft the perfect beer for the people of his beloved island. Birra Ichnusa was his proud creation! Yet, soon after, Capra had to discontinue production as the world went to war. 30 years later, in 1945, he triumphantly reopened the brewery and Ichnusa thrived, becoming a symbol of the island’s renewed well-being. Ichnusa has been the essence of Sardinian Soul ever since – Anima Sarda!
BEER PROFILE Country of Origin Sardinia Beer Type Lager ABV 4.5%
SARDINIA’S
NO.1 BEER BRAND
SKUs 24 x 330ml NRB
TASTING NOTES Taste Crisp and refreshing, as balanced biscuity malts give way to a gently bitter finish. Aroma
Moderately hoppy with mild herbal notes
Colour Warm and golden
%
25
In the last year, ‘experimental’ lager drinkers have grown from 10% to 25%, this is set to continue to rise year-on-year. *CGA, 2019
REASONS TO STOCK QUALITY IS IMPERATIVE Every bottle of Ichnusa is still crafted in the same factory in Assemini, where the beer is matured for four weeks before bottling, giving it a light, yet distinctive character.
PROFITABILITY THROUGH EXCLUSIVITY
£ NEW TO THE UK
Ichnusa is being exclusively seeded in only the finest Sardinian and Italian restaurants, allowing you to elevate your pricing beyond the existing mainstream Italian lagers.
NEW AND EXCITING TO THE UK The Italian beer category grew over 10% in 2019*, with Ichnusa being the only new Italian beer brand to refresh the UK consumer’s experience.
TAPPING INTO CORE CONSUMER TRENDS Even though fewer pints are being consumed, people are willing to spend more to treat themselves to better quality and authentic beer choices.
IDEAL FOOD PAIRINGS Ichnusa works perfectly accompanying exquisite Italian and Sardinian dishes such as Spaghetti Vongole or Insalata Caprese.
01924 373328 hbclark.co.uk