CONTENTS
08 Cover story
14 Feature Business news
EDITOR Jayaraman CONSULTING EDITOR Shiladitya Sarkar EDITORIAL TEAM Mithun Roy Chandra Shekhar Jha Sudhanshu Verma Aparna Kishore Anil Velde DESIGN & IMAGING Kazim Thakur Sunil Trivedi Sanjay Punjabi CONTRIBUTORS Mukund Gorakshkar, Mumbai Vijay Sinha, Mumbai Sandeep Khanna, Mumbai Preeti Sanghi, Mumbai Abha Deshkar, Vasind Ramesh Muniyappa, Vijayanagar Rajendra Bala, Salem Nitin Tekade, Tarapur Rajeev Limaye, Ratnagiri Nandini Mukharjee, Kolkata Vinod Vithall, Barmer Servito Noronha, Goa Subuhi Jiwani, Mumbai PHOTOGRAPHS Pradeep Kaushik
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22
The Spirit of Resilience
24
More Power to You
28
The Future is Now
FIELD NOTES
Report
32
Capacity Enhancement
33
An Alliance for Leverage
34
Cementing Growth
35
5-S Programme for Barmer & Salem
36
Providing SAP HUMAN RESOURCE
38
The Human Capital
39
Tool Kit
40
Desk Matters
41 Symbiosis Events
44
00 The Recognition
46
Notes for the Soul
47
A Way with Colours
48
An Inspiring Story
49
In God’s Hands
50
History Lessons with Uncle Pai
52 Zen stories
Seeding Ideas
Marketing
55
Showcasing Products
56
Art of Branding
57
The Japanese Connection
58
Redefining Retailing CSR
60
A Land of My Own
61
Ankita’s Dream
62
Health is Wealth
63
Men Beware awards
66
Women of Steel
67
Mark of Honour
68 sports
70 Talk art
72 knowledge hive
74 sudoku
Communiqué
Message
Sangita Jindal Chairperson, JSW Foundation
Dear JSWites, Wishing you a very happy 2012. Change is the only constant in life. An organization can lapse into complacency, or a person can lose the power to motivate if he or she doesn’t aim for change. At JSW, we have always introduced periodic changes and re-invigorated our approach. This attitude has been our driving force, one that has kept us ahead in terms of quality and efficiency even during the current economic downturn. This issue of JSW CONNECT has been completely revamped in the hope that it may become the Company’s perfect brand representative. It has new design features as well as crisp text and pithy headlines. New sections like Grains of Wisdom, Talk Art and Knowledge Hive, among others, have been introduced to offer our employees the joy of reading. The subsequent issues of the magazine promise to be even more innovative. I would like to thank all the members of the team who have worked on this issue. I am sure my fellow JSWites will always strive to introduce positive change in all their endeavours. With best wishes, SANGITA JINDAL
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Communiqué
“
With the steel producing capacity of 14.3 MTPA, JSW Steel is today positioned as the country’s leading steel producer in less than two decades from the start of its journey. Dear JSWites, I would like to take this opportunity to wish you and your family members Happy New Year 2012. I am extremely happy that JSW Steel attained a remarkable feat by commissioning Blast Furnace 4 to take the steel producing capacity to 10 million tonnes per annum (MTPA) at Vijayanagar— the largest installed capacity at a single location amongst the private sector steel producers in the country. With the steel producing capacity of 14.3 MTPA, JSW Steel is today positioned as the country’s leading steel producer in less than two decades from the start of its journey.
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It gives me immense pleasure to mention here that JSW Energy also marched shoulder-to-shoulder and achieved its own set of glories. The Company commissioned the entire 1200 MW thermal power plant at Ratnagiri and started supplying uninterrupted power to the Maharashtra State Grid. In Barmer, Rajasthan, four units of commissioned thermal power plant with aggregate capacity of 540 MW are being operated on lignite supplied from the Kapurdi mines. JSW Infrastructure and JSW Cement also deserve kudos for making their presence felt. On one hand, JSW Infrastructure commenced the operation of the new liquid terminal of
Chairman and Managing Director CommuniquÊ 3 lakh tonne capacity at Jaigarh Port; adding to the transaction volume and customer base. On the other hand, JSW Cement started its Kiln Unit at Nandyal where the Company is commencing its first Greenfield cement plant to augment the capacity to 5.20 MTPA by the end of this financial year. The year 2011 was turbulent and tested our resolve to emerge triumphant. And we did. The most critical challenge to overcome was the acute short supply of iron ore due to the Honourable Supreme Court’s ban to tackle illegal mining in Karnataka; but we performed well by optimizing our resources. In the process, we ensured that none of our esteemed customers suffered. We
are further working towards finding alternative sources of iron ore to ensure regular production. I would like to reiterate that commencement of the steel plant at Salboni remains our top priority. Also, the revival of the JSW Ispat plant at Dolvi is on track and it will turn out to be one of our great assets. We are strengthening the Company by setting up a 1 MTPA Coke Oven Plant and a 4 MTPA Pellet Plant along with 0.8 MTPA Cold Rolling facilities at Dolvi. I’m confident that the year 2012 will be even more prosperous for the Group. The hard work of all these years will give us further momentum to excel,
to leap ahead, achieve greater heights and set world class standards. As we move from strength to strength, it is important for all of us to demonstrate confidence and do even better this year. I believe that to remain competitive and lead from the front, we must not allow complacency to creep in. A cohesive approach is needed to attain sustainable competiveness and to always remain a step ahead from the set benchmarks. May the New Year usher in health, wealth and happiness in your lives.
Sajjan Jindal
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Communiqué
Shake it off and Step up N. K. Jain
Vice Chairman, JSW Energy & Chairman, JSW Infrastructure
A farmer owned an old mule. The mule fell into the farmer’s well. The farmer heard the mule’s cry. After carefully assessing the situation, the farmer sympathized with the mule, but decided that neither the mule nor the well was worth saving. Instead, he called his neighbours, told them what had happened, and enlisted them to help haul dirt to bury the old mule in the well and end his misery. Initially, the old mule was hysterical! But as the farmer and his neighbours continued shovelling and the dirt hit his back, it suddenly dawned on him that every time a shovel load of dirt landed on his back, HE WOULD SHAKE IT OFF AND STEP UP! So, he continued repeating: “Shake it off and step up…shake it off and step up…shake it off and step up!” No matter how painful the blows, or how distressing the situation seemed, the old mule fought panic with determination. It wasn’t long before he stepped out triumphantly from the well! What had seemed would bury him actually had helped him... all because of the attitude with which he had handled his adversity. THAT’S THE LESSON OF LIFE If we face our problems by responding
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positively, and refuse to give in to panic, bitterness, or self-pity, then no misfortune can hold us down. To give up is the easiest thing to do in the world. But to hold on to your dreams and push ahead when everyone else thinks you will fall apart, that’s true strength. In the last year we have taken JSW Group to new heights. To list a few: • JSW Steel has commenced commercial production from BF-4 as a part of 3.2 million tonnes expansion project taking the Company to 14.3 MTPA of total steelmaking domestic capacity. • We have signed a joint venture agreement with Japanese Marubeni Itochu Steel Inc. (MISI) to set up a steel processing centre for flat steel products for various value added segments. • JSW Energy has commissioned the entire 1200 MW thermal power plant at Ratnagiri. This is the first power project of over 1,000 MW to be set up in the state of Maharashtra by private sector after the Electricity Act, 2003. • We have also commissioned the 400KV Intra-State Power Transmission project in Maharashtra. • JSW Energy has achieved the
commercial operation of third and fourth units of 135 MW each at Barmer. The operations of lignite mine at Kapurdi commenced in record time and have started feeding all the 4 units of 135 MW capacity at Barmer. • Eton Park Capital Management, L.P. has agreed to invest equity of up to $125 million in JSW Infrastructure Limited. The proceeds will be used for the expansion of JSW’s ports business. • We have also commissioned a state of the art integrated cement plant in Nandyal, Andhra Pradesh with a capacity of 4.4 MTPA. Indeed, we have achieved new milestones in the year gone by. At the same time, we have also faced certain adversities. Now the choice rests with us how we perceive this situation and respond to it. Do we now laze down, or do we ‘SHAKE IT OFF AND STEP UP’? Wishing you all a happy and prosperous 2012!
N. K. Jain
CommuniquĂŠ
Strive to Excel Seshagiri Rao
Joint Managing Director & Group CFO
We have entered 2012. For this New Year all of us have made resolutions about the changes we intend to make in our lives. The year gone by marks an important milestone in JSW’s journey to the top. We have touched 14.3 MTPA of total steel production capacity and have strengthened our presence and leadership through continuous innovation. The Company has commenced commercial production from Blast Furnace-4 as a part of 3.2 million tones expansion project at Vijayanagar in September 2011. This has become possible only with the cooperation and teamwork of all the employees, and constant support and encouragement from our valued customers. We are now in process of setting up the Rs 35,000 crores integrated steel plant at Salboni in Paschimbanga. In the first phase, the Company will build a 3 MT steel plant coupled with a 300 MW captive power plant with an investment of Rs 20,000 crores. We have recently signed a joint venture agreement with Japanese MarubeniItochu Steel Inc. (MISI) to set up a steel processing centre at an investment of Rs 122 crores. The JV Company will be equipped to process flat steel products such as hot rolled steel, cold rolled
steel and coated products to cater to the needs of the automobile sector, the white goods sector, construction industries and other value-added segments. The first phase of the project will go on stream in the financial year 2013 with an initial installed capacity of 1,80,000 TPA. The business environment surrounding us is challenging and uncertain. We need to act resolutely and more flexibly than ever before in view of global and local hurdles. The world economy is facing a new set of problems and recovery in advanced economies has been slower than expected. There is a temporary blip as far as demand is concerned. The steel industry is a significant contributor to national and regional economies. In modern times, steel has become the backbone of human needs. From the frames of eyeglasses to the fabrication of ships, bodies of automobiles and structures of skyscrapers, all are made of steel. In these times, it is the need of the hour for all businesses to keep in touch with the changing trends in technology and continue to evolve and modernise. Therefore, upgradation and enhancement has always been a
constant factor in the growth of our company. We must take long strides towards our important goals and ensure competitive superiority with environmental management, continuously expanding R&D and investing in eco-friendly processes while further strengthening quality management. With our upcoming greenfield steel plants in Paschimbanga and Jharkhand, the Company will produce 40 MTPA of steel by 2020 and will be on the path to becoming a $100 billion global conglomerate by then. Lastly, I urge you to meet challenges by setting aggressive goals and working to achieve them with tenacity and enthusiasm. Let us work towards our aims by consistently delivering innovative and superior products and services that exceed the expectations of our customers. Very best wishes for a rewarding, healthy and happy 2012 to all of you and your families!
Seshagiri Rao
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Cover Story JSW Steel
Soaring on
Wings of Steel
Night view of JSW Steel Plant, Vijayanagar
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Mithun Roy
T
he global steel industry is under immense pressure because of the financial crisis in the Euro zone, the debt problem of the United States and the fluctuating prices in the international market. However, the Indian steel industry is managing to hold its own and hasn’t been adversely affected by the worldwide economic downturn. The latest data from India indicates that the slowdown in the economic sector is mostly due to stringent regulatory policies adopted by the Government of India as a means to control the surging inflation. However, the country’s structural growth is unlikely to be affected adversely if, following a good monsoon, the agricultural sector remains stable. Moreover, there is no reason to fear that domestic consumption would dip in the near future. With respect to the steel sector, consumption during the last quarter stood at 3.5% and was backed by strong fundamentals. Indeed, the year 2011 saw JSW Steel scoring high on growth indicators. In the last quarter, the Company increased its installed capacity at its flagship plant, Vijayanagar Works, Bellary, Karnataka. The increased output has made JSW Steel the country’s largest domestic steel producer, outstripping the Steel Authority of India Limited in September 20, 2011. Today the combined output of JSW’s
plants at Vijayanagar and Salem, and that of the newly acquired Ispat Industries Limited stands at 14.3 MTPA. The increase in output from 7.8 to 10 MTPA at Vijayanagar Works is the result of a new blast furnace put into operation in June 2011. The introduction of Sinter Plant 3, Converter 4, Caster 3, two batteries and two blocks in Coke Oven 4 have all contributed to the increased output. Speaking on this remarkable growth, Dr. Vinod Nowal, Director & CEO, JSW Vijayanagar Works, remarked: “We have made long term arrangements for a steady supply of raw material for the new furnace and there’s enough imported coking coal to meet the requirements of the expanded installed capacity. Also, iron ore is being sourced from different parts of India.” This upward rise is likely to continue in the future also, as asserted by Mr. Sajjan Jindal, Chairman and Managing Director. In his words, “We are growing very rapidly and will continue to grow. We plan to invest Rs 75,000 crores to expand our brownfield and greenfield capacity in different locations.” In the next three years, the Company’s aim is to step up its capacity at Vijayanagar from 10 MTPA to 12 MTPA. The expansion will cost Rs. 2,695 crore and will be funded by cash
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Cover Story JSW Steel
0.8
1.6
MTPA
1980
2.5
MTPA
1985
MTPA
1990
1995
accruals to the extent of Rs. 9,450 crore and the rest through debt. The plan is also to set up a Cold Rolling complex at Vijayanagar to upgrade the present capacity from 1 MTPA to more than 3 MTPA by 2014. Meanwhile, the Company has lined up an additional Rs. 20,000 crores investment at Salboni, Paschimbanga, for the next three years. The 10 MTPA steel plant and the 1,600 MW power project would involve an investment that would be the highest in the state by any corporate group. Work has also commenced at the Ichhapur coal mine, which will provide fuel for the project. Blast Furnace at Vijayanagar Works
Mr. Seshargiri Rao, JMD and Group CFO, is confident that the first phase of the project will be completed in the next three years. A township is also coming up around the plant. Biswadip Gupta, JMD and CEO of JSW Bengal Steel, has confirmed that the township will be for the 1,000 employees who will be part of the initial project staff. Around 1,500 people, including 600 locals, are already involved in building the township.
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3.8 MTPA
2000
10
6.8 MTPA
2005
MTPA
2010
THE ROAD TRAVELLED SO FAR
O. P. Jindal was the founder of the Jindal Group. He started his business career by trading in steel pipes in Nalwa, a village in Haryana, India. In 1952, he set up the Group’s first factory at Liluah, near Kolkata, for manufacturing steel pipes, bends and sockets. In the early 1960s, Jindal Steel achieved a breakthrough when it developed India’s first hundred percent indigenous pipe mill at Hisar. In 1970, O. P. Jindal established the Jindal Strips Limited to manufacture coils and plates through the electric and furnace route. Since then, the Company has moved ahead from strength to strength. Today, the Group has developed into a multi-faceted organisation. The Group is presently a $15 billion conglomerate and ranks fourth amongst the top Indian business houses in terms of assets. Sajjan Jindal, O. P. Jindal’s son, took charge of the plant at Vasind in 1982 and then acquired Piramal Steel Limited, which operated a mini steel mill at Tarapur in Maharashtra. Later, it was renamed as Jindal Iron and Steel Company Limited (JISCO).
The late O. P. Jindal at the plant site, Vijayanagar
To achieve the aim of building a strong, resilient company, JISCO promoted Jindal Vijayanagar Steel Limited (JVSL) in 1994 now known as JSW Steel Limited (Upstream). In 2010, the Company acquired a 41 per cent stake in Ispat Industries Limited for Rs 2,157 crores and raised it further to 70 per cent through an open offer. Today, JSW is a $9 billion Group with a presence across India, USA, Chile, Mozambique and South Africa. Mr. Jindal’s vision is to take JSW Steel’s output to 40 MTPA by 2020.
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Cover Story JSW Steel
Corex Plant at Vijayanagar Works
THE TECHNOLOGY THAT SHAPED THE DREAM In 1994, Sajjan Jindal took a daring step by opting for an untested technology called Corex, a variant of the blast furnace, at its greenfield plant in Bellary. At that time, no other steel company in India had ever used this technology. His outof-the-box thinking was exemplified by such a decision. Technically, in the blast-furnace process, coking coal is passed through a coke oven battery. On the other hand, in the Corex furnace the coal goes straight in, reducing the production process by one step, thereby cutting down the cost. Corex has three other advantages over the blast furnace. One, it uses inferior, and therefore cheaper, coking coal. Two, it produces gas as a by-product, which can be channeled to produce electricity. Three, it does not release gas into the atmosphere and earns the Company carbon credits. The operational cost of a Corex Plant is also 20 per cent less than the blast furnace. On the flip side, Corex works only for capacities of up to 1 MTPA. To increase output beyond this, one requires the blast furnace. A blast furnace-based plant can support a capacity of upto five times more than a Corex plant. In 2005, when the Company wanted to raise the capacity from 4 to 7 MTPA, it opted for a blast furnace alongside the functioning Corex furnace.
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Blast Furnace at Vijayanagar Works
Today, JSW Steel uses both these technologies. The recently acquired steel plant, Ispat Industries Limited (now known as JSW Ispat), uses a technology called ConArc that instead of using iron ore to produce steel uses iron pellets. For its greenfield project in Salboni, Paschimbanga, JSW Steel is planning a 3 million tonnes plant with a 5,700 cubic metre blast furnace, the world’s largest.
BF4 ADVT
Earth Care Awards
Greening the
Earth
“We do not inherit the earth from our ancestors, we borrow it from our children.” - Native American proverb
C
limate change was supposed to be “the greatest moral challenge of our time”, as the leaders from across the world put it at the United Nations Climate Change Conference in Copenhagen in December 2009. However, this assertion now seems light years away since the focus has shifted from concerns about climate change to worries regarding the current economic recession.
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In a situation of such inconsistency, the need to acknowledge the tireless efforts of those working towards a greener tomorrow becomes all the more important. Taking the lead position in encouraging many such people, who often go unnoticed, the JSW Foundation initiated the Earth Care Awards for Excellence in Climate Change Mitigation and Adaptation in 2007 with The Times of India and in association with the Centre for Environment Education (CEE). Since then, the awards have recognised and honoured the work of individuals, community organisations and corporate houses working towards a greener tomorrow.
THE ORIGIN OF THE AWARD It is of utmost significance that JSW, one of the major industrial groups in India, has taken a leading role in facilitating transitions to climate-friendly production and consumption. Equally important is JSW’s preparedness to provide technical assistance and other forms of support to sustain such actions, which are marked by excellence, adaptability and local relevance. Indeed, these are essential aspects of a proactive, well informed climate-sensitive response, which is an important concern for the Corporate Social Responsibility Wing of the JSW Group. The need to tackle challenges related to climate change, either within the industry or at the community
level, is an urgent one, as are the issues of sustainable development, the management of land and water resources, among others. The value of the JSW award is that, as a mitigation and adaptation-focused intervention, it involves multiple stakeholders (small, medium and large enterprises; community-based, climatefriendly organisations) that foster innovative and locally relevant action. That this award is of topical and national relevance has also been made clear by having it mentioned in India’s NATCOM on climate change.
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Earth Care Awards
Development and environment sustainability are not contradictory. We needtomaketoughchoices to make sure we sustain economic growth not only for ourselves but also for future generations.
Installation view of Earth Care Initiatives
Jairam Ramesh Union Rural Development Minister On September 9, 2011, the JSW Foundation in association with The Times of India hosted the third edition of the Earth Care Awards and honoured those champions who have been taking initiatives to save our tomorrow. At the function, Mrs. Sangita Jindal, Chairperson, JSW Foundation, praised grassroots environmentalists who won the award. “We salute these silent crusaders working for the environment,” she said. 16
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Mr. Vineet Jain, Managing Director of The Times Group, added, “Only if humanity as a whole works towards fighting climate change will we be able to stall global warming. This cannot happen at the level of the government alone.” He further added, “This requires lot of determination to increase public awareness about environmental challenges.” Mr. Jairam Ramesh, Union Rural Development Minister, remarked, “For me, GDP is Green Domestic Product not Gross Domestic Product because the notion imposes on us a heavy economic cost. We need the 9% economic growth but it has to be green. Development and environment sustainability are not contradictory. We need to make tough choices to make sure we sustain economic growth not only for ourselves but also for future generations.” The Awards function was attended by a host of luminaries from diverse fields ranging from politics to culture. Among those present were Mr. Vincent H. Pala, Union Minister of State for Water Resources, and BJP leader Mr. Rajiv Pratap Rudy.
It is time for the Earth CareAwardstobroaden its scope and include workonclimatechange from South Asia as a whole. The Selection Process The jury shortlisted fourteen applicants and made field visits to evaluate their work on climate change. Mr. Rajendra Shende, Head, OzonAction, United Nations Environment Programme, said that the jury members were impressed with the work of the applicants and were proud to be a part of the Award, which has been “institutionalised by the unique combination of the industry, media and the civil society”. Mr. Kartikeya Sarabhai added, “We visited every applicant and saw whether his or her ideas were scalable. We looked at the standards that have prevailed in the industry and also how unique the innovations were. But, depending on the type of innovation, the criteria had to be adjusted. In each case we tried to determine what the effects of their innovations would be.”
Sangita Jindal Chairperson, JSW Foundation Looking Ahead Mrs. Jindal opined, “It seems to be an opportune time for the Earth Care Awards to broaden its scope and include work on climate change from South Asia as a whole”. In 2011, the JSW Foundation also reached out to schools by organising quizzes and various other competitions. It also urged research institutions to help bridge the gaps in the existing knowledge on climate change. The Foundation is committed to helping the awardees implement their projects on a large scale.
Mr. Shende remarked, “Apart from measuring reduction in carbon emission and carbon footprints of the contestants’ projects, we also assessed whether they were scalable, replicable, sustainable and creative.”
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Winners of the
EarthCare awards
2011 Community Focus South Asian Forum for Environment (SAFE) | Kolkata SAFE helps local communities achieve sustainable development. They work in areas with rich biodiversity but that are vulnerable to climate change. SAFE works with fisher folk to free them from their dependence on sops, and looks at ‘bio rights’ as a financial tool.
Vivekananda Training and Research Institute | Kutch
Vineet Jain Managing Director,
Engaged in rural development in Kutch, this institute’s main activities include rainwater harvesting and watershed development, creating drinking water distribution systems, preventing salinity ingress or the seeping of salt water into freshwater sources, and developing salinity-resistant crops.
Times Group
GHG Mitigation In large Enterprises Air India Air India’s Environment Management System Division team worked to reduce carbon emission, fuel consumption and check the utilization of natural resources. From training employees on environmental awareness to tree plantation, from optimising flight plan systems to engine efficiency - this team has done it all.
Videocon | Aurangabad Designing efficient processes and introducing new techniques for energy conservation, this consumer durables company reported a reduction of greenhouse gasses and carbon dioxide, equivalent to 19.6 million kilos. The Company emphasises its use of RoHS (Restriction of Hazardous Substances) components and processes. Bilt Graphics Paper Products Limited | Bhigwan
Only if humanity as a whole works towards fighting climate change will we be able to stall global warming. This cannot happen at the level of the government alone. 18
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This paper maker’s unit near Pune has achieved a zero discharge status for liquid and solid waste. Cutting down on water, power and steam consumption in the manufacturing process has led to the reduction in GHG emissions.
EarthCare Awards
Innovation For Climate Protection
Jury
Impact of the 2010 Awards
Energy Research Applications | Ranchi
Dr. M. S. Swaminathan
Dr. Harender Gautam whose
Member, Rajya Sabha
botanical pesticide formulation was recognized with an Earth Care Award in 2010, is working on gathering more fieldbased evidence to counter polluting technologies.
A.K. Singh’s method of producing clean fuel is powered by tonnes of sponge iron waste. The energy cake allows oxygen and carbon to interact for near-complete combustion that ensures the saving of fuel wood and drastically cuts down carbon dixode emissions. Mr. Singh works with women’s groups and aims to reduce energy consumption by cottage industries and households that use traditional and often inefficient methods.
Mahindra Vehicle Manufacturers Ltd | Pune At the paint shop of this vehicle manufacturer, high levels of energy are needed to heat up chemicals. There is also a protracted process of paint-cooling for which electricallyoperated chillers are used; these chillers generate an excess of heat. Mahindra’s team converted this waste heat into usable heat, which in turn was used for the process of chemical heating. The system was such that air-to-water heat exchangers recovered the heat from ovens, while a heat pump was used to recover heat from the chillers.
Dr. R. K. Pachauri Director, TERI, New Delhi
The Watershed Organisation Trust Dr. William Dar
Mr. Kartikeya Sarabhai
organized a national conference on Climate Change Adaptation and Sustainable Development in early 2011 to encourage stakeholders to put into practice their research findings.
Director, CEE, Ahmedabad
Col. Binay Kumar improvised on his
Director General, ICRISAT, Hyderabad
Mrs. Shailaja Chandra Former Chief Secretary, NCT of Delhi.
Prof. Aneeta Benninger Executive Director, Centre for Development Studies and Activities, Pune
Prakruti Jal Urja Pump using recycled material. He now feels that the Water Pump has become robust and can be repaired by farmers themselves. Thus, he was able to re-evaluate the business objectives of farmland rainwater harvesting systems and processes of mitigating carbon emissions.
Mr. Anil Manekar, Director, Nehru Science Centre, Mumbai
Mr. Rajat Gupta, Ex-Managing Director, McKinsey & Co
Mr. Rajendra Shende, United Nations Environment Programme, Paris
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The Recognition
25
Mumbai
The
Recognition
a e r y s 5
years
The JSW Group believes in people power. It realises that people are its strength. Acknowledging their contribution, the Company awarded those employees who have been with us for more than10 years. Dr. Vinod Nowal Director & CEO, JSW Vijayanagar Works My journey with JSW Steel began in 1984 when the late O. P. Jindalji put me in charge of Jindal Iron And Steel Co. Ltd. (JISCO), Tarapur. I was hardly 28 then. That year, I successfully dealt with Datta Samant’s union militancy and revived the plant operations. In 1999, Sajjanji put both the Vasind and Tarapur plants under my purview. Working at Vijayanagar was never on my radar. But in 2004, Sajjanji told me that “the growth of the Group will be in Vijayanagar and I want my best resource to be there”. I felt honoured. I wondered if my experience in Paper, Sugar, and Rolling and Galvanizing industries was substantial enough for the new job. However, I met all my responsibilities, including acquiring lands to meet JSW’s expansion plans as well as bringing in an additional 40 MGD of water from Almatti. I also gained the confidence of the mining lobby by persistently working towards acquiring captive mines.
In 2009, I was made the In-Charge of the Vijayanagar plant. I am proud to head the first Indian integrated steel plant at a single location with a capacity of 10 MTPA. The real challenge for me now is to expand capacity to 12 MTPA.
As the President of the Bangalore Chamber of Industry and Commerce and the Karnataka Iron and Steel Manufacturers’ Association, I have seen how the collective strength of steel producers can be voiced.
My message to the young JSWites: No experience is futile. Have the right attitude, accept challenges and you too will grow with JSW Steel.
Harkhit Jaja Shanker Mishra Chauffer of Mr. Sajjan Jindal I have been with this group from the time of Mr. O. P. Jindal. He was a kind hearted man and I enjoyed working under him. The qualities of the father are echoed in his son, too. I never realised that Mr. Sajjan Jindal is such an important business personality of the country. I have always been treated like a family member and have been given lots of care and affection. Driving for Mr. Sajjan Jindal is a pleasure and would love to always steer the wheels for him.
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s
15 years
10 years
Subramanian Iyer Varughese V V Ajay Yashwant Joshi Vilas D Savalapurkar Ashraf Ali Khan Kaushik Purshottam Shah Bhanu Pratap Chandrakar P R Kole Aneesha Vaibhav Chamankar Vishnu Prakash Garg Tukaram Sitaram More Ramanarayan V S Jagdish Govindbhai Shingadia Dorothy Sophia Sam Vikas V Patankar Ravindra D Bhalerao Latha Velukutty Rajesh Singh Vilas Vishwanath Paradkar Rajesh Kumar Bansal Glenda D’silva Arvind Shivaram Chavan Ashok Kumar Jain Ketan Hasmukhlal Patel Ramesh Balwantrai Jindal Natalie Allen Barretto Manish Ranjitrai Desai Deepak Yeshwant Bhat Sanjeevranjan Rajkishore Singh Jogendra Dubey Chiranjilal Sharma J R Dias Saji Samuel Sunil Sharma Ramesh Ratnakant Yerunkar R Venkatachalam Jayaraman Rajan Prakash Ramchandra Nikam Venicia Pereira Harish Gusaidatt Joshi Subhash Yerunkar Rakesh Kumar Sharma Radha Iyer Arun Kumar Sankar Lal Samanta Hanumant Gangaram Pramod Menon Seshagiri Rao M V S Tammal Ravichandran Vedappan Mangesh M Lokhande Anil Bhujbal Narender Sharma Santaram Pai Vijay Eknath Durgawli Lilian Ronnie Almeida Jessy Denny Avinash Mhatre Dyandeo Ramchandra Kumbhar Anand V Nesarikar D Chatterjee Manoj Kumar Jain Radhe Shyam Sarda Umesh Mahabir Singhania Jayshree Masurkar Ajaykumar Pratap Hate Nipun Gupta Lily Joseph Monteiro Ravindra Munde Tushar V Shah Sandra D’Souza Naresh H Lalwani Praveen Dixit Aditya Pratap Singh Lancy Varghese V K Patidar Chanderbhan Dayanand Surendranath V Vandakudri Shaila Narayan Shetty Mangwani Jayant Acharya Sanjay Diddee Sadashiv Patil Suresh Damu Pawde Sreenivasan A G Ashlesha Surendra Dalvi Ramsingh Kushwaha Jitendra Bahadur Ajit Bhalchandra Bhargava Santosh Tulshiram Bhingare Gaurishanker Singh Deepa Sharokh Yezdegardi R D Batwalkar Kailash Sharma Zenobia Farokh Irani Arvind Kumar Jain Bhushan Prasad Sathyanarayana K S Shatrughna Jha Neeraj Bhavsar Chandrakant Bhere Ravi Kumar Jain Sharad V Patankar Raman Sharma Ranganath T Sanjay Khetan Rajesh Yeshwant Arekar Vijaykumar Chennappa Neeta Sanjay Gadre K N Patel Suvarna Hemant P Shete Santosh Brahmashanker Pandey Sanjeev Tansukhlal Doshi Madhura Pawar Pramod Prabhaker Manjrekar Saroja Bandbe Rekha Bhandary Michael Mathew Tuscano Sriram K S N R Aravind Jessy Johnson Rajeev Madhusudhan Pai Ashok Chhabildas Rathod Prashant Surendra Jain Dilip Ramchandra Dalvi Vijay Baliram Sakpal Peter Bastyav Tuscan Amarjeet Jangi Yadav Keshav Teknarain Sharma connect | ISSUE 1 - 2012
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Business News JSW Steel
spirit Resilience The
of
L-R: Jayant Acharya, Seshagiri Rao and Dr. Vinod Nowal addressing the press conference
D
22
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espite acute iron ore shortage and forex translation losses due to adverse movement in rupee dollar parity, JSW Steel achieved quarterly sales volume of 1.882 million tonnes, 19% growth in sales volume and 33% in Net sales value. JSW Steel emerged resilient, reported Rs. 127.12 crores net profit for Q2 FY 2011-12.
Company reported net profit of Rs.127.12 crores for second quarter FY12, on stand alone basis. The profit would have been much higher had the production not cut due to severe iron ore shortage and also the forex translation losses of Rs.512.98 crores due to adverse movement in rupee dollar parity.
The fortunes of the steel industry are inextricably linked to how the economy behaves. The performances are also corelated to the tenacity of the major economies and markets, across the globe. The domestic index of industrial production fell from 3.8 per cent in July 2011 to 3.6 per cent in August 2011 to a distressing two-year low of 1.8 per cent in September 2011. Also the high interest rates resulting from sustained high inflation are leaving an impact on steel demand in India in the near term.
During the current quarter, our Company produced 1.738 MT of Crude Steel. Production volume grew by 11% in crude steel, 2% in rolled flat products and 30% in rolled long products relative to that of corresponding quarter of the previous year. The Company’s production was lower at least by 4,50,000 tonnes due to acute shortage of iron ore and higher procurement cost of iron ore also increased the cost of production of steel by about Rs.1500/- per tonne during the quarter.
Keeping all the challenges in perspective, JSW Steel emerged resilient. The
The Company achieved quarterly sales volume of 1.882 MT, 19% growth in sales
volume and 33% in Net sales value, compared to that of corresponding quarter of the previous year.
Financial Performance: The Turnover and Net Sales for the quarter stood at Rs. 8,242.55 crores and Rs. 7,625.06 crores, respectively, showing a growth of 33% over the corresponding quarter of the previous year, mainly due to higher volume and improved sales realization. The EBIDTA for the quarter is Rs.1,332.95 crores up
30.06.2011) and the weighted average interest cost of debt is at 7.33% (vis-à-vis 7.81%, as on 30.06.2011).
For the past few months our Projects: Company has been facing 3.2 MTPA expansion project at severe shortage of Iron ore due Vijayanagar Works : to banning of Iron-ore mining in The Company has commenced the State of Karnataka by the commercial production from its Blast Honorable Supreme Court Furnace-4 as a part of 3.2 MTPA The key performance highlights are as under: of India. This problem of expansion project at Vijayanagar Q2 FY 12 Vs Q2 FY 11 acute shortage of Iron-ore Works on 20th September 2011. Volume growth (Crude steel production) 11% was further accentuated With this all the major facilities 19% in September 2011 when Saleable steel sold under the project have started. 33% there was delay in the Net sales Rs 1333 crs implementation of the EBIDTA Other projects: Profit after tax Rs 127 crs Honorable Supreme Second Phase of Blooming Mill 5.33v Court’s directive to make EPS (Diluted) at Salem Works has started 0.68 available Iron-ore to the Net total debt gearing (Standalone) commercial production from 1st Steel Companies from September 2011. Operational Performance: stock piles and NMDC production through E Sales and production volumes are as under (Million tons): Pellet Plant-2 of 4.2 MTPA Q2 FY 12 Q2 FY 11 Growth at Vijayanagar Works has Auction. This led to a steep Products 1.571 11% drop of 28% in crude steel Production:- Crude Steel 1.738 commenced on 15th July 2011 production in September Sales: and is under trial run. 2011 as compared to • Semis 0.076 0.086 - 11% August 2011, as the • Rolled: Flat The implementation of another 1.467 1.215 21% Company cut down its 300 MW Captive Power Plant • Rolled: Long 0.338 0.281 20% production at Vijayanagar (CPP4), Second Phase of Total Saleable Steel 1.882 1.583 19% Works to 30% in the last Beneficiation Plant and Phase II week of September 2011. of HSM-2 at Vijayanagar Works by 15% over the corresponding quarter are progressing satisfactorily. The Company’s Vijayanagar Works of the previous year. The Company secured 1.924 MT and Salem Works has posted a Net Profit after Tax of Rs. Guidance – lower by 14% secured 0.156 MT of iron-ore in the 127.12 crores after considering foreign Considering the severe shortage of E-Auctions conducted so far by the exchange translation losses. iron ore and the bottlenecks in receipt ‘Monitoring Committee; against of the same at plant from E-Auctions, which the iron ore received at the Due to the unusual depreciation in the Company reduced the guidance for site is only around 18% of the total the value of the rupee against US FY 2011-12 volume of production and material procured by Vijayanagar Dollar over the last three months, the sales to 7.5 MT (lower by 1.25 MT 14%) Works in E-Auctions. The Company net unrealised loss of Rs.512.98 crores and 7.8 MT (lower by 1.2 million tones is yet to improve capacity utilization on restatement of foreign currency 13%) respectively. The loss of steel significantly from existing levels as monetary items at close of the quarter production / sales not only impacts the the receipt of E-Auction material is has been considered by the Company profitability of the Company, but the taking considerably longer time due as an exceptional item. Government stands to lose about Rs. to procedural delays and logistical 600 crores by taxes and duties for the constraints. The Company’s net total debt gearing current financial year. stood at 0.68 (as against 0.64, as on
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23
Business News JSW Energy
More POWER to you
T
he Board of JSW Energy Ltd. at its meeting in Mumbai approved the Results for the quarter ended and half year ended September 30, 2011.
Key highlights: • Unit 3 of 135 MW at Barmer achieved COD on November 7, 2011. • 1200 MW power project at Ratnagiri fully implemented with the COD of 4th unit of 300 MW. • Lignite mines at Kapurdi in Barmer commenced operations. Rajasthan Electricity Regulatory Commission (RERC) granted ad hoc interim tariff order for Unit 1 to Unit 4; Unit 1 to 3 commenced generation while unit 4 is being commissioned. • Net generation 5016 million units in H1, FY 2012 (3608 million units in HY, FY 2011).
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• Total income at Rs 2269 crores in H1, FY 2012 (Rs 1779 crs in H1. FY 2011). • Entire debt of Rs 410 crores for transmission project re-financed with effective savings of 2.26% in interest rate. Operational Performance The performance for the quarter was severely dented primarily due to the onset of an early and prolonged monsoon resulting in deferral of power procurement by distribution companies; frequent shortages of the load despite orders; and loss of operational efficiencies. The non-availability of tariff for Barmer plant led to idling of units and steep depreciation in the foreign currency exchange rate in the last quarter.
The Plant Load Factor (PLF) achieved during Q2, FY 2011-12 was under: Vijayanagar The units have achieved an average PLF of 72% as against 91% in the corresponding quarter of previous year. The PLF was lower mainly due to restrictions imposed on scheduling of power, deferment of power procurement by distribution companies and unscheduled plant maintenance. Ratnagiri The units operated at an average PLF of 74%, against an average PLF of 62% in the corresponding quarter of the previous year. The operations were affected due to the heavy monsoon resulting in lower efficiencies in operations besides frequent shortage of units by the State Load Dispatch Centre (SLDC). The heavy monsoon impacted the timely commissioning of the 4th unit and also led to delays in the commissioning of the Jaigad-Karad transmission line. Barmer The units continued to remain shut during the quarter ended September 30, 2011 pending tariff approval by RERC. RERC has since provided an interim tariff for unit 1 to unit 4; consequently 2 units of 135 MW each have commenced operations from October 12, 2011 while Unit 3 achieved COD on November 7, 2011, the commissioning activities for unit 4 have been taken up. The units
are being operated using the lignite supplied by BLMCL from the Kapurdi mines. In order to ensure effective plant utilisation, the Company had entered into banking agreement for 286 million units and the backed power will be available for sale from November 2011 to March 2012 in tranches. During the quarter, the Company entered into a Conversion Agreement with JSW Steel Ltd. for the conversion of gas provided by them into power on conversion basis. The Company achieved short-term sales of 1658 million units during the quarter ended September 30, 2011 as against 1141 million units sold in the corresponding quarter of the previous year. The Company sold 420 million units under long term PPA besides generating 229 million units of conversion basis and 286 million units on Banking Energy as against 640 million units sold under long-term PPA during the corresponding quarter of the previous year. The net generation from the different units was: Â
Q2 FY 11-12 Q2 FY 10-11
Vijayanagar
1,262
1,595
Ratnagiri
1,331
123
0
63
2,593
1,781
Barmer Total
Fuel During the current quarter, the prices of imported coal continued to remain firm despite having risen by approximately 34% between Q2, FY 2011 and Q2, FY 2012 on API 4 index, even while a lot of commodity prices have witnessed significant downward correction due to the global slowdown. The fuel cost for the quarter was Rs 762 crores, an increase of 65% over the corresponding quarter of the previous year due to the increased volume of generation as also the increase in prices of imported coal. The efforts of the Company to increase reliance on consumption of Indonesian coal were impacted due to heavy monsoon resulting in the operations relying on higher grade coal for sustained operations. However, with the monsoon having receded, the Company is relying on a greater amount of low grade coal to meet its fuel requirements. Also, efforts are being undertaken to identify new sources for coal procurement besides tie-ups of requirement for tenors extending upto 12 months.
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25
South African Coal Mining Holding (Pty) Ltd (SACMH) The Company (through its wholly owned overseas step down subsidiary) acquired a 49.8% stake in Royal Bafokeng Capital (Proprietary) Ltd. (RBC) which holds 54.06% in SACMH. The Company also holds (through its wholly owned step down subsidiary) 34.79% in SACMH as of September 30, 2011 resulting in an overall stake (directly and indirectly through RBC) of 61.71% in SACMH. Further, the Company (through its wholly owned overseas step down subsidiary) has acquired: The balance 50.20% stake in RBC, upon exercise of the put option by Royal Bafokeng Ventures Proprietary Ltd. The entire share capital of Mainsail Trading 55 Proprietary Limited (“Mainsail”) and including all amounts owning by the Company to Mainsail upon exercise of the put option from RBH Resources Holdings Proprietary Ltd., a subsidiary of Royal Bafokeng Holdings Ltd. Pursuant to the acquisition, the effective shareholding of the Company in SACMH presently stands at 93.27%. During the quarter, SACMH mined 2,24,075 tonnes of raw coal from the existing block and sold 119,264 tonnes at an average realisation of USD 111 per tonne. The margin continued to remain under pressure due to higher stripping ration on account of the development of new pits besides transportation bottlenecks resulting in higher logistics cost.
Financial Performance (Consolidated) During the quarter, the Company achieved a Total Income of Rs 996 crores, an increase of 18% over the total income for the corresponding quarter of previous year, EBITDA of Rs 181.02 crs, decline by 52% over the corresponding quarter in the previous year due to contraction in margins resulting from lower tariff realisation and increased fuel cost. The Company incurred a loss after tax during the current quarter of Rs 109 crs, primarily due to translation losses on foreign exchange monetary items and increased costs and depreciation charges upon the commissioning of additional capacities. The Company considered the unrealised loss of Rs 79 crores on the restatement of foreign currency monetary items at the close of the quarter as an exceptional item, due to the unusual and steep deprivation in the value of Indian Rupee against US Dollar over the last quarter. During the quarter, the debt of Jaigad Power TransCo ltd. of Rs 410 crs was refinanced resulting in reduction in effective interest rate by 2.26%. During the half year ended September 30, 2011, the Company achieved a Total Income of Rs 2,269 crores, EBITDA of Rs 596 crs and profit after tax of Rs 27 crs. The consolidated net worth and consolidated debt as of September 30, 2011 was Rs 5,672 crs and Rs 9,809 crs respectively resulting in a consolidated debt equity ration of 1.73 times. Project Update
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Status of projects under Construction and Implementation (4 X 300) 1,200 MW – Ratnagiri, Maharashtra All the units at Ratnagiri have been put into operation pursuant to the successful COD of Unit 4 on October 16, 2011. The implementation of the FGD is progressing on schedule in compliance with the conditions stipulated by MOEF. The project cost (including FGD) is estimated at Rs 5,700 crs and project expenditure incurred till September 30, 2011 is Rs 5,183 crs. (8 X 135) 1,080 MW – Barmer, Rajasthan Pursuant to the award of the adhoc interim tariff by RERC for Unit 3 and Unit 4, Unit 3 achieved COD on November 7, 2011 while commissioning activities for Unit 4 have been initiated in full swing. The work on the remaining 4 units is expected to be completed by March 2012 in phases for the commissioning of the units. The project implementation has been hampered due to the unavailability of manpower on a sustained basis due to the extreme climatic conditions. Due to the extra time involved in completing the project, the cost is now estimated at Rs 6,865 crs and project expenditure incurred till September 30, 2011 is Rs 6,007 crores.
Business News JSW Energy
The Government of Rajasthan has granted the “in-principle” consent for the expansion project of (2 X 135) 270 MW at Barmer. (3 X 80) 240 MW – at Kutehr, Himachal Pradesh The process of acquiring land for the project has been initiated with the execution of agreement with land owners while grant of requisite clearances for the project is awaited. The process for order placement for key contracts has also made good progress. Project expenditure (including premium paid to state government) spent till September 30, 2011 is Rs 122 crores. Jaigad Power Transco Ltd. The work on 110 KM Jaigad – Karad transmission line is almost complete and the trial operations have commenced. The work on the forest area with limited accessibility and a hilly terrain was severely impacted due to a heavy monsoon. Despite the extreme conditions, the project has been completed in a record time of 38 months. The Project Cost is appraised at Rs 576 crs and as of September 30, 2011 a cost of Rs. 546 crores has been incurred.
JSW Energy Plant, Ratnagiri
Barmer Lignite Mining Co. Ltd (BLMCL) The Kapurdi mines commenced supply of lignite to Barmer power project from October 10, 2011, upon the transfer of mining lease in favour of BLMCL as also the granting of adhoc interim order by RERC on the transfer price of lignite to Barmer power project. BLMCL is gearing up to supply the lignite for the first 4 units of Barmer Power Project. BLMCL has paid the entire amount for the acquisition of land for Jalipa mines to RSMML and the land acquisition process is expected to be completed by December 2011.
Projects under development 1320 MW Chattisgarh Project The land acquisition for the project is progressing satisfactorily. The entire land acquisition is targeted to be completed by December 2011. The work on securing the clearances is also progressing satisfactorily. 1620 MW West Bengal Project The work on the primary and peripheral activities is progressing as per schedule.
The project cost is estimated at Rs 1,800 crs (comprising of both Kapurdi and Jalipa mines) and cost incurred till September 30, 2011 is Rs 1,177 crores.
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27
Report JSW Severfield
THE
FUTURE IS
NOW
S
teel buildings are the new icons of the urban landscape. Increasingly, many corporate houses are commissioning such buildings, which, compared to conventional structures, not only save time in construction, but also enhance aesthetics and durability. JSW Severfield Structures Limited (JSSL) is geared to lead this growing market. It is a Joint Venture (JV) agreement between JSW Steel
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Limited. and Severfield-Rowen Mauritius Limited (a fully owned subsidiary of Severfield Rowen Plc., UK) to create a new structural steelwork fabrication business. The Company is involved in the design, fabrication and construction of structural steelwork, principally to service the Indian markets. Within a year, the JV Company has grown to establish its presence in the country as a top steel
3D representation of One Indiabulls Centre, Mumbai
fabricating company and bagged the prestigious OHSAS: 18001 and ISO: 14001 certifications. It has also won a number of safety awards. The first fabrication facility of the new JV business has been designed primarily to cater for beam and column and plate girder structures
such as offices, malls, hotels and bridges. The primary traget market is commercial structures and highway bridges, mainly in Western and Southern India. Future expansion plans will cater to other more diverse sectors such as long-span airport roofs, rail projects, bridges and power stations and cover a wider
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PROJECT UPDATES • JSSL’s Air Traffic Control (ATC) project of Mumbai International Airport had bagged the BIM Award 2009 for its design. The new ATC tower with its ultramodern design will be the tallest ATC structure in India. The tower will be 83.80 metres above ground level. That is approximately the same height as a 30-storey building with a specially shaped six-storey steel building on the top. JSSL has already completed construction of the steel floors at 62 and 65m levels. • One Indiabulls Centre is an emerging business centre in Lower Parel, located strategically between two commercial business centres: Nariman Point and Bandra-Kurla Complex. JSSL is constructing the Northern and Southern Annexe totaling
JSSL Plant, Vijayanagar
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to 12,000 sqm of office space. Indiabulls preferred JSSL for the project since the building needed to be constructed over an existing RCC building. With Plunger columns from the third floor to the raft foundation and the lift shaft room, JSSL was able to build the top six floors. By constructing the building in steel, Indiabulls was able to achieve a lighter building in a faster period. • Chhatrapati Shivaji International Airport (CSIA) is getting revamped. With the aim of becoming one of the world’s best airports, the consortium led by GVK and construction partner L&T wanted Fixed Link Bridges (FLB) connecting airplanes to the terminal and also requested that the
Report JSW Severfield
JSSL Plant, Vijayanagar
construction was executed very quickly without compromising international quality. JSSL was awarded the project and it won a Safety Award from the MIAL Director. • Located on Whitefield Road, Bangalore, the PRESTIGE project comprises of 18 floors. It is one of the few properties in India to have a Helipad on the top. JSSL is involved in the ‘connection design’, fabrication and erection of structural steel work in addition to the supply and fixing of metal decking along with shear studs and edge protection. JSSL had completed 16,000 sqm of this building in an effective construction period of 14 weeks. • The 1200 MW project for SIEMENS is located in Gujarat. JSSL is responsible for the connection design, fabrication and erection of the 4500 tonnes of structural steelwork utilized in this project. JSSL‘s involvement also includes supply and erection of cladding work for the roof and wall of turbine buildings. • The Company has executed a Turbine Generator (TG) building structure for 2 x 70 MW coal based Captive Thermal power plant at Hospet, Karnataka, for Greenesol Power Systems. JSSL has offered a turnkey
solution including design, fabrication, supply and construction of the TG building structure. The structure has a 100 MT overhead crane, running for full length of the building. The total height of the building is 23 metres. Decks having loading capacity of around 1500 kgs/sqm were designed and installed. • JSSL has executed two Air cooled condenser support structures at the same site of TG building structure for BMM Ispat Ltd. JSSL was involved in the ‘connection design’, fabrication and erection of about 800 MT of structural steel work for this project. The entire structure was bolted at site and the erection time was only 7 weeks per structure. • BOTANIX RESORT is coming up with 12 units of villas and office complexes near Gurgaon. The project was recently awarded to JSSL and the company is responsible for the steel frame and ‘connection design’, fabrication and erection of 500 tonnes of structural steelwork as well as the supply and erection of metal decking. • JSSL has bagged a number of safety awards for construction in a short span of 8 months.
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Business News Tarapur
Capacity Enhancement T
arapur Works is venturing into new growth trajectory by successfully upgrading TM-2 Mill and CSD-4 Line in the month of July 2011. The capacity has now been enhanced to 0.5 MTPA of galvanised products. Also the export segment will increase from 11000 Mt to 15000 MT per month.
Upgraded Electrical Room, Tarapur
TM-2 mill has been upgraded with stateof-art features such as AGC, Gauge, HMI, MMS, and PLC. TM-2 can cater product range from 0.13 – 0.80 mm thick and up to 1000 mm wide. Similarly, CSD-4 has been upgraded with features like New EHRT furnace, New Zinc Pot, APC, Drives, PLC and speed increase from 90 to 120 mpm . The team deserves appreciation for completing gradation project before the stipulated date.
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Business News Mumbai
An alliance for leverage
J
“The rapid growth of the domestic steel industry offers tremendous opportunity for the supply of high end processed steel and through the JV, we could leverage the global sales network of MISI’s service center operations and the world-class technology products manufactured by JSW” - Seshagiri Rao
The project will be set up at a capital cost of Rs. 122 crores and will be funded through 50% equity from both the partners; the remaining 50% will be raised through banks. The first phaseof the project is expected to come on
stream in 2013 with an initial installed capacity of 180,000 tonnes per annum. The JV Company will be equipped to process flat steel products such as hot rolled, cold rolled and coated products. Speaking about the JV, Mr. SeshagiriRao said “The rapid growth of the domestic steel industry offers tremendous opportunity for the supply of high end processed steel and through the JV, we could leverage the global sales network of MISI’s service center operations and the world-class technology products manufactured by JSW.”
Sajjan Jindal alongwith the members of Marubeni
SW Steel Ltd and Marubeni-Itochu Steel Inc. Tokyo, (MISI) have signed a Joint Venture agreement to set up a steel processing centre in North India, called JSW MI Steel Service Center Private Limited. JSW will hold 50% of the equity and the other 50% will be held by MISI. The Joint Venture between JSW Steel and Marubeni will deliver solutions to automotive, white goods, and construction industries among others.
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Report Nandyal
Growth Cementing T
he JSW Cement plant at Nandyal, Andhra Pradesh, is among the most modern cement plant in the world. Its equipment, made using the latest stateof-the-art technology, focusing ensures productivity and energy efficiency. JSW Cement achieved an important milestone on August 29, 2011 when it commissioned the Cement Clinkerisation unit at Nandyal. The Company, a key diversification of the JSW Group, currently has a 0.70 MTPA grinding facility for producing Portland Slag Cement (PSC) and Ground Granulated Blast Furnace Slag (GGBS) at Vijayanagar, Karnataka. JSW Cement commenced production in the year 2008 and has moved to its second phase of green field expansion at Nandyal to augment its capacity to 5.20 MTPA. The Company uses slag produced by JSW Steel at Vijayanagar, an important raw material for cement production. The Company expects to begin commercial operation in 1-2 months, and plans to launch JSW Cement with a new product logo and packaging for Southern India. The Nandyal plant is expected to produce PSC 4.50 MTPA and Clinker 2.20 MTPA from its manufacturing facilities. The commissioned KHD Kiln with 5m dia x 75m length has a design capacity of 6600 tpd. The quality of the clinker produced
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is the best with 56% C3S (Tricalcium silicate), the vital hydraulic compound in clinker decides the quality of cement. Roller Press The Company has deployed a unique technology called ‘Combi-Roller Press’ sourced from KHD, Germany to grind raw materials such as limestone, cement and slag. In this technology, each grinding section consists of two Roller Press units with single SKS Separator and Fan. The first month operation indicated exceptionally lower specific power consumption for VRMs of comparable material and capacity. Sr. Material
Nos
Capacity, tph
1
Limestone
One
500
2
Slag
Two
170 x 2
3
Cement
One
350
Clinker Cooler Pyro Floor Cooler supplied by KHD has six reciprocating lanes to carry the clinker forward. An important feature of the Cooler is that the entire grate plates through which the cooling air flows up are stationary and hence results in greater reduction of wear on grate plates. Cooler Loading is expected to be at 45tpd/ m2 during peak production level. The Company has also installed hands-free cement bag loading system supplied by EEL – Ventomatic – FLS, first of its kind in the country.
Report Mumbai
5-S
ProgramME for Barmerand Salem
Seshagiri Rao felicitating the winners at Salem
A
much-awaited calendar event, the second round of structured 5S inter-departmental competition was organised at Raj WestPower Limited, Barmer.
Mr. Veerendra Chandavat, DGM, HR conducted the audit as per the standard checklist from MayJune 2011. The entire plant was divided into the 8 zones.
DM Plant/Lab bagged the first prize, followed by Operations and Project – BTG, which received second and third prizes respectively from Mr. Debabrata Kundu, Vice President, O&M.
Also, JSW Steel Ltd, Salem Works, the largest special steels plant in the country, engaged Dr. R. Balakrishnan, to guide through the various phases of the ‘5S’ implementation process. They conducted an awareness training programme on 5S and Kaizen practices covering 174 employees from various departments. A ‘5S’ logo competition was organised and from an overwhelming number of entries from the employees and associate employees, the design submitted by Mr. S. Sathish Kumar, who is working as an Associate Employee, Environment Department, was selected for the ‘5S’ flag.
Mr. Kamal Kant, Director, Rajasthan Project commented, “5S efforts at RWPL Barmer will definitely improve the morale of the team and improve the productivity, safety and clean work environment. It will also help to improve selfdiscipline and organise the workplace.” 5S reduces waste, optimise productivity through maintaining an orderly workplace uses visual cues to achieve more consistent operational results. 5S management committee headed by Mr. Kamal Kant, Director, Rajasthan Project and guided by
On August 15, 2011, Mr. Seshagiri Rao, JMD & Group CFO, hoisted the ‘5S’ flag and started the initiative across the plant. During the ceremony Mr. Rao handed the respective zonal leaders the 5S responsibility letters.
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Report Mumbai
Providing SAP A
s the JSW Group is in an aggressive growth phase, the management has embarked on a review of its internal processes and capabilities. It was recognised that the existing IT system that had served the Company well in the past is facing challenges in meeting the ever-increasing requirements driven by growth and complexities. To remain competitive and successful in a challenging environment, the JSW Group has always invested in people and processes. To supplement such initiatives, JSW is now deploying the leading ERP (Enterprise Resource Planning) solution from SAP, Germany. The initial implementation aimed at covering the domestic Steel business, was kick-started on June 25, 2011 at Vijayanagar by Mr. Seshagiri Rao, Joint MD and Group CFO, who set a target of July 2012 for the systems to be operational. “The Group is taking on the increasing challenges for managing talent, restructuring business models and raising the bar on operational excellence and results are needed from employees,” said Mr. Seshagiri Rao at the kick-off ceremony of Fast Forward.
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Project Fast Forward seeks to harmonize the processes across plants and provide the next level of defficiency to sustain growth and to enable innovation
K. R. Krishnakumar Chief Information Officer JSW Group
“The business benefits of the programme would arise out of the Business Process Re-engineering and Harmonisation of key processes across all the plants situated in different geographical locations and integrating them with the MES systems”
He emphasised the need to nominate the “Star Performers” in every capacity to the SAP Implementation Core Team. He further added that the personal involvement of every manager is key for deriving the best out of this investment. Business Process Re-engineering (BPR) is also being done as part of the current initiative to improve efficiency in the existing processes. In order to fully derive the benefits of such an initiative, the plan is to also cover the Energy, Cement and Infrastructure businesses with harmonised processes. It is an opportunity to integrate people processes across the enterprise and to get more mileage out of the current investment and hence the plan includes implementation of SAP’s HCM (Human Capital Management) across the Group. The entire program would provide the necessary boost for the Group to go forward in a synergised way to achieve the Group’s goal of $100 billion by 2020. This crucial IT initiative has been aptly named Fast Forward. The SAP ERP system will help to integrate various functions of the enterprise into one system from raw material procurement to the sale of finished goods along with all the strategic support for Business Analytics and HR systems. This will enable us to build a robust IT platform that can scale as we grow, spread, diversify and consolidate in the years to come. Dr. V. K. Nowal, Director and CEO, said “When we try to customise the system to suit our personal needs we lose out on the best practices that come with such world class systems. We must consciously stay away from customising such mature IT solutions in order to reap the fullest advantages.” SAP ERP is the world’s leading ERP solution and had globally been implemented across a wide variety of industry sectors including Steel, Energy, Cement, Infrastructure, Mining, Auto, Pharma, Aviation, Retail and Services. JSW has also engaged the leading Implementation Partner Accenture for the current programme.
Mr Jayant Acharya, Director, Commercial and Marketing, said “The system will enable JSW to automate and organise processes to build long-term customer relationships and deliver consistent world class services. Through the system we will be able to reduce cost, increase productivity, manage accounts, enhance focus on value-added business segments and improve profitability.” He pointed out that effective collaboration across the entire value chain including customers and suppliers is key to ensuring an agile organisation that can serve the markets of the 21st century. The innovative, robust, scalable and integrated IT platform helps companies address diverse issues related to strategy, operations, IT, e-business and change management. The solutions are all template based, loaded with accelerators which give quicker business benefits. They are faster to implement and risk-free with modular building blocks that give definite business benefits assuring scalability in line with business growth. “The business benefits of the programme would arise out of the Business Process Re-engineering and Harmonisation of key processes across all the plants situated in different geographical locations and integrating them with the MES systems” said K. R. Krishnakumar, CIO of JSW Group. “Such a robust platform would further facilitate setting up shared services for the Group so that managers can focus on growth and innovation. Implementation of such systems will involve significant changes in the ways we do our business now”. Effective use of the new system so that we can achieve our Vision 2020 needs all colleagues to successfully manage the change. JSW Group has always had an unparalleled focus on quality even under very challenging circumstances and the effective way the Fast Forward team is managing and bringing in change is one more testimony to this fact.
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Human Resource Mumbai / Vasind
THE
HUMAN CAPITAL
FOSTERING
LEADERSHIP Senior Management addressing the meet
H
uman Resource professionals play a very critical role in the organisation building process and strategically channelising the human capital for achieving organisational goal. A forum, like periodic HR Meet, provides an opportunity to take stock of what has been done so far and accordingly chart out future course of action aligned with the business plan. It provides a platform that facilitates mutual learning and collaborations that enhances organisational synergy. When an organisation continues to be on fast track, one of the critical factors that will support speedy growth is its human capital. In this regard, a HR Meet was organized on Nov 10, 2011 at Vasind. In the meeting, senior leaders and members from the senior management shared their thoughts and highlighted the various HR activities. During the meet, a session was organized on “Building Great Place to Work� by Mr. Prasenjit Bhattacharya, CEO, Great Place to Work Institute, India. It was followed by presentations made by Corporate HR and HR at Vasind, about innovative HR practices implemented, challenges faced and the way forward. Certain broad areas were also briefly discussed during the meet such as training programs, leadership development, employee engagement survey, 360 degree feedback.
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C
oaching and mentoring have always been an integral part of grooming talent, professional development and developing leadership pipeline. Leadership development is a critical requirement of any organisation. JSW has been working on this aspect and constantly making efforts to strengthen the new pool of leadership through various trainings and workshops. In the direction of honing talent, a training workshop called Leading People for Results was organised at Vasind from 8-10 August 2011. The workshop was attended by 26 participants, that included Deputy Managers to Deputy General Managers from different locations and Group companies. The three day workshop was organised in association with a well-known agency named Right Management. The objective of the workshop was to build leadership capabilities in the areas such as execution skills, financial understanding, business acumen, influencing skills and people management. All the participants developed their respective development plans and identified projects / assignments for the next two quarters. The exercise was aimed to stimulate productivity. The participants of the workshop had been advised to share the development plan with their immediate superior, HOD and HR departments in various locations. The workshop received excellent feedback from the participants.
Human Resource Vasind
View of the training session
T
he Capstone Business Simulation was created by MSI (Management Simulations Inc., USA) in 1986. The Capstone® simulation is extensively used by managers from several Fortune 500 companies such as GE, GM and Microsoft etc. A three day workshop on CAPSTONE Business Acumen was organised at Vasind from 14th to 16th July 2011. The target participants of the program were high performing employees at the level of Deputy Managers to Associate Vice President. Approximately 36 employees from Mumbai, Vijayanagar, Vasind, Salem and Tarapur participated in the workshop. The objective of the program was to enable participants to develop business acumen and play the role of ‘Business Manager’ effectively. It was a highly intense workshop where participants learned through simulation, assignments and group work. Mr. Dharam Pal, renowned facilitator from Capstone® Simulation conducted the workshop. He teaches Strategic Business Management to corporate world.
During the session participants were divided into 6 teams and each team were given a business of its own, as simulation exercise. At the onset, they prepared their financial objectives, i.e. purpose of running the business, production outline, marketing plan, sales activities, and the issues related to Human Resources. During the course of the workshop, each team member got a chance to become CEO’s of their respective companies and their decision making capabilities were tested on devising strategies, determining sales forecasts, deciding upon the new product development, R&D, positioning and launch. They also learnt to manage the day to day activities such as importance of teamwork, brainstorming, collective decision making and managing the business during the economic slowdown. The three day of the grueling workshop was appreciated by all the participants. It was full of learning, simulation exercises and practical lessons which can be adopted in the day to day challenges.
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Human Resource Mumbai
DeskMatters
I
40
n an era of changing times and intense competition, there has been a paradigm shift in the roles of secretaries and personal assistants.
The programme broadly focused on written and verbal communication. The fundamentals of writting letters and emails, and telephone etiquette were discussed.
Hence it is extremely important for secretaries to align themselves with superiors’ expectations, priorities and timelines. It becomes vital to keep oneself updated with the necessary skills and competencies.
The other important topics covered were corporate dressing, time management, first impressions, prioritising work, how to say “No” with care, body language and personal hygiene.
In view of this, a one day training programme on ‘Secretaries Development’ was organised on Saturday, 10th September 2011 at the Corporate Office, Mumbai.
The programme was conducted by Ms. Navaz Hooliwala, a seasoned trainer. The response to the programme was good and 26 participants attended the workshop.
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Human Resource Mumbai
Symbiosis
Inner Matrix I
n today’s corporate world, it is extremely important to know your potential in order to expand your learning horizon. To facilitate this, 360 Degree Feedback process was conducted for employees at the level of GM and above. The objective was to provide feedback on individual strengths, development areas, leadership roles and managerial styles. It also aimed to develop leadership potential by capitalising on their strengths. The process was conducted online in co-ordination with Mr. T.V. Rao, Learning Systems, Ahemdabad. A total of 269 employees participated. In the exercise, each participant received feedback from their superiors, colleagues and juniors chosen by them. Further, a detailed feedback report was provided to each participant directly by Mr. T.V. Rao to outline their strengths and areas which need development. The report also highlighted the leadership style of the participants and tips were given to further sharpen them. These workshops were also conducted at Vijayanagar and Mumbai to help participants interpret the feedback report and formulate Individual Development Plan (IDP).
I
nner Engineering is all about inner transformation it deepens the very way one perceives one’s own life and work and helps us find the right balance between varied aspects of life and live in joy despite the pressure of personal and professional life. As part of the Employee Wellness Program, JSW Corporate HR, organised a session on Inner Engineering & Techniques of well-being. Mr. Saurabh Jain, a renowned trainer from Isha Foundation, conducted the sessions from December 2-3, 2011 at Enclave and Jindal Mansion. Approximately 40 participants along with members from the senior management -- Mr. N K Jain, Mr. K N Patel, Mr. Anirudh Singh and Dr. Tanaya Mishra were present. The session gave an overview of powerful tools and techniques to achieve inner peace, joy, and enhance creativity along with efficiency and productivity.
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Field Notes Human Resource De lh i
Ma Wo rd Po we r
de Ea s y
Training on a rg u G I D M , or ss iate Profe and Dr. Gita Bajaj, dAussctoced a workshop on Effective WrittSenWML Programme, con kills with 25 employees of RWPL and mmar, Communication S The participants were trained in gra in August 2011. d business etiquette. writing, email an S a le s P i tch anized at the g or s a w s es en v ti ec ff Force E SW A workshop on Saleews Delhi, for the marketing teams ofy BJatra, Jindal Centre, NIspat from Northern India. Mr. Vija . He is a Steel and JSW- Ink, New Delhi, was the guest faculty at most Director of Think and has conducted similar programmespreciated renowned trainer r organizations. All the participants ap of India’s premie programme. the quality of the H a n dh
e ld by
aT
e ach e In order to r g r o Mum b was assign om young leade ai r e s d a t t o J SW, a sele mentees we 14 manage m r e e n e mentors fo ncouraged to h t graduates inct group of mentors A day-lon r continuous guida ave regular inter Mumbai. The to help me g workshop was o nce and knowled actions with their organizatio ntees align their p rganized on Perso ge enhancement. necessary n. The practicum ersonal goals with nal Effectiveness Doshi, a qu to formulate plan was intended the goals of the the worksh alified trainer wi s for self-developmto provide inputs op. th 13 year s of experieent. Ms. Yati nce, conduc ted
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Enh a n
c i ng S
k ills
Training Ba r me r p r o g r Skills was c am on Effe Bajaj, Ass onducted from 10. ctive Written an RWPL an ociate Professor M06.2011 and 11.06 d Communication very encour d SWML.The fe DI Gurgaon for 2 .2011 by Dr. Gita ed aging and 5 participanbtack of the training employee from s appreciat p Te r ms ed learninrgogram was o f Em . ploym
ent Two days T Term Emp raining Program on August 201 loyment, Casuals” wa “How to Manage C Commissione 1 by eminent faculty s organized from 8th ontract Labour, Fixed r Govt. of In M A dia, Advoca r. InderJit Singh, F ugust 2011 and 9th ormer Chief te Delhi Hig The program h C ourt since 19 Labour 89. applicable t has helped participa o n t c s o n t o while mana tractor labour an understand prac tic d ging the con tractor labo also how to deal with imal aspects of the laws ur. portant lega l issue
d Va s i n
siness u b g n i g -chan ess. To test r ve r e v o e e d k n Ma ition a e key to succ OFF’ was t e p m o c intense nication is th tled ‘SHOW hance the f o a r e In an ments, commu competition ti valuate and en evelop their environ ation skills, a It aimed to e ntations, and d present ed at Vasind. ake artful prese organiz ees’ ability to m employ personality. overall
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Stalin K.
Anu Sridharan
Suneet Singh Tuli Kranthi Kiran Vistakula
Seeding Ideas
Illac Diaz
A
n innovative idea is always exciting because it gives us an opportunity to see and do things in a new way. TED is a non-profit organisation devoted to ideas that have the potential to change attitudes, lives and ultimately, the world.
Julia Silverman
It started out in 1984 with a conference that brought together people from the worlds of Technology, Entertainment, and Design. Since then, its scope has become broader and it now offers free knowledge from the world’s most inspired thinkers, and also encourages people to engage with ideas and each other.
Michael Pritchard
Ryan Lobo
Raghava KK
Prof. Ramesh Raskar
Narayanan Krishnan
On November 27th, 2011, 16 handpicked speakers from around the world gathered at NCPA, Mumbai, for the second edition of TEDx Gateway Conference. This year, TEDx Gateway roped in people who it has billed as “global innovators” to showcase the amazing things they’ve invented. IndiaN INNOVATORS Out to Change the World! Aakash, a tablet worth Rs. 2,999, is more than a piece of hardware. It marks the beginning of changed attitudes in the social, economic and cultural spheres.
Shankar Tucker
Dr. M R Madhavan
Jo Johnson, MP
Price has often been the talking point while discussing “people’s tablet”. Early analysts suggested that it was best suited to students, classifying it as a niche product that would sell only a few hundred thousand units in a year. But going by what Suneet Singh Tuli shared at TEDx Gateway Conference, we are about to witness a revolution that could change the fabric of our society. With the aid of a slide presentation featuring a cycle rickshaw puller carrying a mobile phone, Suneet spoke about how we underestimate the power of this new device.
Sofia Jannok
44
Vicky Roy
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Mallika Dutt
Events Mumbai
He believes mobile Internet is the way to go and once the price and access barriers are removed, there is little reason why mass adoption will not follow. If the pre-launch bookings are anything to go by, there is little doubt that Suneet’s words are prophetic: the orders for individual and institutional tablets have already crossed 3 million. Suneet believes that more than Aakash’s hardware attributes, its applications would have a great impact, offering users the fastest mobile Internet device. It’s hardly surprising that countries such as Thailand have already considered using Aakash for their social development programmes.
Inventions Delivered
and
Innovations
-
Digitally
• A few speakers presented innovative uses of existing digital technologies. Anu Sridharan, for instance, spoke about an SMS service that would inform users about scarce resources like water and keep them updated about various options for optimum distribution. • Everything about the young American Shankar Tucker screamed fusion beginning with his name. He has been playing the clarinet for 14 years, but thinks in the language of Indian and not Western classical music. Not surprisingly, his YouTube channel, The Shruti Box, featuring digitally produced fusion music often composed, recorded and performed by him, has gone viral. The channel has received rave reviews, has been visited by over 2 million people and boasts of 40,000 fans. • Public policy expert Dr. M. R. Madhavan shared
•
•
•
•
•
•
Thus, we were able to understand the drives, the motivations and the thinking underpinning some great inventions. It is only fair that we use a platform like the TEDx Gateway Conference to cheer the efforts of these inventors and recognise their discoveries. The event delivered an important message: inventions, whether simple or complex, and the innovative use of existing technologies and services can add tremendous value to our lives.
Seeding Ideas
TED’s tagline – “Ideas Worth Spreading” – underlines its commitment to the dissemination of knowledge. TEDx is a programme of local, self-organised events that bring people together to share ideas. At a TEDx event, TEDTalks videos as well as live speakers help to initiate intense discussions. The ‘x’ of TEDx refers to the independent nature of the events and while the event organisers receive guidance from TED, the events themselves are organised locally.
•
innovative ways of making Members of Parliament accountable. He suggested that structured and archived data for every electoral constituency would help lawmakers focus on core issues. It would also enable the members of a constituency to assess the commitment and sensitivity of their elected leaders. Professor Ramesh Raskar from MIT presented and circulated an attachment for smart phones. It is a low-cost device that can be used to determine the state of one’s eyes. Kranti Kumar Vistakula talked about temperaturecontrolled jackets that would allow a person to move seamlessly from a snow-filled street to a centrally heated office without having to change clothing. Krishnan Narayanan’s Akshaye Foundation has been committed to ensuring that no one goes hungry in Madurai district and, with due course of time, across India. In addition to this, it also provides housing to many on a new campus built by the Foundation. Julia Silverman gave a thought-provoking presentation on her ‘sOccket’ ball that generates energy. Illac Diaz of My Shelter Foundation showed how using a plastic bottle as a light source and as construction material could change lives. One of the most intriguing presentations was that of researcher Michael Pritchard, whose lifesaving bottle can filter murky water and make it drinkable. Swedish social worker Sofia Jonnok spoke about issues plaguing Scandinavia, documentary filmmaker Stalin K threw light on some stark realities, and Vicky Roy shared his incredible life story. Roy also created TEDx history by delivering the first TEDTalk in Hindi.
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Events Delhi
Notes
Soul for the
O
n a cool November night at Delhi’s Purana Qila, some of the capital’s most celebrated aficionados of the arts had gathered for a repast of Sufi music and dance. Hosted by Banyan Tree and supported by JSW Steel and the Bank of America, the evening saw a host of stellar performances by well-known Sufi exponents. To begin with there was the majestic Zikr-e-Rifayi, the mystic Fakirs from Hyderabad who set the right note with their powerful invocations and aromatic Ood. Their presence imbued the evening with gravitas and grandeur. From then on, it was a veritable feast for the senses: the soulful, plaintive voice of Hazifa Begum Choudhury and her group from Assam wafting into the night sky; the rugged Kabiriyat of Mukhtiyar Ali of Bikaner who brought alive the irreverent wisdom and wit of Kabir. There was the almost ethereal, otherworldly lightness of Parvathy Baul and her playful childlike devotion to God. The evening’s enchantment from across the borders included Sema, a trio of whirling Dervishes from Turkey, and the robust Fareed Ayaz and his
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troupe of qawwali singers from Pakistan. Imbibing this deeply spiritual fare were some of the country’s best and brightest people: Arvind Singh Mewar, the Maharana of Udaipur, who had flown down especially for the evening; Lord Meghnad Desai the internationally renowned economist and member of Britain’s Upper House of Parliament; Richard Celeste, ex-US Ambassador to India; environmentalist Valmik Thapar and his theatre impresario wife Sanjana Kapoor; fashion frontrunners Tarun Tahiliani and Sumant Jaikishan; and Delhi’s celebrated cultural czarinas Bim Bissell, Sunita Kohli and Rupika Chawla. Of course, members of the elegant Jindal family and friends were present, led by Smt. Savitri Jindal, Sajjan Jindal, Chairman and MD, JSW Steel, and Sangita Jindal, Chairperson, JSW Foundation. As one leading bureaucrat said while the evening’s notes drew to a close. “We have to thank Banyan Tree and Sangita and Sajjan for their continued support of the arts and for bringing such delightful fare to Delhi!”
Events Mumbai
A way with
colours
Sangita Jindal with Sujata Bajaj
On a winter evening in Mumbai, Sujata Bajaj’s vibrant canvases shone with brilliance. Displayed at the ART India launch of the English edition of the book Sujata Bajaj (Éditions de la Difference, 2009), written by Michel Waldberg and translated from French by Romain Slocombe, they were reminiscent of the co-existence of the ancient and the contemporary. Bajaj weaves Sanskrit shlokas into her abstract compositions, thus enabling a conversation between word and pigment, tradition and modernity. Sangita Jindal, Chairperson, JSW Foundation launched the book on November 21, 2011 at a private party at The Tote, Mumbai. Critic and curator Girish Shahane spoke eloquently about Bajaj’s work and introduced it to the audience as Abhay Sardesai, Editor, ART India, moderated the session. The event was attended by dignitaries from the worlds of business, media and art.
(From left) Sujata Bajaj, Sangita Jindal, Girish Shahane and Abhay Sardesai
Bajaj says this about her works: “Abstraction for me is more than a journey, it is a confluence that unites skill, mystery, effortlessness and opposition… My art is born of the peregrination of colour.” The artist has had around 70 solo national and international shows and she has a Ph.D. in Fine Arts from S.N.D.T. University. Her doctoral thesis was titled ‘Special Features of Indian Tribal Art and its Influence on the Contemporary trends of Art’, and she has spoken extensively on the subject in India and abroad.
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Events Mumbai
An Inspiring Story T
he Jindal Mansion turned pink in October 2011 to raise awareness about breast cancer. It was the Company’s show of solidarity with organisations like the Women’s Cancer Initiative (WCI). The Foundation also supported B AWARE at Blue Frog on October 23, 2011, where leading ladies from the Music fraternity like Shilpa Rao, Akruti Kakkar, Nikita Nigam, Shruti Pathak, Neha Bhasin and Shefali Alavares performed. They also sang an anthem for the cause written by Javed Akhtar and set to music composed by Sonu Nigam. Mrs. Sangita Jindal, the Chief Guest of the evening, spoke about why she felt so strongly about the cause and elaborated on her personal connection to it. She shared the following story with the audience. “Though I come from a family that is warm and close, I missed having a sister in my childhood. My best friend in school fulfilled that role. We grew up together in Kolkata, were married around the same age, had our children at the same time, and would try and meet whenever she visited Mumbai. One day she called me to say that she was coming to Mumbai for a day and asked if I could meet her at the Breach Candy hospital. Not thinking twice I agreed, and was waiting for her in the lobby to go out for lunch with her, when a doctor of the hospital walked
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zest and her looks. But slowly, with medical care, positivity, prayer and inner strength, she recovered. Today her hair has grown back, her zest and enthusiasm for life have returned. She is looking forward to her daughters’ marriages, and has developed so much strength and positivity that she has become the pillar of her family.
Jindal Mansion turned pink to create awareness about breast cancer
up with her and said ‘It’s confirmed, your friend has cancer.’ I cannot tell you what I felt when I heard those words; the impact they had was indescribable. It sounded like a death sentence. Finally, I burst out crying, and so did my friend, and we both felt hopeless and were filled with despair. I remember calling Devieka and telling her about this, and the first thing she said to me was: ‘How are you going to help your friend through this if you are crying and being so negative?’ That’s when I realized I had to change my attitude. Breast cancer is treatable, there is hope, and we have to face it with strength and positivity. My friend went through surgery and then chemotherapy, medication and hospitalisation. She lost her hair, her
I would like to recite a few lines from the poem my friend wrote about her experience with breast cancer:
I am the few lucky ones... To be given a new reprieve... Given a second chance to appreciate... All the things I have taken for granted in life... I want to live my life to the fullest... I want to watch my kids grow... I want to walk in the rain, and bask in the suns glow… I will never waiver, I will stand tall... Because I made it through, from there to here... All because of a prayer and wings to prevent me from a fall… As you can see life throws up many challenges, but through it all we must stand firm, and always give support, love and hope to those who need it.
Events
In A
God’s Hands
ccording to the Hindu mythology, Vishwakarma is the presiding deity of all craftsmen and architects. He is believed to be the “Principal Universal Architect”, the one who designed the divine architecture of the universe. Son of Brahma (The Lord of Creation), he is credited for building palaces
for the gods, their flying chariots and all their weapons. He is regarded as the supreme worker and the very essence of excellence and quality in craftsmanship. The major Sanskrit epic the Mahabharata describes Vishwakarma as “The lord of the
Mrs. & Mr. Jindal performing the rituals at Vasind
arts, executor of a thousand handicrafts, the carpenter of the gods, the most eminent of artisans, the fashioner of all ornaments and a great and immortal god.” Hindu mythology is full of Vishwakarma’s many architectural wonders. It is believed that he had built Swarg Loke (Heaven), Sone ki Lanka (The Lanka of Gold), The city of Dwarka, Hastinapur and Indraprastha. It is customary for craftsmen to worship their tools in his name. The Vishwakarma Puja is celebrated with great believe in all JSW plants followed by cultural functions.
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Events Mumbai
Lalitha Pai, he created Amar Chitra Katha to spread the glorious tales of Indian history and epics.
History lessons with Uncle Pai
The chief guest Shabana Azmi opened the exhibition along with Sangita Jindal, Chairperson of JSW Foundation. Also present were Lalitha Pai, Sabyasachi Mukherjee, Director of the CSMVS and Dr. A. P. Jamkhedkar, a noted archaeologist, Indologist and art historian. Azmi said, “I am happy to be a part of this event and would like to take this opportunity to thank Sangita Jindal for inviting me. All of us have grown up reading Amar Chitra Katha, and it’s a pleasure to see these wonderful paintings that remind us of our rich heritage. I would like to encourage everyone, especially today’s generation, which is often ignorant of India’s legacy, to visit this exhibition. It is sure to help them become more aware.” Today, when India is making giant strides towards social and economic progress, it becomes even more imperative for us to appriciate our heritage. The Chairperson of JSW Foundation, Sangita Jindal, remarked “Our history is our heritage. It tells us about our glorious past and lights up our future. Glimpses of Glory helps us remember that past through beautiful illustrations. Let us all do our bit to preserve and nurture it.”
Mrs. Sangita Jindal with Shabana Azmi and Mrs. Pai
J
SW Foundation hosted an exhibition of paintings titled Glimpses of Glory, in collaboration with Amar Chitra Katha (ACK) Media and Chhatrapati Shivaji Maharaj Vastu Sangrahalaya, Mumbai. The Event was to commemorate the late Anant Pai, founder and editor of the famous ACK comics. Glimpses of Glory had a set of 60 paintings that depicted the most defining moments of Indian history. Before he passed away,
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the late Pai and Dilip Kadam, eminent painter and illustrator, had picked the paintings jointly for the exhibition, which illustrated historical Indian figures from politics, art, architecture, science, religion, language and literature. Uncle Pai, as he was affectionately called, was extremely concerned that Indians knew so little about their tradition, culture, heritage or mythology. Instead, they were wooed by British and American comics. With the constant support of his wife,
In the course of the evening, Satyajit Ramdas Padhye, a well-known ventriloquist, presented a puppet show based on the Panchatantra story of the Hare and the Tortoise. During the exhibition, films for children were screened every morning and evening. Also, a reading corner was especially created at the venue, where children could read the Amar Chitra Katha comics. In all, around 2,500 people visited the exhibition and 250 visitors wrote enthusiastically about their experiences in the visitors’ book.
Field Notes Events
Vijaya n ag ar
A pl at f o
a ble d
e n t l yr e f f i d e h t r rm fo
by O.P. Jindal d ge a n a m , n re ild ch y Day, Specially Abled Tamanna School for ltural programme on International Disabilit rvices), Centre, organised a cur. Vikas Sharma, Sr. VP (Commercial & SeDirector, December 3, 2011. M hief Guest and Mr. V. N. Meti, Deputy a), was JSW Steel, was the C fare Department, Bellary (Govt. of Karnatak Women and Child Wel the Guest of Honour. was on Mrs. it t a th d te a er it re e, tr en O. P. Jindal C ked Dr. Dr. S. S. Gupta, Director,t the school had come into existence. He than V. N. Jindal’s insistence tha . Lata Nowal for their unstinted support. Mr. ining so Vinod Nowal and Mrsool to give the students additional vocational tra ces and Meti requested the sch independent. The students performed skits, dan that they may become appreciated and earned a hearty applause. songs, which were much
Biddi ng Ad
ie u t o G a n p
at i Ba pp a
R atn agi ri
JSW has organized with Ganesh Chatu Jay Vinayak, a nine-day festi of JSW Energy, J rthi, which brought together all th val ending of the surrounding SW Infrastructure (Jaigarh) ande employees with about 500 hun villages. JSW’s Jaigarh emplo the people favorite guest with dred villagers came together to se yees along All roads of the citysong, dance and gulal on Septemb e off their er seemed to lead towa rds the Jaigad J9et, ty2011. . G oa
Fu n by t h e S
ea
ployees m E L P W S e th r fo was organized er 65 people. A brief t si vi ip sh d n a rt po A ling up to ov were shown. The ta to , rs be em m y il m and fa and SWPL W S J on m il f emorable d n m a a h it w s ee presentation oy pl em raced the captain of the ship legft with a memorable experience. memento, and they connect | ISSUE 1 - 2012
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GRAINSOF
WISD M ZEN STORIES
T
ruth has nothing to do with
but to truly look at the moon, it is
words. That’s what different
necessary to look past the finger.
Zen masters have been saying
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through the ages. Words, in this
Similarly, Zen stories are not
case, can be likened to a finger
truth in themselves – they
pointing at the moon. The finger
merely aim to reveal various
can point to the moon’s location,
aspects of the truth.
Zen Stories
The Moon Cannot Be Stolen
R
yokan, a Zen master, lived the simplest kind of life in a little hut
at the foot of a mountain. One evening, a thief visited the hut only to discover that there was nothing in it to steal. Ryokan returned home and caught the theif. “You may have come a long way to visit me,” he told the burglar, “and you should not return empty-handed. Please take my clothes as a gift.”
A Cup Of Tea
N
an-in, a Japanese master during the Meiji era (1868-1912), received
a university professor at his monastery who had come to inquire about Zen. Nan-in served tea. He poured his visitor’s cup to the brim, and then kept on pouring. The professor watched the tea overflow until he could no longer restrain himself. “It is overfull. No more will go in!”
The thief was bewildered. He took the clothes and slunk away. Ryokan sat naked, watching the moon. “Poor fellow, ” he mused, “I wish I could give him this beautiful moon.” In life, don’t be too paranoid about losing your belongings. Material possessions are useful, but pale in comparison to the true riches of life.
“Like this cup,” Nan-in said, “you are full of your own opinions and speculations. How can I show you Zen unless you first empty your cup?” In the journey of life, the best travellers
head
out
with
no
preconceptions about the culture they will encounter and the people they will meet. They remember to carry along with them the most important thing: an open mind.
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Zen Stories
Muddy Road
T
anzan and Ekido were once travelling together down a muddy
road. A heavy rain was falling. Coming around a bend, they met a lovely girl in a silk kimono and sash who was trying to cross a puddle. “Come on, girl!” said Tanzan. Lifting her in his arms, he carried her across.
Learning to Be Silent
Ekido did not speak again until that
T
night when they reached a temple. Then,
unable
to
control
himself,
promised one another to observe
females,” he told Tanzan, “especially
seven days of silence.
not the young and lovely ones. It is dangerous. Why did you do that?”
On the first day all were silent. Their meditation had begun auspiciously,
“I left the girl there,” said Tanzan. “Are
but when night came and the oil
you still carrying her?” the
right
used to practice meditation. Four
of them who were intimate friends
he said, “We monks can’t be near
Sometimes
he pupils of the Tendai school
lamps were growing dim one of the pupils could not help telling a servant,
decision
“Fix those lamps.”
means not following the rules. The important thing is to act, and then
The second pupil was surprised to
move on, one should not carry the
hear the first one talk. “We are not
baggage of the past.
supposed to say a word,” he remarked.
Your Light May Go Out
A
“You two are stupid. Why did you talk?” asked the third.
student of Tendai, a philosophical school of Buddhism, came to the
Zen abode of Gasan as a pupil. When
“I am the only one who has not talked,” concluded the fourth pupil.
he was departing a few years later, Gasan warned him: “Studying the truth
Never be too quick to judge others.
speculatively is a useful way of gathering
Chances are, you’re not perfect
knowledge. But remember that unless
yourself.
you meditate constantly your light of truth may go out.” Gaining knowledge is a never-ending process. If you do not nourish it, it may fade out.
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Compiled from various sources by Sudhanshu Verma.
Marketing Events
Showcasing Products M
BSS Expo – 2011, is an international event on modern methods for fast track construction. It is India’s flagship event on Steel Structures and Allied Products.
JSW Steel Stall at MBSS Expo
The MBSS expo promotes the use of steel and allied metals in construction and serves as a platform to showcase their latest products and innovations in the industry. The event also provides an ideal platform for exploring new business opportunities and helps in desseminating knowledge in the quest to deliver world class technology and services. MBSS Expo – 2011 was held at Pragati Maidan, New Delhi from 23rd to 25th June, 2011. JSW Steel and JSW Severfield Structures were the Principal Partners for the event and Essar Steel was the Platinum Partner. Other participants included; Arcelor Mittal, Jindal Steel & Power, National, Kirby, Everest, Jindal MECTEC, Jindal Star. For JSW Steel, the expo proved a platform for displaying products and services, strengthening clientele relations, brand management, and research, and also helped in analysing market trends, and promoting its projects.
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Marketing Events
Art of Branding J
SW Steel has given a lot of importance to the popular as well as tailor-made branding strategies. In an ongoing effort to take its products to its customers, Shoppe On Wheels, an innovative campaign, was organised in West Bengal from the 16th of March 2011 to the 4th of July 2011.
To maximize the reach, the Company also organised bus branding across West Bengal. To enhance the efforts - banners, standees and gate-arches were
Talk Retail
also used. The main focus of the campaign was to promote the product, JSW Pragati. To increase the visibility of JSW brands in Maharashtra, innovative campaigns were launched using different modes of branding using Sun boards, among others. In Delhi, more than 30 bus shelters were used to advertise JSW TMT Plus and JSW Steel. It helped in increasing the visibility of the products. In Coimbatore, Hyderabad, Salem and Guwahati, outdoor hoardings were used as a communication medium.
J
SW Steel conducted a multi-city retailers meet in Kochi, Jodhpur and Jaipur. The initiative was aimed at establishing stronger bonds between the Company and the retailers. Retailers are the face of the Company and they are the people who interact with the customers directly. The multi-city initiative was a rare occasion when the Company got the opportunity to disseminate further information about the Company and its products to the retailers. The retailers got their queries answered by senior executives from JSW. It was also an opportunity for the retailers to network among themselves for more orchestrated approach. More than 700 retailers participated in the meet.
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Marketing
anes p a e eJ
nnection co
Th
Events
JSW Steel and Toyota Motors team at the meet
J
SW Steel is an approved material supplier for Toyota Kirloskar Motors.
To celebrate the alliance with Toyota, JSW organised the JSW-Toyota Partnership Meet with the message “Together We Excel� at Leela Palace, Bangalore, on the 19th of August, 2011. Senior officials from both the companies attended the event and the meet served as an ideal networking platform.
Officials from both the companies stressed on creating strategic alliance between the two Groups. An audio-visual presentation highlighting the partnership was especially made for the event and it was appreciated by everyone. At the meet, Mr. Jayant Acharya from JSW felicitated Mr. Shekar Viswanathan of Toyota while Mr. Takahashi reciprocated the gesture by felicitating Mr. Acharya.
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Marketing Shoppe
Redefining
Retailing J
SW Shoppe is an exclusive steel retail outlet of JSW Steel. It displays and sells all the products of the Company ranging from hot rolled to colour coated steel along with long products. The Shoppe aims to provide a unique shopping experience through a branded distribution channel.
68 º
72 º
76 º
36 º
32 º
28 º
24 º
23.5 º
20 º
80 º
84 º
88 º
92 º
96 º
JSW Shoppe started off with the intention of creating a different ambience for steel retail. JSW Steel wanted to give the retail outlet the feel of a mini-departmental store, which would be uniform across the country. It ventured into organised retail in December 2007 and opened its first store in Hubli, Karnataka.
16 º
12 º
8º
JSW Steel Shoppe network
The Shoppes are operated through franchises who invest around 80 per cent of the cost while JSW invests in building the store, software, manpower and branding. Mr. Jayant Acharya, Director (Commercial and Marketing), JSW Steel said that “the number of JSW Shoppes would be increased to 350 by the end of the current financial year in both rural and semi-urban areas. The Company’s focus is more on tier 2 and 3 cities.” JSW Steel’s retail sales account for a significant chunk of total domestic sales. The Company has increased its retail reach in the Indian market where the sales from Shoppes amounted to 23 per cent of the total domestic sales in the last quarter.
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Field Notes Marketing
M ar k et ing
Wi n a t r i p a
bro ad
ective sales sp re r ei th g n ti ee m r dealers fo lus. JSW selected TMaTnd September 2010, for JSW TMTnd Pf ive targets for August an all-inclusive trip for four days aay 2011. They were sent on ouses to Hong Kong and Macau in M nights with their sp Br a n d e h t h t i w g n B o n di ufactures n a M t en m ip u q E l an Origina ed is n a g or na Club. The oo el P te t S a , W 11 S 0 J 2 y a M 9th of h its (OEM) meet on rethnegthen the Company’s relationship awgitement objective was to st It gave an opportunity to the top man valued customers. ore than 100 OEM customers. to interact with m P lan t A Day at t h e inducted ly ew n s it r fo t n la p s a visit to it family JSW Steel organisdeducts) from the all-India JSW Shoppeem with dealers (Long Prone 2011. The purpose was to acquaint thnagar. on the 23rd of Ju art manufacturing facility at Vijaya the state-of-the-
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59
CSR Ratnagiri
a
land own
of my
Documents of hope
T
he Katkaris are one of the three ‘Primitive Tribal Groups’ in Maharashtra. As a community, they are on the lowest rungs of the development ladder. Most of the families are caught in the vicious circle of poverty and debt. It has been observed that the Katkaris are cheated, exploited and made to work under sub-human conditions. The survey undertaken by the JSW Foundation’s CSR team in Dolvi has revealed that over 87% of the Katkari families are landless and are totally dependent on wage labour for their livelihood. Progressive legislations provide the means for tribals to become farmers. But to actualize the same they have to cross the bureaucratic hurdle and the process also involves immense paper work. To facilitate the process, the CRS team stepped in and engaged in prolonged discussions with three of the poorest families at Wadkhal. The team guided them to ask questions to the Collector, Deputy Conservator of Forest and Project Officer, and also encouraged them to discuss their problems with members of the Integrated Tribal Development Project Office regarding the status of their application. Even after this, when things didn’t move in the desired direction, the CSR team sought recourse to the Right to Information Act, 2005.
The Right enabled the families to ask the following questions: 1) What steps must be followed by a tribal at the government level to own her/his land – a right already endorsed by The Tribal Schedule and Other Traditional Forest Dwellers (consent of the Forest Right) Rule 2008? 2) What documents are required for the same? 3) What is the procedure and timeline? 4) Which offices are involved in the procedure and what are their roles and responsibilities? 5) What is the current status of the application that had been submitted by them? IMPACT In response to the CSR team’s efforts, the District Collector’s Office gave the three families the information they had asked for. Also, within three weeks, the Gram Panchayat of Wadkhal handed over the certificates given by the Central Ministry of Tribal Affairs, Govt. of India that mentioned their names, the allotted area of land and the nearest landmark. Due to the efforts of the CSR team, these three families now have a plot of land they own. This will enable them to generate more income compared to the measly income they had earned as agriculture labourers working on other people’s land.
BACKGROUND OF THE BENEFICIARIES
60
Vijay Parshuram Hilam and Vanita Vijay Hilam
Ashok Harishchandra Pawar
Vilas Harishchandra Pawar and MangalaVilas Pawar
Mr. Vijay Hilam has been working as a truck driver with a contractor and Mrs. Vanita has been working as agriculture labour. He has four members in his family. His annual income was Rs. 4000-5000.
Mr. Ashok Pawar has been working as agriculture labour. He has five members in his family. His annual income was Rs. 4000.
Mr. Vilas H. Pawar and Mrs. Mangala have been working as agriculture labour. He has four members in his family. His annual income was Rs. 4000-5000.
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CSR Mumbai
ANKITA’S
DREAM ALL ABOUT CLIMATE On Children’s Day, 2011, a ‘Quiz Competition and Science Model Making’ was organised by JSW among the BMC Schools of G South Ward. The event was themed around climate change. A total of 60 teams took a written quiz out of which 6 successful teams faced the oral round. The final question addressed to all the teams was: which international protocol discusses security of the ozone layer? Kyoto, Montreal or the UN? Two bright young girls from Ankita’s school were the first to give the right answer, which is Montreal. A new space to expand the mind
A
nkita, a student at the BMC Prabhadevi School, Mumbai, is excited at the prospect of learning computers. This has been her dream for long, which the JSW Foundation has helped to realise by donating 15 computers to her school. Prior to this, despite the keen interest among the students, the school was unable to offer any computer classes. Now, the Foundation’s gift has given the students exposure to modern methods of learning.
In the parallel event ‘Science Model Making’ the students made interesting and thematic models without using any paper and thermocol – two materials that the students were prohibited to use. The Nehru Science Centre, Mumbai and Terre Policy Centre, Pune, worked closely with JSW Foundation on this day long event. JSW Foundation is proud that the students from the BMC Prabhadevi School bagged 2 out of the 4 prizes. This surely encourages the Foundation to work with such students in the future.
In the past one year, the JSW Foundation has brought about the following changes in Ankita’s school: • • • • • •
Upgraded the infrastructure of the Balwadi. Introduced the Mid-Day Meal. Set up a computer lab. Transformed the defunct library into a well organised reading venue. Appointed five teachers. Encouraged the school to put emphasis on elocution, debate and events related to science. The world is my stage
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61
CSR Vijayanagar
Health Is Wealth
Implementation Hands on Training: The JSW Foundation conducted a training programme with a resource person from Coimbatore from where the machinery and raw material have been procured. Division of Labour: Currently, ten women from different villages are involved in the sanitary napkin production unit. Of these, one takes care of accounting and finance, two look after the marketing and rest are involved in the production. Firm Name and Product Name: The group named itself as Suraksha SHG has opened a bank account with the State Bank of Mysore, Toranagallu. Accordingly, the unit is called Suraksha Sanitary Napkin Production cum Training Centre and name of the product is also Suraksha. The unit was formally inaugurated on 8th March, 2011.
Sanitary Napkin making Unit
Plan Women’s empowerment programmes at JSW have for long moved beyond charity and sympathy. The sanitary napkin production unit in Vijaynagar is a case in point for instance. The purpose is to enable rural women to start entrepreneurial projects to earn their livelihood opportunity. However, the primary aim is to raise awareness about menstrual health among rural women.
Method 40 women from villages presently under CSR’s supervision were given intensive training on Entrepreneurship Development (EDP) in order to motivate them to set up micro enterprises. After the training, 15 women were inspired to start the production of sanitary napkin as an entrepreneurial activity. The women were also exposed to one such production unit initiated by NABARD in collaboration with an NGO.
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Finance: The JSW Foundation has offered financial assistance of Rs.3 lakhs towards the purchase of machinery and raw materials. In addition, the women also invested Rs. 1 lakh by taking a loan from Mahila Dairy Development Group (MDDG), a registered society floated by JSW Foundation for the benefit of rural women. Individually, the members also contributed Rs. 2000 each. Price: Each packet consists of 8 sanitary napkins and is being sold at Rs. 15. The product is marketed by the women themselves and through NGOs in and around the district along with associate women employees and Public Health Centres. Till date, the women have produced and sold around 4000 sanitary napkins and has earned Rs. 32000. Limitations: NGOs and government departments feel that the product is priced too high and feel that it should be priced at Rs. 10- to 12 instead. This, they believe, would help in the dissemination of the sanitary napkins and encourage its use. Another constraint is transporting the product to the different retail outlets. For the unit to become commercially viable, these aspects will need to be addressed. Possible solutions: • Set up vending machines in various places • Subsidise the price • Involve Government Departments and Public Heath Centre. • Certification or authorization from DHO for quality control. • Bid on behalf of the Foundation at government auctions.
CSR Vasind
men
BEWARE!
Women in action
C
rime rates have been rising in the last decade and more often than not women have been the victims. A lack of proper training in self-defense is one of the main reasons why women fall prey to thugs and goons. Concerned about this lacuna, the JSW Foundation along with Thane District Sports Council has been organising a ten-day self-defense camp for women from rural Thane district for the past two years. This public-private partnership also helps the Thane District Sports Council to have a broader outreach for its programmes and implement them more effectively. Additionally, it offers the company staff an opportunity to do voluntary service for the community. Batches of 25 women, each from different villages
participate in the camp during which they were introduced to Karate, Taekwondo, Judo, Lathi-Kathi, Yoga, fire fighting, swimming, training in First Aid and Aerobics. At the last camp in November 2011, ten JSW colleagues also conducted in-depth sessions on personality development, leadership and physiological development, among others. The women trainees, who had earlier taken part in these camps, said that after having been trained that they could fend off any man in their villages or any male colleague who tried to humiliate them. Some of these women also took on the responsibility of training girls from their villages in self-defense. We could not have hoped for much more!
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63
Field Notes CSR
Nan day al
Fo r th e Tu rf
tion of sports in JSW Cement, Nandyal, encouraged thetheprogamome of hockey was government-run schools. For the same, Gadivemula Mandal, introduced in Zilla Parishad High School, Nandyal town. 30 Turf Fibre ing vid pro by me ga the ted por sup y pan com e Th plete Turf Branded hockey bats, 10 Turf balls and one com r. R.C. Sodani, M by r ove ed nd ha re we s kit e Th . kit r epe lke goa the children’s Director & CEO, JSW Cement. Matcschhinoolg also assured the enthusiasm, the physical trainer of theto greater heights. dignitaries that he would take the sport G o o d f o o d,
good he al t
h
R atn agi ri
To strengthen the nutritious food progr mid day meal program, a supp motive was to ensur am was started for the school kids. lementary children. It attractee hygienic and supply of nutritious The basic drop outs, and furth d the parents and kids and reduces food to all er improves the enr ollment and attenthde school ance. The program is acc Around 450 stud epted by most of the schools in Pan Anganwadies. ents are covered from 10 Sc chakroshi. hools and He a l t h Ch e c k- u p C am p Under the Commun organised in 16 prim ity health program, the Health c 665 students were exary Schools and 14 Anganwadies amps were where total amined. During the course, with disease like comthe medicines were provided to th infestation, gen. wea mon cold, viral fever, viral diar e students up camps and treatmkness etc. Further, an Eye & E rhea, work NT ent to MR children was organised. check 64
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S a le m
v in r e s e d
g
s, JSWrd e g a l l i v ding ndard Boa n i u o r r r u u s from s of Xth Sta ere awarded Hono s t n e d u t ral s r the topper each school w respectively. u r e g a r o f To encodu scholarships frst three topers o and Rs. 5,000 provide nations. The fi 00, Rs. 7,000 exami prize Rs. 10,0 a cash e ng t h
Sp re a
di ng t
h e me
s s ag e An inform at Public L ative session on H twenty-two ibrary Hall, ShahIV/AIDS awaren Maharsht women. Mr. V baj, on 26th of A ess was organized all aspects ra Samajik Vika inod Nikambe, T ugust, 2011, with and availa of HIV/AIDS: ca s Trust, Pen, shar raining Officer, distributed ble treatments. L uses, symptoms, pre ed information on and spread to the women. Th iterature about th ventive measures, e e the messag e of prevenwomen could now bdeisease was also tion within peer leader A fil l i p t h e t o c ap community s ac i t y . b u i ldi n The CSR g at four G Team at JSW Is environmenram Panchayats pat holds medical Geetapuram t development acti every Wednesday treatment camps building tr Complex. On J vities in the four vi on health and two worke aining was held at uly 20, 2011, a llages surrounding from Ang rs including ten Janta High Scho one-day capacity supervisor, anwadi Savika, f from Asha Savi ol, Gadab. Fortybetter their and one Asha Sav ive from ANM, ka, twenty-five ik work as he o alth activai supervisor were innae Anganwadi sts. ttendance t o
ISPAT
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65
Awards Delhi
Women of
Mrs. Sangita Jindal receiving the award
T
he FICCI Ladies Organisation (FLO) honoured Mrs. Sangita Jindal, Chairperson, JSW Foundation, for her personal contribution towards social development programmes. FLO was established in 1983 as a division of the Federation of Indian Chamber of Commerce and Industry (FICCI) with a view to encourage women and help them explore their potential as business persons and professionals to serve the community and the nation at large.
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At its 27th Annual Session on April 23, 2011 at The Taj Mahal Hotel, Man Singh Road, New Delhi, FLO honoured five women for their outstanding contribution to philanthropy. Mrs. Sangita Jindal received the ‘Women Philanthropist Award’ and spoke on the role of women in the ‘Business of Sharing’. The Hon’ble Chief Minister of Delhi, Smt. Sheila Dikshit was the Chief Guest and Smt. Sharmila Tagore Pataudi was the Guest of Honour.
Other awardess: • Kalpana Morparia, CEO, J P Morgan Asset Management (I) Pvt Ltd. • Meera Sanyal, Chairperson & Country Executive, RBS Bank • Priti Adani Managing Trustee, Adani Foundation • Minal Bajaj, Director, Jamnalal Bajaj Foundation.
Awards
Mark of Honour J
SW’s Vijayanagar townships -- Vidyanagar, Vijay Vittal Nagar and Shankargudda have received accredition for the quality, environment systems, safety and health, in operations and maintenance. The townships have received certifications such as ISO 9001 – 2008, ISO 14001 2004+cor. 1:2008, and BSOHSAS 18001 – 2007.
Vijayanagar township
These accolades would not have been possible without the support, guidance and cooperation of their residents, TQM cell, and department of environmental, safety, security, transport, administration and HR.
Steel Accolade J
SW Steel has been awarded the Best Steel Company Award by Dun & Bradstreet Information Services. Dun & Bradstreet (NYSE:DNB) is the world’s
leading source of global business information, knowledge and insight and has been enabling companies to make decision with confidence for 168 years. D&B’s global commercial database contains more than 155 million business records. D&B features on FORTUNE Magazine’s most admired companies industry list, ranking first in the financial data services category. The awards seek to recognize and felicitate corporate India’s leading companies from various sectors.
The ranking was based on the following parameters: • Total Income • Net Profit • Net Worth • Export • Market Capitalisation • Net Profit Margin • Return on Net Worth The award was received by Mr. Jayant Acharya, Director Commercial & Marketing, on 26th April, 2011 at a function which was attended by senior officials from various industries across the manufacturing sector.
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Sports Vijayanagar
Team up! J
SW Challengers Trophy was inaugurated in the year 2009 with ten teams. Since then, the Group’s annual sports event has grown in size. Dr. Vinod Nowal inaugurated the 3rd edition of the tournament in 2011. At the opening ceremony, the students of Jindal Vidya Mandir presented a cultural programme and they were applauded by all the dignitaries present. All the major sports such as cricket, volleyball, b a s k e t b a l l , badminton, carom, table tennis, swimming and athletics were represented at the tournament. In all, sixteen teams from JSW’s Sajjan Jindal with the winning team different locations participated. They were: Vijayanagar Supreme, Vijayanagar Energy Chargers, Tarapur Steelers, Vasind Warriors, Ratnagiri Kings, Mumbai Stallions, Vijanagar Victors, Vijayanagar Vikings, Banglore Brigades, Barmer Royals, JSW Severfield Stalwarts, Salem Strikers, Nandayal Knights, JSW Port Anchors, Kalmeshwar Commandos, and Dolvi Dashers. The motivated players displayed passion in their
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respective games and sported colourful gear designed specially for the event. The closing ceremony was addressed by Mr. Sajjan Jindal and Mrs. Sangita Jindal. Speaking at the occasion Mr. Jindal said, “It’s very important to get actively involved in sports as it gives physical fitness, mental peace and also paves the way for various teams to come together.” He also added that “in the coming years we will have more teams and more active participation.” Mrs. Sangita Jindal, Chairperson, JSW Foundation, remarked that our sports facilities should be managed optimally and efficiently. Mr. Jindal gave away the winning trophy to Vijayanagar Supremes, who scored a total of forty-three points. Vijayanagar Victors and Vijayanagar Energy Chargers were the joint runners-up with 22 points each. Arun Shankar of Vijayanagar Energy Chargers and Raghavendra Bhatt of Vijayanagar Supremes were both given the Player of the Tournament award. The tournament had a wonderful closing ceremony, presented by school children.
Field Notes Sports
Th e O t o u r n .P. J i n d a l ame n t Me mo S a le m r ial C r ic k e t The tourn ament
memory o is organize f t h e Jindal, am Jindal Gr d every year by The purpo ongst the enginee oup’s founder, Sh Salem Works in encourage se is to strengthen ring colleges in an ri Om Prakash districts. T cricket talent amo industry-institut d around Salem. the tourna his year, eight e ng engineering stu e tie-ups and to the KSSR ment. The Gover ngineering college dents of different the f inals College of Enginnment College of s participated in Memorial , and the latter eering, Thiruche Engineering and Independen Rolling Trophy w won the game. Tngode, played in a ce Day by Mr. Seshsapresented to the tehae O.P. Jindal m giri Rao, J MD & Gcaptains on roup CFO. Va s in d
t a le r o i n u J
nt
India n i d n i k s t i , is one of ar performances. d n i s a V , y cadem have given stell guidance of A h s a u q S l a The Jind rs from the Academy employees, under then where they and playe two children of JSWd the nation in Jordapionship 2011. Recently, il Verma, represente unior Squash Cham shwary Singh Mr. Sun ed in The Asian J arish Joshi) and Ai r Finals, with participat Joshi (d o Mr. H ached to the Quarte at 8th. They Urwashi .A.P.Singh) both re ition and Aishwary laysia, Hong (s/o Mr finishing at 5th pos from Japan, Ma i Lanka. Urwashi against top players in, Pakistan and Sr competed tar, Jordan, Bahra Kong, Qa
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TALK ART
Earth Bound Was M. F. Husain (1915-2011) “India’s Picasso” as he was christened by the media soon after his death last June? Beyond the obvious similarities of fame and fortune, the two were different in terms of their visual diction. Besides, it is problematic to seek validation for an Indian artist by constantly comparing him to a western master. Husain was a billboard painter and a furniture maker before he became India’s most celebrated artist. His sources of inspiration were the Gupta sculptures, the Basohli miniatures and the traditional folk arts of northern and central India. And of course, cinema. Not surprisingly, Husain made three films of which Through the Eyes of a Painter won the Golden Bear at the Berlin International Film Festival, 1967.
Talk Art brings to the reader stories and facts about particular artworks and artists. For this issue, we selected three artworks of which two explore the idea of labour, and the third brings to the fore various facets of rural India.
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Subuhi Jiwani
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In the 1950s, village life became one of Husain’s major themes and Zameen (1955) is a remarkable work from that period. The early experience of painting cinema hoardings lent dexterity and speed to the way in which Husain executed large canvases in his later years. The multiple-panelled, 18-feet-long painting brings together a set of images of rural India: the wheel of a cart, a proud cock, a donkey with a load, a woman winnowing grain, a farmer ploughing the fields with his cows, etc. Together, these images create a mosaic of everyday life as witnessed in villages across India. Land, however, is the lead character, the progenitor of hope, and the painting celebrates a romantic notion of life attached to the land.
Talk Art Mumbai
Fruit of one’s labour Call to the Mill A bohemian artist who cared more for labourers than laurels. Ramkinkar Baij (1906-1980), the father of modern Indian sculpture, was born into a modest barber family in Bankhura district, West Bengal. A lucky break brought him to Santiniketan in 1925, where he came under the influence of Rabindranath Tagore and Nandalal Bose. Although he went on to became a teacher at the university, he didn’t live within the campus as was the norm. Instead, he lived among the Santhal tribals in a nearby village, free of any institutional restrictions. Ignoring the conventions of Naturalism, he created India’s first environmental sculpture, Sujata, in 1935. Set amidst the eucalyptus trees near Sangeet Bhavan, this tall, lean woman, her lower body resembling a tree trunk, seems to blend with the surrounding landscape. The monumental Mill Call (1956) exemplified Baij’s life-long fondness for the subaltern. The work is simple in its theme but its expressive nature makes it one of the definitive works of modern Indian art. A family of workers, responding to the factory siren, marches to work with enthusiasm. Baij was able to capture in the gait of the figures both vigour and a sense of abandon; it seems that they are responding to something new and exciting, and not merely to the daily mill call. Tagging along with the two elders is a child whose jubilance matches the vivacity of the adults. Movement and speed seem to be frozen in laterite pebbles and cement – an unconventional choice of material that made Baij distinctive.
Vincent van Gogh (1853-1890), a self-taught artist from The Netherlands, is popularly known for his bold brushstrokes, vibrant colours and of course, his schizophrenia. However, before he came into contact with the work of the Impressionists, he was a young man who aspired to paint like his idol, the French master Jean-François Millet. He painted The Potato Eaters (1885) while in Nuenen, The Netherlands, inspired as he was by the local weavers and peasants. In a letter to his brother Theo, Van Gogh said his intention was to show how “these folk, who are eating their potatoes by the light of their little lamp, have tilled the earth themselves with the hands they are putting in the dish, and so [the work] speaks of manual labour and — that they have thus honestly earned their food.” To capture the harsh realities of peasant life, Van Gogh opted for a dark palette. A lantern casts its glow on the sitters, which accentuates their wrinkled faces and gnarled fingers. Some of the sitters seem exhausted while others come across as vulnerable, but a sense of togetherness still binds them as they share the fruits of their labour. The honesty that Van Gogh wrote about in his letter shines through, as does the quiet dignity of the sitters despite the hardship and gloom of their lives. And the very act of sharing a meal fosters a sense of shared identity.
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knowledgeHI knowledgeHIV
At JSW, we have achieved a milestone by crossing 10 MTPA at a single location. And here are some more exciting examples of those who have pursued excellence.
Michelangelo is considered to be one of the greatest artists of all time. A sculptor, painter, architect and poet, he was one of the founders of the High Renaissance. He had an immense influence on the work of his contemporaries and that of the future generations. In 1501, Michelangelo was commissioned by the Arte della Lana
The
to make David, perhaps the most famous sculpture in the world
Industrial Revolution
today. Michelangelo broke away from the traditional way of
was spearheaded by the British
representing David. He did not present us with the winner, the
cotton industry. For centuries individuals
giant’s head at his feet and the sword in his hand. Rather, he
had dominated this market; cloth would be spun
portrayed the youth as tense but with an inner strength, just
and woven by hand. However, in the 1700’s, advances
before the battle. David seems caught in the moment
in technology began to drive out this handmade cotton
when he heard that his people are hesitating, and he
production. Machines like Richard Arkwright’s water frame
sees Goliath jeering at them.
spinning machine and Edmund Cartwright’s power loom could make higher quality cloth and sell it at cheaper prices. Britain’s cotton textile production was thus boosted and faced
In which year did Michelangelo
very little competition.
finish David, a masterpiece of Renaissance
Machines for textile mills were invented and developed
sculpture?
in Britain in order to increase the speed of spinning and weaving. The first key innovation was the fly-shuttle, invented by John Kay. On the hand loom the operator pulled the shuttle shifting it from one side of the warp to the other. Kay used hammers, which propelled the shuttle back and forth between the warp threads.
In which year did John Kay invent the fly-shuttle?
IN THE YEAR
1504
IN THE YEAR
1733
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Knowledge Hive
Five
Without
centuries ago, Leonardo
microchips there
da Vinci designed various flying devices.
would be no calculators, no PCs
On the December 17, 1903, Orville Wright rose
and no laptops. The wafer-thin chips (also
into the air with the biplane Flyer I, which had taken off
called integrated circuits) store huge amounts
from the ground using engine power, and flew around 36
of information.
metres in 12 seconds. In 1904 the Wright brothers were the first to successfully turn a plane and fly in a full circle. A hundred years after these first attempts at powered flight, another chapter in aviation history was written in
jet-powered aircraft, the Heinkel He 178, take off?
physicist presented his microchip to the public at
empire, many services were ‘outsourced’ to
the laboratories of Texas Instruments as early as 1958. Five transistors were soldered onto a piece
were called Socii and Particulae, which were similar to
of germanium to create a circuit; this first chip
today’s Over-The-Counter shares of small companies.
was the size of a paperclip.
The first company to issue shares of stock was the Dutch East India
In which year was Jack Kilby
Company in 1602. The innovation of joint ownership made much of
awarded the Nobel Prize
flight on April 17 becoming the largest passenger
In which year did the first
considered the inventor of the microchip. The
the time of the Roman private groups called Publicani. Shares in Publicani
2005. The Airbus A380 with 555 seats took its maiden aircraft to have ever taken off.
The American electronics pioneer Jack Kilby is During
Europe’s economic growth possible after the Middle Ages. By pooling
for Physics for his
in capital to finance the building of ships, the Netherlands became a
revolutionary work?
maritime superpower. The Bombay Stock Exchange is the oldest stock exchange in Asia. It dates back to the 1850s when five stockbrokers (four Gujaratis and one Parsi) would gather under the banyan trees in front of Mumbai’s Town Hall. The location of these meetings changed many times as the number of brokers increased. The group eventually moved to Dalal Street.
In which year did the Government of India recognize the Bombay Stock Exchange under the Securities Contracts Regulation Act?
IN THE YEAR
2000
IN THE YEAR
1939
IN THE YEAR
1957
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Rules of the Game
S U D O K U WHAT IS SUDOKU? The word Sudoku comes from the Japanese ‘Su’ meaning number and ‘doku’ meaning single. Sudoku is pronounced soo-Doh-koo. It gets its name from the fact that only the numbers from one to nine are used in the original version of the puzzle. Sudoku is a logic puzzle, not a number puzzle, as many people believe. The squares can be filled with letters, numbers or shapes. The Sudoku puzzle is a type of Latin Square, which has been around for centuries. A Sudoku puzzle has only one solution. It must contain 17 starting digits. Some of the puzzles seen in newspapers and magazines are not ‘proper’ Sudoku puzzles as they have more than one solution. Sudoku is recommended along with the crossword puzzle as an exercise for the mind that helps defend against age-related disorders like Alzheimer’s disease and dementia. GENEALOGY OF SUDOKU 19th century Number puzzles appeared in newspapers in the late 19th century when French puzzle setters began experimenting with removing numbers from Magic Squares. Le Siècle, a French daily, published a partially completed 9×9 magic square with 3×3 sub-squares on November 19, 1892. It was not a Sudoku puzzle because it contained double-digit numbers and required arithmetic rather than logic to solve it. However, it shared key characteristics with a Sudoku puzzle: each row, column and sub-square added up to the same number. On July 6, 1895, Le Siècle’s rival, La France, refined the
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puzzle ant it was almost a modern Sudoku. It simplified the 9×9 magic square puzzle so that each row, column and broken diagonal contained only the numbers one to nine, but did not mark the sub-squares. Although they are unmarked, each 3×3 sub-square does indeed comprise the numbers one to nine and the additional constraint on the broken diagonals leads to only one solution. Late 20th century These weekly puzzles were featured in French newspapers such as L’Echo de Paris for about a decade but disappeared around the time of World War I. The modern Sudoku puzzle was, perhaps, designed anonymously by Howard Garns, a 74-year-old retired architect and freelance puzzle maker from Indiana, and first published in 1979 by Dell Magazines as Number Place (the earliest known examples of a modern Sudoku puzzle). Garns’ name was always present on the list of contributors in issues of Dell Pencil Puzzles and Word Games that published Number Place, but was always absent from the issues that did not. He died in 1989 before Sudoku puzzles became a worldwide phenomenon. Nikoli introduced the puzzle in Japan in the paper Monthly Nikolist in April 1984 as ‘Suji wa dokushin ni kagiru’, which can be translated as “the digits must be single” or “the digits are limited to one occurrence.” (In Japanese, ‘dokushin’ means an ‘unmarried person’.) At a later date, the name was abbreviated to Sudoku by Maki Kaji, taking only the first kanji of compound words to form a shorter version. In 1986, Nikoli introduced two innovations: the number of givens was restricted to no more than 32, and the puzzles became “symmetrical”. Sudoku puzzles are now published in mainstream Japanese periodicals such as the Asahi Shimbun.
H CAS WIN UPTO E PRIZ
SUDOKU QUIZ
CUT HERE
000 1 . s R
Winners of last Sudoku
1st
Anuj Bhansal, Vijayanagar
2nd
Sandip Avhad, Mumbai
3rd
Kiran Kamal, Vijayanagar
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Published by JSW Group. For Internal Circulation only.