182 B+ Impres s ions $17.6 M + A d Value 639 Placements
M O N TH LY PR E S S M E T R I C S 1.3 B+ Impressions $11.2 M+ Ad Value 345 Placements
SEPTEMBER M O N TH LY P RE S S RE C AP
YTD PRESS METRICS Y T D P R E 2S.4S0 M E T R I C S B + IMP R E S S ION S 7.26 B+ $Impressions 2 1.99 M+ A D VA L U E $66.6 M+ 683 Ad Value P LA C E M E N T S
2,485 Placements
M O N T H L Y M E T R I C S*
1.3B+
345
Total Impressions • 559 M+ Impressions from Features • 412 M+ Impressions from Earned/Organic Features • 147 M+ Impressions from Neil Lane Artistry Press Release • 733 M+ Impressions from Product Placements • 57.8 M+ Impressions from Brand Placements
Total M edia Placements • 322 Placements from Features • 11 Earned/Organic Features • 311 Features from Neil Lane Artistry Press Release • 10 Placement from Product Placements • 13 Placements from Brand Placements
$11.2M+ Total Ad Value 466%+
Return on Investment
*Metrics are KAY specific, and not KAY brand mentions with Signet Corporate. Link to KAY Press Tracker
TOP STORIES • Brides: Best New Bridal Launches • CNN: After 2023 Wraps Up, Get Ready for a Spike in Marrage Proposals • Professional Jeweler: KAY Jewelers Shows Support for Breast Cancer Alliance with New Collection • WWD: Neil Lane Introduces Lab-Created Diamond • WWD: Breast Cancer Awareness Month 2023 Collections that Give Back
YOY METRICS January-September 2022 January-September 2023 • 7.26 B+ Impressions • 5.31 B+ Impressions • $66.6 M+ Ad Value • $44.42 M+ Ad Value • 2.4K Placements • 1K Placements YOY Percentage Growth • 36.7% Impressions Growth • 49.9% Ad Value Growth • 140% Placements Growth
SEPTEMBER PITCHING ANGLES Feature Topics
• Neil Lane Features • Monique Lhuillier Features • PFHOF • Every Kiss Campaign
Product Pitching • Breast Cancer Alliance Collection • Neil Lane Artistry Collection • Halloween Jewelry • October Birthstones/Zodiacs • MLB LCD (soft sounding) • Disney's 100th Anniversary • Holiday Engagements • Lab-Created Diamonds • Hispanic Themes/Trends • Personalization/Customization • Bridal/Wedding Themes • Holiday Gift Guide Long Lead
O N LI N E P R E S S H I G H L I G H T S
Brides New Bridal Launches – Neil Lane Artistry 8.9M+ Impressions
Oregon Bride Gemstone Trends 90K+ Impressions
CNN Spike in Marriage Proposals 142M+ Impressions
O N LI N E P R E S S H I G H L I G H T S
WWD Breast Cancer Alliance Collection 2.8M+ Impressions
Professional Jeweler Breast Cancer Alliance Collection 90K+ Impressions
Rapaport Bill Brace Quoted on Industry Trends 33K+ Impressions
O N LI N E P R E S S H I G H L I G H T S
Professional Jeweler Neil Lane Artistry Collection 90K+ Impressions
WWD Neil Lane Artistry Collection 2.8M+ Impressions
WWD Daily Digital Neil Lane Artistry 61K+ Impressions
THANK YOU!