182 B+ Impres s ions $17.6 M + A d Value 639 Placements
M O N TH LY PR E S S M E T R I C S 2.01 B+ Impressions $22.6 M+ Ad Value 1,022 Placements
OCTOBER M O N TH LY P RE S S RE C AP
YTD PRESS METRICS Y T D P R E 2S.4S0 M E T R I C S B + IMP R E S S ION S 9.28 B+ $Impressions 2 1.99 M+ A D VA L U E $89.2 M+ 683 Ad Value P LA C E M E N T S
3,507 Placements
M O N T H L Y M E T R I C S* Total Impressions
2.01B+ • 998 M+ Impressions from Features • 586 M+ Impressions from Earned/Organic Features • 159 M+ Impressions from KAY x BCA Press Release • 107 M+ Impressions from Reaura Press Release • 146 M+ Impressions from MLB LCD Press Release • 447 M+ Impressions from Product Placements • 569 M+ Impressions from Brand Placements
TOP STORIES •
People: Monique Lhuillier Debuts Lab-Created Diamond Line: 'New Wave of Luxury Jewelry'
•
People: Jeweler Neil Lane Says 'Boring' Engagement Rings Are 'Out of Style' - Shares Trends For 2024
• •
The Knot: 21 Glamorous Emerald-Cut Engagement Rings Insider: Forget Traditions – Monique Lhuillier Wants Brides to Embrace Color, Patterns and Unexpected Looks WWD: Monique Lhuillier Adds Lab-Grown Diamonds To Her Repertoire Town & Country: What To Shop To Support Breast Cancer Awareness Month Chiefs Wire: Derrick Thomas' Family To Receive 'Ring of Excellence' Before Chiefs' Matchup vs. Broncos JCK Online: Neil Lane Looks Back As He Moves Forward With KAY Into Lab-Grown Diamonds National Jeweler: Monique Lhuillier Adds LabGrown Diamonds To KAY Jewelers Collection
•
1,022
Total M edia Placements • 998 Placements from Features • 164 Earned/Organic Features • 288 Features from KAY x BCA Press Release • 273 Features from Reaura Press Release • 273 Features from MLB LCD Press Release • 7 Placement from Product Placements • 17 Placements from Brand Placements
$22.6M+ Total Ad Value *Metrics are KAY specific, and not KAY brand mentions with Signet Corporate. Link to KAY Press Tracker
• •
• •
183%+ Return on Investment
OCTOBER PITCHING ANGLES Feature Topics
• Neil Lane Features • Monique Lhuillier Features • PFHOF • Every Kiss Campaign
Product Pitching • Breast Cancer Alliance Collection • Neil Lane Artistry Collection • Monique Lhuillier BLISS LCD • Holiday Gift Guides • Prime Day Deals • Reaura Repurposed Gold Collection • Disney's 100th Anniversary • Holiday Engagements • Lab-Created Diamonds • Personalization/Customization • Bridal/Wedding Themes
O N LI N E P R E S S H I G H L I G H T S
People MLB LCD 65M+ Impressions
Insider MLB LCD 7.7M+ Impressions
California Wedding Day MLB LCD 3.5K+ Impressions
O N LI N E P R E S S H I G H L I G H T S
WWD MLB LCD 2.2M+ Impressions
National Jeweler MLB LCD 61K+ Impressions
Professional Jeweler MLB LCD 10K+ Impressions
O N LI N E P R E S S H I G H L I G H T S
People Neil Lane Artistry Collection 65M+ Impressions
JCK Online Neil Lane Artistry Collection 139.5K+ Impressions
Brides Best Wedding Ring Sets 8.9M+ Impressions
O N LI N E P R E S S H I G H L I G H T S
Town and Country Breast Cancer Awareness 2.2M+ Impressions
Good Morning America Disney Gifts 4.4M+ Impressions
The Knot Emerald-Cut Engagement Rings 16M+ Impressions
O N LI N E P R E S S H I G H L I G H T S
Arrowhead Pride PFHOF 374K+ Impressions
Chiefs Wire PFHOF 352K+ Impressions
Miami Dolphins PFHOF 133K+ Impressions
O N LI N E P R E S S H I G H L I G H T S
JCK Online Breast Cancer Awareness 139.5K+ Impressions
CNN Underscored Amazon Prime Day 2023 134M+ Impressions
The Manual Black Friday Engagement Ring Deals 1.6M+ Impressions
O N LI N E P R E S S H I G H L I G H T S
WWD Daily Digital New York Luxury Bridal Preview 55K+ Impressions
WWD Bridal Industry Challenges 2.2M+ Impressions
MLB x KAY Event
@HannahAnnSluss 985K Tik Tok Followers
@HannahAnnSluss 985K Tik Tok Followers
@HannahAnn 1.2M Instagram Followers
@HannahAnn 1.2M Instagram Followers
KAY Holiday Preview
@TourDeLust 550K Instagram Followers
@TourDeLust 550K Instagram Followers
@TourDeLust 550K Instagram Followers
@StephanieLeighNYC 29K Instagram Followers
MLB x KAY Event
@TheFinanceBride 141K Instagram Followers
@TheFinanceBride 141K Instagram Followers
@GretaLouiseTome 61K Instagram Followers
@GretaLouiseTome 61K Instagram Followers
KAY Holiday Preview
@thechristinebuzan 571K Followers
@thechristinebuzan 571K Followers
@thechristinebuzan 571K Followers
@sarahhanlon_ 1.5K Followers
KAY Holiday Preview
@cashayproudfoot 356K Followers
@cashayproudfoot 356K Followers
@cashayproudfoot 356K Followers
@cashayproudfoot 356K Followers
KAY Holiday Preview
@xoxoemira 113K Followers
@xoxoemira 113K Followers
@xoxoemira 113K Followers
@sienagagliano 4.2K Followers
THANK YOU!