182 B+ Impres s ions $17.6 M + Ad V alue 639 Placements
M O NT H LY PR E S S M ETR IC S 4.16 B+ Impressions $42 M+ Ad Value 426 Placements
NOVEMBER M O N T H LY P R E S S R E C A P
YTD PRESS METRICS Y T D P R E 2S.4S0 M ETRICS B + IMP RE S S ION S 14.6 B+ $Impressions 21.99 M+ A D VA L UE $143.1 M+683 Ad PLA Value C E M E N TS
3,937 Placements
M O N T H L Y M E T R I C S* Total Impressions
4.16B+ • 1.84 B+ Impressions from Features • 1.69 B+ Impressions from Earned Features • 143 M+ Impressions from KAY x St. Jude Press Release • 1.38 B+ Impressions from Brand Placements • 934 M+ Impressions from Product Placements
TOP STORIES • • •
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426
Total M edia Placements • 314 Placements from Features • 33 Earned Features • 281 Features KAY x St. Jude Press Release • 78 Placements from Brand Placements • 34 Placement from Product Placements
$42.05 M+ Total Ad Value 1400%+
Return on Investment
*Metrics are KAY specific, and not KAY brand mentions with Signet Corporate. Link to KAY Press Tracker
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CNN: Don’t Mis s Out On Thes e 27 Incredible Cyber Monday Jewelry Deals Forbes: The Bes t Cyber Monday Jewelry Deals You Don’t Want To Mis s Good Morning America : Shop Black Friday Deals On Engagement Rings , Promise Rings, Cos tume Jewelry A nd More Gla mour: 50 Bes t Cyber Monday Jewelry Deals Of 2023, Es s entials From Mejuri To Baublebar The Kelly Cla rkson Show : Marlo Thomas Surpris es Childhood Cancer Survivor & St. Jude Family Cincinna ti Hera ld: Cincinnati Bengals Pay Tribute To Late Ken Riley Sr. With Hall Of Fame Ring Pres entation JCK Online: Jewelers Support Giving Tues day With Collections , Contributions JCK Online: Kay Jewelers Goes Cinematic With Lates t “Every Kis s Begins…” A ds Na tiona l Jeweler: Signet Jewelers To Donate $100M To St. Jude Children’s Res earch Hos pital Professiona l Jeweler: KAY Jewelers To Light Up NBC’s Christmas Celebrations
NOVEMBER PITCHING ANGLES Feature Topics
• St. Jude • Neil Lane • Monique Lhuillier • Every Kiss Campaign • PFHOF
Product Pitching • Black Friday/Cyber Monday Deals • St. Jude/Rockefeller Christmas Tree Lighting • St. Jude/Giving Tuesday • Neil Lane Artistry Collection • Monique Lhuillier BLISS LCD • Holiday Gift Guides • Disney's 100th Anniversary • Holiday Engagements • Lab-Created Diamonds • Personalization/Customization • Bridal/Wedding Themes
O N LI N E P R E S S H I G H L I G H T S
The New York Times Retailers Need You To Buy 143.4M+ Impressions
The Zoe Report Neil Lane 2.7M+ Impressions
Brides Three Stone Engagement Rings 8.9M+ Impressions
O N LI N E P R E S S H I G H L I G H T S
Refinery29 Something Blue 8.7M+ Impressions
Brides Wedding Ring Sets 8.9M+ Impressions
The Knot Get the Look 16.6M+ Impressions
O N LI N E P R E S S H I G H L I G H T S
Brides Best Online Engagement Rings 8.9M+ Impressions
The Zoe Report Get the Look 2.7M+ Impressions
CNN Underscored BFCM 134.1M+ Impressions
O N LI N E P R E S S H I G H L I G H T S
Good Morning America BFCM 4.4M+ Impressions
Forbes Cyber Monday 85.4M+ Impressions
Glamour Cyber Monday 9.9M+ Impressions
O N LI N E P R E S S H I G H L I G H T S
New York Post Affordable Fine Jewelry 66M+ Impressions
WWD Giving Tuesday 2.2M+ Impressions
The PR Net MLB x KAY 6K+ Impressions
O N LI N E P R E S S H I G H L I G H T S
National Jeweler KAY x St Jude 61K+ Impressions
JCK Online Giving Tuesday 139.5K+ Impressions
Professional Jeweler KAY x St. Jude 10K+ Impressions
O N LI N E P R E S S H I G H L I G H T S
WatchPro KAY x St Jude 69K+ Impressions
JCK Online Every Kiss 139.5K+ Impressions
Cincinnati Herald PFHOF 9K+ Impressions
BROADCAST
PR E SS HIGHLIGHTS
The Kelly Clarkson Show KAY x St. Jude 4.2M + Audience Reach
THANK YOU!