KAY - July Monthly Press Recap

Page 1

182 B+ Impressions
M + A d Value 639 Placements YTD PRESS METRICS 2.40 B+ IMPRESSIONS
M+ AD VAL UE 683 PLACEMENTS JULY M O N T H L Y P R E S S R E C A P M O N T H LY P R E S S M E T R I C S 469 M+ Impressions $3.76 M+ Ad Value 63 Placements Y T D P R E S S M E T R I C S 5.2 B+ Impressions
M+ Ad Value
Placements
$17.6
$21.99
$47.77
1,519

469 M+

Total Impressions

• 33.4 M+ Impressions from Features

• 408 M+ Impressions from Brand Placements

• 26.8 M+ Impressions from Product Placements

TOP STORIES

• The Knot: 28 Ruby Engagement Rings That Are Chic AF

63

Total Media Placements

• 12 Placements from Features

• 33 Placements from Brand Placements

• 18 Placement from Product Placements

$3.7 M+

• The Knot: Emerald Engagement Rings Are Your New Best Friend – Shop Our Top Picks

• Southern Bride: Summer 2023 Print Issue

TotalAd Value

MO N T H LY MET R I C S*
*Metrics are KAY specific, and not KAY brand mentions with Signet Corporate. Link to KAY Press Tracker

JULYPITCHINGANGLES

Feature Topics

• Neil Lane Features

• Monique Lhuillier Features

Product Pitching

• Anklets

• Fourth of July Sales

• Barbiecore / Pink + Pearls

• Anniversary Gifts

• National Girlfriend Day

• Amazon Prime Day

• Cancer Zodiacs / Ruby Birthstone

• Lab-Created Diamonds

• Hispanic Themes/Trends

• Personalization/Customization

• Bridal/Wedding Themes

The Knot Best Ruby Engagement Rings

3.1 M+ Impressions

The Knot Best Emerald Rings

3.1 M+ Impressions

InStyle Best Watches

1.5 M+ Impressions

O N LI N E P R ESS HIGHLIGHTS

Glamour

Best Engagement Ring Brands

2.2 M+ Impressions

Brides

Best Places to Buy Engagement Rings

1.5 M+ Impressions

USA Today

Fourth of July Store Hours

13.2 M+ Impressions

O N LI N E P R ESS HIGHLIGHTS

The Knot Best Pearl Engagement Rings

3.1 M+ Impressions

Brides

Best Emerald-Cut Engagement Rings

1.5 M+ Impressions

USA Today

Fourth of July Store Hours

13.2 M+ Impressions

O N LI N E P R ESS HIGHLIGHTS

Southern Bride

Summer 2023 Print Issue

30.1 K+ Impressions

Southern Bride

Summer 2023 Print Issue

30.1 K+ Impressions

Southern Bride

Summer 2023 Print Issue

30.1 K+ Impressions

O N LI N E P R ESS HIGHLIGHTS

THANKYOU!

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