182 B+ Impressions $17.6 M + A d Value 639 Placements YTD PRESS METRICS 2.40 B+ IMPRESSIONS $21.99 M+ AD VAL UE 683 PLACEMENTS JUNE M O N T H L Y P R E S S R E C A P M O N T H LY P R E S S M E T R I C S 418 M+ Impressions $4.3 M+ Ad Value 62 Placements Y T D P R E S S M E T R I C S 4.77 B+ Impressions $43.99 M+ Ad Value 1,114 Placements
418 M+
Total Impressions
• 152 M+ Impressions from Features
• 22 M+ Impressions from Brand Placements
• 242 M+ Impressions from Product Placements
• 881 K+ Impressions from Podcasts/Social Media Posts
Top Stories
• PRIDE Stories:
• Daily Mail
• E! News
• In Touch Weekly
• JCK
• OUT
62
• Father's Day x St. Jude:
• AP Pro Football Podcast
• AP NFL Twitter
• Audible
• Blogging the Boys
• Blogging the Boys Twitter
Total Media Placements
• 12 Placements from Features
• 22 Placements from Brand Placements
• 16 Placement from Product Placements
• 12 Placements from Podcasts/Social Media Posts
TotalAd Value $4.3 M+
• Queerty
• Style Caster
• The Daily Signal
• WWD
• Juneteenth Stories:
• National Jeweler
• Retail Wire
• WWD
• Google Podcasts
• iTunes Podcast
• RJ Ochoa Twitter
• Rob Maadi Twitter
• Rob Maadi Podcast
• RSS Podcast
• St. Jude Twitter
• Stitcher
MO N T H LY MET R I C S*
*Metrics are KAY specific, and not KAY brand mentions with Signet Corporate. Link to KAY Press Tracker
JUNEPITCHINGANGLES
Feature Topics
• Juneteenth Pendant
• St. Jude x Father's Day Partnership
• Neil Lane Features
• Monique Lhuillier Features
Product Pitching
• Father's Day
• Mermaid Core
• Pride
• Anklets
• Fourth of July Sales
• International Piercing Day
• Pearls
• Lab-Created Diamonds
• Hispanic Themes/Trends
• Personalization/Customization
• Graduation Gifts
• Prom Jewelry
• Bridal/Wedding Themes
O N LI N E P R ESS HIGHLIGHTS WatchPro Bill Brace Interview 163 K+ Impressions National Jeweler Juneteenth Feature 20 K+ Impressions JCK Online Father's Day/ Bill Brace Interview 20 K+ Impressions
O N LI N E P R ESS HIGHLIGHTS WWD Pride 598 K+ Impressions OUT Pride 373 K+ Impressions E! Online Pride 3.3 M+ Impressions
O N LI N E P R ESS HIGHLIGHTS Queerty Pride 406 K+ Impressions In Touch Weekly - PRINT Pride 268 K+ Audience Reach Style Caster Pride 1.9 M+ Impressions
O N LI N E P R ESS HIGHLIGHTS WWD Juneteenth 598 K+ Impressions Daily Mail Morgan Simianer Wedding 50 M+ Impressions Accessories Council Magazine - PRINT Event – KAY Jewelers Spring Preview 16.6 K+ Impressions
O N LI N E P R ESS HIGHLIGHTS Brides Black Diamond Engagement Rings 1.5 M+ Impressions Black Bride Magazine - PRINT Engagement Rings 5 K+ Impressions Daily Mail Pride 50 M+ Impressions
SOCIAL P R ESS HIGHLIGHTS
Pride 200 K+ Followers
Jaymes Vaughn Instagram
Pride 937 K+ Followers
Jonathan Bennett Instagram
Pride 222 K+ Followers
Sufi Malik
