54 ARGYLE ROAD SUBMISSION

03 September 2026

54 ARGYLe ROAD Kew

54 argyle road kew

A Blue-Chip position close to revered schools, Cotham Rd and High St tram, Victoria Park and the popular Outer Circle Trail immediately establishes the solid family credentials of this distinctive 1920's home. On a broad and deep garden allotment (830sqm approx.) ideal for entertaining, this 3 bedroom home displays unique character and inviting spaces that remain entirely capable of providing comfortable family surrounds with warm parquetry timber floors, superb fireside living and family area, leadlight-featured dining, neat kitchen/meals, spacious bathroom (separate WC) and garden-set bungalow/4th bedroom.

Introduce your own contemporary elements to complement the obvious charisma of this home or begin afresh and design a luxurious new home taking full advantage of the sizeable land and northern ranges outlooks (STCA). Includes decorative ceilings, hydronic heating, air-conditioner and double carport.

Your Home

4

1

3

830 sqm (approx)

Property Details 54 Argyle Road, Kew, Vic 3101 Lot/Plan Number: 1/TP873024 Area: 821 Planning Zone Number: 422 Overlay(s):

Municipality: BOROONDARA Perimeter: 131 Planning Scheme Zone: ZN Planning Zone: NEIGHBOURHOOD RESIDENTIAL ZONE - SCHEDULE 3 (NRZ3)

Account - Kay & Burton (Booroondara)| P: 03 8862 8000 | F: 03 8862 8088

The information contained herein is to be used as a guide only. Although every care has been taken in the preparation of the information, we stress that particulars herein are for information only and do not constitute representations by the Owners or Agent. Sales data is provided as a guide to market activity, and we do not necessarily claim to have acted as the selling agent in these transactions.

ABOUT KAY & BURTON

As trusted advisors to the most astute private clients, families and institutions, Kay & Burton occupies a rarefied position within the Australian property landscape. For more than eight decades, our specialist teams have embraced the opportunity to create enduring value for our clients through a combination of specialist knowledge, impeccable service, trustworthy advice and extraordinary results.

As the advisors of choice for the most coveted property in Australia, we are driven to constantly explore, measure and filter market insights into considered and successful outcomes for clients who rely on our awareness, perspective and judgment.

With strategically placed offices throughout Melbourne and Victoria's Mornington Peninsula, our sphere of influence allows our business to do what others can’t—speak with authority, confidence and intelligence to a vast and enviable network of highly engaged buyers around the world. Our teams are not bound by geographical or cultural constraints and are connected to ultra-high-net-worth clients across Australia and in Singapore, Hong Kong, China, New York, London and Dubai.

Your Home

YOUR TEAM chris daly

mark sproule

Licensed Estate Agent & Auctioneer

Senior Sales Consultant & Auctioneer

With almost two decades of real estate experience and a background in accounting and executive roles across Melbourne and London, Chris brings a distinctive combination of financial acumen, strategic negotiation and global perspective to Kay & Burton.

Raised in Camberwell and educated at Xavier College, Chris possesses deep local roots across Boroondara, complemented by years spent running a leading agency in London’s prestigious Westminster and Chelsea enclaves. This breadth of local and international experience has shaped his sophisticated understanding of property, people and the nuances of premium markets.

Having successfully navigated diverse market cycles and significant property transactions, Chris combines astute market knowledge with a highly considered and personalised approach.

He is passionate about guiding clients through important property decisions and life transitions with care, empathy and confidence.

Built on trust, transparency and genuine connection, Chris’s approach is tailored to each client.

Mark is recognised in the industry for his negotiation skills, outstanding customer service, and engaging personality which enable him to deeply connect with his clients.

Mark also understands Boroondara's appeal, the variety of homes within it and how to properly leverage a property to ensure extraordinary outcomes.

Embracing a boutique and sophisticated approach, he sets himself apart in this competitive sphere by prioritising client relationships. This commitment cultivates lifelong connections that extend far beyond the transaction.

Your Home

INTERNATIONAL DIVISION The Kay & Burton International division is recognised for cultivating extraordinary global relationships in order to meet the growing demand for Australian property.

Our team of bilingual, international specialists holds established connections across more than 50 countries and provides unparalleled experience when navigating the complexities of the international sales process.

Our specialist team has spent decades cultivating the reputation, local knowledge and global network required to consistently achieve exceptional results.

Jamie Mi Director & Head of International Division

Robert Li Associate Partner, Senior International Relationship Manager

Sophie Su Director

Garrick Lim International Relationship Manager

Grace QIU International Marketing Assistant

Your Home

Jimmy LIU Assistant Sales Consultant

JIA WIZEL International Relationship Manager

Kevin Yim Sales Consultant

Allan Fang Assistant Sales Consultant

Vivian Wang Assistant Sales Consultant

01.

CURRENT MARKET

current market

Melbourne’s prestige property market is entering a new phase shaped by evolving policy settings, constrained supply and increasingly strategic buyer behaviour. While broader economic and political uncertainty continues to influence sentiment, activity across quality market segments remains resilient, with many buyers and homeowners placing greater emphasis on long-term positioning, lifestyle quality and enduring asset value.

•

Across Melbourne’s blue-chip suburbs and the Mornington Peninsula, well-positioned properties continue to attract strong engagement, supported by resilient long-term fundamentals and sustained interest from both local and international buyers.

•

Proposed changes to investment taxation are expected to place greater focus on new housing supply, however tightly held ownership patterns across Melbourne’s prestige suburbs continue to limit the availability of exceptional established homes.

This scarcity is reinforcing competition for quality properties with enduring long-term appeal.

•

Buyers are increasingly focused on quality, liveability and long-term value. Turnkey homes, strong architectural design, natural light, wellness features and proximity to leading schools continue to underpin demand, particularly as owner-occupied property becomes an increasingly important longterm wealth consideration.

Current Market

•

Recent campaigns across Melbourne’s premium suburbs continue to demonstrate that exceptional homes attract strong engagement and competitive outcomes when paired with considered pricing, strategic marketing and tailored buyer engagement.

•

Melbourne’s relative value compared with global cities such as London, New York and Hong Kong, combined with a softer Australian dollar, continues to attract internationally mobile buyers and returning expatriates seeking long-term positioning.

•

While buyers remain considered in their decision-making, exceptional homes continue to attract decisive competition, particularly across tightly held lifestyle locations where scarcity, landholding and long-term value remain difficult to replicate.

RECENT SALES 35 barkers road kew

13 Tara avenue kew Lan

4

2

4

Land size: 775 sqm $2,875,000 Sold 29 Aug, 2026

44 normanby road kew 5

2

3

Land size: 908 sqm $2,780,000 Sold May, 2026

79 cecil street kew 4

2

2

Land size: 649 sqm $2,700,000 Sold june, 2026

Current Market

CURRENT LISTINGS

4 tara avenue kew 4

2

2

Land size: 629 sqm Price guide: $2.35-$2.55m

Started at $2.6-$2.8m

81 mount street kew 4

2

2

Land size: 766 sqm Price guide: $3.0-$3.3m

112 adeney avenue kew 4

3

2

Land size: 518 sqm Price guide: $2,670,000

Current Market

Kay & Burton has always been a leader in the premium and luxury real estate markets. Since selling our first home in 1938, our success has been underpinned by the depth of knowledge, experience and relationships that we have formed within the markets in which we operate.

MARKET SHARE (%)—Sales in metro Melbourne above $7 million 0

20

Kay & Burton

37

Marshall White

22

Jellis Craig

6

RT Edgar

5

Sotheby's

5

Buxton

4

Whitefox

4

Abercrombys

4

Forbes Fredman

Current Market

3 2

Data reflects sales in Stonnington, Boroondara and Bayside above the stated price for the period 1 July 2025 to 30 June 2026. Data sourced from realestate.com.au sold listings and Kay & Burton CRM.

Whilst we never like to “pigeon-hole” the buyer it is important that we understand the likely demographic so we can be targeted in our approach.

TARGET DEMOGRAPHIC

The most likely buyer for your home will be a young family with 2-3 children, with proximity to certain schools being of major importance. They might be living locally already and be looking to upgrade/up size however, they could also be coming from a suburb outside Boroondara (typically inner northern suburbs like Richmond, Clifton Hill, Fitzroy or Ivanhoe). They are likely to be seeking a home of greater proportions than what they currently have and be attracted to the lifestyle of Studley Park, Kew, is well known for.

Current Market

INDICATIVE SELLING PRICE

It has never been more important to understand the interconnected factors influencing the indicative selling price of your property. The availability of similar properties, the comparable price of commensurate homes, and the level of motivation from buyers at key times throughout the year are just some of the considerations taken into account when providing you with an indicative selling price. $2,500,000 – $2,750,000

Disclaimer: Although every care has been taken in arriving at an opinion of worth, we state that it is an opinion only and is not to be taken as a registered valuation. The assessment is based on available comparable sales data and assumes prevailing market conditions at the time of preparation. This appraisal reflects market conditions and our professional opinion as at the date it was provided. Kay & Burton reserves the right to review and revise the assessed price should market conditions or other relevant factors change. We shall not be responsible should this appraisal or any part thereof be incorrect or incomplete in any way. This information has been prepared solely for the information of the client and not for any third party. No responsibility is accepted to any third party who may use or rely on the whole or any part of the contents of this opinion of worth.

Current Market

02.

SALE METHODS

Experience. Knowledge. Relationships. People. These are some of the characteristics that have distinguished Kay & Burton for more than 85 years while affording us the opportunity to establish successful campaigns for the most coveted property in Australia. We understand the best outcomes are achieved through a considered and strategic approach that generates significant interest and a strong competitive environment for your property.

method of sale

Auction

Private Sale

Expressions of Interest

Private Auction

Selling by auction is widely regarded as the most efficient method to achieving a premium price for your property. Armed with the knowledge of a defined auction deadline, buyers are motivated to perform in order to maximise their opportunity to secure the property.

When sold on the day of the auction, or three business days before or after, the contract is unconditional.

A private sale involves quoting a predetermined asking price at the commencement of a marketing campaign.

As a more subtle approach, the asking price typically allows for a degree of negotiation with a potential purchaser.

This method of sale is more open ended but also has the potential to generate multiple buyers and can be quickly converted to private auction if competition dictates.

Expressions of interest has largely replaced sale by tender as an alternative to auctions. Benefitting from private sale negotiation techniques, the expressions of interest process involves marketing your home without a defined asking price, within a prescribed closing date.

All interested parties must register their interest in order to then undertake private negotiations.

Subject to a range of dynamics, buyers will be asked to compete in a mini-auction or negotiate to achieve a successful outcome.

Offering the best opportunity to secure a strong result through competition, a private auction affords buyers a level of transparency throughout the sales process. With a closing date established at the outset of the campaign, buyers need to register to bid at the event.

There is no cooling-off period for the buyer should they purchase on auction day or three business days before or after.

We recommend a sale by Auction Sale Methods

HOME PREPARATION

There are few things more important or more central to the sale of your home than desire. Connecting emotionally with buyers is the mechanism through which we stimulate their dreams and shape positive first impressions. In partnership with our Concierge team, we work with each of our clients to establish the best approach to home presentation along with the various elements of styling and maintenance required to take the home to market.

Sale Methods

We understand you intend to: Clean the property up prior to sale Present it in the most cost effective way we ca to reach the widest audience.

Always extraordinary, our specialist Concierge team delivers a comprehensive ecosystem of services from planning, scheduling and coordinating regular home maintenance, through to improvement works and preparing a property for sale. We are also uniquely placed to offer a range of bespoke services such as art consultancy, insurance and financial services, butler and housekeeping and interior architecture and design services.

kay & burton concierge The Kay & Burton Concierge preferred partner network is an exclusive network of qualified professionals and skilled tradespeople subject to the highest service standards and professional codes of conduct. Our partner network spans a diverse range of services including but not limited to; Arborist and tree services Bathroom/kitchen renovations Carpenter/builder/ handyman Carpet and flooring Car detailing and driver Cleaning (including one-off vacate cleans) Dog walking Downsizing and decluttering

Sale Methods

Electrician and plumber Feng Shui Garden maintenance Gutter cleaning Heating and cooling services Home automation, security and networking Home lending solutions Interior design and architecture Painting Paving and decking

Personal shopper Pet grooming Pool cleaning, maintenance and safety Property styling Removalists, packing and storage Restaurant and event bookings Tiling and grouting Travel and lifestyle services Window and house washing Window furnishings

03.

CAMPAIGN RECOMMENDATIONS

Kay & Burton has long been known for its ability to connect extraordinary campaigns with highly engaged buyers. A successful marketing campaign should not only sustain interest and competition, but stimulate the dreams of buyers, move them emotionally and create a truly compelling story that brings your property to life.

Integral to the success of our marketing and public relations efforts is our in-house marketing and communications team. Distinguished by their youthful perspective on luxury, our team manages a comprehensive ecosystem of marketing touch points across digital and social media, email, print and public relations.

Kay & Burton is proud to have cultivated a highly engaged Instagram presence within our competitive set, a testament to our commitment to delivering captivating content, fostering genuine connections with our audience, and staying at the forefront of innovative social media strategies. Our team continuously strives to curate a visually compelling experience that not only reflects the unparalleled quality of our offerings but also resonates with our discerning followers.

Instagram snapshot

fans

Posts—owned & earned

share of voice

KAY & BURTON

32K

2832

51.8%

JELLIS CRAIG

24.5K

1121

20.5%

MARSHALL WHITE

33.7K

860

15.7%

RT EDGAR

12k

563

10.3%

Campaign Recommendations

Source: Streem data, July 2025-June 2026

International Amplification

Kay & Burton provides targeted exposure to premium international audiences through culturally relevant platforms, multilingual communication and established international networks. As part of your campaign, properties may be featured across RedNote and WeChat, extending reach beyond traditional Australian property channels and placing your home in front of engaged international buyers both locally and abroad.

Our Little RedNote presence has grown organically since launching in 2025, building an audience of more than 1400 followers, while our WeChat database connects directly with more than 1000 engaged contacts. To further support international reach, Kay & Burton’s New & Now EDM is also translated into Mandarin to enhance accessibility for Chinesespeaking audiences. This exposure forms part of our broader marketing strategy and is further amplified through the personal networks and social platforms of our International Division.

Campaign Recommendations

public relations Having cultivated relationships with premier media partners around the world, we currently enjoy a 50.2 per cent share of voice in media. Last financial year, Kay & Burton secured more than 800 news mentions, leading to a commanding 44.2 per cent share of digital articles within our core competitive set, while our print presence soared even higher, reaching an impressive 48.2 per cent share.

Public relations efforts can significantly increase the exposure of a property and help shape the perception and image of a home in the market. Our team has the capability and experience to connect with the most spirited and discerning buyers around the world across the right channels through engaging content.

No. articles secured

Print

Digital

Other

Kay & Burton

247

438

121

Marshall White

102

253

7

RT Edgar

32

92

1

Jellis Craig

100

208

3

22.5%

Total share of voice 7.9%

50.2%

21%

Campaign Recommendations

Source: Streem data, July 2025-June 2026.

Other refers to broadcast, magazine & podcast media.

Kay & Burton has built an enviable database of high-networth clients since 1938, predominantly consisting of the most affluent members of Melbourne society and prospective international purchasers. This ensures your property is exposed to a vast and influential buyer database. It’s not a faceless list but a collection of personal contacts, built on our trusted reputation across decades in the business.

email marketing We have developed one of the most successful email marketing programs within our industry, with average open rates 2.47 times the industry average. When your property is listed, we deploy a targeted "Just Listed" alert to every active buyer on our extensive database whose criteria align with your property. Furthermore, these potential buyers receive timely notifications regarding any changes to the property listing and are reminded of upcoming inspections or the auction date.

Your property may also enjoy prominent visibility across our corporate communications, including in our widely popular "New & Now" EDM, sent weekly to an engaged audience of more than 31,000. This ensures that your property is not only showcased to a discerning audience but also receives consistent exposure, maximising its potential in the competitive real estate market.

Email engagement

Kay & Burton average Industry average

53.6%

Open rate 21.7%

Interaction

Campaign Recommendations

7.9% 3.6%

Source: ActivePipe all-time data.

PHOTOGRAPHY & FILM Since our inception, Kay & Burton has been synonymous with exquisite photography and considered storytelling through film. As one of the most critical elements of all marketing campaigns, capturing the true essence of a property is only possible by understanding its unique character and narrative. Working with a team of Australia’s leading photographers and cinematographers, our marketing team collaborates with our sales agents to create visceral images and films that connect emotionally with buyers.

Insights generated throughout the course of our campaigns confirm that considered film and image attract 300 per cent more traffic to a listing. Message retention on film is 85 per cent higher than text alone and when utilised for paid and earned online marketing, moving image results in an average 47 per cent increase in click-through rates. Our commitment to visual excellence, not only enhances your property’s exposure but also ensures an emotional connection with buyers.

Campaign Recommendations

Digital marketing timeline

Coming soon alert 14 days early access alert

Day 1

Premiere plus listing

Dream homes *print bundle required

Day 2

Day 3

Platinum edge listing

Pre-market edm *optional/by request Kay & Burton Customer journey Client nurturing EDMs for life of campaign—Just listed, property updates, auction/inspection reminders

Audience maximiser 7 days

Audience boost 5 days

Day 5

F

listing on kayburton.com.au life of campaign

Day 8

e-Brochure 1of2 Listing bump Second Tuesday post launch

Listing rotatio n Social Boost 14 days

Day 11

digital marketing package from 14 days

M

T

W

Day 9

Day 10

S

S

Day 6

Day 7

W

T

e-Brochure 1of2

Day 4

T

+ inspection boost First inspection following AMAX

T

Campaign boost *or on a day of your choosing

F

Day 12

S

Day 13

S

Day 14

Listing optimisation

Listing rotatio n

Day 15

Listing Rotation

e-Brochure 2of2

Day 18

T

W

Day 16

Day 17

M

e-Brochure 2of2

T

Listing bump *reserved for strategic use

F

Day 19

S

Day 20

S

Day 21

Day 22

Listing rotatio n Social Boost 14 days *print bundle required

M

T

Day 23

W

Day 24

T

v1.5 140526 Campaign Recommendations

As of 1 July, 2026

realestate.com.au

Kay & Burton offers the highest exposure and most effective advertising solution on the No. 1 real estate portal in Australia.

PREMIERE+

Kay & Burton only offers the highest profile listing product, REA Premiere Plus.

• • • • • • •

•

Coming soon buyer notification.

A premiere positioning for the life of the listing.

Have your property seen first in search results.

Premiere listings receive 2.3x more enquiries than a standard listing.

Rotate to the top of search results every 15 days.

Reach a global audience with REA’s international network.

Two eBrochures (day seven and the option to schedule a second eBrochure at a time that is best for your campaign).

Listing bump to the top of search results on the second Tuesday post launch (one available).

Campaign Recommendations

realestate.com.au —LUXE

Elevate your campaign with realestate.com.au’s most premium advertising solution.

Kay & Burton offers Luxe for properties where maximum exposure can make the greatest difference. Luxe is an exclusive enhancement to your Premiere+ campaign, positioning your property in the most prominent locations across realestate.com.au to maximise visibility, buyer engagement and enquiry throughout your campaign.

• • •

• • •

Premium placement across realestate.com.au's highestimpact positions, including the homepage.

Greater visibility to Australia's largest audience of active property buyers.

Property video featured within Discovery Hub and Dream Homes.

Enhanced branding for your property.

Luxe campaigns rotate to the top of search results every nine days.

2x more listing views*.

56 per cent more high-value buyer interactions*.

Campaign Recommendations

*Source: REA Group campaign performance data.

realestate.com.au— digital aMplification

1. RETARGETING

Audience maximiser

Your ad is served to buyers who have seen your listing on REA. This ad appears on multiple social and digital channels, so they have consistent exposure.

With Audience Maximiser, we reach Australia’s largest, most-engaged pool of buyers beyond their search on realestate. com.au—delivering a 69 per cent average uplift in listing views. Your property is promoted across Instagram, Facebook, and the Google network. It keeps your home top of mind for people who’ve already viewed the listing, uses AI to target high-intent buyers searching for similar properties, and identifies out-ofarea buyers based on historical sales data—all designed to drive more enquiry and create greater competition.

2. Targeting

Using AI, we target highintent and out-of-area buyers who haven't seen your listing, but are active in the marketplace.

High-intent buyers These buyers may not have looked at your listing, but we know the type of property they are searching for.

Out-of-area buyers Using sales data, we find where buyers are likely to come from and geographically target buyers in those postcodes.

Campaign Recommendations

domain

Domain’s audience of more than 8 million Australians means there are valuable buyers to be reached in every suburb. domain

Top spot

Kay & Burton only offers the highest profile listing product, Domain Platinum Edge:

Kay & Burton listings appear in the premier position on Domain—above search results —across the following suburbs:

. . . . . .

. .

Early access buyer notification.

Unlimited listing duration (until sold).

Deliver one eBrochure (day 10) directly into the inbox of registered buyers with interest in your suburb.

Listing bump to the top of search results at a time that suits your campaign (available after seven days on market).

Second eBrochure available after listing bump has been redeemed.

Perfectly complements the realestate.com.au audience with the high-net-worth audience synonymous with Domain.

Top position in search results, rotating back to the top every seven days.

Largest listing card available to stand out from the crowd.

Campaign Recommendations

. . . . . . . .

Armadale East Melbourne Prahran South Yarra Toorak Windsor Hawthorn Hawthorn East

. . . . . . . .

Kew Brighton Brighton East Beaumaris Flinders Red Hill Portsea Sorrento

domain—digital amplification

Social boost

Audience boost

Social Boost extends your campaign beyond Domain by promoting your property to highintent buyers across Facebook, Instagram and Google for 14 days. Using Domain’s powerful first-party data and Meta and Google’s AI, we target users based on their property search behaviour, suburb visits, and buyer profiles—ensuring your listing reaches those most likely to act.

Audience Boost automatically promotes your listing across Facebook, Instagram, and Google, targeting buyers both on and beyond Domain. Powered by first-party data and advanced AI, it connects your property with high-intent audiences—even those who haven’t yet visited Domain.

This smart, data-driven targeting results in up to 42 per cent more views per listing, increasing your property’s exposure and driving stronger buyer engagement.

Campaign Recommendations

Listings with Audience Boost receive up to 20 per cent more views on average, expanding your reach and increasing buyer interest.

As of 1 July, 2026

international portals

Kay & Burton offers a carefully curated collection of international real estate portals to amplify your property to a global audience.

Purchased as a bundle, each portal reaches a unique high-net-worth audience in its own right, enhancing the exposure of your property beyond our borders and introduces a new buyer segment to your campaign. Our partnership with Leverage Real Estate provides syndication across some of the worlds largest and most respected news, business and property websites. Kay & Burton is the only Australian agency that forms part of Leverage’s global network of independent brokerage firms that sell more than $15B in real estate annually, receiving a combined 629.4M monthly page views and 149.6M monthly site visits.

The largest online publisher of original business news and financial information, with 102.2M monthly page views. 53 per cent of SWJ readers are millionaires.

Defines and curates luxury for a readership of connoisseurs.

It receives 10.3M monthly page views from readers with an average net worth of US$3M.

The premier digital destination connecting the world's most affluent real estate buyers (with an average NW of US$1.96M) with prestigious properties around the globe.

A leader in financial news and market data, blending breaking headlines with incisive analysis, market updates, and bold reporting with 45.3M monthly visits.

Engages the most influential minds and shapes the world through its news coverage and analysis, with 3M subscribers.

Engaging with the world’s most desirable audience with the largest purchasing power and highest net worth, across 22.4M monthly readers.

A leading source of financial news across the globe, with 9.8M monthly visits.

The largest luxury property site in China and the Asia Pacific region, reaching millions of elite customers globally with a monthly total audience of 20M.

Juwai is world’s No.1 Chinese international property portal, with 12.9M monthly active users.

Campaign Recommendations

Development ready

DevelopmentReady is a dedicated portal for property developers seeking development sites.

As a dedicated portal, Development Ready has adapted its user environment to specifically satisfy the needs of property developers, engaging this specialised audience across numerous verticals throughout its network, delivering quality developer leads.

It’s database of 46.5k active email subscribers includes residential and commercial developers, private property development groups, real estate private equity groups, unlisted property funds and non-bank lenders.

The lead-generation approach encompasses an online listing, targeted EDMs, social media, digital ads and print media.

There are five packages to choose from to suit all development campaign requirements.

Campaign Recommendations

kay & burton amplify

Precision digital marketing for premium property Kay & Burton Amplify delivers bespoke, datadriven digital campaigns designed to place your property in front of high-intent buyers—locally, nationally and internationally.

Unlike template-based platforms, Amplify campaigns are custom built for each listing, ensuring your property cuts through competing noise and reaches audiences that genuinely align with its calibre.

A core strength of Amplify is its ability to combine advanced AI targeting, agent insight and high-quality creative assets—including film —to deliver campaigns that perform at a significantly higher level than traditional digital advertising. Your property is promoted across the platforms and locations where premium buyers are most active, ensuring maximum visibility and engagement.

Campaign Recommendations

Key features: Custom-built campaigns—with strategy and creative tailored to the unique qualities of your property.

Flexible targeting options across local, interstate and international markets, depending on the selected package.

Integrated film and high-impact creative available across the suite to elevate your property’s presence.

Advanced performance reporting, providing clear visibility on reach, engagement and campaign effectiveness.

04.

YOUR CAMPAIGN

MARKETING CAMPAIGN 03-09-2026

Gina Hatzikostas 54 Argyle Road Kew Digital Internet Marketing $10,418.00

Metro Internet Package · realestate.com.au: Includes premium Premiere+ placement, targeted Audience Maximiser campaign across social media and news sites, 2x eBrochures delivered to a relevant, target audience, a Listing Bump and a Coming Soon buyer notification. · domain.com.au: Includes premium Platinum placement, weekly rotations, targeted Social and Audience Boost campaigns utilising Domain, Meta and Google data, 2x eBrochures, Early Access buyer notification and a Listing Bump. · kayburton.com.au: Includes placement on our market-leading website (average 100,000 views per month) and custom database email marketing program. · propertymate.com.au: Includes placement as an Extended listing.

Property Marketing AML/CTF compliance and verification Administration and verification requirements in accordance with Australia's Anti-Money Laundering and Counter-Terrorism Financing legislation.

Image Factory: Diamond Day (5 images) Image Factory: Drone Day (5 images) 8x10 Prestige board Design4: Floorplan/site plan (up to 25 sq) Campaign management and production Pay Now Total (Inc GST) Pay Later (Inc GST)

$220.00 $595.00 $745.00 $1,078.00 $229.50 $1,4 48.55 $14,734.05 $15,750.70

MARKETING CAMPAIGN 02-09-2026

Gina Hatzikostas 54 Argyle Road Kew Digital Internet Marketing · realestate.com.au: Includes premium Premiere Plus placement, targeted Audience Maximiser$7,464.00 campaign across social media and news sites, 2x eBrochures delivered to a relevant, target audience, a Listing Bump and a Coming Soon buyer notification. · domain.com.au: Including premium Silver placement (90 days). · kayburton.com.au: Includes placement on our market-leading website (50,000 visitors per month) and custom database email marketing program. · propertymate.com.au: Includes premium placement as an Executive listing (60 days) Property Marketing AML/CTF compliance and verification Administration and verification requirements in accordance with Australia's Anti-Money Laundering and Counter-Terrorism Financing legislation.

Image Factory: Diamond Day (5 images) Image Factory: Drone Day (5 images) 8x10 Prestige board Design4: Floorplan/site plan (up to 25 sq) Campaign management and production Pay Now Total (Inc GST) Pay Later (Inc GST)

$220.00 $595.00 $745.00 $1,078.00 $229.50 $1,153.15 $11,484.65 $12,277.09

sales & marketing calendar

October –2026

mon

tue

wed

thur

fri

sat

sun

CAMPAIGN SET UP Suppliers will attend the property this week.

Styling

Photography week 1 Commencing 22/09

Copywriting

Floorplan

week 2

Sign board installation

Online launch

First OFI

OFI

OFI

OFI

Commencing 29/09

week 3 Commencing 05/10

week 4 Commencing 12/10

week 5 Commencing 19/10

Your Campaign

OFI

Mid-campaign meeting

OFI

OFI

OFI

OFI Auction

PROFESSIONAL FEES

At Kay & Burton we believe in structuring a selling fee that reflects the achievement of the best sale price possible for your property in the market at that time.

Kay & Burton does not receive any advertising rebates under any circumstances and all advertising is passed on to you at net cost.

In light of this approach, the fee can be either 1.35% including GST of the full sale price or 1.2% including GST up to an agreed figure and then 10% of any portion above that agreed figure.

Your Campaign

"Trust rests at the heart of every rewarding human exchange.”

Chris Daly

Mark Sproule

M E

M E

0432 056 911 cdaly@kayburton.com.au

0408 090 205 msproule@kayburton.com.au

Testimonials chris daly licensed estate agent & auctioneer

Chris's knowledge of the market for the sale price was spot on.

He upheld the anticipated sale price from our initial discussions, and was very supportive until we found a buyer.

Never once did i feel that he over-estimated the sale price , in-fact he was the opposite and encourage we stick to price we initial targeted and the right buyer will come.

Very surprised with his patience, the time he put into it and his availability to discuss the progress (even when he was on holidays overseas).

—Vendor

Chris is very personable, responsive agent. He has an intimate knowledge of the market but remains down to Earth. We had a situation with buyers looking at several properties that required a creative solution, which ended up being an online auction that was done while we were holidaying overseas. It felt nerve wracking, but Chris was always calm and I had great confidence that he had our best interests at heart.

—Vendor

Chris's knowledge of the market was spot on. Looking back, it was superb.

The assistance to any questions or thoughts that I had may it be by email, SMS or mobile phone was something I did not expect from a salesperson to be so prompt and if not clear to me, Chris would come and see me personally. By the way he would come at any time or day of the week. working hours seemed to be 24/7.

We did well on the sale due to the effort and close monitored attention that Chris gave us as his customers.

—Vendor

Chris has now sold 2 properties for me, and advised the sale of a property I purchased.

I have always found Chris to have excellent understanding of the market dynamics and anticipated market pricing. He had accurately estimated pricing and demand and delivered successful sales in both cases.

In the first case it was an offer before auction and the second case it was a sale above reserve at auction.

Chris is personable and reliable. I am happy to recommend Chris.

—Vendor

Mark Sproule did an fantastic job in selling our home. His relaxed yet very professional manner made the whole experience smooth and pleasant.

Mark kept us informed at all times, the service we received from him was outstanding.

Amazing Job, Thank you Mark and the rest of the team!!

—Vendor