Herbal Life Skincare

Transform Your Skin With Herbal Life

Herbal Life Skin Care, oh how divine, A brand that nourishes, with ingredients so fine. Nature's own extracts, botanicals galore, They bring out your skin's beauty, like never before.

From cleansers to serums, they have it all, Crafted with care, to make your skin glow and enthral. Our products are pure, with no harmful additives, Just the goodness of herbs, to make your skin live.

So let your skin breathe, let it radiate, With Herbal Life Skin Care, you'll never have to wait. For healthy, beautiful skin, is just a step away, With the power of nature, in every bottle we display.

Chapter 1 About Creator

Hieveryone, my name is Kayanna Dehaney, and I am the owner of Herbal life skincare and the talented creator behind our latest Herbal Life skincare advertisement. My journey for skin care was garnered from being a victim, suffering from skin care conditions for over ten years. Through my struggles, I discovered the benefits of using natural ingredients in skin care products. I created my line to help others facing similar challenges, naming it Herbal Life, as the word herbal denotes using natural ingredients.

My ultimate goal in my younger days was never to become the CEO of a skincare line, as I have always dreamt of becoming a creator. I would spend hours experimenting with different art forms. As I grew, I found my niche in photography and website coding, but God had another plan. After obtaining a communication arts and technology degree, I worked with some of the biggest names in the industry However, being on television showing off to the entire world with bad skin led me to start Herbal life skincare, which has been a success for me and the whole world.

My mission is to provide natural and effective skincare solutions that promote healthy and radiant skin for our customers. I am committed to using only the finest ingredients in our products to ensure maximum benefits for the skin

My vision for the Herbal Life skincare advertisement was to showcase the natural ingredients used in our products while highlighting their benefits. Using vibrant colours and clean, minimalist designs, I have created an ad that captures the essence of our brand and product line.I am proud to have worked with different companies on this project, and I am confident that my creativity and talent will continue to inspire and captivate audiences worldwide

Chapter 2

Full description of project

Our objective is to promote Herbal Life's skincare line, made from natural ingredients that are gentle on the skin and provide numerous benefits.

Target Audience: Our target audience for Herbal Life Skin Care is young teens and adults, both male and female addressing common skin concerns such as acne, oiliness, and dryness while promoting overall skin health and radiance.

Message: "Transform Your Skin with Herbal Life" - This tagline will be used throughout the advertising campaign to emphasise the transformative effects of Herbal Life's skin care products The message will be communicated through the advertising materials as a caption and a hashtag for social media posts, and influencer marketing.

Channels: The advertising campaign will utilise various media to reach the target audience. The channels include:

Television commercials: 60-second spots will be created to air during prime-time TV shows targeting health-conscious individuals.

Print ads - Advertisements will be placed in health and skin care magazines, such as Allure, New Beauty and Women and Men Health.

Email marketing: A series of email marketing campaigns will be sent to the target audience, emphasising the benefits of Herbal Life skin care products and encouraging them to purchase.

Social media: Facebook and Instagram ads will be created to reach the target audience on these platforms. Influencer marketing will also be used, partnering with skincare influencers to promote Herbal Life skin care products.

Budget: The budget for the Herbal Life skincare advertisement project is $396.000.00. The funding covers creative production, rentals, transportation, staff payout, media buys, and influencer marketing fees.

Creative Execution: The TV commercials will feature a female with real acne issues and showcase the advertised product's effectiveness in treating acne and providing clear skin. This approach aims to resonate with the target audience and build trust in the brand. The print ads will showcase the benefits of Herbal Life skin care products. The social media posts and influencer marketing will feature testimonials and before-and-after photos of customers who have succeeded with Herbal Life skin care products.

Measurement and Evaluation: The effectiveness of the Herbal Life skincare advertisement project will be measured by surveying the target audience to assess their awareness and perception of the brand and tracking sales data to determine if there is an increase in product purchases following the campaign. The results will be evaluated, and the data will be used to optimise future advertising efforts.

Overall, the "Transform Your Skin with Herbal Life" advertisement project aims to showcase the transformative effects of Herbal Life skincare products and encourage customers to incorporate them into their daily routine for a healthier and more radiant complexion. The project utilises a variety of channels to reach the target audience, and the creative execution emphasises the benefits and success stories of real customers.

Chapter 3 Research Research

was conducted to better understand the target audience for Herbal Life skin care products, their needs, preferences, and behaviour to inform the advertising campaign.

Research was conducted to find a location for the advertisement. The study considered various factors, such as the target audience, budget, and location visibility. Based on the findings, a photo studio was selected as the ideal spot for the advertisement The camera crew and video editors were also considered.

Donor- Research was conducted to find a donor for the Herbalife Skin Care advertisement. The study aimed to identify an individual who embodies the brand's values; hence the Ministry of Agriculture was considered. The selection process involved analysing various factors such as demographics, social media presence, and attributes.

Research on improving creativity was done to enhance creativity regarding the advertisement. The research findings suggested that incorporating humour, surprise, and unusual elements in advertisements can boost creativity and engagement among viewers. Additionally, the study recommended that advertisers focus on appealing to the emotions and values of their target audience to create more impactful and memorable ads.

Online survey - An online survey was conducted using a web-based survey tool. The survey was distributed to 1000 skincare and wellness individuals, both teens and young adults. The study aimed to gather data on the preferred skincare and wellness products, the frequency of use, and the factors influencing purchasing decisions. The survey results will be analysed to provide insights into the target market's preferences and behaviour. The survey was available for two weeks, and participants were incentivised to complete the study with the chance to win a prize. The data was collected anonymously.

Secondary data analysis - Existing market research data was analysed, including industry reports, competitor analysis, and social media analytics. The data was gathered from publicly available sources and analysed using statistical analysis tools.

Sampling: The sampling strategy for the research aimed to recruit a diverse sample of skincare and wellness individuals, both teens and young adults, who were interested in the intersection of beauty and health. Participants were recruited through social media and email marketing, and efforts were made to ensure the sample represented the target audience.

Data Collection: The qualitative research methods were conducted inperson and online using video conferencing The online survey was performed using a web-based tool, and the secondary data analysis was conducted using publicly available data sources.

Chapter 4 Brainstorming

Brainstorming for the Advertising Campaign for herbal life skincare products was done to generate creative ideas for the Herbal Life skin care products advertising campaign.

Brainstorming session - A brainstorming session was conducted in person in a conference room with three marketing professionals, including organisers and evaluators. A facilitator led the session, and the team was encouraged to share ideas freely and without judgement. The facilitator provided prompts and guided the discussion to ensure that all aspects of the advertising campaign were covered.

Idea board - An idea board was created in the conference room where the brainstorming session was conducted. The idea board was divided into sections, such as the target audience, key message, advertising channels, and visual elements. Each team member was given sticky notes and asked to write down their ideas and stick them onto the relevant section of the idea board. The idea board was updated in realtime, and team members were encouraged to build on each other's ideas.

Creative exercises - The team participated in several creative activities during the brainstorming session to stimulate creativity and generate new ideas. For example, they were asked to imagine that they were the target audience for Herbal Life skin care products and to write down what they would want to see in an advertisement. They were also asked to devise a slogan for the campaign using only six words and w,e choose “Transform Your Skin With Herbal Life”.

Follow-up discussion - After the brainstorming session, the team had a follow-up discussion to evaluate the ideas generated and to narrow down the options. They discussed the feasibility of each concept, the potential impact on the target audience, and how each idea aligned with the overall branding strategy of Herbal Life. They also identified gaps in the views and brainstormed ways to fill them.

Idea refinement - The team then refined the top ideas generated during the brainstorming session. They expanded on the details of each picture, developed rough sketches of visuals, and discussed potential messaging. The team worked together to ensure the final ideas were cohesive and aligned with the advertising campaign strategy.

Storyboard- A more refined storyboard for the Herbal Life advertisement was created. The new storyboard includes more detailed illustrations and annotations to guide the production team in making the final advertisement. It also incorporates feedback from stakeholders to ensure that the final product meets their expectations.

Chapter 5 Roughs

Editing team is hard at work (4/3/23 - 4/6/23)

Storyboard roughs used for the ad to prepare the crew for video production

Chapter 6 Sustainability

when creating a sustainable skincare line, it is important to consider the entire lifecycle of the product, from sourcing ingredients to packaging and disposal. Additionally, incorporating natural and organic ingredients can further enhance the sustainability of the product. So, allow me to give you a little heads-up on our business sustainability

Herbal Life, Skin Care Products are all-natural and free from harmful chemicals. We promote healthy, glowing skin while being gentle with the environment, as we believe in being good stewards of the planet. Our products are cruelty-free and never tested on animals, which aligns with our mission to promote ethical and responsible practices in the beauty industry. It's excellent to develop skincare solutions while also being mindful of the impact on our environment to maintain a sustainable world.

Using natural and plant-based ingredients, we can develop innovative skincare solutions that benefit you and the environment. Therefore, our products benefit individual well-being and support a sustainable, ecofriendly lifestyle. To meet this mandate, we use only natural and sustainably sourced ingredients in our products, and our packaging is made of recyclable materials to reduce our environmental impact.

Additionally, we partner with organisations that support conservation efforts and promote eco-friendly practices. With these inherently sustainable strategies, users can feel good about both the health of their skin and the planet's health in the present and future.

Chapter7 Concept and Treatment

Ina world where pollution, stress, poor food choices, and sun exposure have taken a toll on people's skin, Herbal Life has developed a new skincare product line that promises to rejuvenate and revitalise the skin naturally.

The Herbal Life skin care line advertisement project aims to showcase nature's healing power and nourish the skin. The ad campaign will be captured in a studio, but the scene will be in a bedroom setting. The aim is to create a cosy, intimate atmosphere that will resonate with the target audience The use of warm lighting and soft colours will be employed to achieve this effect.

The advertisement will open with a shot of a woman resting; however, her face looks tired and dull, with visible signs of acne. As the camera pans out, we see her waking up from her nap and walking to approach the mirror. After looking in the mirror, we see her reflection in the glass. She noticed her face, filled with bumps, whiteheads and spots. She then threw away the old facial project she was using, feeling depressed she begun to pray and made a wish. Afterwards, we see a fairy approaching her and magically giving her the Herbal Life skincare products to try;

Next, we see the woman in the bathroom applying the Herbal Life products to her face, and as she does so, we see the ingredients being absorbed into her skin, giving it a healthy and radiant glow.

The camera then shifts to a close-up shot of the Herbal Life skin care line products made from natural ingredients such as aloe vera, chamomile, and lavender. The voiceover emphasises the importance of using natural ingredients in skincare and how they can help heal and nourish the skin.

The ad ends with a shot of the woman ' s face, now looking youthful and refreshed, as she smiles at the camera.

The treatment for the Herbal Life skin care line advertisement project is to create a series of short ads that showcase different products, each with an additional natural ingredient as the focus. Featuring a woman with skin concerns and show how the product can help address that concern.

Chapter 8 Gantt Chart

TheGantt chart represents a hypothetical timeline for a Herbal Life Skincare advertisement campaign. The campaign begins with the development of a campaign strategy, followed by creative concept development, script writing, and storyboarding. After that, the team sourced the camera crew, equipment, wardrobe crew and scouts' locations for the shoot. Then, the production phase begins, followed by post-production, including editing, sound design etc. The final delivery of the advertisement is planned for April 11 2023 Refer to the following page for a detailed diagram that shows the timeline for the Herbal Life skincare ad.