Resume Design Magic Lecture

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KatieSchlientz.com

College Media Advisers Convention 2011

Resume Design Magic: How ‘good looks’ can get your foot in the door Katie Schlientz, Woman’s World Magazine

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KatieSchlientz.com

Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

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Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

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95% of resumes fail for one reason!

Why? They fail to answer the employer’s key concerns and questions. Companies hire employees for 3 reasons: 1. To solve a problem 2. To capitalize on an opportunity 3. A combination of both

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Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

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âœ˝ When writing your resume, answer this question: How will you best help the company solve their problem/ capitalize on their opportunities?

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Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

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Other quick writing tips: !

A P G e th g n ti s li ip k ✽ Delete unnecessary stats S ✽ Tailor your resume to each position you apply for... add details where it counts! ✽ Skip the “objective statement” ✽ Use the buzz words editors/designers use! (Fact-Checked, Color-Corrected) ✽ Include (and describe) small publications you’ve worked for

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Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

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✽ And DON’T spell anything wrong!!!

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Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

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But WAIT! How do you get your resume to the top of the resume pile?

! d o o g k o o l t i g n i k a By m

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Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

KatieSchlientz.com

A few quick design tips: eep it k d n A ✽ Make it easy to read to a standard ✽ Keep your resume to one page 8.5 by 11 inch size! ✽ In job descriptions, list relevant information first ✽ List your education last ✽ Keep it simple!

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KatieSchlientz.com

Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

We’ll see this later!

✽ Create your brand ✽ A resume is a marketing tool ✽ Use this tool to not only tell a potential employer what you can do, but show them as well

a d n a ) !

U O Y a k a ( t” Design a “produc eet m to r e d r o in n ig a p marketing cam . e c n ie d u a r u o y f o the needs

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Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

KatieSchlientz.com

Example:

en k ta g n ti s o p b jo l a e r A from ED2010.com!

Pynk, Bleu magazine’s new sister publication, is previewing its premiere issue this summer. Pynk is for trendsetting women whose love for urban music and culture inspires her choices in beauty, fashion, and lifestyle. We’re looking for a kickass graphic designer to create pages that are colorful, diverse, edgy, sexy, and smart — just like our readers.

Candidates must have a highly developed graphic design background, a very strong and diverse design portfolio (with PRINT publication clips), organization and communication skills, and the ability to work under exceedingly tight deadlines coupled with a dedicated team spirit. Applicants should have graphic design experience in publishing or media. Candidates must be fluent in all Macintosh graphic design programs (InDesign, Photoshop, and Illustrator.) This is not a web design position.

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Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

e m u s e r r u Make yo stand out!

âœ˝ Look for key words in the job description to show how you can fit in! âœ˝ Look at the publication/website style and make sure the look you use is complimentary!

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Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

KatieSchlientz.com

Example: Pynk, Bleu magazine’s new sister publication, is previewing its premiere issue this summer. Pynk is for trendsetting women whose love for urban music and culture inspires her choices in beauty, fashion, and lifestyle. We’re looking for a kickass graphic designer to create pages that are colorful, diverse, edgy, sexy, and smart — just like our readers.

Show them this!

Candidates must have a highly developed graphic design background, a very strong and diverse design portfolio (with PRINT publication clips), organization and communication skills, and the ability to work under exceedingly tight deadlines coupled with a dedicated team spirit. Applicants should have graphic design experience in publishing or media. Candidates must be fluent in all Macintosh graphic design programs (InDesign, Photoshop, and Illustrator.) This is not a web design position.

Tell them this!

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Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

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Do your research! Pynk is a new magazine, so take a look at Bleu, the sister publication.

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Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

KatieSchlientz.com

Example:

vs.

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Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

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Things to Avoid: ✽ Fancy “résumé” paper ✽ Times New Roman ✽ Teeny tiny font size ✽ Excessive decoration n’t make it difficult for the Do ✽ Weird paper size editor or art director to print! ✽ Horizontal format

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Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

KatieSchlientz.com

Check out these sites for ideas! ✽ jobmob.co.il/blog/beautifulresume-ideas-that-work ✽ www.blueskyresumes.com/freeresume-samples ✽ workawesome.com/your-job/25examples-of-super-creative-resumedesign Be careful with this one!

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KatieSchlientz.com

Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

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KatieSchlientz.com

Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

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KatieSchlientz.com

Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

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DESIGN

KatieSchlientz.com

Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

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DESIGN

KatieSchlientz.com

Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

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DESIGN

KatieSchlientz.com

Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

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KatieSchlientz.com

Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

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Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

KatieSchlientz.com

✽ Editors and Art Directors receive countless applicants for job entries. ✽ You want to make sure your resume and portfolio are labeled and packaged together clearly! ✽ It’s all about YOUR brand!

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Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

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Come up with a logo or identifying feature

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Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

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Katie L. Schlientz 95 Beekman Ave., Apt 106C Sleepy Hollow, NY 10591 914-260-4985 www.KatieSchlientz.com Katie@KatieSchlientz.com

“It must be remembered that the purpose of education is not to fill the minds of students with facts... it is to teach them to think, if that is possible, and always to think for themselves.”

—Robert Hutchins

Dr. Melissa Wanzer made a strong impression on my life several years ago, as I sat front and center in her classroom, captivated by her lecture at Canisius College. In the card I sent her this past holiday, I wrote, “If I can make a difference in one student’s life the way you’ve made in mine, I would consider myself a success.”

I believe I can make that difference.

My broad professional career provides me the ability to share key elements of the publishing and design industries students may not learn in other classrooms. My experience at Woman’s World Magazine allows me to share examples of interpersonal communication that occurs between departments. My freelance experiences enable me to teach students how to work with clients in different capacities. The products I have constructed—ranging from editorial print media to website to product design—prove I can show students how they can create their own portfolio, taking their projects from idea to creation.

A successful professor also needs to provide a positive learning environment, sets high standards for students in and out of the classroom, and is devoted to students and the teaching profession. In order to become a successful professor, I will incorporate all of these elements into my classroom.

Students do not share all the same capabilities, and therefore do not learn the same way.

To provide a positive learning environment, my lectures include slide show presentations, real examples, other visual materials, and practicing professionals as guest lecturers. While covering the fundamentals in lecture format is important, I also want to challenge students to think critically and encourage leadership skills by providing “real world” scenarios. I used this very approach, with success, for the past two years while lecturing at the College Media Advisers Convention in New York City.

A great example of a “real world” scenario is a capstone project. Given the opportunity, I would like to design a course where students interested in the print industry could work together to create their own magazine. This would also establish links with other programs on campus, and include students studying art, photography, and writing. The course would move from conceptualizing an idea to a strong portfolio piece.

Fostering a positive learning environment promoting growth, diversity, and trust is important in the classroom, and the standards a professor sets outside the lecture hall are just as significant. Mentoring students involved in student-run organizations is something I am excited to practice. Access to these extracurricular activities is just another way to offer students opportunities to apply their education in a professional environment and encourage critical thinking.

Advising outside the classroom demonstrates devotion to students’ education as well. It is also important to continue to stay current with the culture of the journalism field, so I constantly research the status of the industry and its technologies. And while I will be clear on how the students will be evaluated, I will also distribute a self-designed evaluation for myself to ensure that I am accomplishing these goals.

I am excited for the opportunity and look forward to hearing from you!

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Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

KatieSchlientz.com

âœ˝ Create a PDF of your cover letter, resume, and items of your portfolio in ONE file. âœ˝ Apply your label, or brand, to every page of the file.

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Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

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✽ It’s also great to have an online T talking about your NO e ar e w , No presence. personal Facebook page here! ✽ Include your website address if you have one. ✽ If you don’t have a website, set up a login account (it’s FREE!) on www.ISSUU.com

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KatieSchlientz.com

Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

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Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

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✽ Set up an account with ISSUU ✽ Upload your portfolio to this website ✽ Include the link to this specific portfolio on your resume!

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Resume Design Magic Questions? Contact me at Katie@KatieSchlientz.com

KatieSchlientz.com

Questions?

Think of a question later or would you like me to take a look at your resume? Email me: Katie@KatieSchlientz.com