LOGO - VERTICAL USAGE (secondary)

Logo Clear Space Note for Operating Units: This principal of logo clear space should apply to your company mark as well.

The area immediately surrounding the logo must be kept clear of all other graphical elements. Maintaining this clear space is necessary in order to maximize its visual impact and and preserve its legal integrity.

In all applications, surround the Berkley logo with at least the minimal amount of clear space, as defined by the (X) in the diagram. Note that (X) is the height of the “B” in “Berkley”. As the logo is scaled up or down, the value of the clear space around the logo, increases or decreases proportionally.

HORIZONTAL LOGO - Minimum print size: 1.25” wide

VERTICAL LOGO - Minimum print size: 0.88” wide

HORIZONTAL LOGO - Minimum web size: 150px wide

VERTICAL LOGO - Minimum web size: 105px wide

To ensure legibility in print and digital screen applications, please adhere to the minimum sizes on this page. At these sizes, all the visual elements of the logos, including the spacing between each letter, are preserved without the loss of readability.

Note: know your application methods and use your best judgement, as some methods may reproduce better at smaller scales than others.

If you have any questions regarding the use of the Berkley identity, please consult with W. R. Berkley Corporate Marketing.

The Berkley logo and wordmark are reproduced in three colors: Pantone 343 (green), Black, and Pantone Cool Gray 9

White may also be used in a reverse-color situation, but only on approved color fields outlined above and on the following page. No other colors are to be used when reproducing the Berkley logo and wordmark.

The Pantone Color Matching System is largely a standardized color reproduction system. By standardizing the colors, different manufacturers in different locations can all refer to the Pantone system to make sure colors match without direct contact with one another. For more detailed information go to www.pantone.com.