Socksmith 2022-23 Catalog Volume 2

2022-23 COLLECTION VOLUME TWO

®

Hello Socksmithers, Is chaos the only driving force in our business lives these days? Sometimes I wonder if there will ever be a break from the external inputs that make doing business so noisy and hard to pinpoint a direction for success. Are supply chain, pandemic, and inflation issues in the way of good decision-making? Is this what interrupts your best instincts for your business or guides you to making unwise pivots in your day-to-day? We’ve been designing and selling Socksmith socks for 15 years now. Every year has had unexpected challenges and it’s always been unnerving to project numbers into the next year, let alone the next 5 years. Socksmith is still a growing company and I expect 2023 to be a very good year with our new innovative designs and products. Design is the backbone of our company.

I’ve got to say, I’m generally happily surprised by how we do here at Socksmith, year after year. We stay focused on what works within our industry by supporting our retailers with great value in the world of fun and functional socks. With exceptional design, sales support, customer service and fast-delivery of our socks, we have grown 13 out of 15 years. With this kind of formula for success, I believe Socksmith will keep growing this coming Fall and moving into 2023. We’ve been helping retailers grow worldwide for some time and have had a powerful and predictable return on investment by staying focused on basics that really strengthen a small to medium-sized company. This will continue because we are not going to change that formula anytime soon. Service and value are our guide.

With these guiding principles at work, all who stick to this kind of formula can predict growth.

Don’t take your eye too far from the quality/value ball and the rest will take care of itself. If we can stay focused on what works and what’s good about our companies, we’ll keep expanding the value within. This will ensure a future that looks bright, no matter how loud the noise is in the world around us.

Thanks for hanging in there through challenging times and for being a customer and friend of Socksmith. We’ll keep the focus!

Stay Healthy,

Eric Gil

President, Sockmith Design 2

Women’s Rainbow Sunnies Blue Heather (pg. 4)

Table of Contents: Women’s

Tie-Dye

Novelty Cotton Crew Spring 2023........... 4-5 Novelty Bamboo Crew 2023........................ 6 Bamboo Rolltop Crew 2023......................... 7

Men’s Novelty Cotton Crew Spring 2023......... 9-11 Bamboo Crew 2023.................................. 12 Bamboo King Size Crew 2023.................. 12 Novelty Bamboo Crew 2023..................... 13

Athletic Crew S/M & L/XL..................... 14

Bottlesmith 20 oz Insulated Bottle..............................17 32 oz Insulated Bottle..............................18

DON’T FORGET ALL YOUR FAVORITES CAN BE FOUND AT SOCKSMITHWHOLESALE.COM OR CALL US AT 831.426.6416 3

SHIPS JANUARY 15, 2023 Women’s Novelty Cotton Crew 2023 Collection

STYLE# WNC2960

Mint Brown Heather

Navy Heather

GYOZA

MARTIAL ARTS

WHAT A RACKET

STYLE# WNC2961

SOCKSMITH DESIGN TM | SOCKSMITHWHOLESALE.COM

STYLE# WNC2957 Black Heather

STYLE# WNC2956

Black

Black

Steel Blue

STYLE# WNC2959

FOOD TRUCK Blue Heather

Steel Blue

STIRRED MARTINI

POT HEAD

STYLE# WNC2958 Charcoal Heather

STYLE# WNC2955

Blue Heather

Mint

LOBSTER DINNER

STYLE# WNC2954

STYLE# WNC2952

Navy

Ivory Heather

TORTOISE AND THE HARE Steel Blue

Mint Heather

Periwinkle Heather Charcoal Heather

STYLE# WNC2953

STYLE# WNC2949

RAINBOW HAIR DON’T CARE BERRY MICE STYLE# WNC2951

STYLE# WNC2950

ELEPHANT IN THE ROOM

STYLE# WNC2948

STYLE# WNC2963 Charcoal Heather

SKATE OR DINOSAUR BON VOYAGE

COASTAL CRUISER

BANANA BREAD

STYLE# WNC2947 Mint

Navy

Black

STYLE# WNC2946 Blue Heather

WOMEN’S SPRING

STYLE# WNC2945

Gray Heather

RAINBOW SUNNIES YO LLAMA

MOON CHILD

4

$3.90/$10.00 MSRP 6-Pack $23.40 DON’T WORRY, BE HAPPY RETRO CAMPER

Women’s Novelty Cotton Crew 2023 Collection SHIPS JANUARY 15, 2023

MOOSE AND A SPRUCE

Blue

Blue

JAZZERCISE CATS

Navy Heather

DOODLE PARTY STYLE# WNC2976 Blue

PEEP THIS STYLE# WNC2979

Place Orders at: socksmithwholesale.com | Tel: 831.426.6416 | Fax: 831.401.2331

Yellow

Ivory Heather

STYLE# WNC2978 Rust Heather

STYLE# WNC2972 Blue

STYLE# WNC2971

Teal

Green

GERMAN SHEPHERD STYLE# WNC2977 Periwinkle

STYLE# WNC2968

STYLE# WNC2975

STYLE# WNC2974

FRENCHIE FASHION

HOT AIR

Green

FARM GIRL

Ivory Heather

STYLE# WNC2973

STYLE# WNC2970

Gold

Steel Blue

GIDDY UP

MEOWDY PURRTNER HANG IN THERE

STYLE# WNC2969

Rust Heather

STYLE# WNC2967

STYLE# WNC2965

STYLE# WNC2966

Periwinkle Heather

GOING DUTCH

MAGIC MOUNTAIN

NO REST FOR THE WICKED Black

STYLE# WNC2964

Mint

SOFTBALL LEAGUE MANDALA

Red

Purple

STYLE# WNC2962

5

WOMEN’S SPRING

SOCCER STAR

White

$3.90/$10.00 MSRP 6-Pack $23.40

Women’s Bamboo Crew Collection 2023 Collection

AVAILABLE NOW

SOLID (ROLLTOP) Hemp Heather

Static

SHIPS APRIL 1, 2023

Black

Navy

Charcoal

STYLE# WBC1

STYLE# WBC2878 Purple Heather

Navy Heather

Mint Heather

Green Heather

Blue Heather

Black

CONTRAST HEEL TOE (ROLLTOP)

STRIPE (ROLLTOP)

Place Orders at: socksmithwholesale.com | Tel: 831.426.6416 | Fax: 831.401.2331

Brown Heather Charcoal/Black

Green

SHIPS APRIL 1, 2023

Navy/Mint

Charcoal Navy/Ivory

Blue Heather Ivory

Charcoal/White

6

Blue

STYLE# WBC2174 Black

WOMEN’S BAMBOO

$4.00/$10.00 MSRP 6-Pack $24.00

Women’s Novelty Bamboo Crew 2023 Collection SHIPS APRIL 1, 2023

BLOODY GOOD DRINK STYLE# WBN3011

Teal

Brown Heather

ON THE BALL

SOCKSMITH DESIGN TM| SOCKSMITHWHOLESALE.COM

Blue Black

QUILL AND PARCHMENT

STYLE# WBN3012

STYLE# WBN3013 Black

Red Blue

STYLE# WBN3010

STYLE# WBN3008 Ivory

Brown Heather

SUMMER JUICE POPS

STYLE# WBN3006

STRAWBERRY DELIGHT White

Hemp Heather

CITRUS SQUEEZE Black

STYLE# WBN3003

STYLE# WBN3005

LEAPING LILY PADS

STYLE# WBN3009

WHICH CAMEHAIR FIRST? RAINBOW DON’TNUTS CAREFOR SQUIRRELS

Navy Heather

BEARS AND BEES

STYLE# WBN3004

Blue

STYLE# WBN3002

Navy Heather

BUNCH OF BLACKBERRIES

STYLE# WBN3001 Navy Heather

Black

Navy Heather

STYLE# WBN2999

STYLE# WBN3000

Ivory Heather

SKATE OR DINOSAUR BAKER’S DOZEN CARROT RAINBOW

DEEP SEA JELLIES

GOLDFISH

STYLE# WBN2998

Blue

STYLE# WBN2997 Gold

Blue

Pink

STYLE# WBN2996

STYLE# WBN3007

COLORFUL CAPS

GNOME MORE MUSHROOMS

7

WOMEN’S BAMBOO

HOUSEPLANTS

Blue

$4.75/$12.00 MSRP 6-Pack $28.50

DON’T FORGET YOUR FAVORITES ARE AVAILABLE AT

SOCKSMITHWHOLESALE.COM!

Men’s Zero Fox Given MNC684-HEG

Women’s Corgi WNC387-EME

FOOD TRUCK Blue Heather

Red Heather

STYLE# MNC2921

DRINKING BUDDIES

STYLE# MNC2922 Navy

TACO TUESDAY

STYLE# MNC2919

Blue

Light Gray Heather

Blue

CRYING ONION

STYLE# MNC2918

Green

REEF LIFE

STYLE# MNC2915

STYLE# MNC2916 Blue

Blue

Ivory Heather

BON VOYAGE STYLE# MNC2917

DON’T ROCK THE BOAT

STYLE# MNC2914

STYLE# MNC2911

Light Gray Heather

Green Heather

DEEP SEA DIVER

STYLE# MNC2913

SKYDIVER

STYLE# MNC2910

GYOZA STYLE# MNC2920 Black Heather

MARVELOUS MERMEN

STYLE# MNC2912

CROP CIRCLE

Blue

HOT ON YOUR TRAIL

STYLE# MNC2909

Gold

Blue Heather

STYLE# MNC2908

SOFTBALL LEAGUE

CHARCUTERIE

STYLE# MNC2923

STYLE# MNC2924

Place Orders at: socksmithwholesale.com | Tel: 831.426.6416 | Fax: 831.401.2331

9

MEN’S SPRING

STYLE# MNC2907

WHAT A RACKET

Black

SKATE LIFE

Blue

SUMO SLAM

Black

$4.75/$12.00 MSRP 6-Pack $28.50

SHIPS JANUARY 15, 2023

Gray Heather

Men’s Novelty Cotton Crew 2023 Collection

Blue

Light Gray Heather

Black

STYLE# MNC2936

STYLE# MNC2937

FARM BOY

GIDDY UP

STYLE# MNC2939

STYLE# MNC2940 Blue Heather

Blue Heather

NIGHT FROGS

TORTOISE AND THE HARE Blue

Green Gray Heather

STYLE# MNC2932

STYLE# MNC2935

HIGHLAND COWS

STYLE# MNC2938

10

CAPYBARA

STYLE# MNC2934

Navy

LOUNGE DOGS

HAIR DON’T CARE I HEART RAINBOW TITS

Green

ARMADILLOS

STYLE# MNC2933

STYLE# MNC2930

STYLE# MNC2931

Black

Blue Heather

STYLE# MNC2929

LOBSTER DINNER

STYLE# MNC2928

Black

SKATE ORMANDALA DINOSAUR

POT HEAD

FLYING TOASTER

Charcoal Heather

STYLE# MNC2927 Red

STYLE# MNC2926

BANANA BREAD

Navy

FIRED UP

Black

MEN’S SPRING

STYLE# MNC2925

$4.75/$12.00 MSRP 6-Pack $28.50

SOCKSMITH DESIGN TM | SOCKSMITHWHOLESALE.COM

Ivory Heather

WHOLE HOG Black

BACON X EGGS

Men’s Novelty Cotton Crew 2023 Collection

STYLE# MNC2941 Green

SHIPS JANUARY 15, 2023

Men’s Novelty Cotton Crew 2023 Collection UNDER CONSTRUCTION

WORK IN PROGRESS Hemp Heather

Green

STYLE# MNC2943

ONE PINEAPPLE

STYLE# MNC2944

STYLE# MNC807

Throwback Style New Color!

SHIPS JANUARY 15, 2023

SHIPS SEPTEMBER 1, 2022

Men’s Fired Up Red (pg.10)

Place Orders at: socksmithwholesale.com | Tel: 831.426.6416 | Fax: 831.401.2331

11

MEN’S SPRING

STYLE# MNC2942

Black

TRACTORS

Blue

$4.75/$12.00 MSRP 6-Pack $28.50

Men’s Bamboo Crew Collection 2023 $4.75/$12.00 MSRP 6-Pack $28.50 SAILOR STRIPE

Black/White

Orange

Navy/Ivory

Navy/Gold Blue/Gray

SHIPS APRIL 1, 2023

Blue

Green/Gray

Charcoal/White

Charcoal/Green

MEN’S CREW STYLE# MBC324

Black/Green

SOLID

Navy

Charcoal

Brown

MEN’S CREW STYLE# MBC1 MEN’S KING CREW STYLE# K-MBC1 Black

MEN’S BAMBOO

AVAILABLE NOW

ALL MEN’S SOLID CREW ALSO AVAILABLE IN KING SIZE! MEN’S CREW SOCK SIZE 10-13 (SHOE SIZE 7-12.5) 12

MEN’S KING SIZE CREW SOCK SIZE 13-16 (SHOE SIZE 12-15)

Place Orders at: socksmithwholesale.com | Tel: 831.426.6416 | Fax: 831.401.2331

KING SIZE

STYLE# MBN2981

Blue

LUCKY 7S

STYLE# MBN2993 Navy Heather

Charcoal Heather

Navy Heather

STYLE# MBN2991

Green STYLE# MBN2992

STRARSTRUCK BY SATURN

STYLE# MBN2994

SOCKSMITH DESIGN TM | SOCKSMITHWHOLESALE.COM

STYLE# MBN2995 Navy

LEAPING LILY PADS

NICE ACOUSTICS

COLORFUL CAPS

STYLE# MBN2990

Red

Light Gray Heather

Navy Heather

STYLE# MBN2989

Charcoal Heather

EAGER EGRET

BEARS AND BEES

STYLE# MBN2988

STYLE# MBN2987

Ivory Heather

STYLE# MBN2986

Black

Black

Green

MANY MALLARDS

RAINBOW HAIRWOODPECKER DON’T CARE WHICH CAME FIRST?

STYLE# MBN2985

STYLE# MBN2984

STYLE# MBN2983

Teal Heather

Charcoal Heather

SKATE ORFUTURE DINOSAUR THE BEST

FAN THE FLAMES

NOM’N RAMEN

STYLE# MBN2982

Brown Heather

STYLE# MBN2980 Black

SUSHI COME, SUSHI GO

13

MEN’S BAMBOO

BAKER’S DOZEN

BLOODY GOOD DRINK

Black

$5.75/$14.00 MSRP 6-Pack $34.50

SHIPS APRIL 1, 2023

Navy Heather

Men’s Novelty Bamboo Crew 2023 Collection

SHIPS JULY, 2022

TIE-DYE Athletic Cotton Crew TIE-DYE

Available in Small/Medium & Large/Extra Large

$5.75/$15.00 MSRP 6-pack $34.50

TIE-DYE

Small/Medium

Sky Blue

TIE-DYE

Ink Summer Storm

Carnaval

Blueberry

Black/White Plum

Lazy Daisy

Peach

Black Forest

Arctic Plunge

STYLE# ACC2906S

Large/Extra Large

14

SOCKSMITH DESIGN TM | SOCKSMITHWHOLESALE.COM

Blueberry Mix Berry

Black/White

Black Forest Carnaval

Green/Gold

Arctic Plunge Boot Camp

STYLE# ACC2906L

BOTTLESMITH

New Designs! New Colors! New Bottles!

Drink Heartily. Drink Mightily. Drink Up! Introducing the new BOTTLESMITH Summer ‘22 Collection! Coming June 2022!

Made of double walled, insulated food-grade stainless steel, this fun and exciting new collection from the Socksmith Design House features some of our best selling graphics on some of the highest quality water bottles!

The NEW Bottlesmith Collection is available in 2 convenient sizes: - 20 oz Insulated Bottle with an insulated loop lid - Height without lid: 9”, Diameter 3” - 32 oz Insulated Bottle with an insulated loop lid - Height without lid: 9.4”, Diameter 3.58” Bottlesmith bottle features: - Insulated, double wall vacuum-sealed bottles.

- Imported and made of the highest quality 18/8 stainless steel (that’s fancy talk which means it’s very resistant to corrosion and oxidation).

- You can recycle your bottles anywhere you’d recycle your aluminum cans and our #5 plastic caps can be recycled too.

- Throw your lid in the top-rack of the dishwasher and hand wash your stainless steel bottle with mild soap and warm water, using a long soft brush to get those hard to reach places.

- Use your bottles for hot and cold beverages as well as carbonated liquid, but do NOT put them in the freezer! As with any carbonated beverages in a container, there may be pressure build-up which can cause leakage or splash upon opening, so be careful.

COMING! June 2022

MOOOO! 32 oz Bottle (pg. 18)

16

Contact: bottles@socksmith.com or (831)426-6416

COMING! June 2022

BOTTLESMITH

20 oz Bottle with insulated loop lid - $22.00 / MSRP $45.00 / 4-pack price $88.00

20 oz Bottle with Insulated Loop Lid

Cherry Blossoms BSN012-PTO

Math BSN013-EME

Pretty Fly For A Fungi BSN014-EME

Gay Pops BSN015-FWT

Fixie BSN016-CGY

Cool Beans BSN017-SCM

Tree Frogs BSN018-CLB

Sunflowers BSN019-FBL

Puzzled BSN020-FBL

Contact: bottles@socksmith.com or (831)426-6416

17

BOTTLESMITH

32 oz Bottle with insulated loop lid - $24.00 / MSRP $49.00 / 4-pack price $96.00

COMING! June 2022

32 oz Bottle with Insulated Loop Lid

18

The Wave BSN021-FBL

Sushi BSN022-BRM

MOOOO! BSN023-FWT

Just A Phase BSN024-LBK

Early Riser BSN025-SAF

Corgi Butt BSN026-PFL

Big Mouth Bass BSN027-BMB

Army Men BSN028-FBL

Sunflowers BSN029-FBL

Contact: bottles@socksmith.com or (831)426-6416

Men’s Bamboo Sailor Stripe (pg.12) Women’s Bamboo Solid (pg.6)

Socksmith Design

1115 Thompson Avenue #5 Santa Cruz, CA 95062 Tel: 831.426.6416 Fax: 831.401.2331 wholesale@socksmithwholesale.com socksmithwholesale.com