October 2021
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C.O.O. CORNER
This month’s Exec. corner is from Shane Asbel our COO!
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CHAMBER AWARD
SCCU took home the award for Community Corner Stone from the Superior Chamber.
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WELCOME TO THE TEAM
Meet your new teammates! We are happy to bring on some extra hands and some great people!
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WHAT’S COMING FOR YOU
Halloween, Holiday Party, & football fun is in your future.
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EVENT OVERVIEW
R&F COFFEE TALK
October 29th @ 8:10 am Learn more about personal finance & investments with Wendy and Tony.
October was full of events. Learn about our 2 biggest events (pictures included)!
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MEET COMMERCIAL
Confused what certain jobs entail? Wonder no more! This month hear from Eric in our commercial department.
REFINANCE CAMPAIGN
Only one month to go on our biggest promo yet!
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Happy Florida winter or fall as we call it in the Midwest! Wow! What a year it has been. I am excited to be here and winding down the year with such an awesome group of individuals who all share in the dedication to do what is right for our members, our community, and each other. It has been a whirlwind of changes as we truly begin to Drive Forward Momentum. Our internal operations, the look/ feel of our sales and service centers, our internal systems, and so much more will all continue to be under a microscope for dissection as we reinvest to keep SCCU happy and healthy for the next 90 years. As your Chief Operating Officer, I oversee the functions of our retail network, call center, facilities, and mortgage lending. I assure you these areas keep me busy
day in and day out! Your executive team is hard at work on budgeting for 2022. We hope to share with you all what we are working on for 2022 and 2023 in a few short months. I’d like to thank each of you for the ideas, issues, and member feedback you all have provided. Hearing and understanding the good, the bad, and the ugly when it comes to our operations
will undoubtedly position us to make the changes necessary to create a member experience for our members that is second to none. Your feedback has directly impacted our strategic direction, our project focus, and our operational structure. Keep the ideas and feedback coming please! Lastly, as the new guy, the vast majority have
welcomed me as a new citizen to the Midwest. Sharing the do’s and do not’s of the area, warning me when necessary, and sharing all the awesome things to do in the greater Wisconsin and Minnesota area. Thank you all for being so welcoming to me and embracing the changes as we reposition the credit union for years of continued growth, success, and stability.
GET TO KNOW SHANE
WHY DID YOU COME TO SCCU? The potential…this credit union has a ton of opportunity, room for growth, the ability to exceed member expectations, and a desire to do what’s right. All of that is a recipe for success. Our employees are so willing to do whatever it takes to get the job done, smile, and keep moving. WHAT IS YOUR FAVORITE BOOK? This may be an unpopular opinion….Decision Points by George W. Bush. This is my most recent and really provided some perspective into the aftermath of 9/11 and the decision making process. I am a history buff so I read pretty much anything I can from a historical figure or perspective. WHAT IS YOUR PERSONAL MOTTO? Make it happen…my first boss at my previous credit union when I was 18 always told me “just make it happen.” This has stuck with me ever since. The answer can’t be no or at least shouldn’t be at first. My first instinct is always let’s make it happen. Doesn’t always work though! Haha!
WHO IS YOUR FAVORITE SPORTS TEAM? This is definitely an unpopular opinion….Tampa! Rays, Lightning, and Bucs (Sorry Green Bay). Born and raised just north of Tampa so I spent lots of time at those stadiums with my dad and now my kids. If it helps…my second favorite baseball team is Milwaukee. WHAT IS THE WEIRDEST THING ABOUT THE TWIN PORTS? I guess if I had to choose, the oddity for me would be the bars with no food…statistically speaking you make far more money if you offer a food menu. Superior has so many bars that don’t offer food. However, seems like a great opportunity for a SCCU Pub Crawl! WHAT TEMPERATURE DO YOU CONSIDER COLD? 50 Degrees or below…I know that’s going to get a lot of eye rolls but my body just has not adjusted yet. I am gearing up for fall and winter, mentally preparing for what is to come. IF YOU HAD A YACHT, WHAT WOULD YOU NAME IT? Sea Biscuit…I love the ocean and who doesn’t like a biscuit!
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HOW MANY YEARS HAVE YOU BEEN IN THE INDUSTRY? I have been in the credit union industry for 15 years. I have worked my entire career, since I was 18, in the industry.
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Halloween is just around the corner! This year we encourage you all to dress up with your department or individually for a harmless little costume contest on Friday, October 29th. Winner(s) will be picked tournament style over on Instagram so make sure you’re following us to get in your votes.
Details:
1. Pick a theme with your department or choose your favorite solo costume. 2. Snap a pic. 3. Send your photo to marketinggroup@superiorchoice.com with the costume or theme name by 10 am. 4. Follow us on Instagram. 5. Vote throughout the day on the best costumes - An email will be sent out next Friday explaining the voting process timeline a little more.
Prizes:
Department/Branch- Lunch Individual- $25 Home Depot gift card
Remember!
• Costumes must be work appropriate • No full face coverings/masks (other than the required face masks) • Must wear SCCU name tag
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Keep an eye on your mailbox because the invites have been sent!! If you do not receive your invite in the next 2 weeks email marketinggroup@superiorchoice.com so we can send you a link to the RSVP.
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No rivalry in the midwest is bigger than the Vikings vs. Packers. We thought, why not have fun with it! On November 19th, we invite you to choose a side to rep. Don’t worry, we know the game is more than football. It’s an experience! So we are going to do a potluck style “dip day”. Start thinking of your favorite dip to make and share with your branch. Don’t forget the chips! We will be sharing more information about this day in the November edition of the SCCU Insider but we wanted to give a little sneak peek of what’s to come.
CORNER STONE AWARD
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We are so proud to announce we received the Community Corner Stone Award from the Superior Chamber of Commerce yesterday evening at their awards ceremony and annual meeting. We are honored to be chosen for an award whose recipients are businesses that have made an impact in our community for over 20 years. Thank you to our members, our employees, and our community for supporting us and making the magic happen.
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On October 6th, 21 SCCU employees and execs blitzed gas stations near all 7 open branches to pay it forward to our communities. We handed out free gas cards, signed up new members, and talked about our current auto refi promo. Results: • $4k worth of gas gifted • 600 refinance collateral distributed • 36 new member applications • Countless goodwill
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Ladysmith, WI : PYWD
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Superior, WI PYWD
Ashland, WI : PYWD
Gilman, WI : P
On October 11th, we gathered all our employees at Earth Rider festival grounds for a fun-filled day where we launched our new company core values. We started with live music and lunch, followed by a magician, and the unveiling of the core values. We ended the day with some friendly competition; SCCU trivia. Employees got new t-shirts and tree boxes to remind them daily of the growth we will experience through the use of these core values. We will use these core values: Dare to Care, Drive Forward Momentum, Be Accountable, Hit Heavy Stay Humble, to drive our decision making and priorities moving forward. We can’t wait to see the work you do with them in mind!
Logo Cookies
Grant the magician!
Revealing Core Values!
Fingerprint Trees
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PYWD
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Josephine Yoki Branch Manager Duluth-Denfeld
Ashley Maksymchuk Member Consultant Admin Building
Jaedon Eliason IT Support Specialist Admin Building
Kyra Rickard MSR East End
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Erin Van Koev HR Generalist Admin Building
Aide
Memb Admin
Kevin Kubat
VP Consumer Lendi Admin Building
vering Eric Williams Fraud Specialist Admin Building
en Webber
ber Consultant n Building
Heather Firnstahl MSR Gilman
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MEET COMMERCIAL Eric Anderson, Commerical Loan Officer, gives us the inside scoop on the business side of SCCU. How long have you been with SCCU? Since April 1st. I worked here Dec. 2018 to Dec. 2019 as well. Do you have any recent accomplishments? Completed CUNA Mutual Commercial Lending School Level 2 – Credit Administration this summer Who’s on your team? Scott Fredrickson, Melissa Thome, Alyssa Stone, Keith Thorson Give us a broad overview of your job. As a Commercial Loan Officer, I am responsible for managing and growing a portfolio of business loan relationships. My primary duties involve originating and closing new loans and serving as the member’s primary contact with SCCU.
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How would you describe your job to a 5 year old? I borrow money to members to help them run their business and make more money! What does a typical work day look like for you? Every day is a little different which is why I love it! I spend quite a bit of the time in the office and I also get to spend time out and about visiting members in the community.
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What’s something people don’t know about your department/job? A big piece of our business is investment real estate, people who own rental properties. How does the position benefit members? Employees? What’s its purpose? We benefit our members by giving them an alternative to large banks for their business lending needs. Offering Commercial Lending benefits everyone at SCCU because it greatly enhances our opportunities for loan and deposit growth compared to a credit union or bank that does not offer commercial lending. Our business members also use our consumer products as well ultimately leading to more jobs and opportunities throughout the Credit Union for the employees. The purpose of commercial lending is to help our members grow their business. We only borrow them money if the loan should help them make more money and that is a good thing! What is your favorite aspect of your job? I like working with business owners, they have a different type of energy and it is fun to be a part of; they tend to be very passionate about their work which makes it enjoyable to work with them.
Eric An
Comme
What’s the coolest thing you are working on right now? I can’t say due to confidentiality but it’s pretty exciting! What’s a question you’d like to ask our CEO? You did check the weather before moving here from Tampa, right? How would you spend $1 million in 24 hr? On real estate so it keeps making more money! What two things, aside from food and water, would you want on a deserted island? Golf club and a ball What would you name a pet giraffe? There will be no giraffes in my house.
nderson
ercial Loan Officer
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If you started your own business what would it be? I’ve already done this so I’d probably do it again, golf instruction.
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We have a little over a month left of our 1% auto refi deal, and we are rocking and rolling. To date, we are at 38 refis, more than double what we did in September! Keep promoting this stellar deal to your friends, family, and members.
DID YOU KNOW THIS DEAL IS GOOD FOR REC REFIS TOO?!
Results So Far:
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SEPTEMBER VS. OCTOBER
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*Eligibility is based on credit history and collateral. All loans subject to approval. Auto loan rates reduced to a rate as low as 2.19%. Offer valid on auto loans currently financed with a lender other than Superior Choice Credit Union. Minimum loan amount is $10,000. Membership eligibility required. Federally insured by NCUA. Promotion ends 11-30-2021.
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SCCUINSIDER BY
MARKTING DEPT