December 2021
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It has been an absolute honor and privilege to be a part of the SCCU organization. Since coming on in June I have watched so many magical changes happen in every single department, driving forward momentum for Superior Choice as a whole. We’ve implemented new processes and systems that create efficiencies for employees and a better experience for members. We’ve invested in new buildings and planned upgrades for existing ones. We’ve increased pay and significantly elevated our benefits package. We’ve put metrics in place and set clear goals to achieve. We’ve put more focus on company culture and prioritized gathering as a cohesive unit. With so many positive changes happening, I knew we needed to evolve the SCCU brand to match the energy we’ve created together. In a labor of love, we have conducted significant brand
work to create a deeper meaning behind the Superior Choice brand and lay out a framework to build upon. The most obvious difference is the new SCCU colors, which debuted at our holiday pickle. We kept our current logo, brightening the colors to better reflect the new energized spirit of Superior Choice. It is the perfect representation of our core value “Hit Heavy, Stay Humble”, staying true to our roots while continuing to improve. With the brand evolution, you will see every single touchpoint carefully thought through and redesigned, from business cards and letterhead to branch signage and our website. The evolved branding signifies that something new and exciting is happening at SCCU, and we are bringing a whole new attitude to our communities.
GET TO KNOW KELLI
WHY DID YOU COME TO SCCU? I saw an opportunity to make an impact at an organization that has a positive influence on the communities it serves with a team passionate about driving forward momentum. WHAT IS YOUR FAVORITE BOOK? Business: Shoe Dog by Phil Knight Non-Fiction: Untamed by Glennon Doyle Fiction: Anything Liane Moriarty or Karin Slaughter
WHAT IS YOUR PERSONAL MOTTO? I have so many but the one that is most prevalent in the way I live my life is: “Go against the grain”. I’ve never been afraid to take risks, forge my own path, and say ‘screw society, I’m going to do things my way’. It’s an exhilarating way to live and I highly recommend it. ;)
WHAT’S YOU GUILTY PLEASURE? Tiktok, it’s my love language WHO’S YOUR FAVORITE SPORTS TEAM Texas Aggies and the Spurs LAST TV SHOW YOU BINGE-WATCHED? I haven’t watched much TV since moving here, but I think the last series I bingewatched was Euphoria. So good. WHAT TEMPERATURE DO YOU CONSIDER COLD? Anything below 70!! #texasblood DO YOU HAVE ANY PETS? I have 2 birds (cockatiels) – Skeeter (my talker) & Sir Fellow (my cuddle bug). WHAT’S THE MOST TWIN PORTS THING YOU’VE TRIED SO FAR? I joined a curling league! That sport does NOT get enough credit, it’s so much harder than it looks.
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HOW MANY YEARS HAVE YOU BEEN IN THE INDUSTRY? I’ve been a marketer for 15 years, marketing for the financial industry specifically for 6.
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February 16, 2021 Shane Asbel joins SCCU as the COO
January 1, 2021 January 18, 2021
May 4, 2021
April 10, 2021 The Superior Cycle was developed
SCCU Welcomes Tim Foster as the New President/CEO
Work on the new website begins
September 7, 2021 SCCU revamps their mission and vision statements
October 11, 2021
September 9, 2021
SCCU announces Core Values at Core Values Fest
SCCU solidifies Company Core Values
September
SCCU swi from Popm to Zel
October 14, 2021
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Purchased new building for our Gilman Branch
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October 29, 2021 New benefits are announced
November 1, 2021
November 24,
SCCU recieves Raddon award as one of the Top 10 Credit Unions
SCCU crushes goal
June 21, 2021 Kelli Koehler completes the Exec team as CMO
June 22, 2021
June 24, 2021
Developed WFH capabilities
Purchased land in Rice Lake
July 12, 2021
August 9, 2021
Creation of the Fraud Department
Work on establishing new benefits begins
July 22, 2021 Signed lease for Grand Rapids Branch
r 2, 2021
itches money lle December 15, 2021 New Website & colors launch
December 31, 2021
December 16, 2021
, 2021
December 3, 2021
s refi
First holiday party in 6 years
Bruce Branch officially moves
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Colors play a large role in the essence of a brand. As we are shaking things up as a company, we knew it was essential to update the SCCU colors to represent all the forward momentum we were making. We kept the blues but brightened things up to match the new SCCU energy. Ladysmith is the first branch to debut the new look and feel, and we are excited for each of the branches to follow suit. We’ve updated every touchpoint throughout the company with the new vibrant colors, so we can head into 2022 with a bang!
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Old New
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Alongside the debut of our new brand is a new and improved website. With a more modern look and feel, the new site is more functional and easier to navigate, creating a better user experience for our members and potential members. We will be closely monitoring statistics and performance of the new site, to continue optimizing for higher conversions. When a consumer is searching for a financial solution, we want to make sure that when they land on our page, they choose SCCU to meet their needs. We will continue to update and make changes to the new site, so if you see anything that needs editing, please submit a ticket to marketing.
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Awards
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Marketing Dept.
Raff l
s e z i r P e
“"The C
hoice y s"”
Wi nne r s
Scuba Diver
Dancing
the nig h t away
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r e nn i D
Chairman, Mark Ca spe r
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East End Family Fun Days
Jersey Day
Pay your Way Day
Trunk - or -Treat
Dip Day
Core Value Fest
Superior Chamber Awards
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Job Fair
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SCCU is teaming up with THE BULLDOGS for a night of fun! Join us for the Bulldog game at Amosil Arena on January 15. Tickets are just $15 per person! We will be giving out SCCU Thundersticks and sponsoring a fun event during the game. Follow the instructions below to get your tickets! Feel free to share this code with any family or friends.
SCCU Discounted Tickets* - 1/15/21 1. Click this link - www.umdbulldogs.com/sccu or Scan the QR code below 2. Enter promo code to access offer PROMO CODE = SCCU 3. Select the game you are attending 4. Select number of tickets 5. Add to cart, login or create and account to continue checkout process 6. Delivery Method: Mobile, Will Call
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7. Enter payment method to finalize ticket order
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*Deadline to order tickets is Jan. 15th @ 2:00pm *Discount tickets are NOT available at the game
• Make Every Child Smile Toy Drive • Denfeld Hunters Slam Dunk • St. Scholastica Thanksgiving Community Dinners • Best Christmas Ever • Angel Fund - Superior Senior High School
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