Love Thy Neighbor Final Report

Thanks the

July 2026 Matching Gifts Campaign Campaign Results, Outreach Vehicles & Frequency, Sample Materials, Learnings Campaign Results and Learnings HER Cincinnati Website Splash Page – July 1 – August 10 Campaign Letters to previous and prospective donors Newsletters: July 10, July 20, August 3, August 12 WVXU Radio Schedule + WVXU Digital Marketing Reports TV Interviews (prompted via press release)

Love Thy Neighbor Campaign Results • 106 donations • 11 new donors – $8927 total gifts • Total gifts - $40.200.44 Personalized campaign requests were snail mailed to 154 prospective donors and 212 current donors. Notes from board and staff were handwritten on nearly every letter.

Three newsletters were emailed to our donor/marketing base (3610 participants) prior to the conclusion of the campaign (July 10, July 20, August 3). August 12 newsletter announced the campaign results. Average open rate 45%.

42 underwriting announcements aired on WVXU during the weeks of July 13 and July 20. 88,000 listeners reached, frequency 2.6x, 231,600 gross impressions Digital marketing promotions appeared on WVXU website, mobile app and daily newsletters – 31,362 impressions Two interviews with Danielle Minson and Kathy DeLaura aired on WLWT and WXIX (WLWT reach – 16,210 viewers) Link to WLWT Link to WXIX Learnings: • The match created a sense of urgency for giving.

• Getting Ahead in a Just Getting-By World proved an effective message aligned with the HER Cincinnati mission.

• Newsletters prompted immediate donations.

• Visibility created through all campaign vehicles – PRICELESS!