Luxury Listing Presentation

CONLON: A REAL ESTATE COMPANY/CHRISTIE’S INTERNATIONAL REAL ESTATE THE BRAND THAT DEFINES LUXURY REAL ESTATE. WORLDWIDE.

CHICAGO’S PREMIER BOUTIQUE REAL ESTATE COMPANY Your home is the most important investment

and connecting you with the financial, legal

of your life. It’s one of your biggest financial

services, and relocation professionals we’ve

assets. But it’s also a place full of memories

entrusted with our own transactions. We

from the past and dreams of the future.

believe in full transparency from the first

Buying or selling your home is both a deeply

phone call to closing, with accessibility

personal and highly complex process. But

whether we’re at our desks or in the field.

as complex as it is, one thing is simple—the first time you walk through the door of your future home, you just know it’s right.

Since Sean Conlon and his partners founded our company in 2009, we’ve held ourselves to the highest standards. We’re proud

CONLON/Christie’s International Real Estate

to carry the Christie’s name and code of

is an independently owned, boutique real

ethics established by James Christie nearly

estate firm made up of Chicago’s most

250 years ago. Whether you’re a first-time

experienced agents. Our agents are hand-

buyer or looking to sell an investment in

selected to walk you through the process of

your real estate portfolio, our agents will

selling your current residence or buying your

give you the time and attention you need to

next home. Your dedicated agent will serve

find the opportunity that’s right for you.

as your trusted investment advisor, working with you on your long-term real estate goals

CHICAGO’S PREMIER AND MOST GLOBALLY CONNECTED BOUTIQUE REAL ESTATE BROKERAGE

CHICAGO MARKET SHARE OUT OF OVER 500 FIRMS (INCLUDING FIRMS UP TO 5 TIMES OUR SIZE)

AVERAGE SALES VOLUME OF A CONLON/CHRISTIE’S AGENT IN 2016.

AVERAGE YEARS OF EXPERIENCE PER AGENT

CONLON: A REAL ESTATE COMPANY In the spring of 2009, Sean Conlon, along with

Village neighborhoods, as well as the North Shore

partners Benjie Burford, Rich Kasper and Tim

and Western Suburbs, CONLON readily serves all of

Sheahan, brought together a team of top performing

Chicago and beyond. As one of the top brokerage

Chicago real estate agents to form the boutique

firms in Chicago, the CONLON team never forgets

brokerage, CONLON: A Real Estate Company

that buying or selling a home is quintessentially

(CONLON). The success CONLON has had during one

one of the most important life decisions someone

of the worst economic times in decades was quickly

will make both personally and financially. In 2012,

noticed by both clients and peers.

CONLON, along with commercial real estate veteran

CONLON has become Chicago’s premier boutique real estate brokerage by focusing on their clients through a culture of professionalism and market

Steve Horvath, launched CONLON Commercial which focuses on servicing clients’ commercial real estate needs in development, industrial, office and retail.

leadership. Our broker team is comprised of nearly

We continue to be one of Chicago’s fastest growing

220 hand-selected agents with an average of over 10

brokerages through our recent, exclusive affiliation

years of experience each. They have the marketing

with Christie’s International Real Estate (CIRE) which

and negotiating skills that produce the highest rates

brings an unprecedented global reach for a Chicago

of success in arranging transactions for their clients.

brokerage along with a unique ability to service

With six strategically placed offices in Chicago’s

Chicago’s luxury residential market.

Gold Coast, Lincoln Park, River North and Roscoe

#

1

WORLD’S LEADING ART BUSINESS

46 COUNTRIES

MORE THAN 141 REAL ESTATE AFFILIATES AND 32,000 AGENTS IN 46 COUNTRIES

CHRISTIE’S AUCTION HOUSE & CHRISTIE’S INTERNATIONAL REAL ESTATE Christie’s was established by James Christie

defining characteristics to create the world’s

nearly 250 years ago and conducted the greatest

foremost international real estate company.

auctions of the 18th, 19th, and 20th centuries.

Today, it is the world’s premier auction house and sets the standard for international art sales.

Building on centuries of experience in art, Christie’s International Real Estate works with affiliated brokerages selected for their expertise

Christie’s is in 32 countries and has 10 salesrooms in

in luxury real estate sales and their ability to meet

cities around the world including London, New York,

strict standards of excellence. Making up their

Paris, Geneva, Milan, Amsterdam, Dubai, and Hong

worldwide network is more than 141 Affiliates

Kong. Christie’s offers more than 350 sales annually.

and 32,000 agents across 46 countries.

As the auction house of choice for influential art

This unique combination offers an incomparable

connoisseurs and collectors, Christie’s is anticipating

level of service and global visibility under

the future by expanding into emerging markets.

one of the world’s most superb brands.

Christie’s International Real Estate brings the depth of expertise and excellence that are Christie’s

BLENDING ART AND REAL ESTATE Christie’s clients who buy and sell works of art often request real estate services. By blending the auction house’s global perspective on art and lifestyle with the local expertise of their Affiliates, Christie’s International Real Estate brings exceptional service and knowledge to discerning buyers and sellers of luxury real estate.

This unique combination of worldwide expertise and regional connections has established Christie’s International Real Estate as the leading network of brokers dedicated to the marketing and sale of luxury residential properties.

The natural overlay of fine art and luxury real estate was highlighted in these recent sales: •T he Blairsden Estate in Peapack, New Jersey was

• Kaiuso, a historic garden estate outside Kyoto,

sold along with a collection of furniture, tapestries,

Japan, listed at ¥8 billion, sold to an art auction

old master paintings, silver, and porcelain from

attendee’s client.

the estate.

•T he New York City apartments of Huguette Clark,

• A Picasso painting owned by composer Andrew Lloyd Webber was sold at Christie’s in London, and

were sold as well as jewelry from her estate,

the composer’s Trump Tower duplex in New York

including the iconic Clark Pink Diamond.

was sold by Christie’s International Real Estate.

BUYERS AND SELLERS OF AUCTION HOUSE WORKS OF ART OFTEN REQUEST LUXURY REAL ESTATE SERVICES

THE AUCTION HOUSE’S GLOBAL POSITION AND THE LOCAL EXPERTISE OF AFFILIATES BRINGS THE WORLD’S FINEST PROPERTIES TO THE WORLD’S MOST DISCERNING BUYERS

CHRISTIE’S INTERNATIONAL REAL ESTATE RECOGNIZED CONLON’S SUBSTANTIAL GROWTH IN LUXURY SALES

CONLON GAINS ACCESS TO CIRE’S GLOBAL MARKETING PROGRAMS AND WORLDWIDE REAL ESTATE NETWORK

THE SYNERGY BETWEEN CONLON: A REAL ESTATE COMPANY & CHRISTIE’S INTERNATIONAL REAL ESTATE A commitment to the business philosophy established

With an affiliate status, CONLON gains access

by Christie’s in 1766 defines the Christie’s International

to CIRE’s global marketing programs, worldwide

Real Estate approach—founded on trust, integrity,

network of other affiliates & agents in 46 countries,

discretion, and excellence.

and the expertise of the Christie’s International Real

Christie’s International Real Estate strengthens

Estate regional management teams.

its reputation by the rigorous selection of local

Together, CONLON: A Real Estate Company and

brokerages as its affiliates. As an authority in the

Christie’s International Real Estate bring Chicago’s

high-end housing market, CIRE recognized CONLON:

most desired homes to the world’s most discerning

A Real Estate Company’s substantial growth in

property buyers.

luxury sales along with parallels in CONLON’s model to its own. Christie’s International Real Estate soon approached CONLON offering it to become their exclusive affiliate in Chicago.

LISTING EXPECTATIONS As one of Chicagoland’s premier properties, your listing will be marketed as part of CONLON Luxury—our boutique property collection. CONLON offers a wide variety of services when selling your luxury home:

•A CONLON/Christie’s International Real Estate sign on the property.

•A ll showings to be accompanied by a CONLON broker who knows the property.

•A sign name rider with the broker’s direct phone number.

•A gents who show the property to potential buyers to receive follow up e-mails or calls for feedback.

•P rofessional photos of your property to be taken and used online.

•Y our listing to be as a Luxury Listing on www.ConlonRealEstate.com as well as on the Christie’s International Real Estate online network.

•B roker’s opens for local agents to tour the home. (If discretion is preferred by the seller, home may be shown by private viewings only.)

•H osted open houses once your home is ready. (If discretion is preferred by the seller, home may be shown by private viewings only.)

•C ustom, color property brochures to be created for your listing.

•J ust listed direct mail pieces featuring your property to be sent out in the neighborhood and to a select mailing list.

•C ustom e-mail campaigns to be sent to all brokers in our company, to agents in the area, and to potential buyers & past clients.

•N o lockbox to be put on your home nor will keys be given out for showings.

•L isting activity to be directly communicated to you, the seller.

•C ONLON agent to help schedule and attend appraisal of your home.

•C ONLON agent to help schedule and attend inspection of your home.

•C ONLON agent to conduct negotiation between buyer’s agent & seller.

•C ontracts to be processed by CONLON’s own administration.

•C ONLON administration to hold buyer’s earnest money in an escrow account.

•C ONLON agent to communicate with lender throughout the buyer’s loan process.

•C ONLON agent to communicate with buyer’s and seller’s attorneys.

•C ONLON agent to walk buyers through the home on the day of the closing.

MARKETING WHERE BUYERS ARE

WHERE BUYERS FOUND THE HOME THEY PURCHASED

Through CONLON & Christie’s network surveys and studies of major global cities, we are able to chart trends and understand how home sales are influenced by both local and non-local buyers.

Other data reports, like the “Profile of Home Buyers and Sellers” compiled by the National Association of REALTORS®, gives us insight as to the marketing venues where people found the home they purchased. Based on the most recent data, CONLON directly corresponds its marketing focus by investing nearly 75% of our marketing

51% ON WEBSITE & INTERNET ADVERTISING

dollars in internet marketing to ensure the broadest

34% THROUGH THEIR AGENT

market exposure for your property. Furthermore,

8% FROM A YARD OR OPEN HOUSE SIGN

by spending over 25% on traditional marketing, we cover all the bases where buyers are looking.

4% THROUGH FRIENDS & RELATIVES 3% FROM A HOME BUILDER OR SELLER 1% IN A NEWSPAPER LESS THAN 1% FROM OTHER SOURCES

CONLONREALESTATE.COM Luxury properties priced in excess of $1 million

effectively marketed online. From our website,

receive special placement in our featured Luxury

listings are syndicated to hundreds of other websites

Listings section on www.ConlonRealEstate.com.

including the Christie’s International Real Estate

Utilizing high-quality photography, your listing will

website which receives nearly 62 million website visits

prominently be displayed on CONLON’s website with

annually—including many high net worth clients from

a comprehensive details page including key property

the Christie’s auction house website.

information, an interactive amenities map, and links to Virtual Home Tours, street views, neighborhoods, social media, and detailed listing agent information.

Additionally, with our closely managed internet distribution, SEO and Google adwords strategies, CONLON continues to ensure that your home is

HOMES PRICED ABOVE $1 MILLION FEATURED AS LUXURY LISTINGS

HIGH-QUALITY PHOTOS

MANAGED INTERNET

ARE TAKEN AND USED TO

DISTRIBUTION MEANS HOMES

PROMINENTLY DISPLAY HOMES

ARE ADVERTISED EXTENSIVELY

ON CONLON’S WEBSITE

WHERE BUYERS ARE LOOKING

CHRISTIESREALESTATE.COM As a luxury listing, your home will be on

Displaying the world’s finest properties in excess of

christiesrealestate.com. The website attracts nearly

$1 million, the site has active global listings in multiple

62 million visits worldwide every year and, as the

languages. Using compelling web advertisements, the

preferred portal for buyers and sellers across the

site showcases over 15,600 properties valued at more

globe, consistently ranks among the top results for

than $61 billion.*

luxury real estate on major search engines. Access to an affluent audience is further enhanced by prominent real estate promotions on christies.com, which shows a selection of our properties and brings auction house clients to view our listings through a single click.

Christie’s International Real Estate is actively involved in social media. Discover exclusive property photo tours, auction house spotlights, events, videos, and news from the international Affiliate network on such social media platforms such as Facebook, Twitter, Google+, Vimeo, YouTube, and more.

*Surveyed April 2017

CROSS-MARKETING WITH THE NEARLY 62 MILLION

AUCTION HOUSE WEBSITE

VISITS ANNUALLY

ENHANCES ACCESS TO AN AFFLUENT AUDIENCE

THE SITE SHOWCASES OVER 15,600 PROPERTIES VALUED AT MORE THAN $61 BILLION

THROUGH THE THE INTERNET IS THE #1 RESOURCE FOR HOME BUYERS

MLS AND OUR ONLINE PARTNER, WE HAVE THE POTENTIAL TO SYNDICATE LISTINGS TO HUNDREDS OF WEBSITES.

HOMES WILL BE LISTED ON THE THREE LARGEST REAL ESTATE SEARCH ENGINES: TRULIA, ZILLOW AND REALTOR.COM

ONLINE DISTRIBUTION It is no surprise that the internet is the #1 resource

and online portals. Combined with our partnership

where buyers are looking for their homes. Recent

of the nation’s leading online real estate marketing

data shows that eight in ten buyers searched

network, we have the potential to syndicate listings

online when looking for a home. For 44% of those

and reach homebuyers on hundreds of websites.

homebuyers, searching the internet was their initial step in the home searching process. For these reasons, CONLON has invested its largest portion of marketing dollars into making your listing available where potential buyers are looking—ONLINE.

Included websites where your listing will be found are the three largest real estate search engines: Trulia.com, Zillow.com and Realtor.com. Second to the MLS, these three powerful real estate portals make up majority of online home searches. For this

By listing your home with the area’s multiple listing

reason, CONLON invests additional marketing money

service (MLS), we are able to share extensive

to enhance and upgrade our listings on these sites.

information about your home with other brokers

PERSONAL SIGNAGE & MARKETING Personal signage and marketing is an essential part

We will work closely with you and keep you

of our sales strategy. Upon signing with CONLON,

informed of weekly feedback. Information from

we will immediately put in place a CONLON

homebuyers and their agents helps us focus

luxury for sale sign at the property. At the same

on what potential buyers are looking for and

time, we will begin planning open houses and

gives us the ability, if needed, to adjust our

broker’s opens to draw interest from homebuyers

plan of action in marketing your home.

and/or the agents searching on their behalf.

A LUXURY FOR SALE SIGN WILL IMMEDIATELY BE PLACED AT THE PROPERTY AND OPENS WILL BE PLANNED

AGENT & BUYER FEEDBACK IS KEPT AND REPORTED TO HELP DRIVE THE MARKETING OF EACH HOME

UTILIZING LARGE HIGH QUALITY PHOTOS, CONLON BROCHURES ARE PRINTED ON HEAVY-COATED PAPER TO LEAVE A POSITIVE LASTING IMPRESSION

DIRECT-MAIL POSTCARDS AND E-MAIL CAMPAIGNS REACH BROKERS AND POTENTIAL BUYERS WHO MAY HAVE MISSED YOUR LISTING ONLINE

BROCHURES & DIRECT MARKETING High-quality brochures and direct marketing, utilizing

property brochures are distributed to more than

the photography of your home, are an effective

350 cities in over 40 countries for prominent

and aesthetic way to reach your home’s target

display in Christie’s salesrooms and Affiliated

audience. Our brochures feature a full-bleed cover

real estate brokerages around the world. The

and are printed on quality, heavy-coated paper

artfully designed brochures find an audience with

to leave a positive lasting impression on buyers

influential homebuyers, investors, and other prime

who are interested in your home. In addition, our

prospects through display at these venues.

professionally designed direct-mail postcards and direct-email marketing campaigns are an excellent way to reach brokers and potential homebuyers who may not have viewed your home online.

Select estates may also benefit from additional paid services including Christie’s International Real Estate’s Marketing Brochure Program. These

IN ADDITION TO EXTENSIVE ONLINE ADVERTISING PERIODICAL PRINT ADVERTISEMENTS REACH AFFLUENT READERS IN A MORE TRADITIONAL WAY

PROPERTY AND BRAND ADVERTISEMENTS DRIVE CONSUMERS TO CALL OR VISIT CONLON’S WEBSITE FOR DETAILED LISTING INFORMATION

PRINT ADVERTISING In addition to our extensive efforts to advertise

with a well-known and admired brand. Strategically

online, CONLON covers the more traditional

targeted to reach the world’s most qualified

print advertising by placing periodical print

potential buyers, Christie’s International Real Estate

advertisements in select publications. Our print

advertising initiatives receive prominent placement

advertisements are seen several times throughout

in leading periodicals such as The New York Times,

the year in publications whose readership reaches

The Wall Street Journal, Financial Times, Country

a more affluent audience. Both property and brand

Life, Architectural Digest, and Robb Report.

advertisements drive consumers to call or visit CONLON’s website where your home is featured with extensive information about the listing.

Additionally, select estates may be chosen to advertise under the Christie’s name. These estates will benefit from invaluable exposure and association

SIGNIFICANT SALES

$3,650,000 Lincoln Park Chicago, Illinois

RECENT SIGNIFICANT INDIVIDUAL GLOBAL SALES Christie’s International Real Estate and CONLON:

Real Estate affiliated brokerages, is a small

A Real Estate Company, along with the entire

representation of the network’s recent and overall

affiliate network, are dedicated to successful real

achievements. Notably, Christie’s International Real

estate transactions. The following list of Significant

Estate has been the broker of choice for the most

Sales, as reported by Christie’s International

expensive sales worldwide for the past 5 years.

$105,000,000 Holmby Hills, California August 2016

$60,750,000 Monte Carlo, Monaco March 2017

$43,200,000 New York, New York March 2017

$41,000,000 Los Angeles, California April 2017

$39,098,927 Vaucluse, NSW, Australia June 2016

$63,900,000 New York, New York March 2017

$45,000,000 Beverly Hills, California March 2017

$43,200,000 New York, New York May 2016

$40,000,000 Beverly Hills, California April 2017

$35,000,000 Paris, France May 2016

$2,650,000 Dupage County Wheaton, Illinois

RECENT SIGNIFICANT INDIVIDUAL LOCAL SALES $3,200,000 Chicago, Illinois June 2016

$2,344,500 Chicago, Illinois January 2017

$2,125,000 Chicago, Illinois March 2017

$1,950,000 Chicago, Illinois June 2016

$1,825,000 Chicago, Illinois April 2016

$3,050,000 Chicago, Illinois February 2016

$2,275,000 Chicago, Illinois February 2016

$2,050,000 Chicago, Illinois August 2016

$1,900,000 Chicago, Illinois March 2017

$1,799,000 Chicago, Illinois June 2016

$2,525,000 Chicago, Illinois August 2016

$2,150,000 Chicago, Illinois May 2016

$2,050,000 Chicago, Illinois February 2017

$1,895,000 Chicago, Illinois May 2017

$1,749,900 Chicago, Illinois June 2016

$2,350,000 Chicago, Illinois February 2016

$2,150,000 Chicago, Illinois June 2016

$2,005,000 Chicago, Illinois September 2016

$1,880,000 Chicago, Illinois April 2016

$1,705,000 Chicago, Illinois June 2016

THANK YOU FOR CONSIDERING CONLON

GOLD COAST 1255 N STATE PRKWY CHICAGO, IL 60610

LINCOLN PARK 2040 N HALSTED ST CHICAGO, IL 60614

RIVER NORTH 401 W ONTARIO ST CHICAGO, IL 60654

ROSCOE VILLAGE 2044 W ROSCOE ST CHICAGO, IL 60618

NORTH SHORE 565 LINCOLN AVE WINNETKA, IL 60093

WESTERN SUBURBS 36 S WASHINGTON ST HINSDALE, IL 60521